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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."
Many of Facebook’s changes affect fanpages. Think of a fanpage as a tiny website hosted by Facebook. Companies could create one in order to have a presence on Facebook, and their fans could go click “Like” on the page. You have one in the form of your author page. Here’s mine, for example.
The model for interacting with fans has been to post messages, which appear in your fans’ newsfeed. They respond by commenting and liking and hopefully by clicking on links in order to go buy your book or listen to your podcast or read the interview or blog post or whatever.
It’s hard to find a good overview of what’s happened, but it boils down to several things:
So I wanted to test out the changes for myself. Like most writers, I use social media to sell books but also to brand myself, spread news of upcoming events, etc. I also teach online classes, so I try to sell those as well. I had just announced a couple of new ones, so I figured I’d use that post for the test.
After I’d posted something, I clicked on “Promote this Post” to see what was involved, and saw it’d be $7 to promote. Wotthehell, as Mehitabel would say, and look, they even took Paypal.
One reason I’ve been a little dubious about all this is that in August I tried advertising on various social media (Facebook and Twitter) and search engines (Bing and Google) as well as on Hope Clark’s newsletter. I did see a lot more traffic on my site, but I don’t know how much of that translated into sales of books or classes. Overall, the newsletter, which was the cheapest, was also the most effective.
And, not to my surprise, here again it didn’t make much, if any difference, even though when I looked at Facebook’s results for my promoted post, I’m told, “Promoted posts stay higher in news feed to help people notice them. So far, your post has had 113.8x as many views because you promoted it.” That translated into a total of five visits clicking through the Facebook link yesterday. Five.
And that’s my point. Like most writers, my Facebook fan page just isn’t big enough for me to worry about this much. I’ll keep maintaining my Facebook presence, but I won’t spend money on advertising there but find most effective places. I’ll also make sure I don’t confine my social media activity to Facebook but use Delicious, Google+, Stumbleupon, Twitter, and Tumblr as well.
My advice for writers is not to waste money on social media advertising but to work on their blog and attracting readers through good content.
Enjoy this advice on social media for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.
Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.
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Certainly Hamilton wasn’t the first person to write about vampires. The writer who had moved them into popularity was Anne Rice with her vampire series, which began a couple of decades earlier with Interview with the Vampire. On one level a sexy, intriguing story, the series also spoke to an anxiety floating around in the American zeitgeist at that point: sex and blood had become problematic with the arrival of AIDs. Its popularity rose as did media mentions of the disease.
But Hamilton came along and created a very specific vampire mix. She added Anita Blake, a tough but reader-identifiable character who was a smart-ass, had love-life problems, and tried to solve mysteries. Honestly, how could the series not be a hit? Blake first appeared in 1993, while four years later the TV series Buffy the Vampire Slayer would teach vampire lore to a new generation of readers who would soon discover Anita and her rapidly increasing ilk.
Somewhere along the line, though, the Anita Blake series…turned. Was that Hamilton discovered that sex sells or that with success she was freer to write the sort of thing she wanted to? Soft core porn began to get sifted in with a heavy hand, and none of it was vanilla. I don’t mind that, though. It’s fascinating to get a well thought out take on what sex with supernatural beings would be like. There are, unfortunately, some moments where it overshadows everything else. I’m thinking of Micah in particular, and if she stuck to the pattern of that book, I’d be about done. Luckily, she doesn’t. I like the fact that Anita has multiple lovers, that she’s in control, and that she changes her attitudes over time. But the books have become a guilty pleasure – although still, let’s admit, pleasurable when she maintains the balance between sex and storyline, and I’m certainly still buying them and, on occasion, re-reading them too.
Hamilton’s other series, the Merry Gentry books, which begins with A Kiss of Shadows, follows the same pattern. It’s a fascinating world, but sometimes we don’t get to see it because we’ve spent so much time in the bedroom. The overarching story line is that of a Faerie princess who must get pregnant. In case you don’t understand the implications, here’s a hint: Fairies do not reproduce through mitosis, but rather through lots of hot sex.
Again, a fascinating world, with a rich mythology and a premise that paves the way for plenty of nifty little jokes and eyeball kicks. Sometimes we don’t see as much of it as we’d like because we’re watching Merry get merry between the sheets, but it’s well-written and steamy sex that sometimes transcends space and time and/or summons ancient elemental forces. I found the most recent one I read, Divine Misdemeanors, which featured a serial killer of demi-fay who was using the tiny bodies of the victims to stage elaborate tableaus, nicely creepy and memorable.
So tell me what you think. Is Hamilton a guilty pleasure for you too or are you on some other terms with her books?
And for those interested in the books, here’s the lists, in chronological order:
Anita Blake:
Merry Gentry
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(science fiction, short story) I run a courier ship between Earth, Luna, the space stations, Mars, and the Inner Gate. You need as little mass as possible to run a snipship, and due to what that doctor called my defects, I’m one of the smallest, fastest. Good pay, and most of the time I’m low-g, which is easiest on me.
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