As you may know from the five bajillion posts and tweets and updates and god know what all else, I just had a book come out. I tried to have a somewhat coherent, or at least well-documented, promotion battle plan. Some stuff worked, some things worked better than others, and some stuff I dropped the ball on.
Things I did included:
Making jewelry: Anyone following the blog has seen the jewelry based on the interior art that Mark W. Tripp and I put together. They turned out beautifully and were a lot of fun to make. I’ve used those pieces as giveaways at the book launch post, as well as various web giveaways, and people seem to like them. I’ve been able to post some pictures of people wearing those, and that’s been fun as well. I made sure the pieces I handed out at WorldCon had chains with them, so people could put them on immediately and many did. I also made special versions for blurbers and other people involved with the book design.
Sending out an email: I sent out an email listing what people could do to promote Near + Far. I sent it to friends, fans, fellow writers, anyone I thought might be interested, and tried not to be too spammy about it, including a way they could remove themselves from my mailing list.
Contacting book bloggers and reviewers: I contacted a number of people, making my list simply by poking around on popular spec fic sites to look at their blogrolls. I’d intended to set up a blog tour, but didn’t get my act together on that, so there was no organized effort along those lines, but I did do a number of interviews.
Getting stories out there in both audio and print form: Figuring that samples of my work were one of the best ways to intrigue people, I sent out a lot of stories, including a number of audio reprints. I made sure that in the bio statements for each of these I mentioned the new book.
Goodreads giveaway: I set up a Goodreads giveaway, following the excellent suggestions Emily Chand laid out in How to Run a Goodreads Giveaway with Maximal Results. The giveaway is currently on its last day, with 752 people requesting it, which seems like a good result, particularly since a third to half of them have added it to their to-read list.
Blog giveaway: I gave away three pieces of jewelry on the blog, and had about a hundred entries all together. In retrospect, I might follow the poilicy mentioned in the Goodreads piece and just distribute one thing at a time, but next week I’ll be doing a sticker giveaway with stickers from the interior art.
So what’s in store for this week? Well, mostly preparing for a trip to the Baltimore Book Festival. I’ll be taking some stickers and jewelry along with me, but my focus is selling books. Beyond that, I’m continuing to send fiction out (got six pieces circulating over the weekend), preparing for another Goodreads giveaway, the aforementioned sticker giveaway, and trying a giveaway on Shelfari as well.
What all have I neglected? I’m still struggling with the mobile app intended to accompany the book, for one. I’d hoped to have more audio available, but still need to work on recording that (along with some other pieces I’ve promised to narrate). Overall, I’d give myself a solid B for my efforts, but I’ve made plenty of notes of things to do better next time.
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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."
~K. Richardson
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Beijing/Chengdu Trip, September 2016: Some Notes, Observations, and Images
No matter how many words I write, I cannot hope to put the magnificence, the splendor, the kindness, the warmth, the sheer amazeballs neatness of the trip. So here are some incoherent notes, jotted down in haste because otherwise I will just keep procrastinating on the writeup and it would be a shame to do so.
General Notes and Context:
I was originally invited by the heads of the China World Science Fiction society, Renwei Dong, Haijun Yao, and Wu Yan, to attend the Chinese Nebula Awards ceremony in Beijing, through the kind offices of Ruhan Zhao. Later the invitation was extended by the company Xinhuanet for Wayne and I to then spend a week in Chengdu. It was our first trip to China; getting the visas got complicated and down to the last minute wire but finally everything arrived two days before the actual departure.
Arrival in Beijing and the Chinese Nebulas
We left September 7th and arrived in Beijing on the 8th, where Jingbo Chen and Ruhan picked us up at the airport. We had dinner that night with Mr. Dong, Ms. Song, and other members of the association. The next day, we went to Qinghua University that evening, and I gave a speech on what is new in American SF for the first of several times. This was my first chance to meet our terrific interpreters. They were awesome and just amazing in their ability to listen and speak at the same time. Phenomenal. Plus one had an English accent, was constantly gravely polite even when being thwarted in her duties, and reminded me of a Chinese David Tennant.
On the 10th, we had numerous panels and discussions at the National Library, along with a terrific banquet that night. We stayed at the National Library Hotel, which had a wonderful bookish modern but still traditional vibe, and had breakfasts most mornings there. This was interesting because it was in the same cafeteria with the government workers and was our first real introduction to the phenomenon of Chinese breakfast. The location was great, however. The ceremonies were held nearby in one of the actual library buildings, and started with a red carpet walk and the signing of a wall. There were several hundred people at the actual ceremonies (I think).
On the 12th Kelly took us and Crystal Huff, the Finncon co-chair who was also part of the Chinese Nebulas, to a lake reservoir and the Mungtian site of the Great Wall. It was everything I’d hoped and more, and a site that lives up to a writer’s imaginings is a rare one indeed. That evening we had dinner with Crystal, Kelly, Kelly’s boss Richard Lee, and her co-worker Martin at Huo’s restaurant, where we had Peking duck and other amazing foodstuffs. The wonderful floor show included noodle making, dough balloons, tea pouring, and a woah-wait-how-did-they-do-that face changing show. Afterwards we walked around a little bit, then took the subway (where Wayne enchanted a suspicious toddler) to see the Birds Nest and Olympic Park by night. The subway was a quicker way to get around than taxi most of the time and was very easy to use.
We were treated very well. I found that SF is currently very hot in China. Overall, recent wins by Cixin Liu have drawn significant attention to SF in China. In all of this, I am speaking primarily about science fiction, rather than fantasy, since the Chinese see the two genres as very distinct from each other. There has also historically been tension between science writing and science fiction, which is the past has been perceived as being aimed at children, or at least that is something that came up multiple times over the course of the visit.
Nowadays, that’s very different. Numerous groups in China are working on putting together Worldcon bids and I would suspect the question is not so much whether or not we’ll see a Worldcon bid from China in coming years so much as which city will host it: Beijing, Chengdu, or Shanghai. Several people, including the World Science Fiction Society, said that they’d love to see SFWA’s Nebulas hosted over in China if we’re ever interested in doing that. Crystal Huff had been sponsored by the first group as part of their effort to research what would be needed to run a Worldcon.
One of the things that I really noticed at the ceremonies and the signing that occurred the next day: the Chinese fans really love science fiction. I sat next to Cixin Liu at the signing and some of his fans were vibrating with the joy of interacting with him to a point that I might have reserved for Paul McCartney when I was a teen-age Cat. They were adorable. They also — and the writers as well — skewed considerably younger than the overall crowds I see at the usual Nebula or other American gatherings. Many of these folks are the future, and I’m pleased to get a chance to interact with so many of them.
The next day Kelly and Martin took Wayne, Crystal, and I in for interviews and to meet with the head of CEPIEC, who went with us for a delicious lunch. Afterwards we went with Martin over to Beiha Park, where we went boating, and then strolled the grounds, viewing the last of the lotus blossoms. We were lucky to be there for the Autumn Festival, so we ate lots of kinds of the traditional moon cakes, and Kelly brought us a big bagful of them when we set off.
Mr. Dong made sure we were well taken care of throughout our visit to Beijing and that we had everything we needed. Sean Gao very kindly postponed his flight back to Chengdu in order to accompany our hapless selves, which was good, because we needed his linguistic intervention a couple of times as we bewildered someone.
Chengdu and Xiuhuanet
In Chengdu, we were met by Tulip, who was our interpreter, and JingJing of Xinhuanet and her assistant Annie. They took us to the hotel and then out with Sean to what turned out to be the first of AMAZING meals. SO DELICIOUS. SO DELICIOUS.
They planned a lot of stuff for us, which really made this the trip of a lifetime, particularly since often we got behind the scenes level tours (and often a meal). Luckily for me, Tulip furnished a detailed itinerary of our many and varied activities, so I can be extremely precise here:
September 15th:
Wuhou shrine, Jinli street
Jinsha site museum/Huang longXi ancient town
Our very first stop was the Wuhou shrine. Here was my first encounter with Zhuge Liang, an early paragon of wisdom whose shrine this is, although it shares space with the temple of Liu Bei (a Chinese emperor). Very green and serene and historic, and very informative, since Tulip, a well-traveled and experienced guide, turned out to be a font of interesting Chinese history. From there we walked over to the bustle and noise of Jinli street, which featured all sorts of crafts and foods, including displays of silkworm cocoons being unspun and the silk threads being processed to make into comforters. JingJing bought us all spicy peanut candy; next time I’m trying some of the spun sugar candy, like the phoenixes we saw being displayed.
Lunch! And then to the ancient town, which was in a fruit-growing area, with piles of grapes, figs, and kiwis for sale along the road. The town was very cool, and featured more kinds of crafts, this time including some freshwater pearls and nifty masks carved from bamboo root. This was where I picked up a new mask for my collection and took some of my favorite pictures, including the one of children chasing bubbles.
September 16th
Panda base in Dujiangyan city
Dujiangyan irrigation program
Hexiang mountain villa
Pandas! No cuddling them, alas, but lots of looking and learning about them, all in beautiful surroundings and taken around by a nice guide who answered all sorts of questions. After that, Dujiangyan, which was super cool and much more interesting than the phrase “irrigation program” might imply. For one thing, it was built in 256 BC and still controls water for over 5000 square kilometers of farmland not via a dam system, but by dividing and channeling the water via ingenious means of long wicker baskets filled with stones, called zhulong, which ended up making the Sichauan district the most productive in the country.
Lots of greenery, in many ways a shrine to water and very beautiful. Here we met Zhuge Liang again, and had our photo taken with him, a tradition meant to evoke his genius in the person touching his hand. After that we headed to a new hotel, the Hexiang mountain villa, a hotel built to evoke an old Chinese palace, which had a lot of beautiful carvings. There was a wedding going on there the same night, with a ton of people; it looked like a gorgeous place for a reception.
September 17
Qingchen Mountain
Afternoon – Taiguli street
Watching Sichuan opera
In the morning, we watched a little tai chi being staged in the courtyard then ate breakfast at the hotel before heading to Qingchen Mountain, the birthplace of Taoism, and learned a good bit about both Taoism and Buddhism on our trip up the mountain. Very green and clean, with a beautiful lake halfway up.
Back in Chengdu that evening, we strolled through one of the shopping districts, Taiguli Street, which was full of international goods and high fashion store. After dinner, we headed to watch a show that included plenty of opera along with some other wonderful staged stuff, including a reiteration of amazing mask dancers.
September 18
Sanxindui site museum
Evening speech at Southwest Jiaotong University
Another amazing trip, this time to see bronzes from 4000 years ago, in a very cool museum. The director was kind enough to have lunch with us after we’d had a guided tour of the museum’s two buildings. The relics are beautiful and when we got back to the hotel later, we realized there was a full-size replica of one of the museum’s “money trees” in its lobby.
That night, after yet another terrific dinner. I made a speech at the local university to a crowd of perhaps 50 or 50 students, who asked all sorts of interesting questions, and who also very sweetly brought me flowers, a beautiful arrangement of lilies that made the hotel room very fragrant. Tulip did a great job coping with all the demands on her vocabulary; she hadn’t encountered much science fiction before and we even had her buying The Three-Body Problem by the end of the trip.
September 19
Wuhou district Sci-fi town
Xinhua.net and interview
Dinner – hot pot!
In the morning we went for a tour of The Wisesoft virtual reality studio, and learned a lot about the Wuhou District, in a meeting that included Jing Gong, Director of the Chengdu Wuhou District Broadcasting Press and Publication Bureau, After that we went to Xinhua.net, where I did a couple of interviews and spent some pleasant time with JingJing’s boss Dawei Hou, and Vice President, Jiangying Shen.
Dinner was Mongolian hot pot! The next morning JingJing brought me a bunch of hot pot makings and then an early morning trip through Chengdu streets followed by tearful farewells at the airport.
Things I Learned about Chinese SF
Some writers I want to point to so I have their names stuck here for future reading. Many of them were there at the Nebulas.
Que A, Shu Bao, Liu Bing, Zhang Cao, Xia Chao, Hongyu Chen, Qiufan Chen, Jingbo Cheng, Bessie Gu, Bo Jiang, Ni Kuang, Xingshi Liu, Yang Lu, Xe Lv, Xiong Mo, Hu Shaoyan, Han Song, Jinkang Wang, He Xi, Xinghan Xiao, Wang Xiaoda, Jian Wu, Huang Yi, Ran Zhang, Wenjing Zhang, Jun Zheng, Zinghzi Zhou
In all of this, I should mention that more than anyone else, Ken Liu has really led the way and shaped SF decades to come by bringing so much attention to Chinese SF. Cixin Liu (who gave me a copy of his third book that I am looking forward to finishing this week) may be Da Liu in China, but surely Ken deserves his own descriptor.
Traveling Tips for Other American SF Writers Visiting China for the First Time
Wifi is everywhere, but the Internet can be frustrating. Facebook and Twitter are censored in China; Wechat is a Chinese version of Facebook that is very popular. I started the trip with just a couple friends on Wechat and now have several dozen. (I am Catrambo on Wechat; feel free to add me.) One implication of the Facebook/Twitter ban is that if you have plug-ins from either social network on your website Chinese readers will have to use a VPN to access your website, which is why I’ve removed the Twitter plugin from my site. It is pretty easy to get a VPN connection through various applications however.
An important note for Americans: water is different there. You cannot drink tap water (I would be careful even using it to rinse after brushing one’s teeth) and sometimes where American restaurants routinely provide water, Chinese establishments will not. For example, I got in the habit of taking a bottle with me to breakfast in Beijing, because the only drink provided there was hot milk, along with a lot of tasty but very dry food.
The food is GREAT — particularly if you are willing to be adventurous. Stuff I ate there that I’ve never had in America included two variations on chicken feet, pork brains and throats, duck guts, tiny eels — and that’s just what stood out. In Chengdu in particular, it was amazing, but spicily yummy. Jing Jing was very kind about buying all sorts of treats for us: spicy nuts, ding-ding candy, fruit, and more. She even brought me Mongolian hot pot makings, and I’m trying that tonight, after a trip to Uwajimaya. If you are a very picky eater or have dealbreaker food allergies, you may want to make sure you’ve got an emergency supply sufficient for a few meals with you.
Along the same practical lines, a friend told me they were worried about the toilets. Well, they are a different mode than we see here in the US, but anyone who’s survived toilets someplace like a concert or a county fair is probably going to be able to navigate the worst of it. I dunno. What one is doing remains much the same worldwide. You should remember to carry a few tissues with you; you’ll need it maybe one in three times.
People are super nice overall. Schoolkids in particular want to test out the English they’re learning in school and will Hello how are you and/or ask for a photo with you. While out sightseeing, I noticed people noticing us but it never felt obtrusive or creepy and they would often smile and exchange greetings. This is a point where people’s mileage may vary considerably — I am usually in the midpoint between introvert and extrovert, but have found that the SFWA presidency has nudged me over to extrovert by about 20 points.
Generally the degree of enthusiasm most American SF writers not familiar with the culture will feel while in China will depend greatly on their ability to operate outside their comfort zone and willingness to be a little flexible, patient, and find misunderstandings funny rather than frustrating. My happiness with the trip is shaped from how much I fell in love with the language and culture as I prepped for the trip, and I know this has been a life-changer in at least a few ways. For one, I’m much more aware of Chinese SF and likely to seek it out. For another, I’m keeping up with my Mandarin study/practice. And finally, I know some of the friendship I made during the trip are ones that will last and deepen in coming years.
Overall, I came away from this trip filled with a great deal of joy and optimism for the future. I was reminded that while there may be all sorts of weird convulsions in the day to day course of things, humanity continues to plod onward and that the motion is generally upward, even when the speed of that trend may not be all we’d hoped. A lot of the casual sexism, racism, and classism I saw as a child or teen is gone, even though sometimes it seems as though it keeps trying to manifest in new shaggy-haired forms. Now China is opening up and with it even more new voices. Fabulous!
Will I go back? Yup. In fact, I’ve already pencilled the Chinese Nebulas in on my 2017 calendar and if I can make it sooner, I may, because I really did enjoy the folks and the sights and everything to the point where I was saddened to leave, plus there are a bunch of things I missed that I want to go back for.
Something I’m trying to do this year is pay things forward as much as possible. Recent technological upgrades means I can now fit more than 8-9 people in a class (can now handle up to twice that many, which is more suited to some classes than others), so I figured one way to do that is to make more class slots available to people who couldn’t otherwise afford the class.
So, each class now has three Plunkett scholarship slots, the third of which is specifically reserved for QUILTBAG and POC applicants. Everyone is encouraged to apply, but I want to make sure it’s getting to a diverse range. The only qualification for a Plunkett is this: you would not be able to afford the class otherwise. Just mail me with the name/date of the class and 1-3 sentences about why you want to take it.
I have had several classes lately with no Plunkett apps, so I want to stress this: please take advantage of them if you’re a writer working on your craft. You will be helping me by ensuring that I have interested people to teach to.
That said, here’s upcoming classes if you want to look them over: