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Five More Ways to Increase Your Blog Readership

picture of a tortoisehell cat
When in doubt, go with a picture of your cat. But do include a picture of SOME kind, no matter what.
I blogged a couple of days ago with five ways to increase your blog readership. Here’s an additional five that I hope are helpful for those who like to look at their numbers every once in a while. But remember — writing always comes first!

  1. Be a pro. Proofread and remove errors. If someone points one out to you, fix it and thank them for the feedback. Make your posts look professional, not hastily assembled or sloppy. The appearance of the post can’t help but make an impression. Take the time to preview the post and make sure all links lead to the right place.
  2. Monitor results. You won’t know what works unless you’re looking at the data, even if it’s at the topmost level of “how many comments?” (This is a bad metric because so often the answer is “none.”)
  3. Your profile matters. Fill out your profile on social networks and make sure it includes your website’s URL. This adds to its search engine ranking, making it appear higher in search engine results.

  4. Pay attention to the Zeitgeist. Pulling your blog topics from Google or Twitter trends can be a good idea — as long as you have something useful to say. Don’t hashtag for the hell of it.
  5. Content trumps cash. Producing good, interesting, useful content will outperform any amount of money thrown at advertising. I find that some social networks send me coupons to use on advertising every once in a while and I do use those — but once they’re used up, I stop the campaign.
  6. Promote other people. This gives you good content if the recommendations are wholehearted and worthwhile.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Snippet from Hearts of Tabat

Abstract drawing that vaguely resembles rain, or a portal, or something like that.
What did it mean? Because surely it must, happening three days in a row. It couldn't just be that she'd had the same dream randomly dropped into her head three times. She'd mulled it over, standing in her office staring out over the street steaming in the warm spring rain that pattered on the patterned paper umbrellas, printed with political slogans, that everyone carried.
I’m working on the sequel to recently-finished Beasts of Tabat, whose working title is Hearts of Tabat. Here’s a snippet I wrote this morning.

Adelina did something she’d mocked other people for doing. She consulted a Dream Reader.
Everyone sensible knew that Dream Readers were frauds, making up stories to suit the needs they could read in their clients. Everyone’s dreams were as individual as their minds, everyone had their own internal cartography leading to entirely different parts of their brains.

But the dream had come three mornings in a row. Three mornings when she woke up with a start, fear clamping its fingers, slender as reeds, strong as iron, around her throat, her hands clenched so hard that her nails bit into the heels of her hands.

She was walking along a bridge, which narrowed further and further, so much only a single person could walk across it, then crumbled away in the middle, leaving a two foot gap. She knew a wide enough step would take her across it, but when she looked down, she saw the water, seething with toothy eels, their lanterned eyes staring up at her, waiting for her to fall.

She saw Bella far, far away, down the long road on the other side, back turned as she walked away, too far to hear Adelina calling after her. Snowflakes were falling around her, as though a cloud echoed her progress overhead, and moonlight glinted on the snow, tinting it purple and red.


Finally she gathered her wits and went back a few steps. She crouched, then pushed herself forward and ran to jump and land on the other side. Far below, the eels ground their teeth, a sound that crawled up her spine and along her shoulders.

A headshake, like a dog cleaning itself of rain, chased the sensation away.

Bella had vanished over the horizon. Parks lay to either side, and she knew they were Tabatian parks, but ones she’d never discovered before. The notion delighted her: she’d investigate their histories, incorporate that into her long-time project, a complete history of the city.
But which one to enter first? She hesitated.

The left-hand one held a fabulous menagerie surrounded by a high, green-painted fence. She could hear the creatures roaring and whinnying, baying and moaning and a calliope’s wheedle. Fireworks arced and popped above it.

On the right was a more sedate water-park. But it held nooks and crannies as enticing as any brightly-colored booth: serene statues had placards waiting to be deciphered, and a massive fountain in the center roiled with carp colored white and purple and red.

It came to her that the righthand side would cost her no coins, but that the menagerie would require the price of admission, so she fumbled at her belt, thinking she’d let the lack or not determine which way she went. But the coins in her pouch were unfamiliar and she was uncertain whether or not the ticket seller would accept them.

She hesitated, torn between choices.

Something was coming padding down the road towards her. A Sphinx and a Manticore, unchained, unrestrained. They walked without hurry, placid and implacable and deadly. Their mouths moved as though they were talking to each other, but they were too far to hear.

Where had Bella gone?

She looked from side to side, but something in the way they walked told her they would follow, no matter where she went.

They came so close she could smell the stink of the Manticore, hear the sound of their steps on the road. They were silent now as they came towards her”¦

Then she’d wake.

What did it mean? Because surely it must, happening three days in a row. It couldn’t just be that she’d had the same dream randomly dropped into her head three times. She’d mulled it over, standing in her office staring out over the street steaming in the warm spring rain that pattered on the patterned paper umbrellas, printed with political slogans, that everyone carried.

***
Love the world of Tabat and want to spend longer in it? Check out Hearts of Tabat, the latest Tabat novel! Or get sneak peeks, behind the scenes looks, snippets of work in progres, and more via Cat’s Patreon.

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Adventures in E-publishing: The Rationale Behind It

One of the things I’ve decided to do over the next six months is release a number of my stories in small mini-collections in electronic form. Each of these will consist of 2-3 already published stories, with 1-2 ones original to the collection. The first is Halloween Quartet, which contains “Whose Face This Is I Do Not Know” (appeared originally in Clarkesworld), “Niobe in the Rain” (appeared originally in Serpentarius), “So Glad We Had This Time Together” (appeared originally in Apex Digest), and “Pumpkin Knight,” which is original to the collection.

The next one will be Desert Quartet, which will contain “Aquila’s Ring,” (originally appeared in Light and Shadow II), “Karaluvian Fale” (appeared originally in Giganotasaurus), “Her Eyes Like Sky and Coal and Moonlight” (the title story from my second collection), and “Mirabai the Twice-Lived,” which is original to that collection. It’ll also contain an essay about the world in which all of those stories are set, that of Armageddon MUD, and my experience working with it.

Other e-projects in the works: a mini-collection of flash, a mini-collection of superhero stories, and something collecting blog musings about fiction.

Why do this? Because I do think electronic publishing is clearly the way the industry is going. I’m curious about the power to sell one’s work that it promises the author and I’d like to get in on what seems to be at least the first or second, if not ground, floor of the movement.

I’m lucky in that I have a little bit of a name, acquired through publishing short stories. I don’t know that this would work for someone with no already established platform. And I don’t expect to make a vast sum of money from them. But I do expect there to be a slow trickle. At least – that’s my hope.

How will I spread the word of them? I’ve learned a little from publicizing Near + Far, but I’m not sure how relentless I want to be about pushing these. I’ll certainly talk about the experience of putting them together on here, and will be mentioning them on social networks as well as on my mailing list. Suggestions are welcome, as always 😉

If you want to sign up for that mailing list, by the way, which will come no more than once a month and mention new publications and classes, fill it out here:

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