Clarion West Write-a-thon Progress: How Deep Is Red

I was just at ArmadilloCon over the weekend, and had a fabulous time of it. There’s an account of that, with sundry photos, on my Google+ page.

For me it was a pretty productive con – I connected with a few people that I definitely wanted to meet or see, I got a chance to hang out with some favorite peeps, I got a little writing done, and I did some career/work stuff that I wanted to get done. And I got the photo of Howard Waldrop with my brother and Gene Ha’s Project Superman.

Beforehand I did some stuff – I made a list of what I wanted to get accomplished, wrote to a couple people who I wanted to make sure to spend time with, and I went through the con program to identify some of the panels/features that I really didn’t want to miss. I also blocked in plenty of time for hanging at the bar, which I consider a crucial part of any con. I didn’t plan out every waking minute, to be sure, but I did make sure I knew what I wanted to do. I volunteered for programming and set up an individual reading as well as being part of the Broad Universe Rapidfire Reading.

This is, I think, the sort of thing you need to do if you’re going to cons and justifying the expenditure as work/career related rather than fun. Otherwise you end up sitting in your hotel room thinking that you should be doing something or being somewhere but not quite sure what.

Absolutely, cons are about friendships, that’s one of the more enjoyable aspects. But some you know a lot of folks at and others you have to push yourself a bit. I tend to retreat when around people I don’t know, but I’ve found that if I push myself out of my comfort zone some, I end up having a much better time.

If I’d been more diligent, I would have done the following:

• Found the con organizers and thanked them. The con was well run and trouble free, and the panels were a nice mix.
• Organized some sort of Broad Universe coffee or lunch meet-up, as well as something with the Codex peeps.
• Gone through the dealers room and introduced myself, making sure book dealers had the card for my collection. I know no one had my book for sale, which was a little dampening, but I don’t know the best way to prevent that. Do folks write to dealers ahead of time in order to make sure they know where to get the books?

How do y’all prep for conventions? Or do you even bother about this sort of thing?

People sometimes ask whether or not the membership fee for the Science Fiction & Fantasy Writers of America is worth it. I think it is, but mileage will vary. That mileage is certainly dependent on how effectively you use it. So here’s a sample action plan I’m putting together for my next book.

4-6 months ahead of time

• Look to see what upcoming events, such as local reading series, conferences, and conventions work with your schedule. For example, if your book were being released in May, you might want to supply some ARCs for the Nebula Conference swag bags. Or if you’re in the Pacific Northwest area, you might contact the local organizers of the readings series in order to set up a reading.
• Scan the SFWA blog to see what things there might spark good promotion ideas. Here’s something I wrote about working comic conventions that might have some useful reminders. Here’s another on book promotion giveaways.

2-3 months ahead of time

• Submit for the New Release Newsletter; perhaps think about paying extra for the special focus slot.
• Think about pitching the SFWA Blog a related article.
• Get the book listed as a featured book.
• Look at the SFWA boards to see if there’s any upcoming cooperative efforts you might become part of, or propose your own, along the lines of “Hey, I’ve got a book coming out on this date, anyone else got something coming out around then that wants to coordinate publicity?

1 month ahead of time

• Get book up for NetGalley.
• If you’re doing that cooperative effort, make sure all your items are lined up!

The day of the release

• Make sure you say something on your personal thread in the Discussion Forums so people know to spread the word! Give them as many resources to do so as you can, such as supplying a graphic or a pre-composed tweet.
• Tag @SFWA in a tweet or two to get them to RT it.

After the release

• Keep an eye open for the next SFWA Storybundle; they appear every six months or so.
• Make sure there are copies in .mobi, .epub, and .pdf forms in the appropriate forums on the discussion boards if you want members to be able to read it when thinking about making Nebula nominations.
• List the work on the Nebula Reading list. It’s okay to put your own work up there.