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Obama's Speech

I thought that was pretty terrific and full of common sense, indisputable facts, and an eloquent but humble delivery. The most graceful response from the Republicans would have been a “yeah, the future is important to us too, and we do think working together to build a good one is an excellent idea.”

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Social Media: Pinterest Analytics and Links for 3/18/2013

August 8, 2015 edit: Hey folks, Pinterest has changed their analytics. Here’s the resource I used to update mine: https://help.pinterest.com/en/articles/pinterest-analytics. And for what it’s worth, I realized a lot of you were looking for info and stumbling across this through using them so they’re worth paying attention to!

Pinterest has rolled out Pinterest Analytics. To add it to your site in order to see what’s getting pinned, you need to verify your site. Here’s the instructions for doing so.

Pinterest Analytics

Some notes: even after I’d verified, Analytics wasn’t appearing in the upper right-hand corner as specified. I logged out and back in, and then chose the “Switch to the New Look” option. At that point, I went back and read the instructions and realized Analytics will not work until you have switched over to the new look, which to me seems pretty similar to the old look.

I didn’t see any data on there at first, just the message, “We don’t have any data yet! Please wait for us to calculate it for you,” but I could see the options: Site Metrics, Most Recent, Most Repinned, and Most Clicked, as well as an Export button (always so handy). A day later, the same message was still displaying, but when I drilled down to look at the past seven days, I found I did have some data for the time since I’d validated my website. Pinterest Analytics aren’t semi-real time, the way Google Analytics are. Today’s data is not available until tomorrow.


Site metrics Pinterest will show you, along with my scores for the first few days:

Pins/Pinners:
Pins is the number of times people have pinned from your site, i.e. bookmarked a particular page by pinning an image from it. Pinners is the number of people who have done this. So these are people who are not accessing your site through Pinterest (at least they don’t have to be), but who are using Pinterest to save bookmarks. I a single individual pinned five pages from your site, pins would be five, pinners would be one.

  • Day one: 1 pin from 1 pinner
  • Day two: 0 pins, 0 pinners
  • Day three: 0 pins, 0 pinners
  • Day four: 0 pins, 0 pinners
  • Day five: 5 pins, 3 pinners

Repins/Repinners:
Repins is the number of times your content was repinned, meaning someone saw a page that had already been pinned on Pinterest and decided to save it to one of their boards. Repinners is the number of people who did this. So if someone pinned two pages, and one person repinned both of them, repins would be two while repinners would be one.

  • Day one: 0 repins, 0 repinners
  • Day two: 10 repins, 10 repinners
  • Day three: 2 repins, 2 repinners
  • Day four: 2 repins, 1 repinner
  • Day five: 3 repins, 3 repinners

Impressions/Reach:
Impressions is the number of times your image(s) appeared to someone on Pinterest, either in the main feed or through viewing a board or search results. Reach is the number of people who saw one or more of your image. I’ve bolded day five’s result, which surprised and pleased me.

  • Day one: 247 people saw 474 total images
  • Day two: 324 people saw 1063 total images
  • Day three: 242 people saw 1347 total images
  • Day four: 159 people saw 247 total images
  • Day five: 856 people saw 2957 total images.

Clicks/Visitors:
Clicks is the number of times people clicked on an image and viewed your site. Visitors is the overall number of people who did so.

  • Day one: Three images were clicked on, each time by a different person. As a note of interest, Google Analytics claims only one visitor from Pinterest that day.
  • Day two: Eight images, eight different visitors. (Google Analytics reports 6.)
  • Day three: Twelve images, one visitor. (Google Analytics reports 4.)
  • Day four: Two images, two visitors. (Google Analytics reports 2.)
  • Day five: Three clicks, three visitors. (Google Analytics reports 3 as well.)

Factors that might have affected those numbers:

  • Day three: I re-organized my boards so one with a lot of links pointing back to my site was in the top row. I submitted that board as a StumbleUpon bookmark. And I made one of my boards, fabulous female protagonists, a group board and invited some other people to pin to it.
  • Day four: I was completely absent from Pinterest activity.
  • Day five: I pinned a new piece from my site onto a personal board that collects similar pieces from my site.

The most repinned images are images attached to pieces with interesting content. The most repinned one is also one of the most popular pages on my site, 5 Things to Do in Your First 3 Paragraphs. This emphasizes one of the most important points for anyone working with SEO and web traffic stuff: good content is the most crucial thing.

And it’s also interesting to note the discrepancies between what Pinterest and Google Analytics is reporting, which emphasizes something about this sort of investigation: the numbers may be fuzzier than you think they are.

So why would you want to know any of this? Mainly to know if Pinterest is a successful way to drive traffic. It looks to me, based on this, that it’s quite capable of driving traffic and I really like those (relatively) high Impressions/Figure. Beyond that, it’ll let me know if some images are consistently getting pinned more often (or less often) so I can try to figure out why in order to use that knowledge when employing images in the future.

Why be interested in Pinterest as a social medium overall? Well, the jury’s still out in some ways. But it offers a chance to organize information in a new way. I’ve been planning to write up all my class descriptions on the blog and add them here, for example. There’s also some weird gender stuff going on around popular perceptions of it that someone needs to take apart (imo). Here’s an infographic about who’s using Pinterest.

Are you using Pinterest? If so, how do you use it?

Recent Social Media Links of Interest:

WordPress is looking to the future and will be doing more content curation. A lot of folks are hosting their blogs on WordPress and may want to look and see what has a chance of affecting them.

Facebook Changes: Facebook’s redesigned their news feeds. What are they and how do they affect reaching readers? Facebook’s also acquired storytelling social network Storylane.

Twitter: A guide to some Twitterspeak, some instances of which I’m not convinced are actually used by anyone.

On the tools side of things, I’ve been messing with Followerwonk. I’ll write that up next week.

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Celebrating Beneath Ceaseless Skies
Issue of Beneath Ceaseless Skies
Yet another pretty BCS cover.

Almost a decade ago I was part of a terrific workshop run by Walter John Williams and Connie Willis in the Taos Ski Valley. It was a talented group, and the two week session was a happy blur of lots of writing, lots of critiquing, and lots and lots of shop talk, plus assorted movies and a lot of wine.

One of the participants mentioned that he planned to start a literary fantasy online magazine. Since he happened to like the stuff I was workshopping, I figured that would be a surefire sale. So as soon as he opened up the magazine, I fired off a submission.

And he rejected it, because he didn’t feel it had the right flavor for his magazine.

That’s one of the things I respect tremendously about that editor, who was of course, Scott Andrews. It was, in fact, not till the fourth or fifth submission that he took a story, which was a piece set in the same world in which the novel I’d workshopped at Taos, Tabat, in the form of “Love, Resurrected.” From day one, Scott had a strong vision for the magazine, and it’s been an inspiration to watch him implement it over the years.

Since then, I’ve sold a number of stories to Scott, and have always been terrifically happy with his edits. When the novel that I had workshopped at Taos finally came out, years later, I had a novelette set in the same world that he accepted, and he graciously worked with me in order to time its publication with the novel release date. Most recently, he published one of my Serendib stories as part of BCS’s Science Fantasy Month and as always the story emerged much the strong for his adept edits. A BCS acceptance “” which I know to never take for granted “” is always something I regard as one of a year’s accomplishments, overall.

I’ve also enjoyed reading stories by other people for the BCS podcast. Scott picks, at least in my opinion, pretty high-quality stuff, and it’s always a pleasure to read. In his meticulous attention to detail, he goes to lengths to make sure that all the pronunciations are exactly as the author intends, which is sometimes a difficult task in fantasy literature.

I always look forward to meeting up with Scott at conventions. I know that we’ll have long and thoughtful conversations that range all over the place, flavored by Scott’s gentle affability and sharp insight. I love BCS, because it is a splendid example of the sort of many-chambered edifice a truly talented person can build when they plunge themselves into a particular passion consistently over time. I wait to see what the coming years bring it. I cannot imagine it will be anything short of even more awesomeness as he continues to enrichen the fantasy landscape we all share.


#sfwapro

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