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Links from the Blogging 101 Class - Google Analytics Resources

There’s a number of tools for evaluating how a blog’s doing traffic-wise, but I’m not sure why anyone doesn’t just use Google Analytics, which will tell you how many visitors, where they’re coming from, what pages they’re looking at, and much more. Much like SEO, this is something that could take up its own workshop, and we didn’t get much to explore it in class. Hopefully these links will prove an alternate entrance.

GOOGLE ANALYTICS RESOURCES:
Google Analytics Lessons: http://www.google.com/support/conversionuniversity/bin/request.py?hl=en&contact_type=indexSplash&rd=1
Google Analytics Web Channel: http://www.youtube.com/googleanalytics
Tutorial on Determining Social Media ROI: http://searchenginewatch.com/article/2075044/Google-Analytics-Tutorial-Determining-Social-Media-ROI
Google Analytics & Why You Probably Don’t Need the Rest: http://www.hongkiat.com/blog/google-analytics-why-you-probably-dont-need-the-rest/
Maximizing Visitor Retention with Google Analytics: http://webtoastie.co.uk/maximising-visitor-retention-with-google-analytics/
Web Analytics Demystified: http://www.kaushik.net/avinash/web-analytics-demystified/

One Response

  1. One of the things I caution students in the (my) blog class, tho, is that the numbers provided by analytics look a lot more precise than they probably are. Numbers like page views and unique users and such are notoriously fuzzy and should not be taken at face value. About the best you can get from them are relative trends — i.e., one blog post is definitely more popular than another by some squinty sort of margin.

    Note also that Google Analytics et al. are not specifically designed for blogs, they’re designed for commercial websites. As such, stats like bounce rate are not meaningful in the same way.

    Still, it’s definitely worthwhile to use analytics; you learn surprising things about your blog that way.

    PS People are aware, right, that adding analytics to a site has an impact on overall performance — ? Not a big one, but it’s additive, and each little external call that you add to a blog site — analytics, feed burner alert, etc. — is one more little blip.

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Let's Retain ALL the Rights!

Picture of a handwritten pageOne of the questions being raised repeatedly on a discussion board I participate on is the question of electronic rights. Should a magazine be able to buy a story and display it on their website in perpetuity without additional payment? Does it make a different whether or not it’s behind a paywall? If there’s no additional payment, when should rights revert? What happens with something like an anthology that is in electronic form and hence won’t go out of print the way a hard-copy edition does?

I’m presuming that most people reading this know that normally when you “sell” a story to a publication, what they’re actually buying is the right to publish it in a particular form. You, the author, retain any rights not spelled out in the contract. You can (and I encourage you to) sell the story again as a reprint, and you may want to look at forms like audio or in another language.

This is something that’s still very new, and it’s not something that’s been factored in when lists like SFWA-qualifying markets were put together. It’s not mentioned on sites like Ralan.com or the Submission Grinder. As a writer, though, you need to be aware of what you’re selling.

Take some time to skim through the contract and find out what the publication is buying. What’s the “exclusive period,” the period where they are the only ones that can print it? What forms are they planning to release your work in? Here’s a Columbia Law School resource that may be helpful in trying to decipher legalese.

If you’re publishing, how do you feel about perpetual rights? Is the horse already well out of the barn as far as that goes, or can writers push back on the practice of acquiring perpetual rights without payment?

Enjoy this writing advice and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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Teaser From Cathay of Chaos

Abstract image to accompany a fantasy story snippet from speculative fiction writer Cat Rambo.
If you're interested in finding out how to create effective, engaging characters, check out my "Building Characters" class or the Dialogue mini-class. Click "Take an online class with Cat" to find out more about the class.
Lately a couple of stories have arrived in the form of characters. One is Laurel Finch, the little girl in this steampunk snippet, which is tentatively titled “Laurel Finch, Laurel Finch, Where Do You Wander?”. The other is this one, Cathay the Chaos Mage, who is wandering through a city that’s been in my head for a while now, Serendib.

Cathay was a Chaos Mage and didn’t care who knew it. Fear and envy were fine emotions to set someone spinning into a roil, and Cathay could sip from that cup as easily as any other. She dressed sometimes in blue and other times in green or silver or any other color except black. Her sleeves were sewn with opals and moonstones and within their glitter here and there another precious stone, set in no particular order, random as the stars.

A love of gambling was part of Cathay’s definition, and so she often wandered through the doorways of Serendib’s gaming houses, whether they were the high-tech machines of the Southern Quarter or the games of chance and piskie magic played in the alleys across town, in one of the neighborhoods where magic reigned.

Cathay stumbled into Serendib through a one-time doorway, like so many others. She was walking in a wood one moment, and then her foot came down and she was in a city. It made her laugh with delight, the unpredictability of it all, and she soon learned that she had come to the best possible place for a Chaos mage, the city of Serendib, which was made up of odd pockets and uncomfortable niches from other dimensions, a collision of cultures and technologies and economies like no other anywhere.

When she arrived in the city, she had three seeds in her pocket, and so she found an empty lot, precisely between a street where water magic ruled, in constant collision with the road made of fire and iron, so daily fierce sheets of steam arose, driving the delicate indoors and hissing furiously so it sounded as though a swarm of serpents was battling. She dug a hole with her little finger, and then one with her thumb, and a third by staring at the dirt until it moved. Into each she dropped a seed, and covered it up, and sat down to wait.

It was not long till the first inquisitive sprout poked through the dirt, followed by a second. She waited for the third, but it was, by all appearances, uninterested in making an appearance. She shrugged; two were enough for now.

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