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Links from Blogging 101 Class - General Social Media Links

As part of the Blogging 101 class I just finished up teaching for Bellevue College, I organized a bunch of my links into a handout. Here is the General Social Media Resources section.

Mentioned in class:
(We didn’t actually get to this, but it’s a good way to track which of your links are getting shared.)Way to shorten URLs and monitor which are being reshared: http://www.bitly.com
(Also didn’t get a chance to hit in class, but is a good way to see if your name is available on various social networks as well as a pretty comprehensive listing of such networks.) Way to check your name on social networks: http://namechk.com/
Way to look at your social media presence: http://www.klout.com
Cartoon History of Twitter and Social Networking: http://www.mediabistro.com/alltwitter/cartoon-history-social-networking_b6160

Technical:
10 Social Media Mistakes We Bet You’re Making: http://www.businessinsider.com/10-social-media-mistakes-we-bet-youre-making-2010-9
10 Things Social media Marketers Should Know about Millennials: http://socialtimes.com/socialmedia-marketing-millenials_b31715
Best Free Social Media Tracking Tools: http://thenextweb.com/socialmedia/2011/02/18/social-media-tools/
Five Myths About Pushing Social Media Marketing Content: http://socialtimes.com/five-myths-about-pushing-social-media-marketing-content_b55978
How to Actually Become Friends with Social Network Connections: http://www.businessinsider.com/how-to-make-powerful-connections-through-social-media-2011-1
How to Crack the New York Times Popularity Code: http://www.thedailybeast.com/articles/2010/12/20/how-to-crack-the-new-york-times-most-emailed-list.html
What Social Network is Right For You? (2010): http://lifehacker.com/5472223/which-social-network-is-right-for-you
Winners and Losers of Social Networking: http://mashable.com/2011/04/12/social-networks-infographic/

Food For Thought:
Fantabulous Lists of Social Media Case Studies: http://socialmediatoday.com/igiedrius/268023/fantabulous-lists-social-media-case-studies
Google+ discussion of Wal-mart’s use of social media data:
https://plus.google.com/109581870574956225297/posts/2KKuJAUUruo
How governments are using social media: http://mashable.com/2011/07/25/government-social-media/
Innovative Uses of Social Media: http://mashable.com/2011/04/07/innovative-pr-social-media/
On Social Media, Most People Don’t Want to Be Heard: http://www.clickz.com/clickz/column/2030594/social-media-people-dont-heard
Six Verbs You Need to Understand for the New Web:
http://www.spinsucks.com/social-media/six-verbs-you-need-to-understand-for-the-new-web/
What Social Commerce Can Learn From Social Gaming: http://socialcommercetoday.com/what-social-commerce-can-learn-from-social-gaming/
Why Social Accountability Will Be the New Currency of the Web: http://mashable.com/2011/07/28/social-media-influence-accountability/
3 C’s of Social Networking: Consumption, Curation, Creation: http://socialmediatoday.com/index.php?q=briansolis/233806/three-c-s-social-networking-consumption-curation-creation
5 Social Good Sites Aimed at Youth: http://mashable.com/2011/07/22/social-good-youth/
How 3 Cities Are Crowdsourcing for Revitalization: http://mashable.com/2011/07/20/crowdsourcing-city-tech/
5 Innovative Food Truck Social Media Marketing Campaigns: http://mashable.com/2011/07/21/social-media-food-trucks-marketing/
25 Terrific Social Media Infographics: http://socialmediatoday.com/pamdyer/266010/65-terrific-social-media-infographics

I’m glad to discuss any of these links in comments here.

5 Responses

  1. What a great resource–thanks for posting it, Cat. I feel perpetually guilty about not doing more to organize my social networking, and equally lazy when it comes to actually doing anything about it.

    If only there were just one social medium that would combine the best features of Twitter, FB, G+, and all the others–and do away with the need for everything else. I’m half-assed (or less than half an ass) on all of them, and more bored or annoyed than enthusiastic about each of them, most of the time. And yet, here I am . . . .

    I’ll be checking out some of these links, and I’ll let you know which ones are most helpful.

  2. I’m glad they’re useful! I am becoming more enthused about Google+, which I think will keep getting better. But I also know some family and friends will stick with Facebook for as long as they can.

  3. Yes, I expect many people will find themselves, upon contemplating the jump to Google+, sticking with FB for the same reason that the couple in Don Henley’s “Sunset Grill” never manage to get away: “all our friends are here.” I’m fed up with FB’s many deficiencies, though, and will certainly consider jumping to G+ when I can get in. I doubt, though, that it will ever make sense to microblog or post blog links on just one network. Pity.

    1. Well, but wouldn’t that be nice, just to have one to track, heh? I have been looking at ways to post from + to FB and Twitter, but even if one does that, you still need to look at them and reply to people.

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Tracking Story Submissions

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One of the problems with submissions is the guesswork involved - there is no way to predict what market will love a particular story.
Part of today is going to be spent sorting through my spreadsheet of what stories are out where and getting stuff out. That’s one of the really tedious things about being a writer – all the paperwork.

So how do I track submissions and figure out where to send them?

I have an Excel spreadsheet. One page has short stories that are circulating, a second does the same with flash pieces, a third tracks sold stories, a fourth audio reprints, and a fifth foreign reprints. When a rejection comes in, I mark the story on the sheet as freed up and put it in bold red. Once it’s been submitted, I switch the color to blue. That lets me look over the sheet and get an idea of what needs to go out. Right now it’s looking pretty red, so I’ve compiled a list of five flash pieces and ten short stories that need to go out, making a note of the word count.

After that I usually go to a market list, usually Duotrope.com or Ralan.com and look. I have some markets that stories always go through, but once they’ve been through those, it becomes a matter of finding the right place. I’ll look to see what anthologies are open first and see if I’ve got anything that fits into a particular theme.

Another system that can be used to track submissions is the excellent Story

Before I submit anywhere, I read their guidelines and do my best to read an issue or two (if they’re free online fiction, I don’t think there’s any excuse for not doing a little research there.)

Things that up a market’s attractiveness:

  • Good pay – I make my money through writing and editing, so this is a big factor to me.
  • Fast response time – When sending via snail mail, for instance, that adds at least a couple of weeks to the response time. A good resource for checking how fast they’re responding is the Black Hole.
  • Circulation – Do people read the magazine? Is it getting discussed/reviewed? Are many year’s bests coming from its pages?
  • Good editor – A good editor is a joy to work with.

Audio reprints and foreign markets are usually separate passes, since I’m working with different lists there – the best of the stuff that’s been published. I absolutely would be lost in looking at the latter if I didn’t have Douglas Smith’s Foreign Market list. I’ve been bad about audio reprints and need to get more of those circulating, so that will probably come after this pass.

Enjoy this writing advice and want more like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Perefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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Twitter Basics and Best Practices for Writers

Why Talk About Twitter Basics and Best Practices?

Cover for Creating an Online Presence
Cat's first nonfiction book talks about how to set up and maintain an online presence -- without cutting into your writing time.

This year I switched the focus of my social media efforts to Twitter, because it seemed to me Facebook was an increasingly ineffectual way to reach fans. Because of that, I’ve been spending a lot more time looking at the people following me on there as well as thinking about Twitter, its philosophy, and its uses overall.

Why does a writer want to be on Twitter? The reason is more than just “sell books”. It’s often a way to network with existing fans (who will buy more books in the future), cultivate new fans, connect with peers and other industry professionals, to find out industry and writing news and yes, of course, to procrastinate in a thousand different ways.

I used to automatically follow people who followed me but nowadays I spend a few minutes to click through and look at their page and the tweets it contains. I’ve noticed that a lot of people are doing it “wrong,” or at least in a way that ends up detracting from their purpose. Most of these are easy fixes. Here’s some tips for setting up an account on there and as well as for maintaining a presence.

The Basics of Setting up a Twitter Account

If you have never experienced Twitter, it’s basically a way to post short messages. I suggest reading some of these basic tutorials on it. Once you’re ready, create your account, keeping the following things in mind.

  1. A picture’s worth a thousand words. Include both a profile and a background picture. Please don’t just make it the default Twitter “egg”.
  2. Give people a reason to follow you. Tell them who you are, but do it in an interesting way.
  3. Give people a way to find out more. Include your website in your profile.
  4. Remember that profiles include SEO keywords. Think about what sort of searches you want readers to be finding you by and include them (gracefully!) in your bio.
  5. Don’t sell stuff via an overt link in your profile picture, background picture, or bio. It comes off as over-eager and clueless.
  6. Make it look nice. Proofread!

Best Practices on Twitter for Writers

Part of successful social media is consistency. You have to do something on at least a monthly basis, and really probably a bit more often than that unless you’re determined to be as barebones as possible, in which case you might as well just renounce the world electronic and move to the woods to live off the grid. (IMO).

  1. Don’t sell, sell, sell. If your stream is nothing but links to your book on Amazon, I’m not following you back. My rule of thumb is at least four non-selling Tweets to every selling one. Examples of nonselling? Promoting other people’s stuff, cat or child pictures, observations about life, interesting or enlightening quotes, links to articles that interested you, and snippets from your own #wip are all valid.
  2. Don’t be negative. Don’t be jaded or whiney or bitter or angry or mean. Just don’t. Studies show people prefer a positive or cheerful Twitter stream.
  3. Answer and acknowledge. When people RT, my habit is to thank them and also to add them to a special Twitter list. When I’m skimming through Twitter for things to amuse/entertain/idly chatter about/RT, I often look at that list because it’s people who’ve proven they want to build a Twitter relationship.
  4. Be a little selective about your followers. On a daily basis I look to see who’s following me. No profile info? Nothing but book selling? No tweets at all? I don’t follow back. Periodically I run the justunfollow tool and clear my follower list of people I don’t know but am following while they’re not following me back.
  5. It’s okay to repeat yourself (a little). Think that latest blog post was particularly noteworthy? Repeat the announcement the next day, and then again the following week. Build a list of such posts for a “best of” category on your site.
  6. Automate SOME things. Don’t auto-message followers, for example. But do use a tool like Buffer to schedule tweets so you catch a variety of times, such as those repeated posts.

Want to know more about how to use social media and your Internet presence to sell books and find new opportunities without wasting all your time staring at kitten pictures? Check out my book, Establishing an Online Presence for Writers.

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