Class Notes From Writing Fantasy and Science Fiction

Photo owned by zoetnet (cc)

The crescent moon is a fingernail mark pressed into the darkening sky. An anxious star tugs at it, trying to pull it up farther. Hands swim below the surface of the water. Birds cradled in the wickerwork of leafless branches eye the restless fluttering of the fingers.

Someone calls, but no one answers. Shadows sweep along the banks of the lake, pulled and stretched into awkward shapes by passing headlights. No one answers.

Someone walks and feels the dry stiff grass lace itself around their ankles, tracing lines of frost. The hands continue to crawl and the moon creeps up the sky.

No one answers.

Tin dancing mice revolve in the warmth of the kitchen. One watches the light of the moon as it moves down the blue stripes of the wallpaper. It marks the time with one ticking paw. The mice click and whir, dancing frantically, trying to forget that their clothes are only painted on.

The salt and pepper shakers, shaped like ears of corn, sit sullenly. Upstairs, sleepers move restlessly, their dreams escaping, leaking into the feather comforters.

The moonlight reaches the fifth bar of delphinium.

There is still no answer. Someone longs for the heated air of the kitchen, but instead sits on a bench and watches the movements of the hands. Fingers break the corrugated surface of the water and return to counting the pebbles in the silt below.

Ducks whisper among the reeds, revealing their secret journey. Their tickets are crumpled birch leaves, spiderwebs of veins eroded by the autumn rain, gilded by the guilty starlight. Someone takes one and tucks it in the pocket of their jacket, where it tangles with milkweed down.

The moonlight reaches the twelfth bar,and the mice spin slowly, regretfully, back into their boxes. The comforters are stained crimson and ebony with the dregs of dreams.

The hands swim like memories in the process of being forgotten. Someone waits, and no one answers.

As you may know from the five bajillion posts and tweets and updates and god know what all else, I just had a book come out. I tried to have a somewhat coherent, or at least well-documented, promotion battle plan. Some stuff worked, some things worked better than others, and some stuff I dropped the ball on.

Things I did included:

• Making jewelry: Anyone following the blog has seen the jewelry based on the interior art that Mark W. Tripp and I put together. They turned out beautifully and were a lot of fun to make. I’ve used those pieces as giveaways at the book launch post, as well as various web giveaways, and people seem to like them. I’ve been able to post some pictures of people wearing those, and that’s been fun as well. I made sure the pieces I handed out at WorldCon had chains with them, so people could put them on immediately and many did. I also made special versions for blurbers and other people involved with the book design.
• Sending out an email: I sent out an email listing what people could do to promote Near + Far. I sent it to friends, fans, fellow writers, anyone I thought might be interested, and tried not to be too spammy about it, including a way they could remove themselves from my mailing list.
• Contacting book bloggers and reviewers: I contacted a number of people, making my list simply by poking around on popular spec fic sites to look at their blogrolls. I’d intended to set up a blog tour, but didn’t get my act together on that, so there was no organized effort along those lines, but I did do a number of interviews.
• Getting stories out there in both audio and print form: Figuring that samples of my work were one of the best ways to intrigue people, I sent out a lot of stories, including a number of audio reprints. I made sure that in the bio statements for each of these I mentioned the new book.
• Goodreads giveaway: I set up a Goodreads giveaway, following the excellent suggestions Emily Chand laid out in How to Run a Goodreads Giveaway with Maximal Results. The giveaway is currently on its last day, with 752 people requesting it, which seems like a good result, particularly since a third to half of them have added it to their to-read list.
• Blog giveaway: I gave away three pieces of jewelry on the blog, and had about a hundred entries all together. In retrospect, I might follow the poilicy mentioned in the Goodreads piece and just distribute one thing at a time, but next week I’ll be doing a sticker giveaway with stickers from the interior art.

So what’s in store for this week? Well, mostly preparing for a trip to the Baltimore Book Festival. I’ll be taking some stickers and jewelry along with me, but my focus is selling books. Beyond that, I’m continuing to send fiction out (got six pieces circulating over the weekend), preparing for another Goodreads giveaway, the aforementioned sticker giveaway, and trying a giveaway on Shelfari as well.

What all have I neglected? I’m still struggling with the mobile app intended to accompany the book, for one. I’d hoped to have more audio available, but still need to work on recording that (along with some other pieces I’ve promised to narrate). Overall, I’d give myself a solid B for my efforts, but I’ve made plenty of notes of things to do better next time.