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SFWA and Independent Writers, Part Three: Launches and Lurches

This third of a four part series about the Science Fiction and Fantasy Writers of America’s decision to admit independently published writers talks about the first wave of independent members and SFWA’s efforts to add value for those members. Here is Part One: History of the Organization and Part Two: Bringing in the Indies.

The doors opened on March 1, 2015 and SFWA Executive Director Kate Baker was standing by to process and admit our new folksSwinging the Doors Open to Independent Writers

The doors opened on March 1, 2015 and SFWA Executive Director Kate Baker was standing by to process and admit our new folks. This gave us a chance to observe the new criteria that the Board had been working on for so long in action with a mind for what sort of refinements might be necessary further on down the line in order to make SFWA even more welcoming to independent and small press writers.

I was glad we’d prepped the message boards. The new forums were immediately put to use and introductions made, with plenty of delighted welcomes. There was – in my perception – no contention, only enthusiasm.

Here’s a videocast M.C.A. Hogarth did aimed at indie writers evaluating whether or not to try SFWA:

Some statistics for the number-minded:

  • We admitted twelve new members in that first wave, and there’s been a steady influx since. At the same time, existing members that had independent published experience felt more empowered to step forward and share their knowledge.
  • According to the recent membership survey, 14.10% of the current membership identifies as indie, with another 37.57% considering themselves hybrid.
  • Only a small percentage (less than 5%) derives more than 50% of their income from crowdfunding.

All My Expectations of Indie SFWA Members Confirmed
As I and others had argued repeatedly, the change did not result in an influx of unqualified, affluent hobbyists trying to buy their way into SFWA, and we could, finally, put that particular straw man to rest and play taps while other straw folk were being assembled in the background.

As you can see by the numbers, it wasn’t a massive surge, but a solid number. For some people it was part of a lifelong dream. For others, it was a cautious exploration of just what SFWA had to offer them. More than anything else, these were pragmatic, working writers. In a thread on the discussion boards, people began to share their sales number in a revelatory and instructive way that emphasized what a smart move for SFWA this had been. I still inist one of the smartest moves that happened during my time with the board.

I kept meeting new members at cons, to my pleasure and delight. We began to offer more SFWA-focused programming at conventions, such as a panel about What SFWA Offers at GenCon, Norwescon, the Nebulas (that was a no-brainer), and others.

Unexpected Results from the Indie Wave

  • We found we’d done something groundbreaking without realizing it: become the first organization to allow crowdfunded projects to qualify. The question of net versus had been a subject of much discussion during the Board’s conversation, to the point where the overall category was in jeopardy, so I was happy to discover pushing to keep it alive had been useful.
  • Rarely did people have to combine sales in order to prove they’d hit the 3k in one year mark. Instead it was usually a question of “Do you want my sales from Amazon or Kobo? (or something else).
  • A delightful surge of volunteers and new energy should have been expected, but it took me by surprise nonetheless.

New Members Benefits — And Vice Versa
With that surge in volunteer energy came a lot of new stuff, primarily driven by Vice President Maggie Hogarth. People entered wanting to not just to connect with other members but to add their energy to the organization and help it grow to meet their needs.

Among them:

  • The New Release Newsletter. Taken from the description: “The newsletter goes out every two months, and feature science fiction and fantasy new back-list re-releases from SFWA members, including books, stories, games, and other creations.” (SFWA members can sign up for it here. Releases that are announced should be from the month before or the month after the newsletter goes out.) That newsletter goes out to close to 1000 subscribers and has an above-average open rate.
  • The Partners Program has been more successful in some areas than others, but overall it’s tried to build connections with industry contacts. Particularly successful ones include BookBub, HumbleBundle, Kickstarter, Kobo, and Storybundle. Today we launch one of the results of that, the second Storybundle we’ve done, this time the SFWA Fantasy Bundle (that link will go live Wednesday morning!). The Sci-Fi bundle earlier this year netted each of its writers a nice chunk of money, around $900, along with the curator’s payment, an equivalent amount which I donated to SFWA, as I’ll do again with this one. Next year our Self-Publishing Committee will take over running this program, and there will be three bundles altogether.
  • The Netgalley Program was a long long time coming and something I don’t know would have happened without Maggie lending her voice to insist this was something useful for our members, but it’s now something people frequently ask me about. I stole the idea from Broad Universe, which was to buy a membership that our members could use for individual books for a substantially cheaper cost than getting such a membership on their own. Here’s how to use it to promote a book.
  • The SFWA Star Project was a cool effort (and remains one) but it’s been a bit of an uneven project. Originally proposed by Rob Balder, it used a small budget to promote and support worthy crowd-funded projects. Material rewards gained by supporting a Kickstarter go to SFWA’s fundraisers to be used there.
  • Expanded Nebula Programming was a natural outgrowth of the new energy, and programming tried to bring in both partners that year as well as create programming aimed at the new members. One lesson learned that first year was that the usual basic level stuff was not what people wanted, but rather in-depth looks at specific aspects of the industry and how to use SFWA’s services to the most benefit. Another was that we needed to figure out a new bookstore policy in order to accommodate everyone.

Nebula programming for the indies would be an issue both that year and the following one, with many indies feeling they were unrepresented and saying so on the discussion forums. The second year seemed to me to be partly an issue of perception and bad framing rather than actual lack: while many of the panels were aimed at indies as well as hybrid and trad pubbers, they were not marked as being of interest to indies. To my mind, they have progressed significantly each year: for me last year’s highlights included the mentoring program, the chance to hear experts talking about their wide range of expertise in office, and the fact that we managed to give everyone, including the indies, a way to have their books for sale there at the events. (Thank you Sean Wallace!)

Many existing services were already there for the new members such as the Featured Book/Artist program, the Nebula Awards, and appearances at events such as WorldCon, the Baltimore Book Festival, GenCon, and others. Other new things were applicable to all sides, such as the SFWA Speakers Bureau, introduced in early 2016 or the emerging Grants Program. I tried to make sure that indies were represented on the SFWA Recommended Reading List, and continue to do so, as do a number of other people.

All in all – things were swell, and continue to be so.

Next time, in Part Four (the final one) — what does the future hold in store? Includes talking about data from the recent SFWA member survey as well as revelation of at least one cool project designed to help people reading novels for all yearly awards, including the Nebulas, Hugos, Dragon, World Fantasy, among others. *cue mysterious music and exit*

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How to Apply for SFWA Membership with Small Press or Self-Published Credentials

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Preparing to take on even more challenges ahead.
As you may know, the Science Fiction and Fantasy Writers of America, (aka SFWA) had a membership vote and changed their membership criteria pretty drastically, admitting self-published and small press members to apply if they can prove they’re making an amount of money equivalent to the advance a writer would make from a traditional publisher and qualify for SFWA: three thousand dollars over the course of a year. The year does not need to be Jan-Dec, and it can be any period after January 1, 2013.

Income can come from crowdfunding, but in that case, the book must have been delivered to the funders in a timely fashion. You can combine advance and royalties, but they must fall in the same twelve months.

The income is net, not gross. If you spend ten thousand bucks printing books and then sell them for three thousand dollars, that would not count. Mainly this is there to keep people from faking their way in and I’m not too worried about small publishing expenses counting here, myself.

How do you prove income? Right now, we’ll look at whatever people think is reasonable. As the month progresses, we’ll start knowing what is and isn’t reasonable.

This is all very new, and I know we’ll be deciding many cases as we go along. I also expect there will be delays at first as we get the process working and people flowing through the pipeline.

You can find out more on the SFWA site. The application form is there. I apologize for the fact that it’s not entirely suited to self-pub apps so far – we’re working on that, and I’d be glad to hear your suggestions.

Got questions? I can answer them here if you like.

Note from a question that arose in this morning’s e-mail: Active members CAN qualify through self-published short fiction; that got left out of the official webpage and I’ve got a request in to add it.

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Why SFWA Should (IMO) Admit Self-Published Writers, and Some Thoughts about the Process

Photo of Cat Rambo with Dark Vader and stormtrooper
Preparing to take on the challenges ahead.
SFWA, at its usual slow lumbering pace, is heading towards answering the question of whether or not the organization should allow self-publishing as a way to qualify for membership. For those unfamiliar with the current requirements, it involves sales to traditional publishing markets: three stories or a single novel advance at a specified rate (current 6 cents per word for stories and a $2000 advance for a novel, from a market listed as a SFWA qualifying market).

Do I believe results with self-publishing should qualify someone for SFWA? Yes, absolutely. To me the only question is how to define those results in a way that makes them comparable with the existing criteria.

The Economics of Being an Author

I believe that increasingly a 100% traditional publishing model is not as economically rewarding for most authors as one which combines it with (or may even be restricted to) self-publishing. Some authors will be able to make that approach pay, but the jury’s still out as to which way that trend will go in the future. However, I believe that SFWA members who follow a path restricted to traditional means will at some point be the minority — if they’re not already. Certainly the results of the poll we took show a lot of SFWA members (43% of responding Active members, 38% of Associates) are pursuing one form or another of self-publishing.

Sometimes people mention the self-publishing “bubble,” with the implication that all this newfangled stuff like e-readers is just a fad. I don’t agree. The experience of reading is undergoing a sea change. While physical books aren’t going away anytime soon, e-books are here to stay.

Are the Traditional Gatekeepers That Crucial?

Some of the arguments I’ve seen focus on the importance of the traditional gatekeepers (editors, publishers, and (to a lesser degree) agents) to the qualifying process. The argument falls along the lines that those gatekeepers are necessary because their economic investment in the text is the most acceptable way to certify quality. This argument also tends to be made primarily by editors and publishers.

While it’s true that self-publishing makes the author the sole and obviously biased person to answer the question whether something’s worthy of publication, luckily there are other ways to determine whether or not something is “professional-level” or not: an economic-based criteria that is already in the qualification rules.

To rely entirely on economic criteria is a more than adequate answer. SFWA already has them in place with the definition of minimum advance and per-word dollar amounts. Beyond that, what a publisher deems “good enough to be published” boils down to economic concerns as well: it means that the publisher believes it will make them enough money that an initial financial investment is worthwhile.

I should point out that, beyond the initial investment of time and creative energy, the self-published writer often — usually, in fact — invests financially in their books, in the form of hiring editing and proofing services, cover art, book design, audio production, advertising, etc. This should not be overlooked when considering the “average” self-published writer, who is very much a professional.

But in any case, it’s really the sales that matter. Whether or not readers want to spend money on the words. Asking self-published writers to prove sales comparable to the existing figures is reasonable as well as a simple and intuitive algorithm: the amount of money a traditional sale must make in order to qualify should equal the amount a self-published piece must make.

How we get people to prove sales is an important question. That and the actual criteria are the two most important decisions SFWA will be making.

Answering Objections:

In answer to some of the various objections I’ve seen.

SFWA shouldn’t do this because it will result in public feuds between traditionalists and the self-published.

Well, yes and no. A few diehards and zealots on either side will lock horns. As happens, and has happened on a regular basis since SFWA’s earliest days, there will come Heated Discussions. I believe this is par for this particular course, which is a lumpy, untended one full of straw men trying to play through.

But that group will be fairly small although loudly vocal. Most of us (and I say us because this is the camp I fall into) realize a number of things:

  • As professional writers who want to make a living at writing, we need to know what options we have with self-publishing.
  • There is a growing interest in self-publishing among us, as well as a rising number already trying it.
  • It is an economically viable way of generating income.

I have a stake in this race — right now I’ve been finding my experiment in what is a essentially a form of self-publishing, a Patreon campaign, a reasonable way to self-publish short stories.

SFWA knows it can’t — and shouldn’t try to — please everyone. This step will be controversial no matter what. The best thing SFWA can do is make sure that reasoning behind the decision is sound, that the membership feels it’s gotten enough chance to weigh in, and that the Board is willing to listen to and acknowledge feedback on an ongoing basis.

A mass of unworthy bozos and hobbyist writers will descend on SFWA, tainting its ranks.

SFWA has plenty already. A few more aren’t going to destroy us. Beyond which, this is why there are qualification criteria.

Bozos and hobbyists both seem boogeymen for the most part to me. No matter what the group, there will always be the brash, the socially-inept, the deficient in empathy or manners, the chip-shouldered, the self-appointed prophets and others lacking in basic social graces. They are an unfortunate fact of life in any population, no matter how refined or well-educated. I have no reason to believe the self-published have them in any greater (or lesser) degree than the current membership, or even the general populace of professional speculative fiction writers.

To worry about the somehow unworthy and unprofessional is to ignore the fact that there’s already a few people in the ranks who are there on scant sales or the kindness of a friend who happens to be an editor. Again, I have no reason to believe that for some reason the ranks of self-published have a disproportionate amount of these. There are some very talented and hardworking writers out there depending on self-publishing.

In Conclusion:

I’ve been re-reading Dale Spender’s excellent nonfiction work, Mothers of the Novel, and working on a lengthy essay drawing parallels between it and some of the recent treatment of women in F&SF: BS like “pink” versus “blue” SF (poor women don’t even get a primary color!), reviews scoffing at Ancillary Justice’s gender “gimmick”, and the Truesdale review of Women Destroying Science Fiction (so many of his essays, really) all come readily to mind.

And there’s some overlap there with self-publishing as well, and the way it dismantles one of the structures that’s often worked to reinforce the status quo, which is traditional publishing. Arguments against the horde of unwashed yahoos that will descend upon SFWA often seem to say as much about the speaker’s attitudes towards class as anything else.

So yes. SFWA already has plenty of members working with self-publishing. Allowing professional writers to qualify via self-published sales is a step that’s both overdue and not dangerous to SFWA. The only real danger would lie in a decision to ignore the importance of self-publishing and its impact on professional writers of today.

Addendum on 9/17/2014 – Because I seem to have created some confusion, let me clarify something. I talked about self-publishing because that’s the thing on my mind the most at the moment, and did not mean to imply that small press stuff is unimportant or not under consideration. The effort to revamp the overall criteria includes looking at how qualifying through small press publications “” including crowdfundingstuff like Kickstarter, which is another can of worms “” should work as well as whether existing criteria should be revised.

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