1. Engage the senses. You don’t have to hit every sensory stop – but it sure helps. Vivid visuals are great, but they are even better when backed up with visceral, precise taste or touch or sound.
2. Hint at the conflict. The majority of great stories provide the reader with some clue to the conflict driving the story within the first three paragraphs. Here, for example, is the first paragraph of Kelly Link’s marvelous “Travels with the Snow Queen”:
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"The Wayward Wormhole, a new evolution of writing workshops has arrived. And I’m here for it! Geared more towards intermediate speculative fiction writers, the application process doesn’t ask about demographics like some other workshops and focuses entirely on your writing. The television free Spanish castle made for an idyllic and intimate setting while the whole experience leaned more in the direction of bootcamp slumber party. Our heavy and constant workload was offset by the family style meals together with our marvelous instructors. The Wayward Wormhole is not for the faint of heart but if you’re serious about supercharging your writing, then this is the place to do it."
(horror, short story) The LED bug kicks feebly, trying to push itself away from the wall. Its wings are rounds of mica, and the hole in its carapace where someone has tacked it to the graying boards reveals cogs and gears, almost microscopic in their dimension. The light from its underside is the cobalt of distress.
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