Okay, so I’ve realized I have to bite the bullet and learn to do some graphics stuff or else be dependent on other people, which is irritating. So here’s an attempt at a postcard advertising my classes, which I thought I’d use at cons to promote them. I know this is lame, but suggestions are very welcome. First up is a different font, I think.
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Making Wormhole Lite More Accessible
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Results of Our First Pitch Session
Based on a suggestion, The Rambo Academy hosted a special practice pitch session. People submitted their pitches ahead of time and I read each one out loud, then we took 5 minutes or so to discuss each one after it had been read. We had an amazing time with this, and people found that having their pitch read out loud and being able to discuss it without people knowing it was there was comfortable and productive. Speaking as a teacher, it was a great session, full of good energy.
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So I wanted a postcard to put on con giveaway tables advertising my classes because I’m always trying to scare up new students. I know that once they take one class, they’re very likely to take more from me, which really pleases me, but the trick is getting them into that first one.
I had a Vistaprint coupon, so I ended up paying around $40 for 1000 of these. I looked it over pretty thoroughly and made Wayne do the same, but now that I’ve ordered them I’m sure at least one typo will show up. Still, this will give me something I can put out as well as something I can give people when they ask about my classes. Note that I’ve been very 21st century and even included a QR code. I used a Bitly link for that so I’ll be able to track how many people actually use that code (the QR code was Mark’s idea, the bitly URL Wayne’s – see what smart fellows I hang around with?)
One of the things Codex does that I intend to make use of is mailing each other postcards to stick out at cons. I’ve distributed my share, so I’ll try to figure out a couple of conventions that I’m not attending next year where I think they might do well, and then find people attending those who are willing to put something on the giveaway table for me.
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6 Responses
Is the whole graphic the post card, with the cat image in the background? Don’t feel you need to lose valuable space for your words by scrunching them together in the corner. Give them a little room. One tip is to keep your sentences short and sharp, something a person can digest in a glance. I’d suggest your opening line read: Take your writing to the next level! Fewer words, and a sharp declarative.
I like that Courier-type font. But I am no designer.
Fwiw, a friend has used GIMP to design his own covers for four of his books; he says that once he got used to the interface it was a pretty powerful program. (I assume from the title of your post that you’re playing around in GIMP.)
Just my few thoughts. And of course, like literary criticism, this is all IMHO, and use or don’t. I could be full of crap. It’s been known to happen before.
Nice photo selection and the weighting on the lower right feels pretty good for asymmetry. I agree, you want a nicer looking font. If you’re just doing this as an online ad, you have a lot of choices for fonts meant to be read on the screen, although with higher resolutions that starts to be mitigated and you can have a wider range.
Use higher resolution unless this is meant to be 640×480 (which will only work as an online ad).
You might want to rethink the crop of the image. Show more of the eyes at the top of the cat glass bulb, right now there’s just a sliver, not enough to give us the “it’s looking at me” feeling, and not cropped off. It feels like a mistake instead of being on purpose.
I would suggest rewrite second paragraph to continue focus of first sentence. “Be launched to new heights of productivity as Cat Rambo’s online classes teach you”¦” or some such. While the focus of the sentence is still the reader, burring them six words in defuses the hook. Also, make the ad about them. Sure, it’s for your classes, but as David Ogilvy (I think) said, “I could make an full page ad in the NYTs that was only text. The first line would read, ‘This ad is all about you”¦’ and you would read the entire ad.”
Try ghosting a white box over the background instead of a solid blue box. The white will need to desaturate, and push the tones of the photo toward the lighter end of the spectrum to make the text as readable as possible. the box also feels a little large, it’s too close to the center, but not on it. Think of proportions of 2 to 3 or 3 to 5 for a more pleasing arrangement (this small, I would go with visual proportion instead of by the numbers).
You don’t need the “http://”, at this time most kids get that part, and very few of us old timer ever type it in anyway. The “www.” is enough for people to get it’s a website (actually, the “.com” is all that’s needed, but some people’s configurations differ). That will help the text look a little cleaner.
Finally, with the line breaks it feels to me like you’re shaping the text (the ragged right makes a nice over all curve if you average out the ends). And both paragraphs end with one word on the last line. Try to avoid that.
Hope that all helps.
I like the design, but I’m iffy on courier, but anything other than Comic Sans is probably a win. I have played with GIMP a bit now and like it, though I do prefer InDesign and Photoshop which I used regularly back when the fed paid me to design
As irritating as I know it is to depend on other people, I’ve learned that sometimes it’s better to use my time on my strengths, rather than trying to learn something that other people have already mastered. I mean, if you truly want to learn graphic design, that’s one thing. But if you would rather be spending your time on writing, editing, and teaching, then it might be wiser to delegate the task out, rather than learning the idiosyncrasies of GIMP and the rules of graphic design. Perhaps you could trade postcard design for a story crit or something? I’d be happy to help you out, as would, I’m sure, many other talented graphics people in the SF-writing world. (Not to say that your postcard attempts so far are horrible–they’re fine and should suffice for your purposes. Just that, as a visual arts person, I do see a bunch of things that could be improved to help make them better. As an editor, you know how it is…) OTOH, if you want to learn because you want to learn, then I’m happy to give you tips.
I think that’s true, and for something important, I’d spring to hire someone. But I’d like to be able to throw together prototypes, at the least, I like messing around with graphics, and sometimes when one is a habitual procrastinator, it’s good to know these things. 😉