Many of Facebook’s changes affect fanpages. Think of a fanpage as a tiny website hosted by Facebook. Companies could create one in order to have a presence on Facebook, and their fans could go click “Like” on the page. You have one in the form of your author page. Here’s mine, for example.
The model for interacting with fans has been to post messages, which appear in your fans’ newsfeed. They respond by commenting and liking and hopefully by clicking on links in order to go buy your book or listen to your podcast or read the interview or blog post or whatever.
It’s hard to find a good overview of what’s happened, but it boils down to several things:
So I wanted to test out the changes for myself. Like most writers, I use social media to sell books but also to brand myself, spread news of upcoming events, etc. I also teach online classes, so I try to sell those as well. I had just announced a couple of new ones, so I figured I’d use that post for the test.
After I’d posted something, I clicked on “Promote this Post” to see what was involved, and saw it’d be $7 to promote. Wotthehell, as Mehitabel would say, and look, they even took Paypal.
One reason I’ve been a little dubious about all this is that in August I tried advertising on various social media (Facebook and Twitter) and search engines (Bing and Google) as well as on Hope Clark’s newsletter. I did see a lot more traffic on my site, but I don’t know how much of that translated into sales of books or classes. Overall, the newsletter, which was the cheapest, was also the most effective.
And, not to my surprise, here again it didn’t make much, if any difference, even though when I looked at Facebook’s results for my promoted post, I’m told, “Promoted posts stay higher in news feed to help people notice them. So far, your post has had 113.8x as many views because you promoted it.” That translated into a total of five visits clicking through the Facebook link yesterday. Five.
And that’s my point. Like most writers, my Facebook fan page just isn’t big enough for me to worry about this much. I’ll keep maintaining my Facebook presence, but I won’t spend money on advertising there but find most effective places. I’ll also make sure I don’t confine my social media activity to Facebook but use Delicious, Google+, Stumbleupon, Twitter, and Tumblr as well.
My advice for writers is not to waste money on social media advertising but to work on their blog and attracting readers through good content.
Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.
Thanks for the explanation of what’s happened. I’ve seen a few posts about it, but none went into any sort of details. I’ll continue to use Facebook to connect with readers and other writers, but most of my effort goes to my blog. Attracting readers to my blog has been an issue, but I’ve decided that the very best visitors would arrive there via a bio on my short stories, so the focus is now on getting those short stories out there and published. Maybe by the time my novel is ready, I’ll actually have a few fans 🙂
Want access to a lively community of writers and readers, free writing classes, co-working sessions, special speakers, weekly writing games, random pictures and MORE for as little as $2? Check out Cat’s Patreon campaign.
Want to get some new fiction? Support my Patreon campaign.
"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."
~K. Richardson
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Recent Newsletter Stuff
Hello!
It’s full-on spring here in Seattle. Trees are in bloom, and construction projects have shifted into high gear, so the sidewalks are full of pylons and freshly poured concrete.
I’m looking forward to comparing this weather to other places in a few days. First South Bend, Indiana, where I’ll be speaking at the University of Notre Dame, and then Tempe, Arizona, for a two-day workshop working with scientists to write a story about solar power.
Then home for a while, where I’ll have a chance to talk with people at Crypticon here in Seattle at the end of the month (https://www.crypticonseattle.com/attend/crypticon-2018-tickets/) . Come to the Saturday writing workshop with me! I’ve secured the awesome Kay Kenyon as a co-teacher.
This newsletter marks some changes in the structure of my Patreon campaign (https://www.patreon.com/catrambo) , and its linkage into the Rambo Academy for Wayward Writers. Even if you’re not a Patreon supporter, you’ll want to bookmark the page, because I’ll be providing some free stuff there each month, courtesy of the supporters.
Everyone, signed up or not, gets the following on the Patreon page:
* 1-2 writing snippets each week from Cat’s current work and the chance to ask questions and offer feedback about them
* Access to the first Ask-Me-Anything Friday session of each month. Check out the post and ask whatever you like. Past questions have included career advice, recommended reading, insider SFWA news, writing feedback, and more.
* Occasional random stuff
All Patreon supporters get the above plus:
* 1-2 monthly stories or chapters and the chance to ask questions and offer feedback about them.
* Access to weekly Tasty Thursday recipes andAsk-Me-Anything Friday sessions
* Special patron-only events & giveaways at conventions
* The former student rate on live classes thru the Rambo Academy ($79 instead of $99)
* More random things at whim
$2 supporters get the above plus:
* 1-3 market news or advice posts per week
* 1-3 writing tip or resource posts per week
* One photo of Taco each month
* Random (usually writing-focused) things
$5 supporters get the above plus:
* All ebooks as they are released
* Access to the Chez Rambo Discord server and the #general, #bookclub, #critclub, #motivation, #news, and an exclusive #patreon channels.
* The usual randomness, usually in the form of chatter in Discord
$10 supporters get the above plus:
* 1 live or on-demand class per year (non-cumulative, starts on 3^rd month)
* Oh surprise, random things
$25 supporters get the above plus:
* Monthly story prompts post
* 1 live or on-demand class every 3 months (non-cumulative, starts on 3^rd month)
* *Rolls a dice* Something random
$50 supporters get the above plus:
* 1 live or on-demand class each month (non-cumulative)
* Even more
$100 supporters get the above plus:
* Monthly 15-30 minute coaching session, live class, or on-demand class
If you’re curious what Patreon is and how it works, there’sa two minute video of me explaining it here (https://www.patreon.com/catrambo) . We’ve been really enjoying the Discord community so far, and using it for writing sprints as well as chatter and questions.
Look what arrived literally moments ago! Yay! So excited to see all my hard work in tangible form. The electronic version is available for pre-order here (https://amzn.to/2qQuhEW) ; the hardcopy preorder should be available again sometime this week.
Scott H. Andrews has kindly agreed to give his Short Story Openings workshop (http://www.kittywumpus.net/blog/short-story-openings/) again for people who missed the first version, this time on June 16. A recent addition is a workshop with Doug Smith on July 14 on story rights and reprints. Keep an eye out for it or drop me a drop to go ahead and preregister; usual price.
Your online persona is a mask, created out of what your words. You do have some control over how you’re perceived, perhaps even more than in real life.I’ve updated my book, Creating an Online Presence, and it’s part of this terrific Storybundle of writing books. Since the Internet moves at the speed of an animated gif with Yakety Sax as the background music, I had a lot of work to do with the update (like checking every link to make sure it was up to date), and it included adding a few essays. Here’s one of those additions, talking about how you present yourself online.
Your Online Persona
One of the things I emphasize in the Creating an Online Presence for Writers live class is that before you start setting up your website and social media, you need to think about some things. What level of personal detail are you willing to give out on the Internet? What side of yourself do you want to reflect? How can you be both professional and approachable at the same time?
And perhaps the most important question: how do you go about being someone who people want to spend a little time with, whose words they want to read and consider, lingering on your webpage rather than clicking away to some more entertaining section of the Internet?
Let’s think about a real life situation: parties. A person’s choice of reading material is like a party they’re creating, inviting different voices and entertainment in order to assemble a pleasant and entertaining medley. If you’ve got a choice, do you invite the braggart to your party? The weepy incoherent girl? The dude who makes every conversation about himself? The preachy lady from down the street? No, and no, and no, and no.
Here’s some ways you can create a bad impression that makes people want to close the door in your virtual face.
Spamming about Spamming
I know, I know, we’re all brought up to believe that it was spam, not lead pipes, that brought about the fall of the Roman Empire, and it’s been causing social ills and woes ever since. We all hate spam. And we hate being thought of as spammers too.
Which brings me to what I’ll call “social spam.” Not some nameless person somewhere on the Internets trying to get you to buy Viagra. Nope, it’s your Uncle Edith, and he wants you to come work his farm in Farmville. Or your buddy Big Burt has tagged you in one of those silly memes where your friendslist gets translated to show which character each friend would be if they were a pie filling. Are either of them doing it because they want to harass you? Probably not.
So what to do if you want to avoid that spam?
Well, first let’s consider the notion that people who, in real life, spend a lot of their time correcting other people are probably not as popular as they could be. And let’s think about whether or not that carries over to virtual life.
Here’s a hint. It does.
Let’s factor in something else. A certain amount of spam is unavoidable. If you post something loud and shouty and ANTI-FARMVILLE on your Facebook page, it may cut down on the Farmville requests. For a while. And then some Farmville player’s going to come along who hasn’t seen it.
So perhaps rather than excoriate the players, disable the game so it can’t send you requests? That’s what I’ve learned to do, and when a new game pops up, I don’t spend time upbraiding my friends for being silly enough to invite me to play a game. I do get invites whenever some new game is popular. I used to get annoyed, now I just ignore.
If someone tags you in a meme, just don’t respond. No one’s forcing you to play. But don’t go further and be a jerk about it and scold them, particularly publicly. If someone tagged you, it’s because they thought you might be interested or enjoy it. It’s as though, in a real life party, someone offered you a mint and you started yelling at them for pushing sweets on you because you’re trying to avoid candy.
Vaguebooking
It’s just…ugh. Just don’t. First and foremost, it makes you look childish, and melodramatic. So often it’s passive aggressive BS and the only person who cares is (sometimes) the person you’re committing it to, which is just petty. Come on. Get out of the high school mentality. For everyone else, it’s like being around that couple that keeps fighting and pretending they’re not.
Beyond that, it makes you look horribly unprofessional, particularly when you’re doing it about an employer, past or present. Yes, you are being funny and entertaining right now. You are also saying to anyone who might want to hire you and that looks at your social media presence — increasingly common with employers — that you will be doing this about them as well.
We have all yielded to this temptation at times. Avoiding it is a habit I continue to work on, because every time I’ve done it I find myself regretting it later.
Setting Other People Straight
Is someone saying something wrong on the Internet? Probably.
Does it matter? Probably not.
If it does, and you have the bandwidth and the energy, more power to you.
Pooping on Other People’s Passions
I know, I know. Everyone else is saying how hot and innovative that new show about the Emperor’s clothes is, but you’ve got the skinny. But maybe hang on a moment before you start letting them know what fools they are.
Do you remember when your grandparent said, “If you can’t say anything nice, don’t say anything at all?” Yeah. They were right about a lot of other stuff too.
It’s okay for other people to like things that you don’t, maybe even love them or otherwise find value that you just don’t see. It is. It really is. Nascar, for example, still exists, much to my bemusement. And that’s okay.
You Are Only a Small Part of the Universe
A wonderful one, to be sure. but one that does not exist for most people. Don’t assume slights are deliberate or that your perception matches up with the other’s. I find that giving other people the benefit of the doubt goes a long way. Such a very long way.
The Perils of Pontification
It is pleasant to be the authority, to hold forth on something you know well, and to have everyone listening. It is okay to do every once in a while. But if that soapbox is something you rarely descend from, rather than something you rarely hop up on, think about your strategy. It’s good to listen; it’s great to solicit opinions (and listen to them). Remember that good communication is a two-way street.
Along the same lines, don’t be afraid to admit when you screw up. It’s part of being human, and it’s better form than blustering or emitting a cloud of excuses and half-truths. Pretending you didn’t make a mistake when you did is not a good strategy usually. Own up and say what you’re going to do in the future to avoid making the same mistake. If it’s something you can fix, fix it. Don’t pretend that it never happened.
Conclusions
In short, you have some measure of control over how you are perceived on the Internet. Act the way you wish other people would act and you have a much better chance of influencing them than by bluster, mockery, or other attacks.
And finally — no one is ever looking as closely at you as you think they are. We are all the center of our particular universe, and that’s always, inevitably, inarguably going to shape your perceptions. If you keep that in mind, it makes dealing with your fellow humans a little easier.
At least, that’s the opinion of one of your fellow humans. Be well and prosper.
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One Response
Thanks for the explanation of what’s happened. I’ve seen a few posts about it, but none went into any sort of details. I’ll continue to use Facebook to connect with readers and other writers, but most of my effort goes to my blog. Attracting readers to my blog has been an issue, but I’ve decided that the very best visitors would arrive there via a bio on my short stories, so the focus is now on getting those short stories out there and published. Maybe by the time my novel is ready, I’ll actually have a few fans 🙂