Filling In More of The Moon's Accomplice

Writers get told they must blog, but not a lot of advice about it. I’ve talked about this more than once, most notably in Do Writers Need to Blog? No. and How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It. But another thing to consider beyond the content you’re producing is whether or not your readers are finding it.

If you have a blog, take a moment and type your name into a search engine. If your blog doesn’t appear on the first page of results, you have a problem. The further down the page it is, the harder it is for a reader to find it. Type ‘Cat Rambo’ in and you should see this blog on the top of the list, along with other links that go to me rather than that taxi driver with a cat named Rambo who drives around with his cat in the backseat or the Cat Rambo featured in an article about underwater pumpkin carving.

So — if you’re not on that first page –how do you remedy that? Here’s five ways to make your blog more effective by making it more discoverable when people come looking for you.

Check your front page. Does it include the name you write under? Not just your first name, not a cute pseudonym. And not contained in an image rather than text. If not, please add it.

Make titles meaningful. A title should give a reader a reason to read, often to answer a question that the title has raised. For example: what are the five quick ways I could make my blog more discoverable? rather than “Check this out” or “Here’s something startling.”

Use images. Visual content makes a post more engaging and it provides something when people are sharing it on social media. Visual content gets shared more often than text-only. And a post lacking an image may not be pinnable on Pinterest, which is a valid social media site for authors.

Look at your site on your phone. Google Analytics tells me over half my traffic is readers using their phone to read it; it would be foolish for me not to make it as readable as possible for them. What’s not appearing? What looks weird? Menus that look great on a computer screen and are easy to select and click with a mouse are often much more difficult to navigate on a phone’s smaller touch screen.

Use what’s available. Tags and categories are both tools that search engines incorporate when creating rankings and they make things more discoverable for your readers. The Related Posts plug-in that I use on this blog depends on tags in order to find and display similar content that may intrigue readers of a particular post.

Bonus tip: Link to other posts. Internal links can help your reader find relevant content without leading them away from your site, and they also favorably influence search engines. You might even create pages that consolidate information, like this page of Resources for F&SF Writers. Look at this page — I can count five different ways I’ve done this. Can you find them all?

I’ve got a new Patreon story brewing, that I hope to finish up today and let sit for a few days before posting. I recently finished up a bespoke story, title still TBD, and that’s sitting in the mental fridge drawer chillaxing before I go back to its rewrite and polish.

So for Patreon, another Serendib story, and a return to The Dark and Tericatus. Here’s some from yesterday:

After she’d hopped the wall, it had been easy enough to defeat the bloodsucking ivy and the centipede hounds contained in the first set of walls. After that, it got more interesting.

The Dark rarely stooped to thievery nowadays but, the truth be told, it was how she had started her professional life, long ago in a city whose name she had deliberately forgotten. She had been a child born to both privilege and indifference. At fifteen, she had left the school where her parents had stored her in order to make a living from burglarizing the friends of those parents, at least those whose estates and townhouses she’d had occasion to reconnoiter in her adolescent years.

She had done quite well by this, well enough that she spread the largesse to those less comfortable, and in doing so, became known as “The Dark Angel.” When, sixteen months later, the unnamed order of assassins that had noted her exploits came to recruit her, they demanded she remained herself, which she did by truncating the former name to the form she had gone by several decades now.

She had kept that knowledge to herself as, over the course of those decades, she’d met any number of unusual characters, including her spouse for two of those decades, Tericatus the alchemist-mage, Chig the Rat God, and quite a few fellow assassins who failed to live up to the high standards she held when it came to both of her professions.

She had retired from assassinations ““ aside from the occasional hobbyist or wager-related killing ““ some time ago, but now to thievery not so much for entertainment but also because she was impelled by the yearly conundrum of a suitable anniversary present for a man who could, literally, conjure almost anything his heart could imagine.

The next wall was made of fricklebrick, which sounds amusing but involves a number of razor-sharp edges shifting frequently and somewhat randomly in their orientation.

As she paused, letting the gloves covering her hands sense the vibrations of the bricks and adjust themselves to countershift accordingly in a gentle grinding born of magic and machinery, she thought about his imagination and ““ not the for the first time ““ contemalted her luck in a mate who had long ago grown blasé with such things and preferred inner qualities of fierceness and determined loyalty.
She wriggled upwards, her features smeared with coalblack to match the midnight shadows around her. This year, she planned to snare something lovely that could not be bought ““ her philosophy of presents was that such things were better assembled by than by coin.

This garden, located on one of the great terraces built along the mountain slope bordering the city to the north, belonged to a recent arrival to the city, a merchant/scientist whose name the Dark kept having tremendous difficulty remembering. This spoke of certain magics laid upon the name to avoid notice, and that was intriguing, and more intriguing yet were the rumors of the contents of the innermost garden, center of three sets of walls, which held a worthy gift.

This weekend I’m teaching Creating An Online Presence for Writers and the Flash Fiction Workshop – there’s still a few slots open if you’re interested!

#sfwapro
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