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How Writers Can Use Pinterest

Pinterest Logo
Pinterest can prove strangely addictive. Can you make that addiction part of your social network branding efforts?
I’m prepping for this weekend’s class on Blogging and Social Networks and, as always, there’s lots of new stuff that I need to fold into my existing notes. Pinterest is a big one — it’s become a big deal since last time I taught the class and so I need to talk about it.

So what is Pinterest?
Pinterest describes itself as a virtual pinboard. You can think of it as a way to save links and organize them by image or you can think of it as a way to save and organize images. I like it because people often put together collections that are beautiful, disturbing, evocative, or worth reading.

What makes Pinterest interesting?
It’s interesting partially because it’s a new way of sorting information. Some of us think in images rather than text, and this may be more accessible for them.

It’s also interesting because it’s become identified as a woman-centric social network – or at least that’s something the media has focused on, to the point where a male friend stated definitively and somewhat defiantly, “I don’t know a single man who uses Pinterest, but every woman I know does.” (Reported figures seem to actually put women at 60-82% of the users). Women adopt new social media more readily than men, which may account for some of it, but the odd tone that some of the reporting takes on makes it a phenomenon worth taking a look at.

And it’s interesting because it’s growing FAST to the point where it’s the number 3 social network.

How can writers use Pinterest?
Well, an obvious one is a board that features their book covers. For example, Stephen Hunt’s Books Worth Reading (by me) displays 24 covers, including foreign language editions. It’s a nifty way of showing one’s output.

You might choose to create a gallery of fan art as both a way of gracefully acknowledging fans while driving recognition of the stories they illustrate.

Pinning research is an obvious thing. M.K. Hobson’s pinned reference images for her book, The Warlock’s Curse, and there’s plenty of interesting stuff to look at there.

Using it isn’t difficult, not is incorporating it into your website. There are plenty of WordPress plug-ins for Pinterest already; I use one to provide additional visual interest to my website.

Why might you want to avoid Pinterest?
Plenty of questions have arisen about Pinterest and copyright, although the company has been responsive to concerns and revised its terms of service as a result. While some avoid Pinterest for these reasons, some advocate embracing it, as Trey Ratcliff does in his essay, Why Photographers Should Stop Complaining about Copyright and Embrace Pinterest, pointing out that it drives website traffic.

Enjoy this essay on how writers can use Pinterest and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

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4 Responses

  1. Great post, Cat! Personally, I’m amazed at how rapidly and thoroughly I’ve integrated Pinterest into my writing process. While I have always been in the habit of saving folders of inspiring or useful images, I never really had a good way to page through them. Pinterest’s lovely visual layout organizes everything so beautifully, which is a great help for when I’m feeling stuck and need some fresh visual inspiration. What I love most, though is how Pinterest provides me a whole new way to deepen my readers’ relationships with my books, because it allows them to see (and comment on, if they like) the images that inspire particular scenes or character descriptions.

    I love Pinterest. Thanks for doing this post about it.

  2. I started using Pinterest with the express intent of cataloging interesting images and ideas that I found, both for my WIP and for future projects. It kind of got away from me after that, and has evolved to embrace more social networking aspects. Still, I’ve got those two boards which I add to, and can pull from. Like MK, I’ve collected things through the years, but never had a good way to organize them. Pinterest is really good for that, and so dead easy to use.

    Once I *have* book covers, I’m sure I’ll pin the bejeezus out of them.

  3. OK, you convinced me to look into it. It’s funny how some social media I took to immediately (Twitter) while others I never got beyond that first week of looking around (Tumblr).

    See you at Wiscon?

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99 Statues, Part Two

Picture of a bed
Two down comforters were draped over them as well; Nicholas could not sleep without their weight on him, while Feniker, who seemed to burn with a furnace's metabolism, would inevitably throw most of them off during the night, onto Nicholas.
(Another excerpt from the story I’m currently working on.)

Nicholas woke slowly. It was chilly in the room, and when he shifted his body between the clinging flannel sheets, he could encounter zones of warmth and cool. Two down comforters were draped over them as well; Nicholas could not sleep without their weight on him, while Feniker, who seemed to burn with a furnace’s metabolism, would inevitably throw most of them off during the night, onto Nicholas.

He could hear Feniker’s soft breathing, a burry almost snore, a sound so uniquely Fen that it tugged a smile onto Nicholas’s lips, knowing what his lover’s face looked like when sleep-slackened, how it must look right now. He had drawn the drapes across the windows; the hotel’s front looked out onto the plaza, but Nicholas had opted for one of the less ostentatious back chambers which he secretly thought more pleasant, overlooking the back gardens, which were the more handsome vista, even when leaf-deprived and blackened by the cold, due to the green cedars that ringed it round.


The hotel was stirring. Soon enough his breakfast, with plenty left over for Feniker, would arrive and be deposited outside the door with a discreet knock. The hotel’s own brand of fish tea, with an odd peppery brackishness. He still wasn’t sure whether or not he liked its aftertaste, even after living in the hotel for almost two months now. He had lived with his father before then, but fire had taken their mansion, and both had taken themselves to alternate lodgings. He had chosen this hotel, which he could afford on his lavish allowance, for the way it managed to combine proximity to the student quarter with luxury.

He rolled on his side and found Feniker watching him, no longer snoring, blue eyes bright in the morning light, almost luminous.

“Good morning, sunshine,” Nicholas said. He leaned over to give Fen a kiss. Fen’s fingers tangled in his hair, drew him down to meet lips.

“What’s on your agenda for today?” Fen said.

“I am meeting with my father to go over the plans for the new factory in Cloudmarch,” Nicholas said.

“Will you be visiting it? The expedition is going through Cloudmarch. You could come out with us, say goodbye there, do whatever you needed to do with the new factory.”

“I would serve my father ill as a factory manager,” Nicholas said. “I’m not good with such things.”

“You have a mind keen enough to keep up with anyone in their classes,” Feniker said. “If you chose to exert yourself. Instead you pretend yourself slower than you are, and use it as excuse to while away your days drinking fish tea and playing cards.” He pushed himself off the bed and strode across the chamber, naked, to reclaim his clothing from the bench below the window.

Nicholas gathered the covers around himself, reluctant to lose their warmth, even in pursuit of what the kiss had promised. “What of you, what does the Duke’s secretary do today?”

Fen shrugged and drew on his trousers, sat down to pull on his boots. Behind him the window panes were laced with frost, a pattern like the ghost effluvium a professor had demonstrated at the last University lecture Nicholas had attended.

Thinking of that, he protested, “I do go to some lectures after all, and meet with Professor Wirewit to work on my paper.”

“Meetings that are few and far between,” Fen said. He caught himself. “Look, I don’t mean to nag you.”

“Will you come tonight and see a play with me?” Nicholas asked.

“I will have papers to transcribe,” Fen said. “I have been burning the candle at both ends, and I must decide where I should be spending my time. I do not mean to imply that it should not be with you, only that I would rather spend time enjoying your company, than sitting together staring down at a stage while the audience gossips so loud that we cannot hear half the lines.”

The reasonable tone, the exaggerated patience in his voice made Nicholas want to smack him.

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Sentence from Today's WIP, The Super Hero and the Coffee Goddess

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