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Facebook Advertising: Is It Worthwhile for Writers?

Cat and RavenAs you may know, the effectiveness of Facebook as a social media platform has recently changed for those of us who don’t usually pay for it but maintain a social media presence in order to publicize ourselves.

Many of Facebook’s changes affect fanpages. Think of a fanpage as a tiny website hosted by Facebook. Companies could create one in order to have a presence on Facebook, and their fans could go click “Like” on the page. You have one in the form of your author page. Here’s mine, for example.

The model for interacting with fans has been to post messages, which appear in your fans’ newsfeed. They respond by commenting and liking and hopefully by clicking on links in order to go buy your book or listen to your podcast or read the interview or blog post or whatever.

It’s hard to find a good overview of what’s happened, but it boils down to several things:

So I wanted to test out the changes for myself. Like most writers, I use social media to sell books but also to brand myself, spread news of upcoming events, etc. I also teach online classes, so I try to sell those as well. I had just announced a couple of new ones, so I figured I’d use that post for the test.

After I’d posted something, I clicked on “Promote this Post” to see what was involved, and saw it’d be $7 to promote. Wotthehell, as Mehitabel would say, and look, they even took Paypal.

One reason I’ve been a little dubious about all this is that in August I tried advertising on various social media (Facebook and Twitter) and search engines (Bing and Google) as well as on Hope Clark’s newsletter. I did see a lot more traffic on my site, but I don’t know how much of that translated into sales of books or classes. Overall, the newsletter, which was the cheapest, was also the most effective.

And, not to my surprise, here again it didn’t make much, if any difference, even though when I looked at Facebook’s results for my promoted post, I’m told, “Promoted posts stay higher in news feed to help people notice them. So far, your post has had 113.8x as many views because you promoted it.” That translated into a total of five visits clicking through the Facebook link yesterday. Five.

And that’s my point. Like most writers, my Facebook fan page just isn’t big enough for me to worry about this much. I’ll keep maintaining my Facebook presence, but I won’t spend money on advertising there but find most effective places. I’ll also make sure I don’t confine my social media activity to Facebook but use Delicious, Google+, Stumbleupon, Twitter, and Tumblr as well.

My advice for writers is not to waste money on social media advertising but to work on their blog and attracting readers through good content.

Enjoy this advice on social media for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

One Response

  1. Thanks for the explanation of what’s happened. I’ve seen a few posts about it, but none went into any sort of details. I’ll continue to use Facebook to connect with readers and other writers, but most of my effort goes to my blog. Attracting readers to my blog has been an issue, but I’ve decided that the very best visitors would arrive there via a bio on my short stories, so the focus is now on getting those short stories out there and published. Maybe by the time my novel is ready, I’ll actually have a few fans 🙂

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Clans in a Roleplaying World

by Cat Rambo (Sanvean of Armageddon and Krrx
This article originally appeared in the March 2000 issue of Imaginary Realities.

Lately, I have been contemplating how clans fit into role playing muds–particularly in getting players acclimated to the mud and helping them survive in that environment. The following conversation takes place between myself and a staff member of Armageddon mud who revamped a defunct clan, the T’zai Byn, and transformed it into an active and well-loved clan. The Byn is perhaps one of the best clans for new players, as well as an experience praised by the vast majority of its participants. (This is the first of three musings on the nature of clans, and what being in/running one means to a player/immortal, with the second discussing a cultural clan, where players begin the game having been born into the clan, and the third outlining some conclusions and problems with clans on role playing muds.)

Sanvean: First off, why were you interested in reviving the Byn, and what sort of clan did you want it to be?

Krrx: Probably the key thing is that I have a passion for the concept. It started when I played in the T’zai Byn a few years ago. I enjoyed playing in a fighting unit where you and your comrades faced death regularly, and had to work together to survive. While I have had very enjoyable times in other clans, I would still rate the Byn as the highlight.

Sanvean: What was the first step in getting them restarted?

Krrx: I outlined what the clan would be–what role and ‘flavor’ it would have. Of course, this was all documented. As the concept developed, the documentation changed. The documents today are quite different from how they were at first. I had ideas about what I wanted the clan to be like, but they didn’t ‘fit in’ as well as they could have with the game world. Nessalin had a big influence on how the clan turned out. The Byn are a lot more low class than I first planned, and the documents reflect that.

Sanvean: How did Nessalin change your intentions?

Krrx: My original vision was of an elite mercenary unit, with a lot of ‘high class’ things. Nessalin encouraged me towards a low class, gritty, down-and-dirty vision of the clan, which fit in better with Armageddon’s overall flavor.

Sanvean: As I recall, you were worried at first that they would not take off.

Krrx: Yes. When restarting the clan, it struck me that to achieve its goals effectively, the clan would have to have strict rules, and that people might not be able to handle it. One example is the regulation where members are not allowed into the ‘rinth, and are not allowed to leave Allanak unless certain criteria are met. The ‘rinth and the wilderness are two areas where a lot of new player characters die, because they insist on wandering in dangerous places alone. It thus makes sense, both in character and out of character, to have rules that limit going to those places.

Sanvean: Speaking of rules, one of the things you have done very well is making the Byn self-regulating. Did you plan on that?

Krrx: To an extent, yes. There are two points here. The first is that I have recruited clan leaders very, very carefully. The second is that because they are trustworthy players, they will help enforce the rules anyway.

Sanvean: When you are looking for players who will make good player character leaders, what do you look for, then?

Krrx: The key things I look for are: (1) out of character trustworthiness, (2) a very high standard of role playing, and (3) regular playing. Of course, it must be appropriate in character that the player character move into leadership. I can elaborate on those points if you like.

Sanvean: Please do!

Krrx: First, out of character trustworthiness. I have put a lot of work into this clan, and I will not put in leadership anyone who does not respect the work I put in, and is not willing to do likewise themselves. Another reason for this criterion is because I am not on-line 24 hours a day. If something happens, I need an honest, trustworthy viewpoint to rely on.

Sanvean: How do you know you can trust them?

Krrx: Trust is not something that can be guaranteed, but I do my best to screen players. I look at past player characters that the player has played. I chat to other staff members about them, particularly if the player played a player character in their clan. If someone is trustworthy, they tend to show it in the way they play the game.

Onto the second point–a very high standard of role playing. Armageddon is a role play intensive mud, with a very high overall standard of role playing. While many players entering the clan do not have this standard, it is a requirement for leadership. If people see leaders role playing well, they will tend to do likewise.

Sanvean: Good role playing seems to mean different things to different people. What is your definition?

Krrx: Good role playing? Thinking and acting in character. Immersing yourself in the role of your player character, and not just playing it like a robot in some shoot-em-up.

Onto the third point–regular playing. This does not mean leaders have to play Armageddon for 6 hours every day. I do, however, expect them to appear in the game fairly regularly. You can not lead if you are not around to lead. Common sense, really.

To sum up, one theme is that I have set limitations on the clan, with the idea that playing within those limitations actually gives players more freedom. It is why we have the law in real life. The law prevents idiots from ruining life for the rest of us. At face value, the law seems restrictive–you are not allowed to drive if you have drunk too much alcohol, for instance. But it is restrictive because: (1) it is logical and sensible, and (2) it protects the greater good–people generally do not like to get killed by drunk drivers.

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And So March Begins

Cover for the fantasy novel Beasts of Tabat,
Cover for Beasts of Tabat, first volume in the Tabat Quartet.
Things are cranking away as we get ready for the book release. Here’s the cover – the typo that some of you will notice has been addressed. 😉

The book will be available at Emerald City Comicon — find me there at one of my panels, or stop by the Wordfire Press table, which is where I’ll be hanging out when not stalking John Barrowman.

Those panels will be:

Friday, March 27: Fueling Creativity: Sci-Fi and Fantasy Authors on Ideas
Room: Hall B (WSCC 602-603)
Time: 3:30PM – 4:20PM
Moderator: David Hulton

Guest(s): Cat Rambo, Greg Bear, Ramez Naam, Jason M. Hough, Myke Cole
Authors often dread the interview question “where did you get the idea for this book?” because the answer is never simple. There’s rarely a single moment where an entire plot or world comes to mind. This panel is an exploration of why that’s such a difficult question to answer. Our panel of novelists will discuss the many ways they find inspiration for their work. In addition, they’ll talk about the wonderful and often strange ways an idea will find its way into a novel.

Sunday, March 29: Infinite Diversity in Infinite Combinations
Room: Hall B (WSCC 602-603)
Time: 10:30AM – 11:20AM
Moderator: Anna Alexander

Guest(s): Cat Rambo, Garth Reasby
Diversity in entertainment is both vital and challenging. This panel of novelists will cover how to effectively write compelling characters who are different than you and how to deal with critics of who you are versus your work. Panelists include Anna Alexander, Jamie Ford, Cat Rambo, Aaron Duran, J.R. Terrel, Garth Reasby, and Sarah Remy.

I’ll also be appearing at ICFA March 18-22, and will be leading an informational meeting about SFWA there.

Plenty of stuff is lined up for the blog over the next two months, including:

  • Several giveaways
  • Lots of guest posts, including experts talking about writing for games and comic books, how to write more than one series at the same time, food and fantasy, writing collaboratively, and more!
  • Pieces of original fiction related to the book
  • Essays on the writers that influenced the book
  • Links to appearances elsewhere
  • Snippets from the sequel, Hearts of Tabat

I will not be teaching or taking on any new editing projects in March; I will be mailing out soon about April and May classes.

#sfwapro

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