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Twitter Basics and Best Practices for Writers

Why Talk About Twitter Basics and Best Practices?

Cover for Creating an Online Presence
Cat's first nonfiction book talks about how to set up and maintain an online presence -- without cutting into your writing time.

This year I switched the focus of my social media efforts to Twitter, because it seemed to me Facebook was an increasingly ineffectual way to reach fans. Because of that, I’ve been spending a lot more time looking at the people following me on there as well as thinking about Twitter, its philosophy, and its uses overall.

Why does a writer want to be on Twitter? The reason is more than just “sell books”. It’s often a way to network with existing fans (who will buy more books in the future), cultivate new fans, connect with peers and other industry professionals, to find out industry and writing news and yes, of course, to procrastinate in a thousand different ways.

I used to automatically follow people who followed me but nowadays I spend a few minutes to click through and look at their page and the tweets it contains. I’ve noticed that a lot of people are doing it “wrong,” or at least in a way that ends up detracting from their purpose. Most of these are easy fixes. Here’s some tips for setting up an account on there and as well as for maintaining a presence.

The Basics of Setting up a Twitter Account

If you have never experienced Twitter, it’s basically a way to post short messages. I suggest reading some of these basic tutorials on it. Once you’re ready, create your account, keeping the following things in mind.

  1. A picture’s worth a thousand words. Include both a profile and a background picture. Please don’t just make it the default Twitter “egg”.
  2. Give people a reason to follow you. Tell them who you are, but do it in an interesting way.
  3. Give people a way to find out more. Include your website in your profile.
  4. Remember that profiles include SEO keywords. Think about what sort of searches you want readers to be finding you by and include them (gracefully!) in your bio.
  5. Don’t sell stuff via an overt link in your profile picture, background picture, or bio. It comes off as over-eager and clueless.
  6. Make it look nice. Proofread!

Best Practices on Twitter for Writers

Part of successful social media is consistency. You have to do something on at least a monthly basis, and really probably a bit more often than that unless you’re determined to be as barebones as possible, in which case you might as well just renounce the world electronic and move to the woods to live off the grid. (IMO).

  1. Don’t sell, sell, sell. If your stream is nothing but links to your book on Amazon, I’m not following you back. My rule of thumb is at least four non-selling Tweets to every selling one. Examples of nonselling? Promoting other people’s stuff, cat or child pictures, observations about life, interesting or enlightening quotes, links to articles that interested you, and snippets from your own #wip are all valid.
  2. Don’t be negative. Don’t be jaded or whiney or bitter or angry or mean. Just don’t. Studies show people prefer a positive or cheerful Twitter stream.
  3. Answer and acknowledge. When people RT, my habit is to thank them and also to add them to a special Twitter list. When I’m skimming through Twitter for things to amuse/entertain/idly chatter about/RT, I often look at that list because it’s people who’ve proven they want to build a Twitter relationship.
  4. Be a little selective about your followers. On a daily basis I look to see who’s following me. No profile info? Nothing but book selling? No tweets at all? I don’t follow back. Periodically I run the justunfollow tool and clear my follower list of people I don’t know but am following while they’re not following me back.
  5. It’s okay to repeat yourself (a little). Think that latest blog post was particularly noteworthy? Repeat the announcement the next day, and then again the following week. Build a list of such posts for a “best of” category on your site.
  6. Automate SOME things. Don’t auto-message followers, for example. But do use a tool like Buffer to schedule tweets so you catch a variety of times, such as those repeated posts.

Want to know more about how to use social media and your Internet presence to sell books and find new opportunities without wasting all your time staring at kitten pictures? Check out my book, Establishing an Online Presence for Writers.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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On The Treatment of Coders

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Coders can seem like odd creatures sometimes. Under that ladybug costume, though, they're as human as you or I.
This article originally appeared in the now-defunct online magazine Imaginary Realities. It talks about MUD administration, and draws on my experience working with Armageddon MUD, the world of Zalanthas. For those who don’t know what a MUD is, it’s a text-based roleplaying game. Here’s the wikipedia article on MUDs.

One of the sad truths of the mud world is that there are never enough coders. Builders aplenty, brimming with fresh idealism and plans for entire zones, appear (and sometimes disappear) at the drop of a hat. But coders are the unicorns of the mudding world, seldom glimpsed and ardently pursued. We are lucky enough to have three dedicated coders on Armageddon MUD: Morgenes, Tenebrius and Tiernan, as well as a few other staff members willing and able to wade through the bugs file and tinker with things upon occasion. How, then, does an administrator keep these rare beasts happy? The following four steps may help.

1) Communicate: When asking for new code, try to let the coders know exactly what is desired. For example, instead of ‘Let’s make archery more complicated,” a staff member might propose “Let’s put a range on archery, so the farther away the target is, the harder it is to shoot it.” A full description of the the idea, perhaps including examples, such as fake logs showing what the idea will look like when being used, helps make sure the originator of the idea and the coder are on the same track as far as things like syntax and usage are concerned.

The same holds true for bugs. Describing how it’s supposed to work as well to how it’s working right now helps clarify ideas. Coders want to know if the bug is REALLY a bug, or something being reported because it doesn’t work as the reporter feels it should.

With bugs, give the coders as much information as possible, including how to reproduce the bug. Examples by way of logs are great, and if they include some form of error message (or message that they’re getting that shows it’s an error), it often allows the coder to track down what section of the code needs to be worked on.

Make sure people aren’t bumping into each other. On Armageddon, we’ve got a coder’s board, where people post changes as they make them. This alerts fellow team members to what they’re doing and is also helpful if unexpected bugs crop up, enabling people to track exactly what got changed and when. Two people should not be working on the same idea at once unless they know it, and can divvy up the work accordingly.

2) Have a purpose: Will it get used? Is it something players are asking for? This one is a matter of ego, but we’re all human and we all do have egos. Seeing their work getting used, regularly and as envisioned, is a reward beyond any thanks or congratulations other staff members can give a coder. Track player requests, through entries in the bugs/ideas/typos files as well as emails to the account and posts on the general discussion board in order to convince a coder that the players want, and will use, something.

Generally, with new ideas figure out how they are moving towards some goal. A piece of code like a new skill is going to sound more interesting if it fits into some overall purpose, such as a master plan of non-combat related skills for the economy than it would if it is just a random idea. You are also going to end up getting more out of the idea if it is part of a greater whole.

Make it innovative. Some coders like to be trail breakers, to feel that they’re not just playing catch-up with another mud, but are creating ideas and concepts new to the mud community. Some ideas get requested to ‘balance’ things out between groups: guilds, or races, or mount speed. When a coder starts to feel like the code they’re doing that day only works to nullify a change made last week, then they’re going to start wondering what they will be asked to implement tomorrow.

3) Share the work: Do as much of the grunt work as you can for the coders, including helping thoroughly test, providing help files and documentation, and fleshing things out. In testing, give coders information about what is not working and how to recreate the result. Be precise about what needs to be changed: not ‘the plague of locusts spell needs to do more damage’, but ‘it needs to do about twice the damage it is now.’ When something requires a new help file or modification of an existing help file, do not expect the coder to do it, but supply it yourself. If it is something that requires building, provide the items. Teamwork of this kind, when it is working well, is terrific, and will often produce amazingly cool results.

4) Appreciate: Good coders can never be praised sufficiently. We try to make sure that players know who is responsible for new and interesting changes, by posting information about them in the news as well as in our weekly update, which is a mailing our players can subscribe to, which provides information about changes, staff and world news, upcoming recommended playing times, etc. When players write in with compliments or feedback on a code change, make sure that the note gets passed along to the person , as well as that the coder knows how cool or slick you think the ideas they have implemented are as well.

There is a tendency sometimes to regard coders as resources that spit out code at request. But the fact of the matter is that treating coders in that way will frustrate both sides, leading coders to become discouraged and unmotivated to implement new ideas and builders to feel that their coding needs are not being met. These four points may help avoid such frustration.

This article originally appeared in the April 2001 issue of Imaginary Realities.
© 2002 Cat Rambo. All rights reserved.

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Class Notes From Writing Fantasy and Science Fiction

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Images speak differently than words. They speak in color and shapes, smells and movements that our writing can only hope to approximate.
We’re coming up on the end of the Writing Fantasy & Science Fiction class I teach at Bellevue College. Tonight’s the next to last session. In earlier sessions we’ve talked about the writing process, story parts and mechanics, delivering information, characters, description, and worldbuilding. A number of past blog posts have come out of those classes: 5 Things to Do in Your First 3 Paragraphs, Active Verbs, Foreshadowing and Establishing Conflict, Plotting and Re-plotting Stories, Three Strategies for Snaring the Senses, Three Things that End a Story Well, Using Random Tools Like Stumbleupon For Rewriting, and Why Titles Matter.

Here’s what we’re covering in this session and the next:

Tonight (Rewriting, Revising, and Polishing)

  • The difference between rewriting, revising, and polishing
  • Rewriting – ways to do it
  • Revising – things to look for
  • Polishing
  • Working at the sentence level
  • Placement of sentences
  • Breaking up paragraphs
  • Titles
  • Quoting song lyrics
  • Collaboration

Next Week (Publishing & Career Stuff)

  • Markets: researching them, submitting to them, querying them, foreign markets, reprints, audio.
  • Submissions: how to, tracking them, etiquette, types (flash to novel)
  • Agents: researching and querying them
  • Conventions: why go, what to do to make the most of them, top cons
  • Workshops: why do (or not), how to make the most of them, top ones
  • Blogging & websites: why, BRIEF discussion of mechanics
  • Publications to follow
  • Networking
  • SFWA and other professional organizations
  • Writing groups
  • Resources
  • Keeping yourself motivated

So here’s my question. I’ll be glancing back at this list when thinking about future blog posts and drawing from it as well as from what I’m experiencing in my own writing. What would -you- like to see?

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