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What I Wrote in Workshop Today

It was a muted day, fishscale colored, and the sea and the horizon merged seamlessly. No wind — the waves were innocent of foam, existing as a series of sullen gray swells.

Ever since stepping on the beach, she’d been catching kingfish: one cast, one fish, usually from just inside the sandbar. As the sun rose higher, its dazzle on the water intensified, until her eyes watered and her head ached from the relentless sparkle.

She reeled in a pair of six-inchers, one on each of the rig’s hooks, and freed them to put back in the water — too small to be worth cleaning on a day of such largesse.

She misjudged the next cast. It went out well past the sand bar, into the deeper, colder, darker water, The strike was swift, a yank that set the reel singing as it spun. How big was it? Twenty-pound nylon line — would it withstand the pull’s strength if she played the fish in right?

The fish leaped, as though in challenge. It was crimson, an enormous, yard-king fish as red as blood, with impossible, ornate fins of the kind seen in heraldry or on ornamental carp. As it splashed back into the water, it seemed to set the horizon aboil with color, blues and violets and emeralds at play beneath the meshed surface of the sea. She set her teeth and braced herself in the fluffy sand.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Beijing/Chengdu Trip, September 2016: Some Notes, Observations, and Images

Photo of Cat by the Great Wall.
On the Great Wall.
No matter how many words I write, I cannot hope to put the magnificence, the splendor, the kindness, the warmth, the sheer amazeballs neatness of the trip. So here are some incoherent notes, jotted down in haste because otherwise I will just keep procrastinating on the writeup and it would be a shame to do so.

General Notes and Context:

I was originally invited by the heads of the China World Science Fiction society, Renwei Dong, Haijun Yao, and Wu Yan, to attend the Chinese Nebula Awards ceremony in Beijing, through the kind offices of Ruhan Zhao. Later the invitation was extended by the company Xinhuanet for Wayne and I to then spend a week in Chengdu. It was our first trip to China; getting the visas got complicated and down to the last minute wire but finally everything arrived two days before the actual departure.

Arrival in Beijing and the Chinese Nebulas

The wonderful translators.
The wonderful translators.

We left September 7th and arrived in Beijing on the 8th, where Jingbo Chen and Ruhan picked us up at the airport. We had dinner that night with Mr. Dong, Ms. Song, and other members of the association. The next day, we went to Qinghua University that evening, and I gave a speech on what is new in American SF for the first of several times. This was my first chance to meet our terrific interpreters. They were awesome and just amazing in their ability to listen and speak at the same time. Phenomenal. Plus one had an English accent, was constantly gravely polite even when being thwarted in her duties, and reminded me of a Chinese David Tennant.

On the 10th, we had numerous panels and discussions at the National Library, along with a terrific banquet that night. We stayed at the National Library Hotel, which had a wonderful bookish modern but still traditional vibe, and had breakfasts most mornings there. This was interesting because it was in the same cafeteria with the government workers and was our first real introduction to the phenomenon of Chinese breakfast. The location was great, however. The ceremonies were held nearby in one of the actual library buildings, and started with a red carpet walk and the signing of a wall. There were several hundred people at the actual ceremonies (I think).

withmrdongOn the 12th Kelly took us and Crystal Huff, the Finncon co-chair who was also part of the Chinese Nebulas, to a lake reservoir and the Mungtian site of the Great Wall. It was everything I’d hoped and more, and a site that lives up to a writer’s imaginings is a rare one indeed. That evening we had dinner with Crystal, Kelly, Kelly’s boss Richard Lee, and her co-worker Martin at Huo’s restaurant, where we had Peking duck and other amazing foodstuffs. The wonderful floor show included noodle making, dough balloons, tea pouring, and a woah-wait-how-did-they-do-that face changing show. Afterwards we walked around a little bit, then took the subway (where Wayne enchanted a suspicious toddler) to see the Birds Nest and Olympic Park by night. The subway was a quicker way to get around than taxi most of the time and was very easy to use.

We were treated very well. I found that SF is currently very hot in China. Overall, recent wins by Cixin Liu have drawn significant attention to SF in China. In all of this, I am speaking primarily about science fiction, rather than fantasy, since the Chinese see the two genres as very distinct from each other. There has also historically been tension between science writing and science fiction, which is the past has been perceived as being aimed at children, or at least that is something that came up multiple times over the course of the visit.

Nowadays, that’s very different. Numerous groups in China are working on putting together Worldcon bids and I would suspect the question is not so much whether or not we’ll see a Worldcon bid from China in coming years so much as which city will host it: Beijing, Chengdu, or Shanghai. Several people, including the World Science Fiction Society, said that they’d love to see SFWA’s Nebulas hosted over in China if we’re ever interested in doing that. Crystal Huff had been sponsored by the first group as part of their effort to research what would be needed to run a Worldcon.

Preparing for the signing, which featured 35 authors/personalities.
Preparing for the signing, which featured 35 authors/personalities.

One of the things that I really noticed at the ceremonies and the signing that occurred the next day: the Chinese fans really love science fiction. I sat next to Cixin Liu at the signing and some of his fans were vibrating with the joy of interacting with him to a point that I might have reserved for Paul McCartney when I was a teen-age Cat. They were adorable. They also — and the writers as well — skewed considerably younger than the overall crowds I see at the usual Nebula or other American gatherings. Many of these folks are the future, and I’m pleased to get a chance to interact with so many of them.

The next day Kelly and Martin took Wayne, Crystal, and I in for interviews and to meet with the head of CEPIEC, who went with us for a delicious lunch. Afterwards we went with Martin over to Beiha Park, where we went boating, and then strolled the grounds, viewing the last of the lotus blossoms. We were lucky to be there for the Autumn Festival, so we ate lots of kinds of the traditional moon cakes, and Kelly brought us a big bagful of them when we set off.

Mr. Dong made sure we were well taken care of throughout our visit to Beijing and that we had everything we needed. Sean Gao very kindly postponed his flight back to Chengdu in order to accompany our hapless selves, which was good, because we needed his linguistic intervention a couple of times as we bewildered someone.

Chengdu and Xiuhuanet

In Chengdu, we were met by Tulip, who was our interpreter, and JingJing of Xinhuanet and her assistant Annie. They took us to the hotel and then out with Sean to what turned out to be the first of AMAZING meals. SO DELICIOUS. SO DELICIOUS.

They planned a lot of stuff for us, which really made this the trip of a lifetime, particularly since often we got behind the scenes level tours (and often a meal). Luckily for me, Tulip furnished a detailed itinerary of our many and varied activities, so I can be extremely precise here:

Ancient village with modern kids and bubbles.
Ancient village with modern kids and bubbles.
September 15th:
Wuhou shrine, Jinli street
Jinsha site museum/Huang longXi ancient town

Our very first stop was the Wuhou shrine. Here was my first encounter with Zhuge Liang, an early paragon of wisdom whose shrine this is, although it shares space with the temple of Liu Bei (a Chinese emperor). Very green and serene and historic, and very informative, since Tulip, a well-traveled and experienced guide, turned out to be a font of interesting Chinese history. From there we walked over to the bustle and noise of Jinli street, which featured all sorts of crafts and foods, including displays of silkworm cocoons being unspun and the silk threads being processed to make into comforters. JingJing bought us all spicy peanut candy; next time I’m trying some of the spun sugar candy, like the phoenixes we saw being displayed.

Lunch! And then to the ancient town, which was in a fruit-growing area, with piles of grapes, figs, and kiwis for sale along the road. The town was very cool, and featured more kinds of crafts, this time including some freshwater pearls and nifty masks carved from bamboo root. This was where I picked up a new mask for my collection and took some of my favorite pictures, including the one of children chasing bubbles.

Asking for genius.
Asking for genius.
September 16th
Panda base in Dujiangyan city
Dujiangyan irrigation program
Hexiang mountain villa

Pandas! No cuddling them, alas, but lots of looking and learning about them, all in beautiful surroundings and taken around by a nice guide who answered all sorts of questions. After that, Dujiangyan, which was super cool and much more interesting than the phrase “irrigation program” might imply. For one thing, it was built in 256 BC and still controls water for over 5000 square kilometers of farmland not via a dam system, but by dividing and channeling the water via ingenious means of long wicker baskets filled with stones, called zhulong, which ended up making the Sichauan district the most productive in the country.

Lots of greenery, in many ways a shrine to water and very beautiful. Here we met Zhuge Liang again, and had our photo taken with him, a tradition meant to evoke his genius in the person touching his hand. After that we headed to a new hotel, the Hexiang mountain villa, a hotel built to evoke an old Chinese palace, which had a lot of beautiful carvings. There was a wedding going on there the same night, with a ton of people; it looked like a gorgeous place for a reception.

Courtyard Taci Chi
Limbering up in the morning before setting off for the mountain.

September 17
Qingchen Mountain
Afternoon – Taiguli street
Watching Sichuan opera

In the morning, we watched a little tai chi being staged in the courtyard then ate breakfast at the hotel before heading to Qingchen Mountain, the birthplace of Taoism, and learned a good bit about both Taoism and Buddhism on our trip up the mountain. Very green and clean, with a beautiful lake halfway up.

Back in Chengdu that evening, we strolled through one of the shopping districts, Taiguli Street, which was full of international goods and high fashion store. After dinner, we headed to watch a show that included plenty of opera along with some other wonderful staged stuff, including a reiteration of amazing mask dancers.

withdirectorSeptember 18
Sanxindui site museum
Evening speech at Southwest Jiaotong University

Another amazing trip, this time to see bronzes from 4000 years ago, in a very cool museum. The director was kind enough to have lunch with us after we’d had a guided tour of the museum’s two buildings. The relics are beautiful and when we got back to the hotel later, we realized there was a full-size replica of one of the museum’s “money trees” in its lobby.

That night, after yet another terrific dinner. I made a speech at the local university to a crowd of perhaps 50 or 50 students, who asked all sorts of interesting questions, and who also very sweetly brought me flowers, a beautiful arrangement of lilies that made the hotel room very fragrant. Tulip did a great job coping with all the demands on her vocabulary; she hadn’t encountered much science fiction before and we even had her buying The Three-Body Problem by the end of the trip.

September 19
Wuhou district Sci-fi town
Xinhua.net and interview
Dinner – hot pot!

In the morning we went for a tour of The Wisesoft virtual reality studio, and learned a lot about the Wuhou District, in a meeting that included Jing Gong, Director of the Chengdu Wuhou District Broadcasting Press and Publication Bureau, After that we went to Xinhua.net, where I did a couple of interviews and spent some pleasant time with JingJing’s boss Dawei Hou, and Vice President, Jiangying Shen.

Dinner was Mongolian hot pot! The next morning JingJing brought me a bunch of hot pot makings and then an early morning trip through Chengdu streets followed by tearful farewells at the airport.

Things I Learned about Chinese SF

Some writers I want to point to so I have their names stuck here for future reading. Many of them were there at the Nebulas.

New friends!
New friends!

Que A, Shu Bao, Liu Bing, Zhang Cao, Xia Chao, Hongyu Chen, Qiufan Chen, Jingbo Cheng, Bessie Gu, Bo Jiang, Ni Kuang, Xingshi Liu, Yang Lu, Xe Lv, Xiong Mo, Hu Shaoyan, Han Song, Jinkang Wang, He Xi, Xinghan Xiao, Wang Xiaoda, Jian Wu, Huang Yi, Ran Zhang, Wenjing Zhang, Jun Zheng, Zinghzi Zhou

In all of this, I should mention that more than anyone else, Ken Liu has really led the way and shaped SF decades to come by bringing so much attention to Chinese SF. Cixin Liu (who gave me a copy of his third book that I am looking forward to finishing this week) may be Da Liu in China, but surely Ken deserves his own descriptor.

Traveling Tips for Other American SF Writers Visiting China for the First Time

Wifi is everywhere, but the Internet can be frustrating. Facebook and Twitter are censored in China; Wechat is a Chinese version of Facebook that is very popular. I started the trip with just a couple friends on Wechat and now have several dozen. (I am Catrambo on Wechat; feel free to add me.) One implication of the Facebook/Twitter ban is that if you have plug-ins from either social network on your website Chinese readers will have to use a VPN to access your website, which is why I’ve removed the Twitter plugin from my site. It is pretty easy to get a VPN connection through various applications however.

An important note for Americans: water is different there. You cannot drink tap water (I would be careful even using it to rinse after brushing one’s teeth) and sometimes where American restaurants routinely provide water, Chinese establishments will not. For example, I got in the habit of taking a bottle with me to breakfast in Beijing, because the only drink provided there was hot milk, along with a lot of tasty but very dry food.

All the food was terrific!
All the food was terrific!
The food is GREAT — particularly if you are willing to be adventurous. Stuff I ate there that I’ve never had in America included two variations on chicken feet, pork brains and throats, duck guts, tiny eels — and that’s just what stood out. In Chengdu in particular, it was amazing, but spicily yummy. Jing Jing was very kind about buying all sorts of treats for us: spicy nuts, ding-ding candy, fruit, and more. She even brought me Mongolian hot pot makings, and I’m trying that tonight, after a trip to Uwajimaya. If you are a very picky eater or have dealbreaker food allergies, you may want to make sure you’ve got an emergency supply sufficient for a few meals with you.

Along the same practical lines, a friend told me they were worried about the toilets. Well, they are a different mode than we see here in the US, but anyone who’s survived toilets someplace like a concert or a county fair is probably going to be able to navigate the worst of it. I dunno. What one is doing remains much the same worldwide. You should remember to carry a few tissues with you; you’ll need it maybe one in three times.

People are super nice overall. Schoolkids in particular want to test out the English they’re learning in school and will Hello how are you and/or ask for a photo with you. While out sightseeing, I noticed people noticing us but it never felt obtrusive or creepy and they would often smile and exchange greetings. This is a point where people’s mileage may vary considerably — I am usually in the midpoint between introvert and extrovert, but have found that the SFWA presidency has nudged me over to extrovert by about 20 points.

day16-lunchGenerally the degree of enthusiasm most American SF writers not familiar with the culture will feel while in China will depend greatly on their ability to operate outside their comfort zone and willingness to be a little flexible, patient, and find misunderstandings funny rather than frustrating. My happiness with the trip is shaped from how much I fell in love with the language and culture as I prepped for the trip, and I know this has been a life-changer in at least a few ways. For one, I’m much more aware of Chinese SF and likely to seek it out. For another, I’m keeping up with my Mandarin study/practice. And finally, I know some of the friendship I made during the trip are ones that will last and deepen in coming years.

Overall, I came away from this trip filled with a great deal of joy and optimism for the future. I was reminded that while there may be all sorts of weird convulsions in the day to day course of things, humanity continues to plod onward and that the motion is generally upward, even when the speed of that trend may not be all we’d hoped. A lot of the casual sexism, racism, and classism I saw as a child or teen is gone, even though sometimes it seems as though it keeps trying to manifest in new shaggy-haired forms. Now China is opening up and with it even more new voices. Fabulous!

Will I go back? Yup. In fact, I’ve already pencilled the Chinese Nebulas in on my 2017 calendar and if I can make it sooner, I may, because I really did enjoy the folks and the sights and everything to the point where I was saddened to leave, plus there are a bunch of things I missed that I want to go back for.

Some resources for additional reading:
An article about SF World, China’s Science Fiction publication
SF fan and news organization Future Affairs Administration associated with Guokr Publishing.
World of Chinese magazine. Article on the history of Chinese SF.
Article on the Three Generals of Chinese SF
Life Week Magazine

...

Blogging and Social Networking 101 Resources

Cat Rambo reports for duty!
RAWR!
This is a dauntingly long list of links, I know. It’s my handout for the Blogging and Social Networking 101 class, which is finishing up tomorrow, but I’ve added the links that I’ll be talking about in class while walking people through the basics of using social networks.

If you want an example of SEO in action, take a look at the links and the titles, since the majority of these were created by writers with an interest in SEO. Notice that most of the URLs are made of search friendly words, rather than numbers. Many of the titles take the form phrase:phrase, in order to maximize the keyword juiciness.

Contents:
General Social Media Resources
Facebook Resources
Google+ Resources
LinkedIn Resources
Pinterest Resources
StumbleUpon Resources
Twitter Resources
SEO Resources
Google Analytics Resources
Youtube Resources
Promotion Resources
General Blogging Resources
Social Networking and Blogging News Resources

GENERAL SOCIAL MEDIA RESOURCES:

Mentioned in class:
Comparing the top five social networks: http://mashable.com/2011/08/10/social-network-comparison/
Comparing the social networks: http://social-networking-websites-review.toptenreviews.com/
Way to shorten URLs and monitor which are being reshared: http://www.bitly.com
Way to check your name on social networks: http://namechk.com/
Way to look at your social media presence: http://www.klout.com
Social Media and Privacy: Best Practices for Maintaining Your Personal and professional Identities: http://www.nten.org/blog/2010/04/28/social-media-and-privacy-best-practices-managing-your-personal-and-professional-identities
Cartoon History of Twitter and Social Networking: http://www.mediabistro.com/alltwitter/cartoon-history-social-networking_b6160

Technical:
10 Social Media Mistakes We Bet You’re Making: http://www.businessinsider.com/10-social-media-mistakes-we-bet-youre-making-2010-9
10 Things Social media Marketers Should Know about Millennials: http://socialtimes.com/socialmedia-marketing-millenials_b31715
Best Free Social Media Tracking Tools: http://thenextweb.com/socialmedia/2011/02/18/social-media-tools/
Five Myths About Pushing Social Media Marketing Content: http://socialtimes.com/five-myths-about-pushing-social-media-marketing-content_b55978
How to Actually Become Friends with Social Network Connections: http://www.businessinsider.com/how-to-make-powerful-connections-through-social-media-2011-1
How to Crack the New York Times Popularity Code: http://www.thedailybeast.com/articles/2010/12/20/how-to-crack-the-new-york-times-most-emailed-list.html
What Social Network is Right For You? (2010): http://lifehacker.com/5472223/which-social-network-is-right-for-you
Winners and Losers of Social Networking: http://mashable.com/2011/04/12/social-networks-infographic

Food for Thought:
Fantabulous Lists of Social Media Case Studies: http://socialmediatoday.com/igiedrius/268023/fantabulous-lists-social-media-case-studies
Google+ discussion of Wal-mart’s use of social media data:
https://plus.google.com/109581870574956225297/posts/2KKuJAUUruo
How governments are using social media: http://mashable.com/2011/07/25/government-social-media/
Innovative Uses of Social Media: http://mashable.com/2011/04/07/innovative-pr-social-media/
On Social Media, Most People Don’t Want to Be Heard: http://www.clickz.com/clickz/column/2030594/social-media-people-dont-heard
Six Verbs You Need to Understand for the New Web:
http://www.spinsucks.com/social-media/six-verbs-you-need-to-understand-for-the-new-web/
What Social Commerce Can Learn From Social Gaming: http://socialcommercetoday.com/what-social-commerce-can-learn-from-social-gaming/
Why Social Accountability Will Be the New Currency of the Web: http://mashable.com/2011/07/28/social-media-influence-accountability/
3 C’s of Social Networking: Consumption, Curation, Creation: http://socialmediatoday.com/index.php?q=briansolis/233806/three-c-s-social-networking-consumption-curation-creation
5 Social Good Sites Aimed at Youth: http://mashable.com/2011/07/22/social-good-youth/
How 3 Cities Are Crowdsourcing for Revitalization: http://mashable.com/2011/07/20/crowdsourcing-city-tech/
5 Innovative Food Truck Social Media Marketing Campaigns: http://mashable.com/2011/07/21/social-media-food-trucks-marketing/
25 Terrific Social Media Infographics: http://socialmediatoday.com/pamdyer/266010/65-terrific-social-media-infographics

FACEBOOK RESOURCES

Mentioned in Class
Facebook News: Allfacebook.com
How to Facebook: http://www.weejeemedia.com/next/2011/01/how-to-facebook-2011/
Facebook Page Guidelines: http://www.facebook.com/page_guidelines.php
Facebook Privacy Tools: http://www.facebook.com/about/privacy/tools
What You Cannot Do On FaceBook: http://www.marketinggum.com/what-you-cannot-do-on-facebook-page-admins-read-these-rules/
(Example) Cat Rambo on Facebook: http://www.facebook.com/catrambo

Technical:

Best 11 Facebook Promotion Apps: http://www.socialnomics.net/2011/03/01/11-facebook-promotion-apps/
Difference Between a Page and Profile on Facebook: http://www.socialreflections.com/difference-between-a-page-and-profile-on-facebook/
How to Avoid a Facebook Photo Tagging Disaster: http://www.allfacebook.com/facebook-photo-tagging-2009-12
How to Create a Facebook Business Page in 5 Simple Steps: http://blog.hubspot.com/blog/tabid/6307/bid/5492/How-to-Create-a-Facebook-Business-Page-in-5-Simple-Steps-With-Video.aspx
How to Optimize Your Brand’s Facebook Page for Search Engines: http://www.readwriteweb.com/biz/2011/04/optimize-your-brands-facebook-page-for-search-engines.php
How to Stop Facebook from Posting Recent Activity to the News Feed – http://www.allfacebook.com/facebook-recent-activity-2010-01
More Americans Are on Facebook Than Have a Passport: http://techcrunch.com/2011/07/22/more-americans-are-on-facebook-than-have-a-passport/
Why You Need Facebook’s Like Button on Your Site: http://www.allfacebook.com/why-you-need-facebooks-like-buttons-on-your-site-2011-03

GOOGLE+ RESOURCES

Mentioned in class:
Google+ Cheat Sheet:
http://mashable.com/2011/07/12/the-google-cheat-sheet-pic/
Mashable’s Complete Guide to Google+: http://mashable.com/2011/07/16/google-plus-guide/
Google+ Privacy Settings: http://www.christianpost.com/news/google-plus-privacy-settings-how-do-i-change-them-52623/
(Example) Cat Rambo on Google+: https://plus.google.com/112476991545055404616

Useful Information:
5 Chrome Extensions for Google+: http://mashable.com/2011/07/14/google-plus-chrome-extension/
5 Ways Journalists Are Using Google+: http://mashable.com/2011/07/17/journalists-using-google-plus/
Google+ as a Professional Communications Tool: http://idratherbewriting.com/2011/07/18/google-plus-as-a-professional-communications-tool/
Google+…minus Women, Kids, and Businesses: http://www.digitaltrends.com/social-media/google-minus-women-kids-and-businesses/
How to Integrate Google+ into Your WordPress Site: http://mashable.com/2011/07/22/wordpress-google-plus/ http://www.digitaltrends.com/social-media/google-minus-women-kids-and-businesses/
How Google+ Ends Social Networking Fatigue: http://www.computerworld.com/s/article/9218283/Elgan_How_Google_ends_social_networking_fatigue
Is Google+ a Bigger Threat to Twitter than Facebook?: http://gigaom.com/2011/07/11/is-google-a-bigger-threat-to-twitter-than-it-is-to-facebook/
The Mounting Minuses at Google+: http://online.wsj.com/article/SB10001424052970204653604577249341403742390.html

Food For Thought:
Controversy over Google+’s insistence on using real names:
http://point7.wordpress.com/2011/07/24/google-the-pseudonym-banstick-and-the-netizen-cultural-schism/
Who is Using Google+ and How Often: http://searchenginewatch.com/article/2095877/Who-is-Using-Google-and-How-Often-Stats
Why Google+ Kicked Out William Shatner: http://www.digitaltrends.com/social-media/why-google-kicked-out-william-shatner/

LINKEDIN RESOURCES
10 Ways to Use LinkedIn to Promote Your Business: http://www.linkedin.com/groups/10-Ways-Promote-Your-Business-21005.S.111833109
100 Ways to Use LinkedIn: http://linkedintelligence.com/smart-ways-to-use-linkedin/
LinkedIn Best Strategies for Businesses: http://e-strategyblog.com/2009/05/linkedin-best-practices-for-business/#.T6SveZpYvfI
(Example) Cat Rambo on LinkedIn: http://www.linkedin.com/in/catrambo

PINTEREST RESOURCES

7 Dos and Donts For Pinterest: http://www.entrepreneur.com/article/223489
10 Creative Ways To Use Pinterest for Marketing: http://sproutsocial.com/insights/2012/02/pinterest-marketing/
Pinterest Etiquette: http://pinterest.com/about/etiquette/
Why Does Google Think Pinterest is a “Extraordinary” Problem Solver?: http://gizmodo.com/5903581/google-pinterest-is-extraordinary
Is Pinterest the Next Facebook?: http://tech.fortune.cnn.com/2012/03/22/pinterest-silbermann-photo-sharing/
(Example) Cat Rambo on Pinterest: http://pinterest.com/catrambo/

STUMBLEUPON RESOURCES

Background and Statistics:
StumbleUpon Drives More Than 50% of Social Media Traffic
The New Wave of Personalization and Who is Joining the Game
StumbleUpon Sent 700M Pageviews To Other Websites in December, Is Growing 20% Monthly
StumbleUpon Sponsored Stumbles vs. Google Adwords
(Example) Cat Rambo on StumbleUpon: http://www.stumbleupon.com/stumbler/CatRambo

Technical:
4 Ways To Increase Your Traffic with StumbleUpon
8 Tips for Going Viral with StumbleUpon
An Addict’s Guide to StumbleUpon
How to Drive Website Traffic with StumbleUpon
How to Get StumbleUpon Traffic
How to Use StumbleUpon for Your Business: The Definitive Guide
The Secret to Getting Highly Targeted Traffic From StumbleUpon
Use StumbleUpon to Drive More Traffic to Your Website
Using StumbleUpon to Drive Website Traffic

TWITTER RESOURCES:

Mentioned in class:
Hashtags: http://www.hashtag.org
Backing up Tweets: http://tweetake.com/
BrandTweet Statistics: http://twitter-friends.com
Schedule updates: http://twuffer.com/
Share pictures: http://www.twitpic.com

Useful Information:
5 Reasons Why You Should Be on Twitter Even If You’re Already on Facebook: http://www.mediabistro.com/alltwitter/5-reasons-why-you-should-be-on-twitter-even-if-youre-already-on-facebook_b3012
5 Steps to Going Viral on Twitter: http://www.copyblogger.com/go-viral-on-twitter/
5 Twitter Metrics Beyond Follower Count: http://www.mediabistro.com/alltwitter/5-twitter-metrics-beyond-follower-count_b4312
5 Ways to Stand Out on Twitter: http://www.mediabistro.com/alltwitter/5-ways-to-stand-out-on-twitter_b2504
14 Tools of Highly Effective Twitter Users: http://hyder.me/social-media/14-tools-of-highly-effective-twitter-users/
Are Twitter Chats Part of Your Social Media Strategy?: http://www.socialmediaexplorer.com/social-media-marketing/twitter-chats/
Are You Extending Your Tweets? Then You’re Missing The Point: http://www.mediabistro.com/alltwitter/are-you-extending-your-tweets-then-youre-missing-the-point_b7659
Documentary about Twitter: http://www.mediabistro.com/alltwitter/a-documentary-about-twitter-staffed-by-twitter-users-and-crowdsourced-on-twitter_b8950
Happy Fifth Birthday, Twitter: http://www.mediabistro.com/alltwitter/happy-fifth-birthday-twitter-congrats-on-your-600k-new-users-who-signed-up-yesterday_b11567
How to Boost Your Google Rank with Twitter: http://oneforty.com/blog/how-to-boost-your-google-rank-with-twitter/
How to Join a Twitter Hashtag Chat: http://www.mediabistro.com/alltwitter/how-to-join-a-twitter-hashtag-chat_b1650
Radio Shack’s Twitter Campaign: http://www.mediabistro.com/alltwitter/an-anatomy-of-a-great-twitter-campaign-radio-shacks-ifihadsuperpowers-promoted-trend_b93
Secrets to Getting 50,000 Followers on Twitter: http://www.webinknow.com/2011/02/the-secret-to-getting-50000-followers-on-twitter.html
Three Tips for Writing a Killer Twitter Bio to Get Targeted Followers: http://www.mediabistro.com/alltwitter/3-tips-for-writing-a-killer-twitter-bio-to-get-targeted-followers_b133
Top 10 Twitter Tools for WordPress Blogs (2010): http://www.mediabistro.com/alltwitter/top-10-twitter-tools-for-wordpress-blogs_b40
Tweeting Often and On Weekends is More Effective: http://www.readwriteweb.com/biz/2011/03/tweeting-often-and-on-weekends.php
Tweet Volume Influencing Search Position on Google: http://www.socialreflections.com/tweet-volume-influencing-search-position-on-google/
Twitter 101: Why Use Hashtags?: http://www.mediabistro.com/alltwitter/twitter-101-why-use-hashtags_b2571
What to Do (And What Not To Do) If You Regret a Tweet: http://www.mediabistro.com/alltwitter/what-to-do-and-what-not-to-do-if-you-regret-a-tweet_b4327
What Twitter’s Good At, In Light of Google+: http://www.theatlantic.com/technology/archive/2011/07/what-twitters-good-at-in-light-of-google-plus/241791/
What’s In a Name: Twitter Was Almost Called Jitter or Twitch: http://techland.time.com/2011/07/18/whats-in-a-name-twitter-was-almost-called-jitter-or-twitch/
Why Favstar.fm Should Be Part of Your Twitter Strategy: http://www.mediabistro.com/10000words/favstar-fm-twitter-strategy_b3848
Why Google+ Won’t “Kill” Twitter: http://techland.time.com/2011/07/13/why-google-wont-kill-twitter/
Why Some Twitter Hashtags Take Off and Others Fail:
http://www.mediabistro.com/alltwitter/why-some-hashtags-take-off-and-others-fail_b3003
Why You Can’t Ignore Your Twitter Background: http://www.mediabistro.com/alltwitter/why-you-cant-ignore-your-twitter-background_b3414
Why You Need to Create a Tweet Schedule: http://www.mediabistro.com/alltwitter/why-you-need-to-create-a-tweet-schedule-now_b1514

SEO RESOURCES:

Mentioned in class:
Keyword resource: www.trackur.com
Free tools for SEO analysis/marketing on your website: woorank.com, websitegrader.com
Way to see how search engines see your site:
http://www.youtube.com/user/GoogleWebmasterHelp#p/c/B52807846359D2EA

Technical:
Beginners Guide to SEO: http://www.seomoz.org/beginners-guide-to-seo
SEO Basics: http://knol.google.com/k/seo-basics#
Search engine ranking factors: http://www.seomoz.org/article/search-ranking-factors
Keyword investigation: http://adwords.google.com

Useful information:
Building a Monthly SEO Action Plan: http://www.seomoz.org/blog/building-a-monthly-seo-action-plan-whiteboard-friday
Conversion Tweaks: http://www.copyblogger.com/test-and-tweak/
Dirty Little Secrets of Search Engine Optimization: http://www.nytimes.com/2011/02/13/business/13search.html?_r=1
Get Ahead with a Grasp of Semantic Web: http://www.mediabistro.com/articles/cache/a10755.asp
Google’s Cat and Mouse SEO Game: http://www.seobook.com/googles-cat-mouse-seo-game
How Google Makes Its Billions: the 20 Most Expensive AdWords Keyword Categories: http://searchenginewatch.com/article/2095210/How-Google-Makes-Its-Billions-The-20-Most-Expensive-AdWords-Keyword-Categories
How Will Google+ Affect SEO?: http://www.readwriteweb.com/biz/2011/07/google-plus-impact-on-seo.php
Intelligent Site Structure For SEO: http://yoast.com/site-structure-seo/
Keyword Discovery Tips: http://www.suite101.com/content/keyword-discovery-tips-a126098
New Google Search Algorithm Update Targets Web Spam: http://searchenginewatch.com/article/2170391/New-Google-Search-Algorithm-Update-Targets-Web-Spam
Penguin Analysis: SEO ISn’t Dead But You Need To Act Smarter (And 5 Easy Ways to Do so!): http://www.micrositemasters.com/blog/penguin-analysis-seo-isnt-dead-but-you-need-to-act-smarter-and-5-easy-ways-to-do-so/
SEO Copywriting: The Five Essentials to Focus On: http://www.copyblogger.com/on-page-seo/
SEO Higher Learning: http://www.huomah.com/Search-Engines/Algorithm-Matters/SEO-Higher-learning.html
Shoestring Budget SEO Tips For Small Businesses: http://www.seobook.com/shoestring-seo
Sitemaps XML format: http://www.sitemaps.org/protocol.php
Tutorial: Web Information Retrieval: http://www.tcnj.edu/~mmmartin/CMSC485/Papers/Google/icde.pdf
Website Optimization: The Art of Making Websites Awesome: http://www.sofionik.com/blog/search-engine-optimization/website-optimization-the-art-of-making-websites-awesome
What Social Signals Do Google and Bing Really Count?: http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
Will Google+ Affect SEO?: http://www.readwriteweb.com/biz/2011/07/google-plus-impact-on-seo.php
5 Easy Ways to Boost SEO: http://socialmediatoday.com/len-ostroff/268803/five-easy-ways-boost-seo
5 Free Tools for Keyword Research: http://www.searchenginejournal.com/5-free-tools-for-competitor-keyword-research/28015/

GOOGLE ANALYTICS RESOURCES:
Google Analytics Lessons: http://www.google.com/support/conversionuniversity/bin/request.py?hl=en&contact_type=indexSplash&rd=1
Google Analytics Web Channel: ttp://www.youtube.com/googleanalytics
Tutorial on Determining Social Media ROI: http://searchenginewatch.com/article/2075044/Google-Analytics-Tutorial-Determining-Social-Media-ROI
Google Analytics & Why You Probably Don’t Need the Rest: http://www.hongkiat.com/blog/google-analytics-why-you-probably-dont-need-the-rest/
Maximizing Visitor Retention with Google Analytics: http://webtoastie.co.uk/maximising-visitor-retention-with-google-analytics/
Web Analytics Demystified: http://www.kaushik.net/avinash/web-analytics-demystified/

YOUTUBE RESOURCES:
How to Embed a YouTube video in a WordPress post: http://weblogs.about.com/od/writingablog/ss/YouTubeWordpres.htm
How to Get Started Marketing on YouTube: http://mashable.com/2011/07/20/how-to-marketing-youtube/#y5Igz0vKJho
How to Market Yourself on YouTube: http://mashable.com/2011/07/20/how-to-marketing-youtube/#y5Igz0vKJho
Partnering with YouTube: http://www.youtube.com/partners
Video Creators: 7 Ways to Make Money on YouTube: http://socialtimes.com/make-money-on-youtube_b38190
(Example:) Cat Rambo on YouTube: http://www.youtube.com/user/CatRambo

PROMOTION RESOURCES:
4 Reasons To Use Contests: http://mashable.com/2011/07/21/contest-marketing/
How to Write a Press Release: http://www.problogger.net/archives/2010/12/12/how-to-write-a-press-release-that-gets-attention/
Getting People to Take Action: http://www.speakingaboutpresenting.com/content/action-presentation/
How Timothy Ferris Hit the Amazon Bestseller List: http://www.mediabistro.com/galleycat/how-timothy-ferriss-hit-the-amazon-bestseller-list_b1944
Social Media Contest and Promotions Best Practices: http://www.convertiv.com/social-media-contest-and-promotions-best-practices/

GENERAL BLOGGING RESOURCES:

Mentioned in class:
How to Start a Blog
Find Images to Use and Reuse with the Creative Commons Search (Yahoo): http://www.ysearchblog.com/2009/05/26/find-images-to-use-and-reuse-with-the-new-creative-commons-filter/
How to Use Content From Other Blogs Without Infringing on Their Copyright http://socialfresh.com/how-to-use-content-from-other-blogs-without-infringing-on-their-copyright/
How to find out who owns a domain: http://www.networksolutions.com/whois/index.jsp
5 Simple Ways to Open Your Blog Post with a Bang: http://www.copyblogger.com/5-simple-ways-to-open-your-blog-post-with-a-bang/
8 Habits of Highly Effective Bloggers: http://www.copyblogger.com/effective-blog-habits/
8 Incredibly Simple Ways to Get More People to Read Your Content: http://www.copyblogger.com/scannable-content/
10 Amazing WordPress Plugins For Flickr: http://speckyboy.com/2008/10/14/10-amazing-wordpress-plugins-for-flickr/
21 Killer Ways to Increase Your Influence Online: http://www.marsdorian.com/2010/10/21-ways-to-increas-your-influence-online/
125 Tips For Building an Irresistible Brand: http://www.copyblogger.com/irresistible-brand/
Essential Blogging Tips: http://www.successfulblogging.com/essential-blogging-tips-from-2010/
Figuring Out Your Niche: http://www.tyroneshum.com/day-1-analyzing-the-viability-of-your-niche-2/
How I Got 6000 RSS Subscribers in 12 Months: http://blog.asmartbear.com/how-i-got-6000-rss-subscribers-in-12-months.html
How to Become a Blogging Superstar: http://www.seomoz.org/blog/how-to-become-a-blogging-superstar
How to Embed Practically Anything on Your Blog: http://mashable.com/2011/06/05/embedly-how-to/?WT.mc_id=obnetwork
How to Run a Newspaper Using WordPress and Google Docs: http://www.mediabistro.com/10000words/how-to-run-a-news-site-and-newspaper-using-wordpress-and-google-docs_b4781
Man’s Head Explodes in Barber’s Chair: http://www.copyblogger.com/smart-people-headlines/
Mobile Design: Websites vs. Apps: http://contentini.com/web-content-strategy-sites-vs-apps/
Start With a Question: How to Write a Blog Post that Engages Your Readers: http://thebookconnectionccm.blogspot.com/2011/01/guest-blogger-madeleine-drake-author-of.html
Starting a Blog From Scratch: One Blogger’s Tale: http://www.mediabistro.com/10000words/starting-a-blog-from-scratch-one-bloggers-tale_b2462
The Truth About Blog-to-Book Deals: http://www.mediabistro.com/articles/cache/a10830.asp
Write Epic Shit: http://thinktraffic.net/write-epic-shit
Where To Find Original, Local Stories Online: http://www.mediabistro.com/10000words/where-to-find-original-local-story-ideas-online_b4352

Places to Find Blogging and Social Networking News:

All Facebook – http://www.allfacebook.com/
All Twitter – http://www.mediabistro.com/alltwitter/
Blogging Pro – http://www.bloggingpro.com/
Daily SEO Blog – http://www.seomoz.org/blog
Mashable – http://mashable.com/social-media/
Search Engine Watch – http://searchenginewatch.com/
Social Times – http://socialtimes.com/
Techcrunch – http://techcrunch.com/social/
Techmeme ““ http://www.techmeme.com
WordPress News – http://wordpress.org/news/
WordPress Planet –http://planet.wordpress.org/
Cat’s links – http://www.delicious.com/Catrambo/blogclass

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