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Who's the Mayor of Your Data?: What You Do When You Like Something on Facebook

Picture of a mask
Do you need to put on additional masks when dealing with the Internet, or should you present yourself in all your glory?
Recently I’ve been mulling over implementing a new policy with my social media practices. I’m thinking about calling a moratorium on likes and check-ins, pins and stumbles.

On the one hand — and this is certainly how the marketers eying all those tasty bits of data would like you to think of it — you are engaging in social expression, you are singing to the world with your own individual song made up of pop culture references and color preferences. You are bonding with that cousin in Colorado, that sister-in-law of a friend, or even your bff. You are finding the gems of the Internet and sharing them. For me as a writer, I’m (or at least I hope I am) continuing to build and deepen my fan base, so they’ll buy my books.

But the other hand is more sinister. You’re providing marketers with your data, telling them how to most effectively sell to you, letting them know what images, what songs, what memes have resonance for you. Talk about the ultimate consumer survey – this one’s as long and exhaustive as you care to make it. Everyone who uses Gmail (and I’m one of them) has more than once been spooked at how the ad in the sidebar seems to target exactly what you’re thinking of with a precision worthy of a Twilight Zone episode. Imagine if every ad getting served to you is precisely tailored to convince you that you need that particular thneed.

This worries me. We are imperfect creatures, our brains are easily tricked, and subliminal tricks can be played upon us. Oxytocin makes us more trusting, advertising surrounds us on an unquestioned daily basis, and we are, after all, predictable and manipulable creatures.

Or what would a game tweaked to our individual quirks be like? (I envision something for myself filled with Amazons, talking animals, an assortment of literary figures ranging from Geoffrey Chaucer to James Tiptree Jr., and pop culture references to children’s cartoons from the late sixties to early 70s.) Such a game, perhaps one formulated with by then automated algorithms of gripping narrative construction, would be awesome.

And on that sinister hand again, it would be so addictive. I say that as someone who gave at least three night a week to D&D all through my high school years, as a WoW player since the beta, as someone who laid a decade and a half of work on the altar of the entity known as Armageddon MUD, which has eaten lives, grades, careers, friendships, and even marriages over the course of its existence. The thought of a game more addictive than that terrifies me.

So while I’m not quite so worried about my data getting used nowadays, I do have concerns about the future and how my data footprint may someday be used. So what are strategies for dealing with this concern? None seem perfect, but three spring to mind.

  1. I can stop using these networks. I’m reluctant to do that, because I enjoy the experience. I like looking at Pinterest pins and seeing all the pretty colors. I like being able to see what my friends are up and who’s got new stuff out that I can help promote.
  2. I can introduce bad data into the mix. I can introduce some contradictory things in there, like saying I like licorice or Mitt Romney. Tracking that seems odd, but I’m capable of it, much like the friend who periodically buys items he doesn’t need with his shopping Advantage card, just to screw with the machine minds.
  3. I can use networks with a persona. I can figure out my alternate Cat Rambo. We all do this to some extent already – no one showcases all of their bad selves online except for the truly narcissistic and deluded.

So what to do? I guess the first step is realizing there’s a problem. What do you think, am I just being paranoid and should break out my tinfoil hat or begin preserving my precious bodily fluids from contamination? Or is this something we should all be thinking about?

(And if I die under mysterious circumstances in the next couple weeks, it only confirms the corporate assassins exist…)

Enjoy this musing on social media for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Michael DeLuca's Reckoning 2: Creative Writing on Environmental Justice

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The annual’s mission statement is A locus for the conflict between the world as it has become and the world as we wanted it to be. Editor Michael DeLuca’s opening editor’s note, “On Having a Kid in the Climate Apocalypse,” deals with a life situation that makes that mission even more pressing: having a kid:

My son is three months old. He has no idea what the world is, what it has become. I can say anything in front of him. I can curse. I can cry. He’s happy or he’s sad. there’s no cause and effect. I can read to him from A Tree Grows in Brooklyn, a book that spends hundreds of pages drawing an analogy between a child growing up and an invasive tree species flourishing in a sidewalk crack, a book full of compassion for the poor hated by the rich, casual about the hatred it portrays for people of other cultures. He doesn’t understand a word.

The essay is intimate, frank, and willing to comtemplate its own imperfections:

Maybe this revelation isn’t for everyone. Maybe not everyone needs it. Maybe, to people who aren’t white, aren’t straight, aren’t privileged children of educated families, some of this is so painfully obvious. I’ve spent this essay embarrassing myself. I needed it. I needed to write it. I needed my assumptions undermined and broken up and reassembled around someone who wasn’t me.

While there are several essays in the magazine, all of them nicely put together and executed, my favorite pieces from the issue are all stories:

“Wispy Chastening” by D.A. Xiaolin Spires is slight but significant, much like the narrator’s crimes against the environment, turning this into a sharp look at the idea of thinking globally but acting locally, or even individually.

“To the Place of Skulls” by Innocent Ilo provides an Afrofuturist post-apocalyptic world where its protagonists visit a landscape of grit and myth:

We are going to the Place of Skulls: Saro-Wiwa, Babbe, Gokana, Ken, Nyo, Ueme, Tai, and myself. For you to know, this is not the place Bro Lucas said Jesus was crucified when he was spitting into my face from the broken lectern during his sermon, last Sunday. The Place of Skulls is where a stark reality stares us in the face. We all have after-school exhaustion, Babbe’s diarrhea has worsened, Gokana is still nursing the burns on his legs from our last visit and Mama will yank at my ear if she hears fim about it, but we must go. The Place of Skulls is that important.

“Girl Singing with Farm” by Kathrin Köhler broke my heart and yet I know I’ll go back and read it several more times. What seems like it may be simplistic turns into a beautiful, layered story with a final image that will linger with the reader.

I’m saving the best for last and that is the story “Fourth-Dimensional Tessellations of the American College Graduate” by Marie Vibbert. I love this story so much that I am not going to discuss a single detail except that the ending made my heart leap and it is my favorite story of 2018 so far. I will hold onto my copy of this magazine forever because it contains it.

Highly recommended for those enjoying more literary SF as well as thoughtful essays.

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You can read this review at http://thegreenmanreview.com/books/recent-reading-reckoning-2/

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I’m enjoying on retreat in California right now, which will explain what provoked this piece.

California Ghosts

When you walk in the hills in southern California, through stands of pine and tall grass, up shaly mountains where the sides fall away steeply and the rock splinters rather than crumbles, you can hear the sound of the wind in the treetops, making them sway, making them creak. Stand still and you will hear the little noises, the sound of a deer’s delicate steps, far away a Stellar’s jay scolding some interloper, the click and tap of falling rocks.

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