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Using SFWA Effectively for Book Publicity

People sometimes ask whether or not the membership fee for the Science Fiction & Fantasy Writers of America is worth it. I think it is, but mileage will vary. That mileage is certainly dependent on how effectively you use it. So here’s a sample action plan I’m putting together for my next book.

4-6 months ahead of time

2-3 months ahead of time

  • Submit for the New Release Newsletter; perhaps think about paying extra for the special focus slot.
  • Think about pitching the SFWA Blog a related article.
  • Get the book listed as a featured book.
  • Look at the SFWA boards to see if there’s any upcoming cooperative efforts you might become part of, or propose your own, along the lines of “Hey, I’ve got a book coming out on this date, anyone else got something coming out around then that wants to coordinate publicity?

1 month ahead of time

The day of the release

  • Make sure you say something on your personal thread in the Discussion Forums so people know to spread the word! Give them as many resources to do so as you can, such as supplying a graphic or a pre-composed tweet.
  • Tag @SFWA in a tweet or two to get them to RT it.

After the release

  • Keep an eye open for the next SFWA Storybundle; they appear every six months or so.
  • Make sure there are copies in .mobi, .epub, and .pdf forms in the appropriate forums on the discussion boards if you want members to be able to read it when thinking about making Nebula nominations.
  • List the work on the Nebula Reading list. It’s okay to put your own work up there.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

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Teaser from the Current WIP

(Honestly, I have no idea what this thing’s title is anymore. But I’ve been working on the beginning today. Some of you will recognize the pov character as the gladiator Bella Kanto, although this is the first time I’ve tried first person with her. I like it. Anyhow, here you go.)

A blade straight through the air. Sidelong, slicing the snowy air in half.

Roll back on the heels, keeping the spine straight. Distance doesn’t matter, as long as steel isn’t colliding with eyeball, even if it’s close enough to brush an eyelash free.

Step step back, shift weight inside that left greave. Use the little shield, shaped like a snowflake, just as intricate. So easy to snag a blade with it, but I have to be careful with that, The shield’s just as prone to being broken as breaking, maybe even more if the blade were thick. I’ve done that more than once, Last year it snapped lucky, sent a blade flying up into Spring’s face, almost put her eye out, left a nasty gash the width of my little finger away from the orb.

Snow crunch underfoot from the still falling snow. My day, solid winter. The season of my power. The reason I wear Winter’s armor, crystal and steel against Spring’s gaudier garb, all spring blossoms in yellow and pink and blue. Like fighting a flowerbed.

No wonder I’d won for the last twenty-four years against that gaudy thing, no matter who inhabited it each year. Winter’s lines were clear and sharp and swift. The floral armor was heavier, with its lines of gold mesh over the pearly surface.

Click click click, blades testing each other. Meanwhile my arm comes out, rotates just a little to snare her swordpoint, swivels and snaps back in place, while my blade pushes forward at the same time. Don’t give her a moment to breathe, no time to think, press in fierce and hot and ardent as a yearling bull.

Enjoy this sample of Cat’s writing and want more of it on a weekly basis, along with insights into process, recipes, photos of Taco Cat, chances to ask Cat (or Taco) questions, discounts on and news of new classes, and more? Support her on Patreon.

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Currently

View of St. Petersburg
Taken while in St. Petersburg, Florida
The merry but busy month of May is past, huzzah! Rio Hondo was awesome, and had such amazing participants (there are some pics frm it up on Facebook, if you have an account on there).

I’m reworking what I have of THE EASTER BUNNY MUST DIE! based on feedback from the workshop, and currently on track to have it done by the end of the summer. I’m participating in the Clarion West Write-a-thon this summer and will be working on that, as well as finishing up a passel of stories I promised to do, including a novella set in the Fathomless Abyss shared world.

I’m reading with K.C. Ball at the University Bookstore in Seattle this Monday, June 11, at 7 pm.

I’m also looking forward to Clarion West and the great reading series that will accompany it, as well as the chance to meet a fine new crop of students. Con-wise, I’ll be at ArmadilloCon, GearCon, and then rounding out the summer with WorldCon.

Love the Easter Bunny and want to find out what happens next? Support Cat on Patreon in order to have a say in what she writes next, as well as getting other snippets, insights into process, recipes, photos of Taco Cat, chances to ask Cat (or Taco) questions, discounts on and news of new classes, and more? Support her on Patreon.

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