An Instructive Listing of the Pests of Tabat, being Pamphlet #2 of the fifth series of “A Visitor’s Guide to Tabat,” Spinner Press, author unknown.

The newcomer to Tabat will find the pests they are accustomed to: fleas, lice, and rats are no strangers to the city. But several creatures indigenous to the area may cause the unwary traveler distress.

In late summer nights, the gold and orange wings of phoenix moths will be visible in their mating swarms. Despite the beauty of the phenomenon, the creatures are destroyed whenever possible, for the flames created when they deposit their eggs and immolate themselves in order to harden the casings can lead to larger fires.

Marsh flies are prevalent on the city’s eastern side when the wind is from that quarter. The fierce bites of these insects have been known to drive even the most placid creature to the brink of madness. Citronella and other scented candles and lamp oils are the most popular remedy for these creatures, along with bed netting in the summer months.

Parasitic Fairies have, for the most part, been eradicated, but clusters of the minute Fairies known as slavemakers still exist in the farmlands. While they rarely if ever make their way into the city, those traveling in the areas directly around Tabat should be aware of the danger they pose.

Mandrakes are neither animal nor Beast, but rather a plantlike intelligence found only on this continent and capable of ambulation in their early stages. Mandrakes kill larger mammals, using the corpse as a plant in which to root themselves and propagate and are, like parasitic Fairies, only a danger to those venturing outside the main city.

Due to Tabat’s damp weather, a myriad of molds thrive in untended corners. Scarlet mold, toxic to animal and human, may appear and is invariably accompanied by black mold worms, whose bite produces severe hallucinations.

***
Love the world of Tabat and want to spend longer in it? Check out Hearts of Tabat, the latest Tabat novel! Or get sneak peeks, behind the scenes looks, snippets of work in progres, and more via Cat’s Patreon.

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Why Talk About Twitter Basics and Best Practices?

This year I switched the focus of my social media efforts to Twitter, because it seemed to me Facebook was an increasingly ineffectual way to reach fans. Because of that, I’ve been spending a lot more time looking at the people following me on there as well as thinking about Twitter, its philosophy, and its uses overall.

Why does a writer want to be on Twitter? The reason is more than just “sell books”. It’s often a way to network with existing fans (who will buy more books in the future), cultivate new fans, connect with peers and other industry professionals, to find out industry and writing news and yes, of course, to procrastinate in a thousand different ways.

I used to automatically follow people who followed me but nowadays I spend a few minutes to click through and look at their page and the tweets it contains. I’ve noticed that a lot of people are doing it “wrong,” or at least in a way that ends up detracting from their purpose. Most of these are easy fixes. Here’s some tips for setting up an account on there and as well as for maintaining a presence.

The Basics of Setting up a Twitter Account

If you have never experienced Twitter, it’s basically a way to post short messages. I suggest reading some of these basic tutorials on it. Once you’re ready, create your account, keeping the following things in mind.

1. A picture’s worth a thousand words. Include both a profile and a background picture. Please don’t just make it the default Twitter “egg”.
2. Give people a reason to follow you. Tell them who you are, but do it in an interesting way.
3. Give people a way to find out more. Include your website in your profile.
4. Remember that profiles include SEO keywords. Think about what sort of searches you want readers to be finding you by and include them (gracefully!) in your bio.
5. Don’t sell stuff via an overt link in your profile picture, background picture, or bio. It comes off as over-eager and clueless.
6. Make it look nice. Proofread!

Best Practices on Twitter for Writers

Part of successful social media is consistency. You have to do something on at least a monthly basis, and really probably a bit more often than that unless you’re determined to be as barebones as possible, in which case you might as well just renounce the world electronic and move to the woods to live off the grid. (IMO).

1. Don’t sell, sell, sell. If your stream is nothing but links to your book on Amazon, I’m not following you back. My rule of thumb is at least four non-selling Tweets to every selling one. Examples of nonselling? Promoting other people’s stuff, cat or child pictures, observations about life, interesting or enlightening quotes, links to articles that interested you, and snippets from your own #wip are all valid.
2. Don’t be negative. Don’t be jaded or whiney or bitter or angry or mean. Just don’t. Studies show people prefer a positive or cheerful Twitter stream.
3. Answer and acknowledge. When people RT, my habit is to thank them and also to add them to a special Twitter list. When I’m skimming through Twitter for things to amuse/entertain/idly chatter about/RT, I often look at that list because it’s people who’ve proven they want to build a Twitter relationship.
4. Be a little selective about your followers. On a daily basis I look to see who’s following me. No profile info? Nothing but book selling? No tweets at all? I don’t follow back. Periodically I run the justunfollow tool and clear my follower list of people I don’t know but am following while they’re not following me back.
5. It’s okay to repeat yourself (a little). Think that latest blog post was particularly noteworthy? Repeat the announcement the next day, and then again the following week. Build a list of such posts for a “best of” category on your site.
6. Automate SOME things. Don’t auto-message followers, for example. But do use a tool like Buffer to schedule tweets so you catch a variety of times, such as those repeated posts.

Want to know more about how to use social media and your Internet presence to sell books and find new opportunities without wasting all your time staring at kitten pictures? Check out my book, Establishing an Online Presence for Writers.