Documents of Tabat: An Instructive and Useful Listing of the Chal Shops of Tabat

As you may know, the effectiveness of Facebook as a social media platform has recently changed for those of us who don’t usually pay for it but maintain a social media presence in order to publicize ourselves.

Many of Facebook’s changes affect fanpages. Think of a fanpage as a tiny website hosted by Facebook. Companies could create one in order to have a presence on Facebook, and their fans could go click “Like” on the page. You have one in the form of your author page. Here’s mine, for example.

The model for interacting with fans has been to post messages, which appear in your fans’ newsfeed. They respond by commenting and liking and hopefully by clicking on links in order to go buy your book or listen to your podcast or read the interview or blog post or whatever.

It’s hard to find a good overview of what’s happened, but it boils down to several things:

• There are indications that Facebook has changed the algorithm by which EdgeRank determines what posts show up in users’ newsfeed.
• Items show up in the newsfeeds of users who are mostly likely to comment or otherwise interact with them. Some feel that destroys the value of a fan page by as much as half.
• Facebook’s changes are intended to increase their revenue by forcing advertisers to promote posts.
• Getting advertisers used to Facebook branding and then starting to charge them may have been Facebook’s plan all along.
• People using Facebook will need to adjust to the changes in one way or another.
• Facebook wants people using the Reach Generator tool or paying to promote posts.

So I wanted to test out the changes for myself. Like most writers, I use social media to sell books but also to brand myself, spread news of upcoming events, etc. I also teach online classes, so I try to sell those as well. I had just announced a couple of new ones, so I figured I’d use that post for the test.

After I’d posted something, I clicked on “Promote this Post” to see what was involved, and saw it’d be $7 to promote. Wotthehell, as Mehitabel would say, and look, they even took Paypal.

One reason I’ve been a little dubious about all this is that in August I tried advertising on various social media (Facebook and Twitter) and search engines (Bing and Google) as well as on Hope Clark’s newsletter. I did see a lot more traffic on my site, but I don’t know how much of that translated into sales of books or classes. Overall, the newsletter, which was the cheapest, was also the most effective.

And, not to my surprise, here again it didn’t make much, if any difference, even though when I looked at Facebook’s results for my promoted post, I’m told, “Promoted posts stay higher in news feed to help people notice them. So far, your post has had 113.8x as many views because you promoted it.” That translated into a total of five visits clicking through the Facebook link yesterday. Five.

And that’s my point. Like most writers, my Facebook fan page just isn’t big enough for me to worry about this much. I’ll keep maintaining my Facebook presence, but I won’t spend money on advertising there but find most effective places. I’ll also make sure I don’t confine my social media activity to Facebook but use Delicious, Google+, Stumbleupon, Twitter, and Tumblr as well.

My advice for writers is not to waste money on social media advertising but to work on their blog and attracting readers through good content.

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This is from a military fantasy story currently in progress. It’s set in the same world as Tabat, although it does not take place in that city, and is referenced in two other works (“Love’s Footsteps” and The Beasts of Tabat.) I hope you enjoy it:

You cannot smell the roses in the hours before dawn. It is only when sunlight touches the vast blossoms, each as large as a human head, that crowd the tallest branches of the Hedge, that the petals loosen. The perfume seeps out into the air then, first as a hint of sweetness, then stronger.

By midmorning, the smell is so intoxicating that approaching enemies lay down their arms and sit, staring into the air, nostrils flared, breathing, smelling. It grows heavier and heavier throughout all the day, and only begins to ebb when the sun completely slips below the ocean horizon to the west. The Hedge borders the Rose Kingdom on three sides, and on the west is that blue line.

This is what has protected the Rose Kingdom for three handfuls of centuries, years and years of peace and protection engendered by a great ancient enchantment whose details are still argued.

But pieces of that enchantment still linger and are renewed each year when a child is given up to the Hedge to become a Knight of the Rose.

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When Jordan’s mother gave him up to the Gardeners, he was four years old. He knew this because much of it been made of his fourth birthday. He was given cake and a folded paper boat of his very own. And most preciously a caress from his mother, which was a rare thing indeed.

Most of the time he was an extremely solitary child. Because everyone knew he was would be given to the Hedge, there was no point in teaching him anything. There was no point in wasting any of the household’s resources on him, other than what was necessary to keep him alive and healthy until it was time to give him up.

He had two younger brothers, Coulin and Fedyrmor, but they were only babies. Coulin barely knew enough to talk and Fedyrmor more only cried. Anyway they were watched over by their nursemaids most of the time.

He knew that he was to be taken to the Gardeners. No one had made much secret of it, speaking freely before him though rarely to him. He found himself looking forward to it. Anything might be better then An existence spent lingering in hallways and edges of rooms, ignored and unnoticed. The Gardeners wanted him. That was important. They wanted him, not either of the other two. He was promised to the hedge, it was meant for him. He had a destiny, where most people had to bob around in the streams of their lives not knowing where they would land. At least that was how Jen the housekeeper’s son, with whom Jordan socialized with whenever (although sadly rare) the occasion presented itself, described it all.

“You will have a role,” he said, as Jordan trailed after him helping him spread bird netting over the pillline bushes and their ripening fruit, scarlet hearted berries whose flesh was a watery pink.

“A role?” Jordan tugged the netting around the branches, trying to pull it as Jen did, so it slid over the thorns rather than snagging on them. His efforts were less successful.

Jen secured the netting to the main trunk with a strip of white cotton with edges tipped in blue to show that this harvest was destined for household use rather than commercial purpose.

“An important role, I mean. I’ll be a housekeeper like my mother. but you’ll be a Rose Knight. You’ll defend the kingdom. You’ll keep everyone safe from harm.”

“I suppose.” Jordan considered. The more he thought about it, the more he liked it, the idea that he would be important.

That he would matter.

That people would look at him and see him.

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