News: Offering an Online Workshop

As you may know, the effectiveness of Facebook as a social media platform has recently changed for those of us who don’t usually pay for it but maintain a social media presence in order to publicize ourselves.

Many of Facebook’s changes affect fanpages. Think of a fanpage as a tiny website hosted by Facebook. Companies could create one in order to have a presence on Facebook, and their fans could go click “Like” on the page. You have one in the form of your author page. Here’s mine, for example.

The model for interacting with fans has been to post messages, which appear in your fans’ newsfeed. They respond by commenting and liking and hopefully by clicking on links in order to go buy your book or listen to your podcast or read the interview or blog post or whatever.

It’s hard to find a good overview of what’s happened, but it boils down to several things:

• There are indications that Facebook has changed the algorithm by which EdgeRank determines what posts show up in users’ newsfeed.
• Items show up in the newsfeeds of users who are mostly likely to comment or otherwise interact with them. Some feel that destroys the value of a fan page by as much as half.
• Facebook’s changes are intended to increase their revenue by forcing advertisers to promote posts.
• Getting advertisers used to Facebook branding and then starting to charge them may have been Facebook’s plan all along.
• People using Facebook will need to adjust to the changes in one way or another.
• Facebook wants people using the Reach Generator tool or paying to promote posts.

So I wanted to test out the changes for myself. Like most writers, I use social media to sell books but also to brand myself, spread news of upcoming events, etc. I also teach online classes, so I try to sell those as well. I had just announced a couple of new ones, so I figured I’d use that post for the test.

After I’d posted something, I clicked on “Promote this Post” to see what was involved, and saw it’d be $7 to promote. Wotthehell, as Mehitabel would say, and look, they even took Paypal.

One reason I’ve been a little dubious about all this is that in August I tried advertising on various social media (Facebook and Twitter) and search engines (Bing and Google) as well as on Hope Clark’s newsletter. I did see a lot more traffic on my site, but I don’t know how much of that translated into sales of books or classes. Overall, the newsletter, which was the cheapest, was also the most effective.

And, not to my surprise, here again it didn’t make much, if any difference, even though when I looked at Facebook’s results for my promoted post, I’m told, “Promoted posts stay higher in news feed to help people notice them. So far, your post has had 113.8x as many views because you promoted it.” That translated into a total of five visits clicking through the Facebook link yesterday. Five.

And that’s my point. Like most writers, my Facebook fan page just isn’t big enough for me to worry about this much. I’ll keep maintaining my Facebook presence, but I won’t spend money on advertising there but find most effective places. I’ll also make sure I don’t confine my social media activity to Facebook but use Delicious, Google+, Stumbleupon, Twitter, and Tumblr as well.

My advice for writers is not to waste money on social media advertising but to work on their blog and attracting readers through good content.

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(from the current story in progress, which is set in Tabat)

“This craze for exorcisms is a harmful fad,” Dr. Fantastik said to the man at his left. His tone was severe in a way that seemed at odds with the addressed man’s mien, for the lefthand man was wholely engaged in his newspaper, turning over the yellow sheets with an attention utterly untouched by Dr. Fantastik’s presence.

“A harmful fad!” Doctor Fantastik said, a trifle louder, and this time the man looked up, then left and right, as though trying to determine who the Doctor might be speaking to. Seeing an empty seat to his left and the Doctor to his right, he raised his eyebrows in a gently interrogatory fashion.

The Doctor nodded, and continued speaking as though the question of who his interlocutor was had never been in question. “It is a result of inflammatory and showy performers, whose “patients” are often accomplices and actors.”

This time the man outright shrugged. His attention dropped back to his newspaper, whose headline read (something clever to come).

Doctor Fantastik considered him. The Doctor himself was dressed in an out of heels velvet coat, of a style popular a decade or so ago. Although in neat repair, the hems were worn and shabby, and a darn spidered its way up one side. He wore ivory-framed spectacles that glinted in the tavern’s light. Like his vestments, his hair was neatly kept but had seen better days. Spots of wear shone on his scalp, uncloaked by the wisps of white hair that remained.

He seemed about to speak when his attention was caught by a young woman entering. He watched as she paused to cast an appraising glance over the clientele, which was sparse for an afternoon in Tabat, when most took to tea-shops and taverns to drink the spiced fish-tea that was the city’s favorite drink. Doctor Fantastik was not himself drinking such a thing; rather a mug of lemon and water sat before him as she picked her way across the uneven planking of the floor to sit down on his right side.

The newspaper man at first barely spared her a glance, but then he took her in more fully and began stealing admiring looks. She was worthy of such, her skin as fashionably pale as that of any upper-class maiden, her hair immaculate and well-brushed, shining as it fell over her slightly antiquated but quality silk clothes. Her doe-soft eyes were dark and lustrous, but they did not return the newspaper reader’s glance, but rather remained fixed upon Doctor Fantastik.

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