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There’s a number of tools for evaluating how a blog’s doing traffic-wise, but I’m not sure why anyone doesn’t just use Google Analytics, which will tell you how many visitors, where they’re coming from, what pages they’re looking at, and much more. Much like SEO, this is something that could take up its own workshop, and we didn’t get much to explore it in class. Hopefully these links will prove an alternate entrance.
GOOGLE ANALYTICS RESOURCES:
Google Analytics Lessons: http://www.google.com/support/conversionuniversity/bin/request.py?hl=en&contact_type=indexSplash&rd=1
Google Analytics Web Channel: http://www.youtube.com/googleanalytics
Tutorial on Determining Social Media ROI: http://searchenginewatch.com/article/2075044/Google-Analytics-Tutorial-Determining-Social-Media-ROI
Google Analytics & Why You Probably Don’t Need the Rest: http://www.hongkiat.com/blog/google-analytics-why-you-probably-dont-need-the-rest/
Maximizing Visitor Retention with Google Analytics: http://webtoastie.co.uk/maximising-visitor-retention-with-google-analytics/
Web Analytics Demystified: http://www.kaushik.net/avinash/web-analytics-demystified/
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As part of the Blogging 101 class I just finished up teaching for Bellevue College, I organized a bunch of my links into a handout. Here it is online for ease of clickability, but I’m going to break it into separate posts for easier posting and post one chunk each day because it’s 11 pages long as is. I’d be happy to answer questions or discuss any of the links or the overall list philosophy in comments.
Resources for Blogging 101, Bellevue College, Summer 2011
Contents:
General Social Media Resources
Facebook and Twitter Resources
Google+ Resources
StumbleUpon and Other Social Bookmarking Resources
SEO Resources
Google Analyics Resources
Youtube Resources
Promotion Resources
General Blogging Resources
Places to find social networking and blogging news
Matt, here’s the link for the Google Analytics on WordPress plug-in.
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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."
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