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Using SFWA Effectively for Book Publicity

People sometimes ask whether or not the membership fee for the Science Fiction & Fantasy Writers of America is worth it. I think it is, but mileage will vary. That mileage is certainly dependent on how effectively you use it. So here’s a sample action plan I’m putting together for my next book.

4-6 months ahead of time

2-3 months ahead of time

  • Submit for the New Release Newsletter; perhaps think about paying extra for the special focus slot.
  • Think about pitching the SFWA Blog a related article.
  • Get the book listed as a featured book.
  • Look at the SFWA boards to see if there’s any upcoming cooperative efforts you might become part of, or propose your own, along the lines of “Hey, I’ve got a book coming out on this date, anyone else got something coming out around then that wants to coordinate publicity?

1 month ahead of time

The day of the release

  • Make sure you say something on your personal thread in the Discussion Forums so people know to spread the word! Give them as many resources to do so as you can, such as supplying a graphic or a pre-composed tweet.
  • Tag @SFWA in a tweet or two to get them to RT it.

After the release

  • Keep an eye open for the next SFWA Storybundle; they appear every six months or so.
  • Make sure there are copies in .mobi, .epub, and .pdf forms in the appropriate forums on the discussion boards if you want members to be able to read it when thinking about making Nebula nominations.
  • List the work on the Nebula Reading list. It’s okay to put your own work up there.

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~K. Richardson

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Opinion: Chan Culture and Good-Faith Arguments

photo of Cat Rambo
Getting ready for the New Year.
I wrote a piece, #PurpleSF, about feminism and SF for Clarkesworld. It was in part stirred up by the convulsions of the Gamergate controversy, which has continued to provide plenty of food for thought (and probably will continue to do so).

One of the many interesting (and sometimes positive) things that’s come out of that controversy has been a lot of examinations of Internet culture and many of its subsets. Before last year, I had only the vaguest idea what “chan culture” would be, so I found this piece really fascinating, particularly because questions about anonymity are (imo) going to continue to rear their heads whenever they bump into notions of transparency in coming years.

The full piece, How imageboard culture shaped Gamergate, appeared on BoingBoing. Its author has produced a lot of interesting pieces about Gamergate, usually composed as Storify pieces, such as these: Gamergate, Sexism, and Tribalism; Why I Oppose #Gamergate

The article is talking specifically about image boards, and here’s a chunk from it that describes the culture:

These anonymous imageboards have their own idiosyncratic culture, despite the lack of permanent identity. Posters call themselves anons, or occasionally channers. While anonymity is a core part of this identity, merely being anonymous does not make you an anon. Rather, it’s about identifying as a larger whole. Capital-A Anonymous, such as the Project Chanology protestors and the hacking/activist groups like @youranonnews, are anons, but most anons don’t think of themselves as part of Anonymous.

Without identity, every anon is whoever they want to be at the moment. It’s freeing! Anons exalt these imageboards as the only place people can truly be themselves, without being burdened by their identity or consequences. This includes genuinely awful or hateful opinions. Anons have a broad, often absolutist view of free speech, sometimes extending that so far as to include threats of violence or extreme pornography. Anons are extremely protective of their culture and this very broad view of free speech, because of both great faith in their ability to self-police argument and an unconscious, internal reliance on irony.

The atmosphere is that of a paradoxically jovial angry mob. Almost everyone sees their own point of view as the consensus, assuming that most people most people agree with them. Any possibly contentious statement is presumed to be ironic, told as a joke or to rile up people who disagree. Since everyone assumes that anyone who disagrees is arguing in bad faith and doesn’t mean what they’re saying, anyone who disagrees is a fair target for apparently hateful mockery. This basic assumption of bad faith applies even when arguments are long-lasting and well-known: for example, the console war arguments in /v/, 4chan’s video games sub-board. However, this mockery is defanged by anonymity and irony.

Everyone’s anonymous, so a poster can just join the winning side of an argument, cheerfully mocking their own older posts. One poster can even play both sides from the start. Every anon can choose whatever opinion they want to have on a post-by-post basis, so everything flows smoothly even as people hatefully attack each other for having the wrong opinion. Anons believe in this free marketplace of ideas: good ones survive the firestorm, while bad ones burn to ash as everyone dogpiles on mocking them.

Wayne and I were talking about this conception of discussion/argument today and I can at least partially understand how it’s shaped some of the conversation within Gamergate (the overall situation, not the group) and created many of the problems. (Anders Sandburg has an interesting piece about such culture clashes.) I think it’s important to look at the background people are coming from and the Internet etiquette norms that they’ve absorbed.

At the same time, bad faith arguments are something I don’t practice and I find trolls kinda appalling, because the idea of getting enjoyment from making other people angry, upset, or otherwise unhappy seems something only a retrograde would relish. I blogged about arguing on the Internet a while back and said I’d follow up and talk about bad faith argument, but I never have, because I find its habitual practitioners antithetical to the way I try to think.

Don’t get me wrong. I like debate, and life with Wayne is a lively series of conversations in which one or the other will often take the role of devil’s advocate just to see how sound or defensible an idea is. But that seems different to me than taking on the Internet identity of someone who believes something just to see if you can get other people riled up enough to waste time on composing eight page replies to your argument rather than something, I dunno, actually productive or enjoyable.

But, as Wayne can testify, I am painfully earnest about a number of things, including the idea that the human race should be advancing and that part of that advance is being fairer about our treatment of the people and world around us. The idea that love is both greater than and preferable to hate. That cruelty only creates more cruelty. That civility and an assumption of good faith should be the baseline, rather than the exception. And that we are fallible creatures who are nonetheless capable of learning from both experience as well as questioning ourselves.

Part of my plea in the Clarkesworld column is that we stop arguing in bad faith and lazy categories. It’s a Quixotic fight, but I’ll continue to carry its banner. And part of that banner is to argue in good faith, to ask questions and interrogate the world around me to see what blinders it’s imposing on me. That’s a vital part of making good art. And good conversation.

...

99 Statues, Part Two

Picture of a bed
Two down comforters were draped over them as well; Nicholas could not sleep without their weight on him, while Feniker, who seemed to burn with a furnace's metabolism, would inevitably throw most of them off during the night, onto Nicholas.
(Another excerpt from the story I’m currently working on.)

Nicholas woke slowly. It was chilly in the room, and when he shifted his body between the clinging flannel sheets, he could encounter zones of warmth and cool. Two down comforters were draped over them as well; Nicholas could not sleep without their weight on him, while Feniker, who seemed to burn with a furnace’s metabolism, would inevitably throw most of them off during the night, onto Nicholas.

He could hear Feniker’s soft breathing, a burry almost snore, a sound so uniquely Fen that it tugged a smile onto Nicholas’s lips, knowing what his lover’s face looked like when sleep-slackened, how it must look right now. He had drawn the drapes across the windows; the hotel’s front looked out onto the plaza, but Nicholas had opted for one of the less ostentatious back chambers which he secretly thought more pleasant, overlooking the back gardens, which were the more handsome vista, even when leaf-deprived and blackened by the cold, due to the green cedars that ringed it round.


The hotel was stirring. Soon enough his breakfast, with plenty left over for Feniker, would arrive and be deposited outside the door with a discreet knock. The hotel’s own brand of fish tea, with an odd peppery brackishness. He still wasn’t sure whether or not he liked its aftertaste, even after living in the hotel for almost two months now. He had lived with his father before then, but fire had taken their mansion, and both had taken themselves to alternate lodgings. He had chosen this hotel, which he could afford on his lavish allowance, for the way it managed to combine proximity to the student quarter with luxury.

He rolled on his side and found Feniker watching him, no longer snoring, blue eyes bright in the morning light, almost luminous.

“Good morning, sunshine,” Nicholas said. He leaned over to give Fen a kiss. Fen’s fingers tangled in his hair, drew him down to meet lips.

“What’s on your agenda for today?” Fen said.

“I am meeting with my father to go over the plans for the new factory in Cloudmarch,” Nicholas said.

“Will you be visiting it? The expedition is going through Cloudmarch. You could come out with us, say goodbye there, do whatever you needed to do with the new factory.”

“I would serve my father ill as a factory manager,” Nicholas said. “I’m not good with such things.”

“You have a mind keen enough to keep up with anyone in their classes,” Feniker said. “If you chose to exert yourself. Instead you pretend yourself slower than you are, and use it as excuse to while away your days drinking fish tea and playing cards.” He pushed himself off the bed and strode across the chamber, naked, to reclaim his clothing from the bench below the window.

Nicholas gathered the covers around himself, reluctant to lose their warmth, even in pursuit of what the kiss had promised. “What of you, what does the Duke’s secretary do today?”

Fen shrugged and drew on his trousers, sat down to pull on his boots. Behind him the window panes were laced with frost, a pattern like the ghost effluvium a professor had demonstrated at the last University lecture Nicholas had attended.

Thinking of that, he protested, “I do go to some lectures after all, and meet with Professor Wirewit to work on my paper.”

“Meetings that are few and far between,” Fen said. He caught himself. “Look, I don’t mean to nag you.”

“Will you come tonight and see a play with me?” Nicholas asked.

“I will have papers to transcribe,” Fen said. “I have been burning the candle at both ends, and I must decide where I should be spending my time. I do not mean to imply that it should not be with you, only that I would rather spend time enjoying your company, than sitting together staring down at a stage while the audience gossips so loud that we cannot hear half the lines.”

The reasonable tone, the exaggerated patience in his voice made Nicholas want to smack him.

...

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