blogging

I blogged a couple of days ago with five ways to increase your blog readership. Here’s an additional five that I hope are helpful for those who like to look at their numbers every once in a while. But remember — writing always comes first!

1. Be a pro. Proofread and remove errors. If someone points one out to you, fix it and thank them for the feedback. Make your posts look professional, not hastily assembled or sloppy. The appearance of the post can’t help but make an impression. Take the time to preview the post and make sure all links lead to the right place.
2. Monitor results. You won’t know what works unless you’re looking at the data, even if it’s at the topmost level of “how many comments?” (This is a bad metric because so often the answer is “none.”)

Your profile matters. Fill out your profile on social networks and make sure it includes your website’s URL. This adds to its search engine ranking, making it appear higher in search engine results.

3. Pay attention to the Zeitgeist. Pulling your blog topics from Google or Twitter trends can be a good idea — as long as you have something useful to say. Don’t hashtag for the hell of it.
4. Content trumps cash. Producing good, interesting, useful content will outperform any amount of money thrown at advertising. I find that some social networks send me coupons to use on advertising every once in a while and I do use those — but once they’re used up, I stop the campaign.
5. Promote other people. This gives you good content if the recommendations are wholehearted and worthwhile.

Those of us living a solitary writing life can sometimes get a little too addicted to Google Analytics. It’s a validation to us if people are reading our blog — and comments are like gold. I freely admit I poke at mine from time to time, trying to figure out what drives numbers up. So here’s five things I’ve noticed that do:

1. Repeat yourself a little. It’s okay to tweet about the same blog post more than once, but space it out so you know you’re reaching a different group. Not only do I repeat announcements of blog posts, I sometimes go back and remind people about old posts that were particularly noteworthy, like my Pink Hair Manifesto or Three Strategies for Snaring the Senses. Similarly on Sundays, lately I’ve been posting a recap of that week’s activity.
2. Post or tweet outside your time zone. Apps like Buffer or Hootsuite allow you to queue up posts in advance. I have mine set up to tweet several times during the night because I know that’s a different group accessing my Twitter stream than the ones showing up when I first get online in the morning.
3. Be responsive. Remember that social media’s a conversation, not a soapbox. “But Cat,” you’re saying, “what about the point just above, where you told me to use some canned tweets?” You don’t always have to respond immediately. But do at some point.
4. Think hard about titles. Some titles are attention grabbers. Intrigue your reader or tell them why they need to read your piece. For example, one of my most popular posts, which still gets a lot of hits, is Popping Pimples on Paragraphs.
5. Be consistent. I’ve started using the scheduling function on WordPress to make sure something goes up every day, and if I feel the urge to blog, well then, cool beans, it’s a two (maybe even three) post day, and that’s fine too. A consistent post schedule gives people a reason to visit your blog on a consistent basis.

Trying to set up an online presence for your group or organization? Here’s some basics to think about.

One: Include a blog on your website that has new content on a regular basis.

This first step is key to a better social media presence, because it influences your search engine rankings. Better search engine rankings draw more traffic to your site, as do good keywords, and if your blog features information about the group, it’s pretty much guaranteed to have the appropriate keywords.

Establish realistic criteria for “regular”: daily? weekly? biweekly? What can you actually expect to do?

Figure out how you will generate such content. Some suggestions:

• Group member announcements, interviews, and guest posts.
• Group events and news.
• Posts drawing on other social media, such as announcements of new videos on the Youtube channel (see point 4) or Pinterest boards (see point 5).
• Calls for volunteer positions and interviews with volunteers.
• Yearly best-of lists or review columns.

This blog should drive the group’s presence on social networks. Posts should automatically propagate to other networks, thereby relieving the pressure for someone to be managing and posting to individual streams, such as Facebook and Twitter, as well as presenting a more unified and consistent approach.

One of the things I really find interesting about the class is that social media changes so rapidly that every time I teach it, I have to add new information. For example, last time I taught, no one had heard of Pinterest, so I’m adding a new section about it and how to use it. One of the questions that often comes up in the Blogging class is where I get my news and information about social media. This list provides the ones I’ve found most useful.

All Facebook
Current and breaking information about Facebook.

All Twitter
Current and breaking information about Twitter.

Electronic Privacy Information Center
Social media and privacy issues.

Google+ Developer Blog
Best source for finding out about changes and new features to Google+

Mashable.com’s Social Media Section
News blog that covers many areas of tech news, including social media.

Search Engine Watch
Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.

Social Media Today
Social media news.

TechCrunch
Technology industry news.

Cat’s Social Media Links on Delicious
This is where I store useful links related to the class.

As I noted in class, I don’t agree with the methods talked about in that first link, but I do think bloggers shouldn’t overlook the power of Stumbleupon and other bookmarking sites to drive traffic to their site. I’ve seen a significant amount of traffic come from such sites, particularly Stumbleupon and Delicious.

STUMBLEUPON RESOURCES

How I Got 26000 Followers from Stumbleupon: http://www.dumblittleblogger.com/2011/01/15/how-i-got-26000-visitors-from-stumbleupon/
Stumbleupon Android App Discovery Feature: http://techcrunch.com/2010/11/17/stumbleupon-android-app-discovery/
Stumbleupon Sent 700 Million Pageviews to Other Websites in December: http://techcrunch.com/2011/01/04/stumbleupon-sent-700m-pageviews-to-other-websites-in-dec-is-growing-20-monthly/

7 Things You Should Know about Social Bookmarking: http://net.educause.edu/ir/library/pdf/ELI7001.pdf
10 Most Popular Fifteen Social Bookmarking Sites: http://www.ebizmba.com/articles/social-bookmarking-websites

Good overall list of bookmarking sites: http://www.addthis.com/bookmark.php

Delicious: http:www.delicious.com
Digg: http://www.digg.com
Reddit: http://www.reddit.com

As part of the Blogging 101 class I just finished up teaching for Bellevue College, I organized a bunch of my links into a handout. Here is the General Social Media Resources section.

I’m trying a one day workshop called Sudden Fiction. Here’s the description:

Flash fiction, short-short stories under 1000 words, present stories in microcosm, slices of life that illuminate and change us. In this writing class, students will use writing prompts and word games to create 3-4 pieces of flash fiction, as well as learning what magazines specialize in flash fiction and how to submit their efforts to them.

I’ll be drawing on the experience of a workshop I taught for Johns Hopkins Continuing Studies a while back. That class ran six sessions, if I’m remembering correctly, and we had an amazing time.

I’ll also be teaching the Blogging and Social Networking 101 class. It runs two classes, the first of which is used to talk about setting up a blog, establishing your online presence, personal branding and the second of which is devoted to social networks, Google Analytics, and other Internet tools.

It’s natural for writers to want to spread word of our work. We all realize that, short of hiring a publicist, we’re our own best champions. But if we go too far, or are too single-minded in that pursuit, we can come off as boorish and arrogant.

To do it successfully, keep some things in mind.

• Push the good stuff. In an ideal world, everything you have appearing is amazing and wonderful, but if your experience is closer to mine, some stories are stronger than others. Pick the best, and when you’re mentioning that you’re eligible for something, point to those and not to an exhaustive list of everything published that year. Presumably you’ve got a bibliography available somewhere on your website (here’s mine, for example), and if anyone wants to see everything you produced, they can check that out.
• Pay it back, in spades. Want other people to feel inclined to spread word of your stuff? Then make sure you’re doing it for them. If you read a story you like online, point other people to it in a blog post or on whatever social network you use. Drop the author a note and say why you liked it. Don’t sit back and expect glory to come your way, whether or not it’s well-deserved. Make nominations and recommendations, and vote. Go to other people’s readings. If you’ve got to pass up an opportunity, try to steer it towards someone that needs it. You don’t need to be insincere about any of this. Praise the stuff you like, and if you’re having trouble finding it, you should be looking harder.
• Monitor and maintain connections. Pay attention to other people’s events and celebrate their victories. Just be a decent human being, and life will be better overall (at least, in my experience. If you’re a personality type damaged by human interaction, take all of this with a suitably-sized grain of salt.) This is part of paying it back, really, but it’s more than that. It’s being aware of the people around you. I stress it because I’m bad about it and it’s something I’ve been trying to be extra mindful of lately.
• Listen more than you talk. This helps with maintaining connections. Remember that sometimes communication isn’t about what’s being said, but about the act of performing it. Time is one of our most valuable commodities – to say to someone that you want to share yours is a valuable thing. (But at the same time, remember that other people’s time is just as valuable to them. What you view as quality time spent with them, they may think of as time they could be spending on something else.)
• Eyes on the prize. As with so many other things in life, time spent doing this is time spent not writing. If you’re thinking of networking as a career-building activity, make sure you’ve got an actual career to build on. The greatest network in the world won’t do you much good unless you’re actually producing something.

Last week I talked about how blogging on Youtube can benefit writers, so I wanted to cover some of the Youtube basics necessary for a writer who wants to learn how to use it for self promotion. If you’re already technically savvy, much of this post will already be obvious to you, but the thinking about researching what others in the field are doing that’s mentioned at the end would still be a good practice.

First off, create a YouTube account. When picking your username, try to find something close to the one you use on your website. I use catrambo, which is the same username I use on Facebook, Twitter, and most other social networking sites. You want a name that your watchers can connect with your books, so they can find them later on.

As this final week of the year has ground past, I’ve been spending time drawing up my plans for next year, some of which involve this blog and website. I figured I’d clue you in on some of the upcoming posts.

As part of the website revamp, I’ll be posting some stories and nonfiction stuff on this blog. My aim is to consolidate it all in one site, so there will be a wide variety – including my first published poem! At the same time, look for more regular posts, including posts building an overall 1000 Recommended Fantasy Books Reading List, writing advice, publication news, give-aways, and sundry cat pictures as I take advantage of WP’s capability for scheduling posts. I’ll be introducing new pages as I arrange them on this site, such as this Zalanthas page.

I’ll be working on including more images, but expect more podcasts and video entries as well as I convert more of the collection stories to audio as well as doing some podcasting for other sites.