Exploring Near + Far's Interior Art: Row 4 (Giveaway Day Four)

Writers get told they must blog, but not a lot of advice about it. I’ve talked about this more than once, most notably in Do Writers Need to Blog? No. and How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It. But another thing to consider beyond the content you’re producing is whether or not your readers are finding it.

If you have a blog, take a moment and type your name into a search engine. If your blog doesn’t appear on the first page of results, you have a problem. The further down the page it is, the harder it is for a reader to find it. Type ‘Cat Rambo’ in and you should see this blog on the top of the list, along with other links that go to me rather than that taxi driver with a cat named Rambo who drives around with his cat in the backseat or the Cat Rambo featured in an article about underwater pumpkin carving.

So — if you’re not on that first page –how do you remedy that? Here’s five ways to make your blog more effective by making it more discoverable when people come looking for you.

Check your front page. Does it include the name you write under? Not just your first name, not a cute pseudonym. And not contained in an image rather than text. If not, please add it.

Make titles meaningful. A title should give a reader a reason to read, often to answer a question that the title has raised. For example: what are the five quick ways I could make my blog more discoverable? rather than “Check this out” or “Here’s something startling.”

Use images. Visual content makes a post more engaging and it provides something when people are sharing it on social media. Visual content gets shared more often than text-only. And a post lacking an image may not be pinnable on Pinterest, which is a valid social media site for authors.

Look at your site on your phone. Google Analytics tells me over half my traffic is readers using their phone to read it; it would be foolish for me not to make it as readable as possible for them. What’s not appearing? What looks weird? Menus that look great on a computer screen and are easy to select and click with a mouse are often much more difficult to navigate on a phone’s smaller touch screen.

Use what’s available. Tags and categories are both tools that search engines incorporate when creating rankings and they make things more discoverable for your readers. The Related Posts plug-in that I use on this blog depends on tags in order to find and display similar content that may intrigue readers of a particular post.

Bonus tip: Link to other posts. Internal links can help your reader find relevant content without leading them away from your site, and they also favorably influence search engines. You might even create pages that consolidate information, like this page of Resources for F&SF Writers. Look at this page — I can count five different ways I’ve done this. Can you find them all?

Hugo nominations have opened and with that, an array of canvassing and promotion techniques have begun to be deployed, which will no doubt continue until the actual awards are awarded and everyone can briefly calm down before a new season begins.

The thing I’m not fond of, which has arisen in recent years, is the idea that one should vote according to one’s politics, and plunk down a vote for the “right” books without bothering to read them. Some people like to justify this by pointing to something that is undeniably true — the award is often less often the expression of the opinion of SF fans overall than that of a small subset of those fans and sometimes — perhaps even often — popularity, access to high-traffic websites, or other factors not related to quality of writing affects those results. In these cases, that’s usually used as a justification for throwing the votes in what’s perceived in the opposite direction.

And my reply is this: FFS, people, read stuff and vote for the stories you like, the stories which YOU find well-crafted and appealing. Go download the excellent Campbell sampler that Marc Blake has been putting together each year and take the time to read through it. Look at the ‘year’s best’ lists. Ask people what they liked that you might. Look at the five kerjillion “here’s what I have eligible this year” posts, particularly if you have a favorite author and want to make sure you don’t miss anything by them.

But read it and apply your standards to it and then vote for what you thought was the best story/novella/whatever. Anyone telling you to vote any other way, anyone offering their work and saying “you should vote for this because we belong to the same category” rather than “I hope you’ll vote for it if you like it” has an agenda that is not at all about quality of writing.

Yes, there are “taste-makers” — critics whose likes and dislikes are listened to, and often used for guidance. But those folks fall all over the spectrum and the answer, if you think there’s not someone representing your particular niche of opinion is to become one yourself, by putting your opinion out there articulately, clearly, and interestingly, which is the very same process by which those taste-makers got to that position.

You may well not agree with a particular award’s results. Opinions are like…well, you probably know how that saying goes. There’s plenty of room in a world this size for a vast array of opinions. But when a piece you didn’t like wins an award, saying that it did so because of politics comes off as soreheaded sour grapes more than anything else. Let’s face it, a shitty, badly-written piece has an awfully steep (but again, admittedly not impossible) hill to climb before accumulating the avalanche of votes something needs to win one of the major awards. But assuming that because you don’t like something no one else is justified in liking it is narcissistic egotism.

Want to see the stuff that you like on the ballots? Nominate it, vote for it, spread word about it on social media, through reviews, and via blog posts or other writings. Work at that, not trying to handicap the other candidates just so yours can limp home. And read stuff and decide for yourself, don’t just take the slate of predigested candidates someone has prepared so you don’t have to read any of that nasty conservative/liberal/whatever prose and actually think for yourself. Read all over the spectrum, not just one color. You’re shortchanging yourself of some good stuff otherwise.