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Using SFWA Effectively for Book Publicity

People sometimes ask whether or not the membership fee for the Science Fiction & Fantasy Writers of America is worth it. I think it is, but mileage will vary. That mileage is certainly dependent on how effectively you use it. So here’s a sample action plan I’m putting together for my next book.

4-6 months ahead of time

2-3 months ahead of time

  • Submit for the New Release Newsletter; perhaps think about paying extra for the special focus slot.
  • Think about pitching the SFWA Blog a related article.
  • Get the book listed as a featured book.
  • Look at the SFWA boards to see if there’s any upcoming cooperative efforts you might become part of, or propose your own, along the lines of “Hey, I’ve got a book coming out on this date, anyone else got something coming out around then that wants to coordinate publicity?

1 month ahead of time

The day of the release

  • Make sure you say something on your personal thread in the Discussion Forums so people know to spread the word! Give them as many resources to do so as you can, such as supplying a graphic or a pre-composed tweet.
  • Tag @SFWA in a tweet or two to get them to RT it.

After the release

  • Keep an eye open for the next SFWA Storybundle; they appear every six months or so.
  • Make sure there are copies in .mobi, .epub, and .pdf forms in the appropriate forums on the discussion boards if you want members to be able to read it when thinking about making Nebula nominations.
  • List the work on the Nebula Reading list. It’s okay to put your own work up there.

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Nattering Social Justice Cook: Be Kind to Yourself

Picture of Cat Rambo in a Cthulhu ski mask.
Being a little silly sometimes is also good for one’s mental health.
Gail Z. Martin has organized the #HoldOnToTheLight campaign, and when she asked me about participating, it seemed important to add another voice. Here’s what the campaign is:

More than 100 authors are now part of the #HoldOnToTheLight conversation! Our authors span the globe, from the US to the UK to Canada, Australia and New Zealand. Even more exciting is that as the campaign picks up traction and visibility, more authors want to join, meaning a growing, vibrant dialog about mental wellness and coping with mental illness.

#HoldOnToTheLight is a blog campaign encompassing blog posts by fantasy and science fiction authors around the world in an effort to raise awareness around treatment for depression, suicide prevention, domestic violence intervention, PTSD initiatives, bullying prevention and other mental health-related issues. We believe fandom should be supportive, welcoming and inclusive, in the long tradition of fandom taking care of its own. We encourage readers and fans to seek the help they or their loved ones need without shame or embarrassment.

We’ve also been talking with conventions to encourage them to add, expand or promote their panel programming about mental wellness issues. ConCarolinas, GenCon, Capricon and ContraFlow have let us know that panels are in the works for 2017, and both Capclave and Atomacon are looking at options!

In knocking around this world, one of the few things that has sunk in well enough to make it a daily maxim is this, “Be kind to yourself, because you can depend on yourself.” Build a treat into your day that is aimed at increasing your happiness in some small way: lunch outside, a long walk, that book on Amazon you want every once in a while.

We all have a shitty time of it sometimes — maybe it’s something we live with all our lives, or something that intrudes and sends us for a total, utter loop: the event that causes PTSD, the relative with a terminal illness, some terrible loss beyond words that we carry around like a permanent gut-punch.

I’ve found that writers excel at angst and guilt, at worrying at 2 am over whether or not they stuck their foot in their mouth (human nature being what it is, the answer is sometimes yes), at being anxious and projecting futures far out of proportion to actuality in their degree of horror.

They’re also tough on themselves, holding themselves to sometimes impossible standards, trying to hit goals that are unreasonably grandiose or demanding. Writers need to cultivate a willingness to accept themselves as they are. Sometimes that means forgiving yourself and the illness you live with, to not just knowing yourself but being comfortable with yourself.

Be kind to yourself, because you’re the person you’ll be living with for the rest of your life. Be a good roommate, one who leads by example and keeps the place neat (or at least livable, since mileage varies.) Don’t go off on guilt trips that leave you stranded in the Land of Panic.

For me, that involves taking care of my physical health, since often your body affects your mind. I started eating a cup of plain Greek yogurt for breakfast every morning a few years ago, and found it keeps me cheerful, energetic, and a lot more stable mood-wise. At the same time I started striving to walk at least a few miles every day and found that a mood elevator as well.

I don’t by any means intend to say that this is the only way to assist with your mental health. But being kind to yourself is a fundamental way to do, no matter how it manifests. And in these days when politics leans harder and harder towards rhetoric of violence, we must be prepared to model compassion, to model unflinchingness in the face of bullies in the defense of the weak, even when the weak one is yourself.

This is why I tell my students not to punish themselves for not hitting their word count, but to reward themselves when they do. That’s a basic way of approaching it, and like many basics, it can have a profound influence.

So give yourself a treat today. Go ahead. You deserve it.

And to fill in the cookery part, I will provide the recipe for the muffins I make for my household, which make for a nice mid-morning snack providing fiber, protein, and a touch of sweetness to make them hit the spot.

It’s also versatile; you can add or subtract stuff to cater to individual tastes as long as you don’t go too far outside the wet to dry to fat proportion. The recipe’s based on the Orange-Scented Corn Muffins recipe in Breaking the Food Seduction by Neal Barnard.

Mid-morning Muffins

Makes 12 regular-sized muffins

Equipment needed: 2 mixing bowls, a mixer or blender for blending the wet ingredients, a way to zest the citrus fruit if using it, an oven, and a muffin tin.

Ingredients:
1/2 cup mashed silken tofu
1/2 mashed banana (The riper the better, other fruit can be substituted.)
1/2 cup orange juice (Or other fruit. This is adding sweetness + liquid; keep that in mind when substituting.)
1 T oil
1 1/2 cup whole wheat flour
1/2 cup flaxseed meal
1 T orange zest (Or lemon/grapefruit/lime is nice too. This is optional but highly suggested.)
1 t cinnamon (1/2 t cardamon is also pleasant. If you’re doing lemon zest, try rosemary instead of the cinnamon for a more savory version.)
2 t baking powder
1 t baking soda
1/2 t salt

Optional adds: a handful of chopped up dried fruits, nuts, or sunflower seeds, a couple of spoonfuls of jelly or jam, 2 T honey/agave or 1/2 t stevia, 1/4 c chia or poppy seeds.

  1. Preheat oven to 350 degrees F.
  2. Oil/mist/whatever 12 muffins cups with nonstick oil or butter (coconut oil is nice).
  3. Blend tofu, banana, juice, and oil until smooth and creamy.
  4. Whisk together dry ingredients in a large bowl.
  5. Mix in wet mixture until moist but don’t stir very long, just enough to get stuff combined.
  6. Spoon evenly into muffins cups.
  7. Bake 20-25 minutes.
  8. Remove from oven and loosen muffins in the cups, turning them on their sides to cool. Cover the pan with a clean kitchen towel. After 5 minutes, transfer to a cooling rack or waiting hands.

#sfwapro

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My Theories About Series and Self-Publishing

Cover of Events at Fort Plentitude
An exiled soldier tries to wait out a winter in a fort beleaguered by fox-spirits and winter demons.
Happy New Year, one and all! I thought I’d start the New Year talking about what I’m working on at the moment, putting individual stories up on Amazon and Smashwords. Between publications and backlog, I’ve got about 200 to play with, so it’s a pretty big task, given that I’d like to have almost all of them up by the end of the month. But if I consider that some are flash, which I’ll put up individually on QuarterReads and release in a compendium, it becomes less daunting.

I’m getting faster at the process as I go, and I’m also refining it, which unfortunately means I need to go back over some of the earlier releases, just to make them all look the same as far as prettiness and completeness goes.

Would it be better to space releasing the stories out over the course of a year? Probably. But I’d like to get this all set up and done so I can move onto other things. I have enough stories that will be added over the course of the year as I write them or their rights become available that there will be plenty of additions as is.

What I’ve done with the stories is split them up into series. This is an easy enough task because I’ve got plenty of clusters of stories where characters or locations repeat, as with Twicefar Station, which is the backdrop for “Amid the Words of War,” “Kallakak’s Cousins,” and “On TwiceFar Station, As the Ships Come and Go.” It’s also the same world as “TimeSnip,” whose main character appears in “On TwiceFar Station, As the Ships Come and Go.”

Why I’m doing this:

  1. This allows me to provide readers who like a particular story with a way to find similar ones. If they read “Her Windowed Eyes, Her Chambered Heart,” for instance, and want to find other steampunk stories by me, they can look at the others in the Altered America series.
  2. This lets me play with KDP in a meaningful way. If I make the first book Kindle only for at least the first year, I can use the Kindle Select promotional tools and get readers to sample a story by giving it to them free.

Here’s what I’ve got sorted of the series so far, with a description of each.

Altered America (steampunk)
Her Windowed Eyes, Her Chambered Heart
Rappacini’s Crow

Closer Than You Think (near future SF)
All the Pretty Little Mermaids
Tortoiseshell Cats Are Not Refundable
Zeppelin Follies
English Muffin, Devotion on the Side
Memories of Moments, Bright as Falling Stars
Therapy Buddha

Farther Than Tomorrow (slipstream & space opera)
Bus Ride to Mars
Five Ways to Fall in Love on Planet Porcelain
Grandmother
Elsewhen, Within, Elsewhen

Superlives (superheroes)
Ms. Liberty Gets a Haircut
Acquainted with the Night

Tales of Tabat (secondary world fantasy)
Narrative of a Beast’s Life
How Dogs Came to the New Continent
Events at Fort Plentitude
Sugar
Love, Resurrected
In the Lesser Southern Isles

Twicefar Station (far future SF)
Kallakak’s Cousins
On TwiceFar Station, As the Ships Come and Go
Amid the Words of War
I Come From the Dark Universe

Villa Encantada (urban fantasy/horror)
Eagle-haunted Lake Sammammish
Villa Encantada
Crowned with Antlers Comes the King

Women of Zalanthas (secondary world fantasy)
Aquila’s Ring
Mirabai the Twice-lived
Karaluvian Fale

The World Beside Us (urban fantasy/horror)
Jaco Tours
Magnificent Pigs
Heart in a Box
Can You Hear the Moon?
Of Selkies, Disco Balls, and Anna Plane

So far, after approximately a month of getting stuff up there, I’m seeing some small sales, but also a tiny uptick in my collections that could be due to something else entirely. (Self-publishing is such a mysterious process!) So over the course of the year, I’ll be tracking the results.

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