sfwa new release newsletter

This third of a four part series about the Science Fiction and Fantasy Writers of America’s decision to admit independently published writers talks about the first wave of independent members and SFWA’s efforts to add value for those members. Here is Part One: History of the Organization and Part Two: Bringing in the Indies.

Swinging the Doors Open to Independent Writers

The doors opened on March 1, 2015 and SFWA Executive Director Kate Baker was standing by to process and admit our new folks. This gave us a chance to observe the new criteria that the Board had been working on for so long in action with a mind for what sort of refinements might be necessary further on down the line in order to make SFWA even more welcoming to independent and small press writers.

I was glad we’d prepped the message boards. The new forums were immediately put to use and introductions made, with plenty of delighted welcomes. There was – in my perception – no contention, only enthusiasm.

Here’s a videocast M.C.A. Hogarth did aimed at indie writers evaluating whether or not to try SFWA:

Some statistics for the number-minded:

• We admitted twelve new members in that first wave, and there’s been a steady influx since. At the same time, existing members that had independent published experience felt more empowered to step forward and share their knowledge.
• According to the recent membership survey, 14.10% of the current membership identifies as indie, with another 37.57% considering themselves hybrid.
• Only a small percentage (less than 5%) derives more than 50% of their income from crowdfunding.

All My Expectations of Indie SFWA Members Confirmed
As I and others had argued repeatedly, the change did not result in an influx of unqualified, affluent hobbyists trying to buy their way into SFWA, and we could, finally, put that particular straw man to rest and play taps while other straw folk were being assembled in the background.

As you can see by the numbers, it wasn’t a massive surge, but a solid number. For some people it was part of a lifelong dream. For others, it was a cautious exploration of just what SFWA had to offer them. More than anything else, these were pragmatic, working writers. In a thread on the discussion boards, people began to share their sales number in a revelatory and instructive way that emphasized what a smart move for SFWA this had been. I still inist one of the smartest moves that happened during my time with the board.

I kept meeting new members at cons, to my pleasure and delight. We began to offer more SFWA-focused programming at conventions, such as a panel about What SFWA Offers at GenCon, Norwescon, the Nebulas (that was a no-brainer), and others.

Unexpected Results from the Indie Wave

• We found we’d done something groundbreaking without realizing it: become the first organization to allow crowdfunded projects to qualify. The question of net versus had been a subject of much discussion during the Board’s conversation, to the point where the overall category was in jeopardy, so I was happy to discover pushing to keep it alive had been useful.
• Rarely did people have to combine sales in order to prove they’d hit the 3k in one year mark. Instead it was usually a question of “Do you want my sales from Amazon or Kobo? (or something else).
• A delightful surge of volunteers and new energy should have been expected, but it took me by surprise nonetheless.

New Members Benefits — And Vice Versa
With that surge in volunteer energy came a lot of new stuff, primarily driven by Vice President Maggie Hogarth. People entered wanting to not just to connect with other members but to add their energy to the organization and help it grow to meet their needs.

Among them:

• The New Release Newsletter. Taken from the description: “The newsletter goes out every two months, and feature science fiction and fantasy new back-list re-releases from SFWA members, including books, stories, games, and other creations.” (SFWA members can sign up for it here. Releases that are announced should be from the month before or the month after the newsletter goes out.) That newsletter goes out to close to 1000 subscribers and has an above-average open rate.
• The Partners Program has been more successful in some areas than others, but overall it’s tried to build connections with industry contacts. Particularly successful ones include BookBub, HumbleBundle, Kickstarter, Kobo, and Storybundle. Today we launch one of the results of that, the second Storybundle we’ve done, this time the SFWA Fantasy Bundle (that link will go live Wednesday morning!). The Sci-Fi bundle earlier this year netted each of its writers a nice chunk of money, around $900, along with the curator’s payment, an equivalent amount which I donated to SFWA, as I’ll do again with this one. Next year our Self-Publishing Committee will take over running this program, and there will be three bundles altogether.
• The Netgalley Program was a long long time coming and something I don’t know would have happened without Maggie lending her voice to insist this was something useful for our members, but it’s now something people frequently ask me about. I stole the idea from Broad Universe, which was to buy a membership that our members could use for individual books for a substantially cheaper cost than getting such a membership on their own. Here’s how to use it to promote a book.
• The SFWA Star Project was a cool effort (and remains one) but it’s been a bit of an uneven project. Originally proposed by Rob Balder, it used a small budget to promote and support worthy crowd-funded projects. Material rewards gained by supporting a Kickstarter go to SFWA’s fundraisers to be used there.
• Expanded Nebula Programming was a natural outgrowth of the new energy, and programming tried to bring in both partners that year as well as create programming aimed at the new members. One lesson learned that first year was that the usual basic level stuff was not what people wanted, but rather in-depth looks at specific aspects of the industry and how to use SFWA’s services to the most benefit. Another was that we needed to figure out a new bookstore policy in order to accommodate everyone.

Nebula programming for the indies would be an issue both that year and the following one, with many indies feeling they were unrepresented and saying so on the discussion forums. The second year seemed to me to be partly an issue of perception and bad framing rather than actual lack: while many of the panels were aimed at indies as well as hybrid and trad pubbers, they were not marked as being of interest to indies. To my mind, they have progressed significantly each year: for me last year’s highlights included the mentoring program, the chance to hear experts talking about their wide range of expertise in office, and the fact that we managed to give everyone, including the indies, a way to have their books for sale there at the events. (Thank you Sean Wallace!)

Many existing services were already there for the new members such as the Featured Book/Artist program, the Nebula Awards, and appearances at events such as WorldCon, the Baltimore Book Festival, GenCon, and others. Other new things were applicable to all sides, such as the SFWA Speakers Bureau, introduced in early 2016 or the emerging Grants Program. I tried to make sure that indies were represented on the SFWA Recommended Reading List, and continue to do so, as do a number of other people.

All in all – things were swell, and continue to be so.

Next time, in Part Four (the final one) — what does the future hold in store? Includes talking about data from the recent SFWA member survey as well as revelation of at least one cool project designed to help people reading novels for all yearly awards, including the Nebulas, Hugos, Dragon, World Fantasy, among others. *cue mysterious music and exit*

#sfwapro

Deck us all with Boston Charlie,
Walla Walla, Wash., an’ Kalamazoo!
Nora’s freezin’ on the trolley,
Swaller dollar cauliflower alley-garoo!

If you don’t recognize the above, you have a treat in store and should go spend a few hours with that. To those just returned from that mission and the others who know Pogo when they see it, salutations and so many warm wishes for the season.

I’ve got a few end of the year write-ups I’ll be posting, but the first of them are some thoughts about the Science Fiction and Fantasy Writers of America (SFWA) in 2015, and what I hope to witness for the organization in 2016. As you may know, Bob, I became SFWA President midway through the year, after a year of serving as the Vice President.

SFWA’s 2015 Accomplishments

Recently I wrote up some thoughts for our internal publication, the SFWA Forum, and that end of the year assessment led me to think about the org and give it a letter grade, which was a solid B despite the fact I’m a notoriously hard grader. Plenty of room for improvement, but overall we didn’t do too badly and have some things we should be quite pleased by.

Among SFWA’s accomplishments that I’m particularly proud of:

• We hammered out membership criteria that didn’t just include writers publishing independently or with small presses but made us the first organization to consider crowdfunded projects as a publication path. That’s led to an influx of new members and fresh energy that’s been delightful to be part of.
• Ad Astra: The SFWA 50th Anniversary Cookbook, which Fran Wilde and I edited, was recently featured in a Humble Bundle and has earned some money for the SFWA Legal Fund, while the overall Bundle benefited the SFWA Givers Fund, which feeds money into the funds underneath it such as the Legal Fund, the Emergency Medical Fund and other projects. Many thank yous to Sean Wallace, who both helped get the cookbook produced and also suggested including it in the bundle.
• Establishing that same Givers Fund, an effort by Oz Drummond and Bud Sparhawk (as part of their much larger effort to get SFWA finances working efficiently and correctly), has let us standardize a process for accepting, evaluating, and awarding grants. We just finished the process for 2016 grants, and money is going to places such as a YA lecture series, the Launchpad Astronomy Workshop, historical archives, and an innovative effort focusing on encouraging crowdfunded efforts, among others.
• Kate Baker, the SFWA Operations Director, has been putting out the Singularity, an electronic newsletter for members that appears twice a month, since early in 2015, and it’s become a publication to which multiple committees, volunteers, and members submit their news. If you’re a member curious about the Singularity, you can find the back issues on the discussion forums.
• The SFWA New Release Newsletter and curated Kickstarter page are volunteer-driven efforts that provide additional publicity outlets for members. They’re spiffy! And show we’re paying attention to this electronic age, in my opinion.
• The Nebula Awards Recommended Reading List was made public for the first time, and that, along with related efforts, has led to unprecedented levels of participation in the award so far, a pattern which continues.
• The Contracts Committee hammered out a model contract for magazines and did a beautiful job of it, including annotating it for the benefit of writers. Contracts like this are a subtle but powerful way to affect the industry for the benefit of writers as well as markets. Other model contracts are in the works. (If you’re a SFWA member, please note that we have sample contracts for most of the SFWA qualifying markets; you will find them in the Resources section of the discussion forums.
• We publicized our accessibility checklist when we realized it was a resource that conventions could use, something we’d already done with our anti-harassment policy.
• I’m not recounting any of the small or behind the scenes things happening with groups like the Grievance Committee, but I can tell you they worked hard to solve problems and when it was something they couldn’t help with, they tried to give me a headsup so I could figure out where the organization could be of service. I met a writer at a convention recently, heard her troubles, and was able to say, “Okay, we’re going to start with X, and then once that’s done, we hook you up with Y and Z,” and feel confident that we would be able to do something.

Overall, I think that’s a pretty strong list of accomplishments for a year and it underscores that at a time when there was a lot of wailing and gnashing of teeth about cultural boundaries and social media clashes and all of that, the organization — which represents and is made up of professional F&SF writers — spent its energy and time on things that genuinely benefited the field overall rather than running around worrying about pissing on things, which seems to have become a favorite sport for some in the field.

Some Bad Stuff

It wasn’t all peaches and cream, needless to say.

The 2015 Nebula Awards went over budget because of unanticipated costs, and then there were other budget issues, including having to cancel the 2015 NY Reception. The lack of a plan behind the 50th Anniversary Anthology finally sank that project when our CFO and I realized that the books would have to sell for 84.50 each in order to break even. The Bulletin emerged at a limping, sad pace that was sorely behind schedule, and was missing at the Nebulas. The Nebula Awards anthology for 2014 just got released this month (and would have appeared in 2016 if someone hadn’t made me aware of the issue so I could push back on that.)

We lost some people that the world will be less for. And on a small and personal level, I had no idea how much impact this would have on my writing, and that’s, frankly, painful.

Some necessary rearrangements were made behind scenes. Some were smoother than others. Nuff said about that.

What I’m Looking Forward to in 2016

There’s plenty to anticipate in 2016, but here are some of the highlights as we continue to lurch boldly into the future.

• A better, stronger, more timely SFWA Bulletin. We’re looking at resumes right now for the Bulletin Editor position while Neil Clarke is working on revamping the magazine a bit and has put up submission guidelines for people interested in submitting to it. (The SFWA blog also pays for nonfiction; you can find its guidelines here.)
• Continued expansion of ways in which we serve independently and small press published writers. I’m seeing some cool projects, including a recent SFWA grant to support a crowdfunding effort that I’m excited about. We are (holy smokes, finally) about to have the long-promised NetGalley program in place.
• The Nebula Awards are important to the genre and I hope to see them continue going strong. Making the recommended reading list public was part of the effort to help them achieve more prominence; you’ll see some others manifest in 2016. They’re being held in Chicago again this year; they coincide with BEA and I will point out that we’ve got a good hotel rate at a very lovely and historical hotel, the Palmer House, if you’re planning on going
• M.C.A. Hogarth has been a terrific Vice President, proactive and self-guided. One of her projects is a guidebook for SFWA members that explains everything: how to join the discussion forums, how to nominate for the Nebulas, how to participate in the Featured Book Program on the website, who to mail with directory issues, etc. That will appear in 2016 and I think it will be a bit of a revelation to us all.
• Even more members discovering the private SFWA discussion forums, where there’s a lot of information and industry advice being exchanged. People have been using the chat room functionality there for regular productivity sessions and chats and at least one board member, Jenn Brozek, uses it for “office hours,” where people can come chat to her about issues or questions.
• Getting the newsletter in place has helped us start figuring out a process that coordinates SFWA’s outward and inward facing publications, which include the Bulletin, the blog, the discussion forums, the Forum, the Singularity, social media, and more. Getting these publications feeding into each other is crucial; we’re slowly assembling a picture of what that will look like and putting processes for consistently handling the organization’s publicity needs in place.

Volunteer efforts consistently wow and amaze me. I’ll close with one of those, member Henry Lien’s recruitment anthem for SFWA. Look for a synchronized performance of it at the Nebula weekend in 2016; I hope to see you there.