Five Ways
Subscribe to my newsletter and get a free story!
Share this:

Using SFWA Effectively for Book Publicity

People sometimes ask whether or not the membership fee for the Science Fiction & Fantasy Writers of America is worth it. I think it is, but mileage will vary. That mileage is certainly dependent on how effectively you use it. So here’s a sample action plan I’m putting together for my next book.

4-6 months ahead of time

2-3 months ahead of time

  • Submit for the New Release Newsletter; perhaps think about paying extra for the special focus slot.
  • Think about pitching the SFWA Blog a related article.
  • Get the book listed as a featured book.
  • Look at the SFWA boards to see if there’s any upcoming cooperative efforts you might become part of, or propose your own, along the lines of “Hey, I’ve got a book coming out on this date, anyone else got something coming out around then that wants to coordinate publicity?

1 month ahead of time

The day of the release

  • Make sure you say something on your personal thread in the Discussion Forums so people know to spread the word! Give them as many resources to do so as you can, such as supplying a graphic or a pre-composed tweet.
  • Tag @SFWA in a tweet or two to get them to RT it.

After the release

  • Keep an eye open for the next SFWA Storybundle; they appear every six months or so.
  • Make sure there are copies in .mobi, .epub, and .pdf forms in the appropriate forums on the discussion boards if you want members to be able to read it when thinking about making Nebula nominations.
  • List the work on the Nebula Reading list. It’s okay to put your own work up there.

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Fiction in Your Mailbox Each Month

Want access to a lively community of writers and readers, free writing classes, co-working sessions, special speakers, weekly writing games, random pictures and MORE for as little as $2? Check out Cat’s Patreon campaign.

Want to get some new fiction? Support my Patreon campaign.
Want to get some new fiction? Support my Patreon campaign.

 

"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

You may also like...

Links From Blogging 101 Class - Facebook and Twitter Resources

More links from the Blogging 101 class, this time dealing with Facebook and Twitter.

Mentioned in class:
Facebook news ““ allfacebook.com
How to Stop Facebook from Posting Recent Activity to the News Feed – http://www.allfacebook.com/facebook-recent-activity-2010-01

Useful:
7 Things Facebook Should Do To Increase Security: http://mashable.com/2011/07/19/facebook-security/
How to Avoid a Facebook Photo Tagging Disaster – http://www.allfacebook.com/facebook-photo-tagging-2009-12
How to Fix Facebook’s Sidebar Chat: http://www.allfacebook.com/how-to-fix-facebooks-sidebar-chat-2011-07
How to Manage Your Facebook Relationships with Friends Lists – http://www.allfacebook.com/facebook-friend-lists-2009-05
How to Optimize Your Brand’s Facebook Page for Search Engines: http://www.readwriteweb.com/biz/2011/04/optimize-your-brands-facebook-page-for-search-engines.php
More Americans Are on Facebook Than Have a Passport: http://techcrunch.com/2011/07/22/more-americans-are-on-facebook-than-have-a-passport/
Why You Need Facebook’s Like Button on Your Site: http://www.allfacebook.com/why-you-need-facebooks-like-buttons-on-your-site-2011-03

TWITTER RESOURCES

Mentioned in class:
Hashtags: http://www.hashtag.org
Backing up Tweets: http://tweetake.com/
Metrics: http://twitter-friends.com
Schedule updates: http://twuffer.com/
Share pictures: http://www.twitpic.com

Useful:
Are Twitter Chats Part of Your Social Media Strategy?: http://www.socialmediaexplorer.com/social-media-marketing/twitter-chats/
Are You Extending Your Tweets? Then You’re Missing The Point: http://www.mediabistro.com/alltwitter/are-you-extending-your-tweets-then-youre-missing-the-point_b7659
Documentary about Twitter: http://www.mediabistro.com/alltwitter/a-documentary-about-twitter-staffed-by-twitter-users-and-crowdsourced-on-twitter_b8950
Happy Fifth Birthday, Twitter: http://www.mediabistro.com/alltwitter/happy-fifth-birthday-twitter-congrats-on-your-600k-new-users-who-signed-up-yesterday_b11567
How to Boost Your Google Rank with Twitter: http://oneforty.com/blog/how-to-boost-your-google-rank-with-twitter/
How to Join a Twitter Hashtag Chat: http://www.mediabistro.com/alltwitter/how-to-join-a-twitter-hashtag-chat_b1650
Secrets to Getting 50,000 Followers on Twitter: http://www.webinknow.com/2011/02/the-secret-to-getting-50000-followers-on-twitter.html
Three Tips for Writing a Killer Twitter Bio to Get Targeted Followers : http://www.mediabistro.com/alltwitter/3-tips-for-writing-a-killer-twitter-bio-to-get-targeted-followers_b133
Top 10 Twitter Tools for WordPress Blogs (2010): http://www.mediabistro.com/alltwitter/top-10-twitter-tools-for-wordpress-blogs_b40
Tweeting Often and On Weekends is More Effective: http://www.readwriteweb.com/biz/2011/03/tweeting-often-and-on-weekends.php
Twitter 101: Why Use Hashtags?: http://www.mediabistro.com/alltwitter/twitter-101-why-use-hashtags_b2571
What to Do (And What Not To Do) If You Regret a Tweet: http://www.mediabistro.com/alltwitter/what-to-do-and-what-not-to-do-if-you-regret-a-tweet_b4327
What Twitter’s Good At, In Light of Google+: http://www.theatlantic.com/technology/archive/2011/07/what-twitters-good-at-in-light-of-google-plus/241791/
What’s In a Name: Twitter Was Almost Called Jitter or Twitch: http://techland.time.com/2011/07/18/whats-in-a-name-twitter-was-almost-called-jitter-or-twitch/
Why Favstar.fm Should Be Part of Your Twitter Strategy: http://www.mediabistro.com/10000words/favstar-fm-twitter-strategy_b3848
Why Google+ Won’t “Kill” Twitter: http://techland.time.com/2011/07/13/why-google-wont-kill-twitter/
Why Some Twitter Hashtags Take Off and Others Fail:
http://www.mediabistro.com/alltwitter/why-some-hashtags-take-off-and-others-fail_b3003
Why You Can’t Ignore Your Twitter Background: http://www.mediabistro.com/alltwitter/why-you-cant-ignore-your-twitter-background_b3414
Why You Need to Create a Tweet Schedule: http://www.mediabistro.com/alltwitter/why-you-need-to-create-a-tweet-schedule-now_b1514
5 Reasons Why You Should Be on Twitter Even If You’re Already on Facebook: http://www.mediabistro.com/alltwitter/5-reasons-why-you-should-be-on-twitter-even-if-youre-already-on-facebook_b3012
5 Twitter Metrics Beyond Follower Count: http://www.mediabistro.com/alltwitter/5-twitter-metrics-beyond-follower-count_b4312
5 Ways to Stand Out on Twitter: http://www.mediabistro.com/alltwitter/5-ways-to-stand-out-on-twitter_b2504
14 Tools of Highly Effective Twitter Users (2010): http://hyder.me/social-media/14-tools-of-highly-effective-twitter-users/

Effective Use of Twitter for Promotion
5 Steps to Going Viral on Twitter: http://www.copyblogger.com/go-viral-on-twitter/
Radio Shack’s Twitter Campaign: http://www.mediabistro.com/alltwitter/an-anatomy-of-a-great-twitter-campaign-radio-shacks-ifihadsuperpowers-promoted-trend_b93

...

Falling

Falling
When I first began to fall through the floor, I didn't know what was happening...
More free fiction, this time a piece that originally appeared in Cream City Review, in an issue guest-edited by Frances Sherwood.

When I first began to fall through the floor, I wasn’t sure what was happening. The kitchen seemed oddly distorted. The stripes of the wallpaper slanted a little to the left; the orange light of sunset lay over them like a flare of panic. My parents noticed nothing.

My mother was eating a fish sandwich, the McDonald’s wrapper neatly folded in front of her as she dabbed on mayonnaise. My father scraped the pickles and onions off his hamburger with his forefinger, which was streaked with the thick red of ketchup. Only my brother saw and looked at me as the chair’s back legs pierced the linoleum beneath my swinging feet and I tilted back with agonizing slowness.

I didn’t want to say anything at first. We usually didn’t talk much at the dinner table. Most of the time we didn’t eat at the table at all. My father brought home paper bags of food and set them on the counter so we could each take our share and vanish. Sometimes I sat on the grille of the heating vent. Warm air blew around my body. My brother crouched near me, both of us reading.

My father would take a glass of wine and his food and sit in front of the television. We could hear him twisting the dial back and forth to avoid the commercials. My mother sat in the living room near us, reading one of the romances which she devoured like french fries. We read science fiction and fantasy.

“Catherine’s falling,” my brother said.

My mother looked up. The chair angled more abruptly and I was on the floor. The chair was sprawled in front of me. Its back legs had nearly disappeared. I could see the ragged edges of the holes, like mouths forced open by stiff wooden rods.

My mother picked me up. I was crying now. My father pushed his chair back and looked at the floor. He continued to chew.

“That linoleum’s rotten,” he said. “I’ll have to fix it some time this weekend.”

Perhaps that makes him sound like a handyman, a fixer, someone who put things together. He wasn’t. Our house was broken hinges, stuck doors, worn carpets. Rather than take out a broken basement window, he piled dirt on the outside. To insulate it, he said. It made the basement a little darker, but that added to the mystery.

I liked to play there. Behind the furnace, there was a little space like a room. It smelled of house dust, dry air, and whiskey. I found a marble in a corner, amber colored glass. It was scratched in places where it had rolled across the cement floor. It would have been beautiful when it was new. When you held it up to your eye and looked through, everything was different, everything curved and bled together.

I took a half burned white candle from our dining room table down there. It was this which led to the basement being declared off-limits. My mother found the candle and thought I had been lighting it.

I liked having the candle there, in case there was a disaster, a tornado, an explosion, a nuclear bomb. Sometimes it was frightening in the basement. There were holes in the walls that led out in little tunnels and you couldn’t be sure something wasn’t watching you when your back was turned. I stuck the candle in a bottle. There were a lot of bottles down there, piled behind the furnace.

I could see the holes in the ceiling, between two smoke black beams, where the chair legs had gone through. The light from the kitchen came into the basement.

A month went by before the holes were repaired. We avoided the dent in the floor with its two accusing circles. Sometimes I imagined I felt the floor soften beneath my feet elsewhere in the kitchen and quickly stepped sideways. My brother and I watched each other when we were in the same room, as though afraid one might disappear and leave the other here alone.

Finally my father called a man in a blue hat, who came and tapped mysteriously in the basement. My brother and I sat up above, crosslegged on the floor, and watched the linoleum smooth itself out as he replaced the boards. The holes remained.

In the other room, my father watched a golf tournament. We could hear his breathing and sharp grunts whenever a putt rolled smoothly across the grass, heading into the hole like a ball with a purpose. When the man came up, my father offered him a beer and had my mother write out a check.

We went out to Happytime Pizza that night. The restaurant was clean; there were no holes in the floor. The windows were diamonds of colored glass, lead running like angry veins between them. The sunlight came through them and painted my father’s face with red and dark blue.

I reached my hand into a patch of green lying on the table’s surface and then took it out. No one was watching me. My mother and father held the menu between them. There was a wet ring on the wood of the table from my father’s beer glass. I put my hand into the color again and moved it back and forth, letting the light paint my hand as though smoothing it with color.

My brother kicked me gently under the table and moved his hand into the green too. We held our hands on either side of it, letting the very edge of the color bleed onto our hands, not daring to move in.

...

Skip to content