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Book Promotion Notes from the First Week

Publisher Tod McCoy wearing one of the necklaces made for Near + Far.
Publisher Tod McCoy of Hydra House wearing one of the necklaces made for Near + Far.
As you may know from the five bajillion posts and tweets and updates and god know what all else, I just had a book come out. I tried to have a somewhat coherent, or at least well-documented, promotion battle plan. Some stuff worked, some things worked better than others, and some stuff I dropped the ball on.

Things I did included:

  • Making jewelry: Anyone following the blog has seen the jewelry based on the interior art that Mark W. Tripp and I put together. They turned out beautifully and were a lot of fun to make. I’ve used those pieces as giveaways at the book launch post, as well as various web giveaways, and people seem to like them. I’ve been able to post some pictures of people wearing those, and that’s been fun as well. I made sure the pieces I handed out at WorldCon had chains with them, so people could put them on immediately and many did. I also made special versions for blurbers and other people involved with the book design.
  • Sending out an email: I sent out an email listing what people could do to promote Near + Far. I sent it to friends, fans, fellow writers, anyone I thought might be interested, and tried not to be too spammy about it, including a way they could remove themselves from my mailing list.
  • Contacting book bloggers and reviewers: I contacted a number of people, making my list simply by poking around on popular spec fic sites to look at their blogrolls. I’d intended to set up a blog tour, but didn’t get my act together on that, so there was no organized effort along those lines, but I did do a number of interviews.
  • Getting stories out there in both audio and print form: Figuring that samples of my work were one of the best ways to intrigue people, I sent out a lot of stories, including a number of audio reprints. I made sure that in the bio statements for each of these I mentioned the new book.
  • Goodreads giveaway: I set up a Goodreads giveaway, following the excellent suggestions Emily Chand laid out in How to Run a Goodreads Giveaway with Maximal Results. The giveaway is currently on its last day, with 752 people requesting it, which seems like a good result, particularly since a third to half of them have added it to their to-read list.
  • Blog giveaway: I gave away three pieces of jewelry on the blog, and had about a hundred entries all together. In retrospect, I might follow the poilicy mentioned in the Goodreads piece and just distribute one thing at a time, but next week I’ll be doing a sticker giveaway with stickers from the interior art.


So what’s in store for this week? Well, mostly preparing for a trip to the Baltimore Book Festival. I’ll be taking some stickers and jewelry along with me, but my focus is selling books. Beyond that, I’m continuing to send fiction out (got six pieces circulating over the weekend), preparing for another Goodreads giveaway, the aforementioned sticker giveaway, and trying a giveaway on Shelfari as well.

What all have I neglected? I’m still struggling with the mobile app intended to accompany the book, for one. I’d hoped to have more audio available, but still need to work on recording that (along with some other pieces I’ve promised to narrate). Overall, I’d give myself a solid B for my efforts, but I’ve made plenty of notes of things to do better next time.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Writing-Related Link Roundup from November 2014

Image of a feline mermaid.
If you're looking for an interesting online writing class to keep productive during December, I've got both a flash fiction and a "Moving Your Story from Idea to Draft" workshop coming up on the 20th and 21st.
Maybe not as timely as it could be, since everyone’s finishing up Nano novels, but just in case: 8 Ways to Outline a Novel on Litreactor

Some of you have two weeks left to sub to She Walks in Shadows. All woman Lovecraft antho, pays 6 cents a word (pro rate). Guidelines.

Good piece about science-fiction writer Nnedi Okarafor on BookRiot. “I came to her work at a time when the debate about a woman’s place in the world of science fiction, fantasy, and speculative fiction was getting a lot of buzz. I realized that I’d read a few of the women who’d made their mark in that realm ““ Ursula K. LeGuin, Octavia Butler, Margaret Atwood, Jo Walton- but I felt as though I hadn’t gone far enough. Okorafor’s stories have encouraged me to travel further down that path.”

Interested in a writer’s retreat? Here’s a pretty good list of them.

Ray Bradbury talks about creativity and how our motives shape our writing. On the same site, Umberto Eco talks about the pleasures of maps of imaginary places.

What happens in your head while you’re reading? Your brain on stories.

David Cronenburg is interviewed about his process of novel writing, as well as finding beauty in unlikely corners. “There are many realities we need to ignore in order to function. Whenever we’re reminded of that, however obliquely, it is very disturbing””there’s a real dissonance that’s happening there. But of course it’s part of the function of art to keep that dissonance happening.”

An article with a lot of resonance for the self-pub versus traditional publishing argument about day jobs, found via M.C.A. Hogarth.

In The Atlantic, Jeff VanderMeer talks about the uncanny power of weird fiction.

Great piece about writers and their real influences, the things that shape their writing.. “I have a theory: the thing that makes you a unique writer hasn’t got so much to do with your influences as it does with how you became a writer in the first place. I think your preferences””your obsessions””come just as much from the first sorts of things you consumed and were passionate about. Whether that’s pop music, comics, “lowbrow” fiction, soap operas, or anything else, the thing that matters most is what started you writing stories.”

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From a WIP with the Working Title "Grandmother"

Aerial Battleship
From "Robur the Conquerer" by Jules Verne.
This is going to be a longer, 8-10k word space opera piece that I got asked to do.

Most people called her Phoenix. Her former crew used “Captain” before that and “Sir” afterward. Her hair was silver – not white, but genuine, metallic silver, a long fall against her pale blue skin, the color of a shadow on a piece of willow ware, that made her seems ageless despite the century that lay upon her, and all those decades of pirating.

They said she had been the best slideboard rider of her time, and perhaps the best battleship pilot of all time, back before her parents and lover were killed and she turned rogue.

They said she had done terrible things in her pirate days.


They said she’d been ruthless in her rise to power, moving up the chain from god knows where, an origin she’d never, ever spoken of to anyone, not even her own daughter. She’d killed some captains, slept with others, called in favors and maneuvered and betrayed and seized power with a brutal efficiency that still underlay what now seemed a calm and orderly, rules-bound government.

They said she had killed hundreds, perhaps thousands, or people — sometimes at a distance, sometimes up close, with knife or fist. They said she’d killed a crew member when the shuttle she was in needed its mass reduced and the man hadn’t even argued, just nodded and stepped into the airlock, never said a word as the door closed and the lock cycled, just stared in at his captain as she stared back.

They said time had mellowed her.

They said working with Mukopadhyay, even though he was crazy as a spiral comet, had mellowed her.

They said helping colonize a whole planet, setting up its government, the rich and intricate system that now encompassed the whole solar system called Shiva, had mellowed her.

Not to mention motherhood, they said, a change which no woman escapes going through during pregnancy. It alters the hormones in your system. Softens you. Makes you less rash, less harsh. Takes away even the sharpest edge, not to mention the hormonal craziness, which some women never recover from, after all.

Sure, changes you in a good way, they were quick to say.

But softer, definitely softer.

She’d never do those sorts of things now.

Enjoy this sample of Cat’s writing and want more of it on a weekly basis, along with insights into process, recipes, photos of Taco Cat, chances to ask Cat (or Taco) questions, discounts on and news of new classes, and more? Support her on Patreon.

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