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Links from the Blogging 101 Class - SEO Resources

SEO is HUGE, and while one could do a class on that alone, I’m pretty sure I’m not qualified to teach it, having only explored the iceberg’s tip. If anyone’s got a text or resource on it that they’d recommend, please drop it in the notes.

Mentioned in class:
Keyword resource: www.trackur.com
Free tools for SEO analysis on your website: woorank.com, websitegrader.com
Way to see how search engines see your site:
http://www.youtube.com/user/GoogleWebmasterHelp#p/c/B52807846359D2EA
Beginners Guide to SEO: http://www.seomoz.org/beginners-guide-to-seo
SEO Basics: http://knol.google.com/k/seo-basics#
Search engine ranking factors: http://www.seomoz.org/article/search-ranking-factors
Keyword investigation: http://adwords.google.com and http://knol.google.com/k/seo-basics

Useful information:
Building a Monthly SEO Action Plan: http://www.seomoz.org/blog/building-a-monthly-seo-action-plan-whiteboard-friday
Conversion Tweaks: http://www.copyblogger.com/test-and-tweak/
Dirty Little Secrets of Search Engine Optimization: http://www.nytimes.com/2011/02/13/business/13search.html?_r=1
Get Ahead with a Grasp of Semantic Web: http://www.mediabistro.com/articles/cache/a10755.asp
Google’s Cat and Mouse SEO Game: http://www.seobook.com/googles-cat-mouse-seo-game
How Google Makes Its Billions: the 20 Most Expensive AdWords Keyword Categories: http://searchenginewatch.com/article/2095210/How-Google-Makes-Its-Billions-The-20-Most-Expensive-AdWords-Keyword-Categories
How Will Google+ Affect SEO?: http://www.readwriteweb.com/biz/2011/07/google-plus-impact-on-seo.php
Intelligent Site Structure For SEO: http://yoast.com/site-structure-seo/
Keyword Discovery Tips:http://www.suite101.com/content/keyword-discovery-tips-a126098http://www.suite101.com/content/keyword-discovery-tips-a126098
SEO Copywriting: The Five Essentials to Focus On: http://www.copyblogger.com/on-page-seo/
SEO Higher Learning: http://www.huomah.com/Search-Engines/Algorithm-Matters/SEO-Higher-learning.html
Shoestring Budget SEO Tips For Small Businesses: http://www.seobook.com/shoestring-seo
Sitemaps XML format: http://www.sitemaps.org/protocol.php
Tutorial: Web Information Retrieval: http://www.tcnj.edu/~mmmartin/CMSC485/Papers/Google/icde.pdf
Website Optimization: The Art of Making Websites Awesome: http://www.sofionik.com/blog/search-engine-optimization/website-optimization-the-art-of-making-websites-awesome
What Social Signals Do Google and Bing Really Count?: http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
Will Google+ Affect SEO?: http://www.readwriteweb.com/biz/2011/07/google-plus-impact-on-seo.php
5 Easy Ways to Boost SEO: http://socialmediatoday.com/len-ostroff/268803/five-easy-ways-boost-seo
5 Free Tools for Keyword Research: http://www.searchenginejournal.com/5-free-tools-for-competitor-keyword-research/28015/

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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A Smorgasbord of Speculative Fiction: August 16, 2013, 8 pm, at the Wayward Coffeehouse

On August 16, 2013, at 8 p.m., Seattle’s Wayward Coffeehouse (6417 N. Roosevelt WAY NE, #104, Seattle, WA) will host a reading of four of the area’s notable speculative fiction writers. Ted Kosmatka, J.M. Sidorova, Django Wexler, and Cat Rambo will read from new and forthcoming work.

The four readers share something beyond a love of speculative fiction — they are all represented by the same agent, Seth Fishman of the Gernert Company. After meeting during the Locus Awards recently hosted in Seattle, the four joined forces for a joint reading at the Wayward Coffeehouse. Their work ranges from epic fantasy to hard SF.

About the readers:

  • Ted Kosmatka‘s work has been reprinted in nine Year’s Best anthologies, translated into a dozen languages, and performed on stage in Indiana and New Work. He’s been nominated for both the Nebula Award and the Theodore Sturgeon Memorial Award and is co-winner of the 2010 Asimov’s Readers’ Choice Award. His novel The Games was nominated for a Locus Award for Best First Novel. He grew up in Chesterton, Indiana and now works as a video game writer.
  • Cat Rambo lives, writes, and teaches by the shores of an eagle-haunted lake in Redmond, Washington. Her 200+ fiction publications include stories in Asimov’s, Clarkesworld Magazine, and Tor.com. Her short story, “Five Ways to Fall in Love on Planet Porcelain,” from her story collection Near + Far (Hydra House Books), was a 2012 Nebula nominee. Her editorship of Fantasy Magazine earned her a World Fantasy Award nomination in 2012.
  • J.M. Sidorova is a fiction writer and a biomedical scientist at the University of Washington. She is a graduate of the Clarion West workshop for writers of speculative fiction. Her science fiction and fantasy short stories appeared in Clarkesworld, Asimov’s, and other venues. Her debut novel The Age of Ice (Scribner/Simon & Schuster) has just arrived at bookstores.
  • Django Wexler graduated from Carnegie Mellon University in Pittsburgh with degrees in creative writing and computer science, and worked for the University and artificial intelligence. Eventually he migrated to Microsoft in Seattle, where he now lives with two cats and a teetering mountain of books. His latest book is the first of an epic fantasy quintet, The Thousand Names.

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Who's the Mayor of Your Data?: What You Do When You Like Something on Facebook

Picture of a mask
Do you need to put on additional masks when dealing with the Internet, or should you present yourself in all your glory?
Recently I’ve been mulling over implementing a new policy with my social media practices. I’m thinking about calling a moratorium on likes and check-ins, pins and stumbles.

On the one hand — and this is certainly how the marketers eying all those tasty bits of data would like you to think of it — you are engaging in social expression, you are singing to the world with your own individual song made up of pop culture references and color preferences. You are bonding with that cousin in Colorado, that sister-in-law of a friend, or even your bff. You are finding the gems of the Internet and sharing them. For me as a writer, I’m (or at least I hope I am) continuing to build and deepen my fan base, so they’ll buy my books.

But the other hand is more sinister. You’re providing marketers with your data, telling them how to most effectively sell to you, letting them know what images, what songs, what memes have resonance for you. Talk about the ultimate consumer survey – this one’s as long and exhaustive as you care to make it. Everyone who uses Gmail (and I’m one of them) has more than once been spooked at how the ad in the sidebar seems to target exactly what you’re thinking of with a precision worthy of a Twilight Zone episode. Imagine if every ad getting served to you is precisely tailored to convince you that you need that particular thneed.

This worries me. We are imperfect creatures, our brains are easily tricked, and subliminal tricks can be played upon us. Oxytocin makes us more trusting, advertising surrounds us on an unquestioned daily basis, and we are, after all, predictable and manipulable creatures.

Or what would a game tweaked to our individual quirks be like? (I envision something for myself filled with Amazons, talking animals, an assortment of literary figures ranging from Geoffrey Chaucer to James Tiptree Jr., and pop culture references to children’s cartoons from the late sixties to early 70s.) Such a game, perhaps one formulated with by then automated algorithms of gripping narrative construction, would be awesome.

And on that sinister hand again, it would be so addictive. I say that as someone who gave at least three night a week to D&D all through my high school years, as a WoW player since the beta, as someone who laid a decade and a half of work on the altar of the entity known as Armageddon MUD, which has eaten lives, grades, careers, friendships, and even marriages over the course of its existence. The thought of a game more addictive than that terrifies me.

So while I’m not quite so worried about my data getting used nowadays, I do have concerns about the future and how my data footprint may someday be used. So what are strategies for dealing with this concern? None seem perfect, but three spring to mind.

  1. I can stop using these networks. I’m reluctant to do that, because I enjoy the experience. I like looking at Pinterest pins and seeing all the pretty colors. I like being able to see what my friends are up and who’s got new stuff out that I can help promote.
  2. I can introduce bad data into the mix. I can introduce some contradictory things in there, like saying I like licorice or Mitt Romney. Tracking that seems odd, but I’m capable of it, much like the friend who periodically buys items he doesn’t need with his shopping Advantage card, just to screw with the machine minds.
  3. I can use networks with a persona. I can figure out my alternate Cat Rambo. We all do this to some extent already – no one showcases all of their bad selves online except for the truly narcissistic and deluded.

So what to do? I guess the first step is realizing there’s a problem. What do you think, am I just being paranoid and should break out my tinfoil hat or begin preserving my precious bodily fluids from contamination? Or is this something we should all be thinking about?

(And if I die under mysterious circumstances in the next couple weeks, it only confirms the corporate assassins exist…)

Enjoy this musing on social media for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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