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The Freelancing Life - Pitching An Idea

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The freelancer deals with more than just words on the page.
Last week I got to head into Seattle to watch part of a photo shoot for an article I’ve done for a local magazine – very exciting! But I wanted to talk about what it took to get to that point, because I think it underscores some of the problems with freelancing. It would be lovely if all a freelancer had to do was sit on their rear and spew verbiage onto the page. Unfortunately, there’s a lot of other stuff that gets in the way.

So how did this article come about? I’d picked up a couple of copies of the magazine in question and thought about what they might like. I came up with a topic that I had a lot of information about and wrote a pitch – three or four sentences that explained my idea and (important) why I thought their readers would be interested. I included information about my writing credentials and why I was particularly qualified to write about this topic. I put a good bit of time into that pitch, trying to make it interesting enough that the reader would want to know more about the topic. I made sure the e-mail was professional and error free, as well as showcasing my ability to craft a sentence. Once it was ready, I poked around on their masthead and found what looked like the logical editor to mail my pitch to. And I did.

To no reply. A month later, I sent a nudge asking about the pitch. This time I got a reply from the publisher saying that she liked the idea and that they would discuss it at their editorial meeting and get back to me.

More time passed. I sent another nudge asking about the story and mentioning that if they weren’t interested, I’d love to pitch them a couple of other ideas. This time I got an actual assignment, with word limit and due date. It was on.

I mention this because I’ve found that the most important characteristic a freelancer can have is tenacity and a willingness to keep nudging when necessary. The reply to a pitch is, more often than not, silence, and it’s easy to get discouraged by that. It’s important to not assume that silence is a hostile or negative response and to be willing to keep on flinging e-mails into the void until you get a reply. People are busy, editors have five million things on their to-do list – being patient and professional when dealing with that fact is crucial.

Editors don’t have a stack of story assignments that they’re ready to hand out to freelancers, unfortunately. They want story ideas and they want to know a) why that story will appeal to their readers and b) why you’re the person who should write it. Figuring out what might work as a pitch involves looking at the publication and also at your qualifications, trying to find an idea where the two overlap. Pick publications where you have some expertise or unique experience to offer, rather than making the mistake of trying to write about something you aren’t interested in or don’t know much about.

And then be prepared to be persistent.

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In the lull between bells, the campus walks were deserted and their scent trails stale, the pupils all in their classes this late morning. They worked them hard at the College of Mages, and no student would have a break until after a lunch of bread and fishy oil and the moments they could snatch for chatting, flirtation, naps, or mischief, before they were forced to plod on to other debates in other classrooms.

The sunlight was weak in this place, a thin draught of heat unlike the fierce burn of home, particularly in late winter. The Sphinx lay on a stone slab outside the Hall of Instruction, wishing for the comfortable give of sand and listening to the voices from inside: an instructor teaching her first year pupils about the Lists.

The Sphinx combed her hair with a paw. Black strands, dull from infrequent brushing, had fallen in front of her face — discolored claws slid through them, dirt-darkened to a matching color. A fly crawled across her tawny flank, and her limber tail swatted it away as she listened.

“How do we know,” a student asked. “What is Beast and what is Man?”

The instructor’s voice was mild, although she had answered this question before at the lecture’s beginning. “The races that are Human and the races that are Beasts are set forth in the Lists.”

“What if the listmakers were wrong?” a student asked. There was brief, shocked silence at the words before the instructor said “We do not believe that they were wrong.”

The words’ quiet conviction made her hackles rise, the fine fur at the nape of her neck, where it shaded between hair and mane, bristle. Irked and restless, she rose, abandoning her puddle of sunlight to move along the gravel paths of the College, in and out of the pine and cedar shadows.

An itch between the pads of her paws, furry grooves full of sensitive hairs, told her that somewhere in the crypts below the college, Carolus was teaching a class on summoning ghosts. There was electricity and regret in the air, and spiritual energy stirred on the breeze, pulled here and there by forces of attraction and repulsion.

A wiggle of ectoplasm circled her ear, an incipient ghost trying to figure out whether or not it wanted to be born. Another flick of her tufted tail, as big as a fat feast carp, dispelled it back into shredded wisps, and it did not reform as she passed out of range.

She patrolled along the high iron fence that kept the townsfolk out and the students in, intricate ironwork that held containment sigils, woven together so thick and strong that passing through the gates felt like sliding through velvet and steel curtains, heavy weights catching at her. She resisted their impediment to pause outside, surveying the street.

Only one passerby paid her much attention ““ some northerner newly come to town, country dust still thick on him and his eyes wide with wonder at the city’s nature as it unfolded strange thing after strange thing. Including her, who he eyed with trepidation as he moved along the street. He was a mouse, a boy who would snap beneath one pounce.

She watched him with her wide golden eyes, knowing their unnerving nature. Outside the city, Beasts were more dangerous ““ her uncanny fellows stalked the humans through the wilderness, and claimed hundreds each year, but she had become Civilized in her role as the doyenne of the College of Mages. She was legendary to the students — generations had tried to evade her detection when sneaking in or out of the grounds. Though she was forbidden to harm them, they acted as though she would. As though she was still dangerous.

Perhaps she was.

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