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Links from the Blogging 101 Class - Google Analytics Resources

There’s a number of tools for evaluating how a blog’s doing traffic-wise, but I’m not sure why anyone doesn’t just use Google Analytics, which will tell you how many visitors, where they’re coming from, what pages they’re looking at, and much more. Much like SEO, this is something that could take up its own workshop, and we didn’t get much to explore it in class. Hopefully these links will prove an alternate entrance.

GOOGLE ANALYTICS RESOURCES:
Google Analytics Lessons: http://www.google.com/support/conversionuniversity/bin/request.py?hl=en&contact_type=indexSplash&rd=1
Google Analytics Web Channel: http://www.youtube.com/googleanalytics
Tutorial on Determining Social Media ROI: http://searchenginewatch.com/article/2075044/Google-Analytics-Tutorial-Determining-Social-Media-ROI
Google Analytics & Why You Probably Don’t Need the Rest: http://www.hongkiat.com/blog/google-analytics-why-you-probably-dont-need-the-rest/
Maximizing Visitor Retention with Google Analytics: http://webtoastie.co.uk/maximising-visitor-retention-with-google-analytics/
Web Analytics Demystified: http://www.kaushik.net/avinash/web-analytics-demystified/

One Response

  1. One of the things I caution students in the (my) blog class, tho, is that the numbers provided by analytics look a lot more precise than they probably are. Numbers like page views and unique users and such are notoriously fuzzy and should not be taken at face value. About the best you can get from them are relative trends — i.e., one blog post is definitely more popular than another by some squinty sort of margin.

    Note also that Google Analytics et al. are not specifically designed for blogs, they’re designed for commercial websites. As such, stats like bounce rate are not meaningful in the same way.

    Still, it’s definitely worthwhile to use analytics; you learn surprising things about your blog that way.

    PS People are aware, right, that adding analytics to a site has an impact on overall performance — ? Not a big one, but it’s additive, and each little external call that you add to a blog site — analytics, feed burner alert, etc. — is one more little blip.

    Reply

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Guidelines for Guest Blog Posts

Assembling an itinerary for a blog tour? Promoting a book, game, or other creative effort that’s related to fantasy, horror, or science fiction and want to write a guest post for me? Alas, I cannot pay, but if that does not dissuade you, here’s the guidelines. Guest posts are publicized on Twitter, several Facebook pages and groups, my newsletter, and in my weekly link round-ups; you are welcome to link to your site, social media, and other related material.

Send a 2-3 sentence description of the proposed piece along with relevant dates (if, for example, you want to time things with a book release) to cat AT kittywumpus.net. If it sounds good, I’ll let you know.

I prefer essays fall into one of the following areas but I’m open to interesting pitches:

  • Interesting and not much explored areas of writing
  • Writers or other individuals you have been inspired by
  • Your favorite kitchen and a recipe to cook in it
  • A recipe or description of a meal from your upcoming book
  • Women, PoC, LGBT, or otherwise disadvantaged creators in the history of speculative fiction, ranging from very early figures such as Margaret Cavendish and Mary Wollstonecraft up to the present day.
  • Women, PoC, LGBT, or other wise disadvantaged creators in the history of gaming, ranging from very early times up to the present day.
  • F&SF volunteer efforts you work with

Length is 500 words on up, but if you’ve got something stretching beyond 1500 words, you might consider splitting it up into a series.

When submitting the approved piece, please paste the text of the piece into the email. Please include 1-3 images, including a headshot or other representation of you, that can be used with the piece and a 100-150 word bio that includes a pointer to your website and social media presences. (You’re welcome to include other related links.)

Or, if video is more your thing, let me know if you’d like to do a 10-15 minute videochat for my YouTube channel. I’m happy to handle filming and adding subtitles, so if you want a video without that hassle, this is a reasonable way to get one created. 🙂 Send 2-3 possible topics along with information about what you’re promoting and its timeline.

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Prepping for My First Book Launch Party

Promotional items in the process of being made
One step of the process in making the promotional pendants backed by Scrabble tiles for Near + Far.
Tomorrow, I’m off to Chicago and WorldCon, the largest of the SF cons. I’ve been to one before, in Denver, and I’m happy that this one is in familiar territory, since I grew up near there. I want to wander over to the Art Institute some point to commune with the Marc Chagall windows there and maybe even walk as far as the Shedd Aquarium, scene of so many school trips.

First book party! Saturday! Let me know with a comment if you need the room number, I am somewhat loathe to stick it up on the Internets.

Stina Leicht, Vicki Saunders, and I are co-hosting the party, “Pink + Blue: A Riotous Occasion.” You’ve seen some of the promotional items mentioned earlier; there will also be books and handmade journals and stickers. Yay! I prepped by going to the huge party store near us and buying stuff in the obvious colors. They had a full range of plain pink and blue products. Also purchased: gift bags, paper room decorations and one set of flamingo lights. I even got a small purple basket to put cards in for the gift bag drawings.

In figuring out things, Mary Robinette Kowal’s blog post on book launch parties, along with her observations about her own party, have been super invaluable.

Enjoy this insight into planning a book launch party and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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