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How Writers Can Use Pinterest

Pinterest Logo
Pinterest can prove strangely addictive. Can you make that addiction part of your social network branding efforts?
I’m prepping for this weekend’s class on Blogging and Social Networks and, as always, there’s lots of new stuff that I need to fold into my existing notes. Pinterest is a big one — it’s become a big deal since last time I taught the class and so I need to talk about it.

So what is Pinterest?
Pinterest describes itself as a virtual pinboard. You can think of it as a way to save links and organize them by image or you can think of it as a way to save and organize images. I like it because people often put together collections that are beautiful, disturbing, evocative, or worth reading.

What makes Pinterest interesting?
It’s interesting partially because it’s a new way of sorting information. Some of us think in images rather than text, and this may be more accessible for them.

It’s also interesting because it’s become identified as a woman-centric social network – or at least that’s something the media has focused on, to the point where a male friend stated definitively and somewhat defiantly, “I don’t know a single man who uses Pinterest, but every woman I know does.” (Reported figures seem to actually put women at 60-82% of the users). Women adopt new social media more readily than men, which may account for some of it, but the odd tone that some of the reporting takes on makes it a phenomenon worth taking a look at.

And it’s interesting because it’s growing FAST to the point where it’s the number 3 social network.

How can writers use Pinterest?
Well, an obvious one is a board that features their book covers. For example, Stephen Hunt’s Books Worth Reading (by me) displays 24 covers, including foreign language editions. It’s a nifty way of showing one’s output.

You might choose to create a gallery of fan art as both a way of gracefully acknowledging fans while driving recognition of the stories they illustrate.

Pinning research is an obvious thing. M.K. Hobson’s pinned reference images for her book, The Warlock’s Curse, and there’s plenty of interesting stuff to look at there.

Using it isn’t difficult, not is incorporating it into your website. There are plenty of WordPress plug-ins for Pinterest already; I use one to provide additional visual interest to my website.

Why might you want to avoid Pinterest?
Plenty of questions have arisen about Pinterest and copyright, although the company has been responsive to concerns and revised its terms of service as a result. While some avoid Pinterest for these reasons, some advocate embracing it, as Trey Ratcliff does in his essay, Why Photographers Should Stop Complaining about Copyright and Embrace Pinterest, pointing out that it drives website traffic.

Enjoy this essay on how writers can use Pinterest and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

4 Responses

  1. Great post, Cat! Personally, I’m amazed at how rapidly and thoroughly I’ve integrated Pinterest into my writing process. While I have always been in the habit of saving folders of inspiring or useful images, I never really had a good way to page through them. Pinterest’s lovely visual layout organizes everything so beautifully, which is a great help for when I’m feeling stuck and need some fresh visual inspiration. What I love most, though is how Pinterest provides me a whole new way to deepen my readers’ relationships with my books, because it allows them to see (and comment on, if they like) the images that inspire particular scenes or character descriptions.

    I love Pinterest. Thanks for doing this post about it.

  2. I started using Pinterest with the express intent of cataloging interesting images and ideas that I found, both for my WIP and for future projects. It kind of got away from me after that, and has evolved to embrace more social networking aspects. Still, I’ve got those two boards which I add to, and can pull from. Like MK, I’ve collected things through the years, but never had a good way to organize them. Pinterest is really good for that, and so dead easy to use.

    Once I *have* book covers, I’m sure I’ll pin the bejeezus out of them.

  3. OK, you convinced me to look into it. It’s funny how some social media I took to immediately (Twitter) while others I never got beyond that first week of looking around (Tumblr).

    See you at Wiscon?

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Photo of an ornate garden flower made from recycled glass and china.
Unwritten Creativity: Glass Garden Flowers For Mom

Picture of a shot glass glued on the back of a plate
How to make the mounts for these recycled glass flowers is a detail that most of the Pinterest pins don't seem to answer. I used a tall shot glass, affixed with marine adhesive. I didn't want a short shot glass because it seemed to me those would be tippier.
One of Mom’s presents this year was a set of garden flowers made from odd plates and dishes. These were a lot of fun to assemble, and I want to, over the course of the next few months, make a set that goes across the problematically shady front section of her house. Combined with the tulips and irises, that should fill things out and add both color and a touch of individuality.

I’d gotten the idea from seeing them on Pinterest. I did do some picking through thrift stores to find odd bits of china, but also used some pieces I’d gathered over the years. It seemed like a nice way to carry out the decluttering mission, but preserve some of those memories. I augmented some pieces with glass or metallic spray paint and glued on glass pebbles, marbles, and other odd bits. The fixative for all of this is Marine Goop, which you can find on Amazon.

If I had more workspace, I might employ the Dremel in some of this, by drilling holes in things and then using a screw and bolt to hold the constructions together. However, the glue is marine fixative that is super strong and waterproof. I’m going over to Mom’s tomorrow to get some of the flowers set up and that will be the first test.

Tips for creating glass/china garden flowers:

  • Glue in stages and let them dry completely. Gluing the shot glass (or bottle) on the back will probably be the last thing you do. I used plastic containers to hold the flowers upside while the shotglass set.
  • Give yourself plenty of time. That glass paint is supposed to dry for four days before you set it by baking it. I may have shortened that a bit in my rush and it remains to be seen what the result is.
  • Don’t be afraid to adorn. I glued on glass charms and pebbles, gold candy paper, pearl beads, and a cat toy.
  • Keep it on the cheap by a) seeing what you have already in cupboards and crafting supply boxes that can be sued, b) checking when thrift stores have their china and glassware on sale, and c) looking for chipped items that are discounted further.
  • Don’t just look at china and glassware. I used chipped Christmas ornaments, a ceramic garden pot spray-painted copper, and a metal serving plate. Next time I’m thrifting I’ll look for round mirrors as well. One great example I saw used old knives arranged like spikes around the outer edge.

The Pinterest versions suggested gluing bottles to the back, but that seemed very large to me given the size of the flowers. Instead I used tall shot glasses, which run fifty cents each at our local Goodwill. The mounts are lengths of rebar capped with a padded top made of terrycloth from a cut-up towel and duct tape.

As a writer, I think it’s important to be creative in other ways. I cook, I garden, and sometimes I make things. Usually I give those things away because otherwise I would drown in objects. The flowers were a fun way to exercise that urge to make, and somewhere down the line I’ll be doing flash stories to go with each one. In the meantime, I’ve written the titles for those already.

I’ll go through the individual ones in posts. Here’s the first.

Photo of an ornate garden flower made from recycled glass and china.
This is "Snow Queen." Layers, back to front, are: a cut glass plate, willow ware plate, floral saucer with glass marbles and beads, vintage ice ice cream glass, a Christmas ornament, large pearl beads.

I think this ornament is a reasonable example of preserving memories. The ice cream glass is part of a set acquired several decades ago. I have a poem about willow ware, so I like using it. The glass charms are part of a hanging ornament that I received several years ago, and I’ve had the marbles since high school.

Close-up of a garden ornament made of recycled glass, china, and a Christmas ornament.
The pearl beads evident in the "in the wild" shot are lacking here. One important step in making these is, once you've finished, eyeball them and see how happy you are with the result. I wanted another echo of the elegance implicit in the ornament's shape, so I found the beads in digging through my craft box and incorporated them. There are also opalescent beads trapped in the glass beneath the ornament.

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Advice on Writing Mentors

Image of French novelist Colette
Colette's husband used to lock her in an attic to force her to write. Don't assume a mentor is going to go that far. You're the only one who determines how productive (or not) you are.
One of the things that sometimes comes up when talking to new writers is the question, “How do I acquire a mentor?” There’s a glazed and desperate look in the eyes of each querier, and sometimes a bit of professional jealousy, because occasionally we see people in positions where we’re not convinced they really should be, and an easy explanation is that a mentor’s personal pull helped get them there.

Well, maybe. But I don’t know that the kind of mentor people are envisioning really happens that often. They’re thinking of a wise, kindly figure who will guide their career through writing advice, secure them spots in anthologies and magazines, and make sure they appear on award ballots.

That’s pretty goddamn rare, and sometimes what one is attributing to the influence of a mentor is actually the writer’s hard work and talent for networking. And networking helps a lot — but it can’t substitute for enough skill to write at the professional level, at least in my opinion.

I do have people who have helped me along, and they’ve been great. I don’t think of any of them in this light, though. They’re people I can go to for the occasional sanity check or word of encouragement, sure. But are they out there sedulously working away on my behalf? No. They have their own careers to build, their own projects to promote, their own words to write.


You can’t just wait for a mentor to arrive. Or even just mail someone and say, “I want you to be my mentor.” You need to a) be writing and b) be getting yourself out there through publications, participation in social networks and message boards, and working with other people. One of the most valuable things I did for myself was agreeing to help edit Fantasy Magazine. Beside teaching me a ton, it brought me in contact with a number of people. I even got to hold a manuscript from Tanith Lee in my hands and email her how excited I was to be publishing something from her.

And take classes, for Pete’s sake. That’s one of the best ways to not just improve your craft, but do a little networking on the side. I tell my students to let me know when they publish something so I can spread it on social networks, although that’s a somewhat self-serving act – it helps me publicize my classes when I’m able to point to people getting published and take some smidgen of unwonted credit for it. 😉

Let’s say you do find a writer who’s further along in their career path than you are, and who seems to be amenable to providing you some guidance. What then? Well, be a good mentee and help them help you. Here are my suggestions for doing so.

  • Be proactive. Don’t limply wait for a mentor to lift you up. A mentor is not an excuse to stop working on your own behalf. Do shit. Look for opportunities to get your name out there, just as you would without a mentor.
  • Be responsive. Answer e-mails. Let them know what you’re up to. Don’t be one of those flakey writers who vanish for months and then reappear with daisies in their hair, acting as though they had never been gone. Don’t let suggestions slide by without acknowledgement.
  • Be appreciative. Say thank you or acknowledge their efforts in other ways. They don’t have a quota of people they need to help each month. Every minute spent helping you is being taken from their own store of work time, and for all of us, that’s a valuable commodity.
  • Listen. If your mentor suggests something, either do it or tell them why you’re not (and have a good rationale for that). (See also: Be responsive.)
  • Be pleasant to work with. Save the cynical or curmudgeonly attitude for elsewhere, and don’t be a sad sack bemoaning your own lack of talent just so you can evoke reassurances. Positivity, cheerfulness, and good humor make for someone who’s pleasant to help – negativity, gloom, and humorlessness make it a discouraging, uphill battle.
  • Be a good sport. A mentor has their own life. And they may have other people they’re helping. In fact, if they’re helping you, they probably do. Don’t act like a jealous sibling if they’re paying attention to someone else.
  • Be a good citizen. It’s never too early to start paying it forward, to helping other new writers publicize their work. Volunteer to read slush or help staff tables at a convention. One of the best ways to promote yourself is by promoting other people, even though that may seem paradoxical.

Enjoy this advice on writing mentors and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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