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Links from the Blogging 101 Class - SEO Resources

SEO is HUGE, and while one could do a class on that alone, I’m pretty sure I’m not qualified to teach it, having only explored the iceberg’s tip. If anyone’s got a text or resource on it that they’d recommend, please drop it in the notes.

Mentioned in class:
Keyword resource: www.trackur.com
Free tools for SEO analysis on your website: woorank.com, websitegrader.com
Way to see how search engines see your site:
http://www.youtube.com/user/GoogleWebmasterHelp#p/c/B52807846359D2EA
Beginners Guide to SEO: http://www.seomoz.org/beginners-guide-to-seo
SEO Basics: http://knol.google.com/k/seo-basics#
Search engine ranking factors: http://www.seomoz.org/article/search-ranking-factors
Keyword investigation: http://adwords.google.com and http://knol.google.com/k/seo-basics

Useful information:
Building a Monthly SEO Action Plan: http://www.seomoz.org/blog/building-a-monthly-seo-action-plan-whiteboard-friday
Conversion Tweaks: http://www.copyblogger.com/test-and-tweak/
Dirty Little Secrets of Search Engine Optimization: http://www.nytimes.com/2011/02/13/business/13search.html?_r=1
Get Ahead with a Grasp of Semantic Web: http://www.mediabistro.com/articles/cache/a10755.asp
Google’s Cat and Mouse SEO Game: http://www.seobook.com/googles-cat-mouse-seo-game
How Google Makes Its Billions: the 20 Most Expensive AdWords Keyword Categories: http://searchenginewatch.com/article/2095210/How-Google-Makes-Its-Billions-The-20-Most-Expensive-AdWords-Keyword-Categories
How Will Google+ Affect SEO?: http://www.readwriteweb.com/biz/2011/07/google-plus-impact-on-seo.php
Intelligent Site Structure For SEO: http://yoast.com/site-structure-seo/
Keyword Discovery Tips:http://www.suite101.com/content/keyword-discovery-tips-a126098http://www.suite101.com/content/keyword-discovery-tips-a126098
SEO Copywriting: The Five Essentials to Focus On: http://www.copyblogger.com/on-page-seo/
SEO Higher Learning: http://www.huomah.com/Search-Engines/Algorithm-Matters/SEO-Higher-learning.html
Shoestring Budget SEO Tips For Small Businesses: http://www.seobook.com/shoestring-seo
Sitemaps XML format: http://www.sitemaps.org/protocol.php
Tutorial: Web Information Retrieval: http://www.tcnj.edu/~mmmartin/CMSC485/Papers/Google/icde.pdf
Website Optimization: The Art of Making Websites Awesome: http://www.sofionik.com/blog/search-engine-optimization/website-optimization-the-art-of-making-websites-awesome
What Social Signals Do Google and Bing Really Count?: http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
Will Google+ Affect SEO?: http://www.readwriteweb.com/biz/2011/07/google-plus-impact-on-seo.php
5 Easy Ways to Boost SEO: http://socialmediatoday.com/len-ostroff/268803/five-easy-ways-boost-seo
5 Free Tools for Keyword Research: http://www.searchenginejournal.com/5-free-tools-for-competitor-keyword-research/28015/

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Social Networking: How Much Is Not Enough?

Sculpture detail
Social networking - is it all just navel-gazing and blogging about blogging? Or are we actually building connections that will matter?
So one of my resolutions, post-Confusion, was to be better about social networking and spreading word of my projects. Towards that end I’ve been posting scraps of the WIP on a daily basis (and plan to do so until it’s done or someone buys it), doing more writing for the SFWA blog (just finished up a review, and I’ve got interviews scheduled with authors Myke Cole and Jason Heller) as well as a series I proposed on Thomas Burnett Swann for the Tor.com blog, and — in keeping with my belief that one of the best ways to promote yourself is to promote other people — trying to mention interesting stuff on various social networks.

So – it’s weird, but they all have such a different vibe for me that I find myself posting different stuff depending on what the network is, and this, I think, leads to a certain amount of inefficiency and wasted time, which since in theory I am a fiction writer more than I am a blogger is something I should curb.

I’ve pretty much abandoned Livejournal, and I don’t know whether that’s a good or bad thing. I should probably set up a widget to collect G+ posts or Twitter tweets on there. Google+ is great (and my favorite, truth be told), but not everyone is on there. I use it a LOT for class stuff.

Facebook is where almost all of my family members are (and where I get most of my baby pictures, between certain people named Corwin, Dresden, Leeloo, and Mason) and it’s also where I seem to talk about politics the most. Twitter and I have an on-again, off-again relationship, and I always feel like I’m missing parts of the conversation on it in the BLAST of stuff from the firehose of tweets constantly crawling up my page. And then there’s this blog as well.

One of the things hampering me in setting up a good system is a feeling that too much social interaction can be a bad thing — that people will unsubscribe if there’s too much, and it seems as though that varies from one network to another. I like Jay Lake’s Link Salad — and maybe one thing to do is collect the links and stuff posted on other networks to present here in a weekly entry. Is that something people who read this blog regularly — or sporadically — would find useful?

And should I be posting the same stuff on all the networks? I took a look at what I’d posted over the course of one day on FB, Twitter, and G+ and while some stuff got crossposted, there wasn’t a lot of overlap.

Part of the reason I’ve never cottoned to Twitter is that it feels like you’re shouting all the time. I like being able to like or + a comment to show I read and appreciated it without feeling like I have to say something. And conducting a conversation on the latter two feels like…a conversation, while Twitter feels like shouting across a room of people who aren’t particularly interested (or else are overly so) interested in the conversation.

What do you think – how much social networking is too much? Do you stick to a particular network or employ the same scattershot approach?

Enjoy this advice about social media for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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WIP: Teaser from The Bloodwarm Rain, Part 2

Along Vera’s neck, on either side, are three round bits of grillwork, and when she comes in hard and fast, they scream, a whine that grates along all your nerves, even when you’ve heard it before.

They screamed now, and even muffled by the tents, they still forced Roto’s ears to flatten back, his whiskers tensed in an involuntary sneer and made me clamp my forearms over the sides of my head, muffling it. Shots barked out, then a rat-a-tat of semi-automatic followed by another like an echo. Vera’s own guns boomed.

There were screams.

I unfolded myself and started to rise. Roto yanked me back down just as a round of flying metal buried itself in the canvas bundle. If I’d stood, it would have decapitated me. We both stared at it. My ribs pulsed with ache and I realized I’d been holding my breath, I didn’t know how long.

There’s only so many ways for a group to attack you on particular terrain, and everyone had done exactly as they were supposed. The Bird Woman had a wing clipped, high and gouging the bone and all her children were fussing about her while Sieg bandaged it, the littlest with their heads buried in her skirts.

Bodies were slumped on the ground, five or six of them, but none of them were ours, so they didn’t matter. No one seemed worried about the post where the flashes of light had come from, so Vera must have taken care of those before coming down to us, as she was supposed to.

June was there with Vera, checking her over, fanning the long metal pinions out and examining them for wear and tear. The guns athwart her prow swiveled in two directions as though still alert, worried that something might happen. Pal was riffling that packs and pockets, but with little luck, judging by his expression, other than the pile of weapons slowly accumulating underneath the sign that read, “Trucks this way”.

Wren and two roustabouts who’d come on three towns ago were off to one side. On the road they didn’t smoke anything but jitter weed, and drank thermoses of strong black coffee, the good stuff, horded for when we were on the road.

Vera stirred as I went past, headed to bum a smoke from Wren. June turned, chuffing out a chuckle under her breath as she saw me.

“Miss Meg,” she said. “It’s just Miss Meg.” She patted Vera’s flank where she leaned up against it, and the war machine went quiet, though I could still feel its eyes on me.

“Good job, Vera,” I said, feeling daring. Most people didn’t talk to Vera. It was as though they forgot she could talk back. “Thank you for saving all our asses.”

June’s eyes widened, a tell so small I wouldn’t have noticed it if I hadn’t been watching her.

Vera chirped. “You’re welcome,” she said, after waiting a few seconds to make sure the chirp was not returned.

Neesh had most of the livestock out for a graze and mostly a poop. He knew the more of it they did on the cracked asphalt of the plaza, the less he’d have to clean out of the trailers. I checked the mini-elephants over out of habit, from the summer I spent tending them, but they were all unharmed, and engaged in eating all the nasturtiums out of the circular flowerbed in front of the runs that had once been a rest stop building. Out of habit I looked to see if it was loot able, but places like that have all been scavenged away, decades ago.

I got to Wren, Roto in my wake, and at my outstretched hand and upturned eyebrows, she shook a smoke loose for me and tossed it over.

“How long’s the break?” I asked.

Wren shrugged. “Never too short, out here in this heat. Once we get further down, we’ll be out of the heat.”

“We push on then?” I pursued. Wren shrugged again. She was affecting herself a bit in front of the new hires. She was circus born and bred, they were newbies, but she was still unused to the sway she held as their temporary boss.

Her nonchalance made me a little hot under the collar. She acted so cool. But she’d surely been hunkered down under cover like all the rest of us.

She narrowed her eyes at me as though reading my mind. “Problem, Meg?”

I shrugged and would have left it at that, but she just wasn’t content to let it go. Angry heat spiked through me as she stepped forward, towering over me.

I stuck my hands out to repel her.

She reeled back as my skin burst into flame.

Enjoy this sample of Cat’s writing and want more of it on a weekly basis, along with insights into process, recipes, photos of Taco Cat, chances to ask Cat (or Taco) questions, discounts on and news of new classes, and more? Support her on Patreon..

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