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StumbleUpon Resources (For the Spring 2012 Blogging Class)

Raven, Emerging from a Box
As we all know, the true purpose of the Internet is the collection of cat photos, and StumbleUpon is a great source of them. This is Raven, emerging from a box

I’ll be posting several pieces over the next week with information gathered for the Bellevue College blogging class, whose second session takes place this Saturday. I teach an online class for writers interested in building an online presence; the next one is July 23, 2012. We’ll be talking about social networking and social bookmarking, which are two related but different concepts. Social bookmarking sites include Delicious, Digg, and Reddit along with the largest one of them all: StumbleUpon.

What is StumbleUpon?

StumbleUpon is a social bookmarking site. Users submit links to content they want to share, an act that is called “stumbling” the link. Other users can give a link a thumbs up or a thumbs down using the StumbleUpon toolbar, which a user can install when registering a StumbleUpon account. Content is tagged according to interests, and users randomly browsing content (also called “stumbling”) will see more popular content more often.

Three Reasons to Care about StumbleUpon

  1. StumbleUpon can drive a significant amount of web traffic – over 50% (50.34 from August to September in 2011) of social media traffic in the US. That’s right — more than Facebook (37.4%) or Twitter (3.23%). Last year it passed the 25 billion click mark. 2.2 pages are added to StumbleUpon each month.
  2. StumbleUpon pages keep gaining traffic long after that FB post has dropped off your wall and that tweet has vanished from your Twitter stream.
  3. StumbleUpon is an addictive pastime, particularly for bored workers. They’re stumbling for stuff that they’re actively interested in, and I know as a writer that there’s plenty of engaged speculative fiction fans in that pool of users.
  4. StumbleUpon’s paid attention to the growing number of people accessing the Internet through mobile devices, a trend that will only continue.

Basic StumbleUpon tips:
As with any social networking or bookmarking site, quality is crucial. An account that has a long-time record of interesting sites will do better than a new account with a handful of suspiciously similar links. Don’t stumble your own stuff more than occasionally (at most).

  • Set up a complete profile.
  • Stumble other people’s content.
  • Connect with other people by following them.
  • Join channels pertinent to your content.
  • Include images.
  • Use the service.
  • Use the Stumbleupon shortlink, as Kathryn Hawkins details here.
  • If you have the traffic, set up a StumbleUpon channel.

StumbleUpon Resources
Background and Statistics:
StumbleUpon Drives More Than 50% of Social Media Traffic
The New Wave of Personalization and Who is Joining the Game
StumbleUpon Sent 700M Pageviews To Other Websites in December, Is Growing 20% Monthly
StumbleUpon Sponsored Stumbles vs. Google Adwords

Practical Guides:
4 Ways To Increase Your Traffic with StumbleUpon
8 Tips for Going Viral with StumbleUpon
An Addict’s Guide to StumbleUpon
How to Drive Website Traffic with StumbleUpon
How to Get StumbleUpon Traffic
How to Use StumbleUpon for Your Business: The Definitive Guide
The Secret to Getting Highly Targeted Traffic From StumbleUpon
Use StumbleUpon to Drive More Traffic to Your Website
Using StumbleUpon to Drive Website Traffic

I’m Catrambo on StumbleUpon; feel free to follow me, I’ll happily follow people back.

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From Today's Writing

Working on a dieselpunkish piece, tentatively entitled “The Blue Train.” People may notice I tend to skip around a bit on project. By my guess, I think I’ve got about a dozen pots boiling at any given time, and at least two of those, right now at least, are longer works. I think this one will end up a reasonable length of around 5k, though.

By six PM, his lordship was up and ready to be shaved and dressed. I had sandwiches sent up, something to tide him over till he went out. His haggard eyes were pouched and heavy as though he hadn’t slept.

“Where to tonight?” I asked as I stirred the lather, smelling of bay rum, and spread it over the black shadows on his jawline.

“Jenkins,” he said. “He’s set up some sort of game in his car on the train. Says it will be novel.”

“Novel” is not a word one likes to hear from an older vampire. So often their ideas of novelty involve pain.

“Have the front desk call me a taxi.” He studied his lapels, fingering the wide black expanse, before he held out an arm and I placed his watch, freshly wound, on his wrist. Gold, not silver. A showy piece, but one vampires would appreciate. They like gaudy on other people.

He looked at me. “Do you want to come?”

He hadn’t asked me that before. It wouldn’t be anything new to have me there waiting on him while he gambled, but previously I’d avoided the vampires. They like nonhuman blood more than human and they’re not hesitant about feeding on servants. Would his presence keep me safe?

But there were tired blue shadows under his eyes. He needed backup. He needed a friend there.

His servant would have to do.

It’s been fun, but lots of research in an era I haven’t done much with. Otoh, the point of divergence from our own is almost a century earlier so lots of leeway.

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Social Networking: How Much Is Not Enough?

Sculpture detail
Social networking - is it all just navel-gazing and blogging about blogging? Or are we actually building connections that will matter?
So one of my resolutions, post-Confusion, was to be better about social networking and spreading word of my projects. Towards that end I’ve been posting scraps of the WIP on a daily basis (and plan to do so until it’s done or someone buys it), doing more writing for the SFWA blog (just finished up a review, and I’ve got interviews scheduled with authors Myke Cole and Jason Heller) as well as a series I proposed on Thomas Burnett Swann for the Tor.com blog, and — in keeping with my belief that one of the best ways to promote yourself is to promote other people — trying to mention interesting stuff on various social networks.

So – it’s weird, but they all have such a different vibe for me that I find myself posting different stuff depending on what the network is, and this, I think, leads to a certain amount of inefficiency and wasted time, which since in theory I am a fiction writer more than I am a blogger is something I should curb.

I’ve pretty much abandoned Livejournal, and I don’t know whether that’s a good or bad thing. I should probably set up a widget to collect G+ posts or Twitter tweets on there. Google+ is great (and my favorite, truth be told), but not everyone is on there. I use it a LOT for class stuff.

Facebook is where almost all of my family members are (and where I get most of my baby pictures, between certain people named Corwin, Dresden, Leeloo, and Mason) and it’s also where I seem to talk about politics the most. Twitter and I have an on-again, off-again relationship, and I always feel like I’m missing parts of the conversation on it in the BLAST of stuff from the firehose of tweets constantly crawling up my page. And then there’s this blog as well.

One of the things hampering me in setting up a good system is a feeling that too much social interaction can be a bad thing — that people will unsubscribe if there’s too much, and it seems as though that varies from one network to another. I like Jay Lake’s Link Salad — and maybe one thing to do is collect the links and stuff posted on other networks to present here in a weekly entry. Is that something people who read this blog regularly — or sporadically — would find useful?

And should I be posting the same stuff on all the networks? I took a look at what I’d posted over the course of one day on FB, Twitter, and G+ and while some stuff got crossposted, there wasn’t a lot of overlap.

Part of the reason I’ve never cottoned to Twitter is that it feels like you’re shouting all the time. I like being able to like or + a comment to show I read and appreciated it without feeling like I have to say something. And conducting a conversation on the latter two feels like…a conversation, while Twitter feels like shouting across a room of people who aren’t particularly interested (or else are overly so) interested in the conversation.

What do you think – how much social networking is too much? Do you stick to a particular network or employ the same scattershot approach?

Enjoy this advice about social media for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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