Thank you SO much to everyone who’s pre-ordered or reviewed an ARC. If you would like a signed bookplate, this post has info on how to get one as well as preorder links for Powells, Amazon, Audible, Barnes & Noble.
Here’s what’s coming up next week for the book launch!
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(This originally appeared on the SFWA blog.)
Goodreads is the largest reader community site in the world, with over thirteen million members. Goodreads was recently acquired by Amazon, creating worries that the site would change, but Amazon has said they do not intend to make changes. Users can track their reading, find or make book recommendations, and discuss what they’re reading. Goodreads lists self-published books as well as those from professional presses.
Goodreads reaches outside its own site, supplying reviews to Powell’s Books, USA Today, the Los Angeles Public Library, the Columbus Metropolitan Library, and Kobo, among others. It supplies lists of books to the popular website Listopia, such as “Best Books of 2012.”
Beyond that, however, Goodreads offers authors tools that they can use to promote books. Using Goodreads, you can create giveaways, post excerpts, and help Goodreads readers discover your books.
When someone joins Goodreads, they create a profile that shows their reading side. Your profile includes optional information such as a photo, location, date of birth, website, reading interests, and a brief bio. Fill it out but be aware that after you’ve added an author profile, the second profile will be what most people see, rather than this one.
Goodreads allows you to maintain lists of what you’ve read, what’s on your to-read list, and what you’re currently reading. Each of these is referred to as a shelf.
You also have a newsfeed, which is displayed on your Goodreads home page, and shows recent news from friends and authors you are following as a fan. You can see what Goodreads events they are attending, whose reviews they are following, when they rate, add, or review a book, and so forth.
As a writer, you can expand your basic profile by adding an author profile and joining the over sixty thousand authors participating in the Goodreads author program. How do you add an author profile? It’s simple. Find one of your books on Goodreads and look for the “Is this you?” link at the bottom. Click on that to claim the book. It will take a few days for Goodreads to confirm you are the author, but they will mail you when your profile has been updated.
Now that you’re a Goodreads author, you’ve got access to a dashboard of new and interesting tools. On the home page, click on “Visit your dashboard,” which should appear near the top on the righthand side. The page that opens up should have Author Dashboard up in the top righthand side under the Goodreads toolbar. You’ll see it displays stats like number of works, which is the number of works attributed to you, and the number of fans and friends.
That section may seem a little mystifying. What’s the difference between “added by unique users,” “fans,” and “friends”? When you are looking at someone’s profile, you can opt to become a fan or add them as a friend. (If they’re not a Goodreads author, the option to add them as a friend will not appear. Goodreads automatically creates pages for authors.) If you are friends with someone, both people have to have approved the relationship, and each will have their reviews and comments displayed in the other’s newsfeed. If you are a fan of someone, their reviews, comments and blog posts will appear in your newsfeed, but they will not see yours. Added by unique users does not affect your newsfeed at all but is the number of people who have added one or more of your works to one of their shelves.
You’ll see all of your works listed in the “My Books” section under your statistics, along with statistics for each, including the number of ratings, the average rating, the number of Goodreads reviews, how many people have it on their to-read shelf, and how many people have it on their currently-reading shelf. You can drill down on each listing: while I don’t believe you can currently add ebooks, you can edit the book’s information and see Goodreads statistics for how many people have added, rated, reviewed, or included that title on their “to-read” list.
Beneath that is your blog. I am still looking for an easy way to push a WordPress blog post to one’s Goodreads blog, but so far I haven’t found one. There are plenty of Goodreads related WordPress plugins (http://wordpress.org/extend/plugins/tags/goodreads) but the majority of them allow you to display data from Goodreads on your site, such as a list of what you’re currently reading. Generally I mirror a few, but not all of my blog posts, here, because it’s a pain in the butt.
One of the most useful Goodreads Author Tools is their Giveaway system. Go to their giveaway page and you’ll see a wide variety of giveaways, which you can sort by which are ending soon, which are most requested, which are from popular authors, and what’s been recently listed. Goodreads makes it very easy to enter giveaways and allow requesters to add the book to their to-read shelf/. You can set the dates for the giveaway, as well as what countries it’s available in, if you don’t want the cost of shipping something overseas. It does not cost anything to list a giveaway, but be prepared to follow through. You cannot give away e-books as a giveaway, so you will have to bear the cost of shipping.
This is handy because Goodreads promotes the giveaways for you. Over 40,000 users sign up for giveaways on a daily basis, according to Goodreads, which means that mentions of your giveaway are appearing in the newsfeeds of their friends, as well as being accessible from the main giveaway page.
For the best experience, I suggest going through GoodRead’s Author Tutorial, as well as the abundance of other documentation they’ve provided. You’ll want to investigate groups as well as how to run an author Q&A. You can create trivia questions that drive interest in your book or publicize book signings and other promotional events. You may want to add some of its widgets to your blog or website or even pay to use its Self-Serve Advertising platform.
Enjoy this advice about social media for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.
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I spend at least a little time each day looking at social media news and new stuff and track the most useful links here. If you enjoyed last week’s Pinterest Analytics post, are interested in using that social network more effectively, and have an hour where you need something to listen to, I recommend this webinar. Among other things, I found out why people do those long tall pictures/infographics (which was obvious once I thought about it, so everyone else in the world may have already figured that out).
So here’s some thoughts after spending some time poking at an app provided by Seomoz.org, Followerwonk, a Twitter Analytics tool.
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There’s a giveaway for jewelry going on here on this blog throughout this week.
There’s a giveaway for a signed copy of the book along with one of the Near + Far necklaces on GoodReads.
David Steffen is hosting a giveaway here.
Here’s a book trailer!
Some of you have received the mail I sent out talking about what you could do to spread word of the book. Here’s some of the pertinent details from that for those as wants such.As you know, publishing is changing and increasingly authors are part of the promotion process. I’m asking — if you should feel so inclined — for your help if getting the buzz out.
So what can you do?
Well, sure, buy the book is top of the list. But we don’t all have the budget. Here’s some other ways that you can assist in getting the word out about Near + Far:
1. Request it through your library. Most will even let you do this online.
2. Request it at your local bookstore. It’s available through Ingram, a major book distributor, so they should be able to get it.
3. Write an Amazon review or tag the book on Amazon. Amazon reviews are great! But if you don’t have the time to write one up, you can still help. One way that often gets overlooked is tagging. Scroll to the bottom of the Amazon page for the book until you see “Tags Customers Associate with This Product.” Add tags that you think might help someone find the book, if you notice anything missing, or just go through and check the boxes next to the tags you think are relevant (which is hopefully all of them.)
4. Review it or add it to your to-read list on book sites. Reviews on Barnes & Noble, Goodreads, LibraryThing (http://www.librarything.com/work/13024203/book/89765198), and Shelfari are great!
5. Blog about the book. Any mention of the book, particularly one that explains why you liked it, is awesome. There’s actually some cool little things about the book:
6. Share news of it on social networks. Sharing links on Facebook and other social networks is great. I’ll be posting links to blog entries about the book on the main networks I use: Facebook, Google +, and Twitter. Just favoriting, plusing or liking posts helps give them a little Google juice. Even going to the Facebook page at https://www.facebook.com/nearplusfar and clicking “Like” helps.
7. Share news of it on mailing lists and other groups. Pass the news along to your fellows on writing or SF-related discussion boards, BBSes, mailing lists, and other forums.
8. Share links on bookmarking sites. If you use bookmarking sites like Delicious, Reddit, or Stumbleupon, please think about bookmarking pages about the book. Here’s some pages that might be worth bookmarking:
Hydra House page for the book
Overview of the book
Zeppelin Follies, read by Folly Blaine
Resources for Sharing:
Here’s a link to the book on the Hydra House Books page:
http://hydrahousebooks.com/bookstore/index.php?main_page=product_info&cPath=2&products_id=7
Here is the Amazon listing:
http://www.amazon.com/gp/product/0984830146/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0984830146&linkCode=as2&tag=carawr-20
Barnes & Noble listing:
http://www.barnesandnoble.com/w/near-far-hydra-house/1112139962?ean=9780984830145
Here it is on other networks:
Delicious
FaceBook
GoodReads
Pinterest
Shelfari
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Want access to a lively community of writers and readers, free writing classes, co-working sessions, special speakers, weekly writing games, random pictures and MORE for as little as $2? Check out Cat’s Patreon campaign.
"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."
(science fiction, story) Each day began with that horrible moment when he put a hand out to touch Mindy’s shoulder—hey, honey, I had this awful dream you died, in a boating accident, no less, when was last time we were on a boat. Then the stomach dropping realization, sudden as stepping out into an elevator shaft.
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