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Using SFWA Effectively for Book Publicity

People sometimes ask whether or not the membership fee for the Science Fiction & Fantasy Writers of America is worth it. I think it is, but mileage will vary. That mileage is certainly dependent on how effectively you use it. So here’s a sample action plan I’m putting together for my next book.

4-6 months ahead of time

2-3 months ahead of time

  • Submit for the New Release Newsletter; perhaps think about paying extra for the special focus slot.
  • Think about pitching the SFWA Blog a related article.
  • Get the book listed as a featured book.
  • Look at the SFWA boards to see if there’s any upcoming cooperative efforts you might become part of, or propose your own, along the lines of “Hey, I’ve got a book coming out on this date, anyone else got something coming out around then that wants to coordinate publicity?

1 month ahead of time

The day of the release

  • Make sure you say something on your personal thread in the Discussion Forums so people know to spread the word! Give them as many resources to do so as you can, such as supplying a graphic or a pre-composed tweet.
  • Tag @SFWA in a tweet or two to get them to RT it.

After the release

  • Keep an eye open for the next SFWA Storybundle; they appear every six months or so.
  • Make sure there are copies in .mobi, .epub, and .pdf forms in the appropriate forums on the discussion boards if you want members to be able to read it when thinking about making Nebula nominations.
  • List the work on the Nebula Reading list. It’s okay to put your own work up there.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

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WIP: Teaser from Poppy and Letitia

flowersI finished up a story I’ve been wrestling with for the past week this afternoon. It’s for a game world, and it’s a fun one. I’m not sure why I had so much trouble with this one, but I rewrote the beginning four or five times, which is unprecedented for me.

Anyhow, here’s a chunk:

The book supplied a hand-colored map of the coastline. Letitita had not seen that many maps in her lifetime but she thought that this one might have some shortcomings. For one thing, the area they were heading into was a spot colored a vague green which turned out to be towering pines and cedars, shaly hills, and tiny streams inevitably at the bottom of steep-walled gullies full of blackberry brambles. It was lettered, the amount of lettering sparse in comparison to the amount of blank space provided, “Unexplored Forest,”
They were three days into changing that into “Partially Explored Forest” when they heard the screaming.

It called from off the road, among the trees, unseen but close from the volume, the sound of a horse crying out, and then a second echoing noise, like the harsh squeal of an enormous machine wheel. Poppy’s bow was out and in her hand, the other one pulling an arrow from its quiver, as she sprinted towards it; Letitia followed, pulling daggers from her belt as she went, but moving more cautiously than her mistress and therefore slower.

She arrived in time to see Poppy’s first arrow strike the monstrosity towering over the fallen unicorn, a mass of black fur and teeth and more than one head, protruding at awkward angles from around the main one with its ferocious canine grin. Every eye in the multitude it boasted burned bright as fire, red as madness.

The arrow extinguished one of that pair burning brightest and largest. The beast threw its head back, and the sound of that tortured clash came again, so loud that it throbbed in Letitia’s ears.

Daggers sang from her hands, thrown almost without thinking, thunk thunking into that glistening black snout. Annoying wounds at best, but another of Poppy’s arrows flew straight and true ““ had she really merely said she’d been “all right with the bow” when a girl? ““ putting out the other mad red glare, and as it died so did all the tinier ones, heads slumping awkward as it toppled, halfway over its fallen prey.

They circled it warily as they came up. The unicorn let out a tortured breath. Poppy made a hurt sound in her throat and started to step closer, but Letitia tugged her back.

“You can’t help it, boss,” she said. Her eyes welled with tears, obscuring the gaping belly wound, the entrails fanned out from a savage bite. “It’s hurt too bad.”

“I can put it out of its misery at least,” Poppy said. She tugged one of Letitia’s daggers free from the monster’s corpse, and moved towards the unicorn, speaking softly, calmingly, an ostler’s murmur, soothing and nonsensical, theretheremylove, theretheremypretty.

The gleaming ivory horn raised an inch from the ground as though in challenge, but was too weak to move further. She stroked her hand along the broad neck. Letitia held her breath.

“Move no further,” a voice said from behind them.

In other news, Rappacini’s Crow and All the Pretty Little Mermaids both made Ellen’s Datlow recommended list for Best Horror. Hurray!

Enjoy this sample of Cat’s writing and want more of it on a weekly basis, along with insights into process, recipes, photos of Taco Cat, chances to ask Cat (or Taco) questions, discounts on and news of new classes, and more? Support her on Patreon..

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Snippet from Hearts of Tabat

Abstract drawing that vaguely resembles rain, or a portal, or something like that.
What did it mean? Because surely it must, happening three days in a row. It couldn't just be that she'd had the same dream randomly dropped into her head three times. She'd mulled it over, standing in her office staring out over the street steaming in the warm spring rain that pattered on the patterned paper umbrellas, printed with political slogans, that everyone carried.
I’m working on the sequel to recently-finished Beasts of Tabat, whose working title is Hearts of Tabat. Here’s a snippet I wrote this morning.

Adelina did something she’d mocked other people for doing. She consulted a Dream Reader.
Everyone sensible knew that Dream Readers were frauds, making up stories to suit the needs they could read in their clients. Everyone’s dreams were as individual as their minds, everyone had their own internal cartography leading to entirely different parts of their brains.

But the dream had come three mornings in a row. Three mornings when she woke up with a start, fear clamping its fingers, slender as reeds, strong as iron, around her throat, her hands clenched so hard that her nails bit into the heels of her hands.

She was walking along a bridge, which narrowed further and further, so much only a single person could walk across it, then crumbled away in the middle, leaving a two foot gap. She knew a wide enough step would take her across it, but when she looked down, she saw the water, seething with toothy eels, their lanterned eyes staring up at her, waiting for her to fall.

She saw Bella far, far away, down the long road on the other side, back turned as she walked away, too far to hear Adelina calling after her. Snowflakes were falling around her, as though a cloud echoed her progress overhead, and moonlight glinted on the snow, tinting it purple and red.


Finally she gathered her wits and went back a few steps. She crouched, then pushed herself forward and ran to jump and land on the other side. Far below, the eels ground their teeth, a sound that crawled up her spine and along her shoulders.

A headshake, like a dog cleaning itself of rain, chased the sensation away.

Bella had vanished over the horizon. Parks lay to either side, and she knew they were Tabatian parks, but ones she’d never discovered before. The notion delighted her: she’d investigate their histories, incorporate that into her long-time project, a complete history of the city.
But which one to enter first? She hesitated.

The left-hand one held a fabulous menagerie surrounded by a high, green-painted fence. She could hear the creatures roaring and whinnying, baying and moaning and a calliope’s wheedle. Fireworks arced and popped above it.

On the right was a more sedate water-park. But it held nooks and crannies as enticing as any brightly-colored booth: serene statues had placards waiting to be deciphered, and a massive fountain in the center roiled with carp colored white and purple and red.

It came to her that the righthand side would cost her no coins, but that the menagerie would require the price of admission, so she fumbled at her belt, thinking she’d let the lack or not determine which way she went. But the coins in her pouch were unfamiliar and she was uncertain whether or not the ticket seller would accept them.

She hesitated, torn between choices.

Something was coming padding down the road towards her. A Sphinx and a Manticore, unchained, unrestrained. They walked without hurry, placid and implacable and deadly. Their mouths moved as though they were talking to each other, but they were too far to hear.

Where had Bella gone?

She looked from side to side, but something in the way they walked told her they would follow, no matter where she went.

They came so close she could smell the stink of the Manticore, hear the sound of their steps on the road. They were silent now as they came towards her”¦

Then she’d wake.

What did it mean? Because surely it must, happening three days in a row. It couldn’t just be that she’d had the same dream randomly dropped into her head three times. She’d mulled it over, standing in her office staring out over the street steaming in the warm spring rain that pattered on the patterned paper umbrellas, printed with political slogans, that everyone carried.

***
Love the world of Tabat and want to spend longer in it? Check out Hearts of Tabat, the latest Tabat novel! Or get sneak peeks, behind the scenes looks, snippets of work in progres, and more via Cat’s Patreon.

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