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Using SFWA Effectively for Book Publicity

People sometimes ask whether or not the membership fee for the Science Fiction & Fantasy Writers of America is worth it. I think it is, but mileage will vary. That mileage is certainly dependent on how effectively you use it. So here’s a sample action plan I’m putting together for my next book.

4-6 months ahead of time

2-3 months ahead of time

  • Submit for the New Release Newsletter; perhaps think about paying extra for the special focus slot.
  • Think about pitching the SFWA Blog a related article.
  • Get the book listed as a featured book.
  • Look at the SFWA boards to see if there’s any upcoming cooperative efforts you might become part of, or propose your own, along the lines of “Hey, I’ve got a book coming out on this date, anyone else got something coming out around then that wants to coordinate publicity?

1 month ahead of time

The day of the release

  • Make sure you say something on your personal thread in the Discussion Forums so people know to spread the word! Give them as many resources to do so as you can, such as supplying a graphic or a pre-composed tweet.
  • Tag @SFWA in a tweet or two to get them to RT it.

After the release

  • Keep an eye open for the next SFWA Storybundle; they appear every six months or so.
  • Make sure there are copies in .mobi, .epub, and .pdf forms in the appropriate forums on the discussion boards if you want members to be able to read it when thinking about making Nebula nominations.
  • List the work on the Nebula Reading list. It’s okay to put your own work up there.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Arguing on the Internet: The Dwarves are for the Dwarves

If you’re familiar with C.S. Lewis’ Chronicles of Narnia, you may know what I’m quoting in the title. In the final book of the series, The Last Battle, there is a group of dwarves who believe in their cause so strongly that they cannot perceive reality. There are multiple interpretations of the dwarves, particularly given how prone to Christian allegory Lewis’s work is, but I think they hold a lesson for those of us witnessing and/or participating in arguments on the Internet.

Here’s the thing. Everyone believes their own worldview. It may not totally jibe with the one they project to the world, a la Stephen Colbert. But deep inside, everyone is the champion in their own narrative, or at least that’s the impression that everyone I’ve ever met or read about gives me.

And because they’re the main character in their story, people like to believe that they are good or at least mostly good. But that definition of good can vary wildly from individual to individual. It often is a combination of definitions associated with a particular religion along with whatever personal modifications one requires. Their attitude and behavior toward other beings are shaped by those definitions.

So, the dwarves are being good according to their own dwarvish standards, which, depending on our own internal definitions may or may not seem incorrect to us. That’s worth taking a moment to think about.


It’s a point that often gets overlooked, particularly in arguments on the Internet. As is an accompanying point, that in arguments it is much more common for every participant to believe themselves fully in the right than it is for any of them to believe themselves in the wrong.

Am I saying bad faith arguments are never made, that no one enjoys playing devil’s advocate or creating an elaborate chain of logic one could slip around an opponent’s neck? No, those exist but should be saved for another time. What I’d like to focus on is how one person who’s convinced they’re right can listen to another person who is also convinced that they’re right and end up at a meaningful conversation.

We get angry when people disagree with us. We become defensive when we feel we are under attack. That is a normal response that goes back to our early days of being human. But one of the cool things about human beings is that we can recognize that impulse in ourselves, and take it into account, and then move on to a more considered response which by no coincidence is usually a more courteous response.

To me, part of my definition of being good is questioning assumptions as well as what I’m told by my surroundings, particularly popular culture, and my own biases and filters. It seems to me more meaningful to be good in a way that I know to be correct because I have spent time thinking about it than to accept a definition pre-created for me. I can conceive of a world view, however, where that is not true.

And part of that definition is being willing to listen, to try to find common ground and agreement. To take a little time for give and take, rather than worrying about who’s the most rightest of all. Passionate anger can be a great motivator. But what it’s best at is creating more passionate anger.

Am I saying I am never offended ever? Holy smokies, no. But I am saying that I try to be willing to listen. That I try to extend the person I am listening to the courtesy of assuming they speak in good faith. If they don’t, eventually that will come out, at least in my opinion. Yes, I may feel that they should be listening to me first and that viewpoint may be justified. But what is more important, being right or achieving communication that may enable change of that worldview, or even mine?

I’m aware mileage as far as agreement goes will vary wildly among readers of this blog. And I will save how one reacts to bad faith arguments for some other post. But to me, operating by these guidelines is more effective than not, and gives me the satisfaction of knowing that at least I tried.

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Documents of Tabat: A Handbill Posted Outside Figgis' Bakery
abstract image
What are the documents of Tabat? In an early version of the book, I had a number of interstitial pieces, each a document produced by the city: playbills, advertisements, guide book entries. They had to be cut but I kept them for web-use. I hope you enjoy this installment, but you’ll have to read Beasts of Tabat to get the full significance. -Cat

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***
Love this world and want to spend longer in it? Check out Hearts of Tabat, the latest Tabat novel! Or get sneak peeks, behind the scenes looks, snippets of work in progres, and more via Cat’s Patreon.

#sfwapro

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