Nebulas 2013

Have you ever had a ridiculously lofty desire buried so deep in your psyche that you’ve never mentioned it to anyone?  That’s what the Wayward Wormhole is for me.

Immersing myself into a world of writers where everyone is as obsessed, driven, and crazy about language and story for weeks at a time is my ultimate happy place. That passionate kiss of at a three-day conference only stoked my desire for more. I applied to some of the greats: Clarion and Odyssey and vowed to apply to Viable Paradise and Launch Pad as schedule and finances permit, but I’ve yet to receive an acceptance from any of them. Is that a reflection of my writing? Maybe…but they’re all incredibly popular and competitive. The sheer talent from the other applicants is intimidating. I’m not a natural. I’m a writer who makes all the usual mistakes and has to fight my way up the rejection ladder. On the flip side, I love learning about writing, and I’m damn stubborn, so I’ll keep going as long as I’m having fun.

Tired of waiting for an acceptance and finding that I aged with every passing year, I started giving myself an education from the many instructors that graced the workshops I wanted to attend. That’s where Cat Rambo came in. Their Academy for Wayward Writers was the perfect training ground for my struggling career as a writer. They brought in Tobias Buckell, Michael Underwood, Sarah Pinsker, Ann Leckie, Kate Heartfield, and Jamie Lackey, not to mention all the classes put together by Cat themselves. And it was great.

But it still wasn’t the deep end I dreamed about. Then, one day all the time spent on Cat’s Patreon and Discord brought the opportunity of a lifetime—a month of November—an intensive workshop in Spain. Was anyone interested? I was. Did she have a location? No. So I looked for one. I found a castle (A CASTLE!).  The next step was financial viability—was a venture like this something that could at least pay for itself? Spreadsheet time. The numbers said it could. We wouldn’t get rich, but we could offer a new, high-level intensive writing workshop offering access to exceptional instructors, and bring together fellow writers who were as eager to help each other succeed as you are to helping them. That’s what it’s all about!

Cat received a good deal of flack over the location’s lack of accessibility, and that was my fault. To anyone who wanted to attend and couldn’t, I can only apologize and say we are committed to doing better with each upcoming workshop.

Spending last November with Cat Rambo, Ann Leckie, Sarah Pinsker, and Tobias Buckell, along with eleven excellent writers in their twenties, thirties, fifties, and up, from four different countries, gave my confidence a much-needed boost, and with that, my writing leaped forward. We’re kept the Ride or Die Writing Group together in 2024, and students are getting published!

Cat Rambo has an amazing array of friends in the SFF community. They’ve all experienced her kindness, generosity, and balanced sense of right and wrong.

We’re heading to New Mexico this November with Arley Sorg, Minister Faust, Donald Maass, C.C. Finlay, plus a slate of students eager to repeat the magic from last year.

I can’t believe this is my life. Maybe we’ll see you there one day!

As you may know, the effectiveness of Facebook as a social media platform has recently changed for those of us who don’t usually pay for it but maintain a social media presence in order to publicize ourselves.

Many of Facebook’s changes affect fanpages. Think of a fanpage as a tiny website hosted by Facebook. Companies could create one in order to have a presence on Facebook, and their fans could go click “Like” on the page. You have one in the form of your author page. Here’s mine, for example.

The model for interacting with fans has been to post messages, which appear in your fans’ newsfeed. They respond by commenting and liking and hopefully by clicking on links in order to go buy your book or listen to your podcast or read the interview or blog post or whatever.

It’s hard to find a good overview of what’s happened, but it boils down to several things:

• There are indications that Facebook has changed the algorithm by which EdgeRank determines what posts show up in users’ newsfeed.
• Items show up in the newsfeeds of users who are mostly likely to comment or otherwise interact with them. Some feel that destroys the value of a fan page by as much as half.
• Facebook’s changes are intended to increase their revenue by forcing advertisers to promote posts.
• Getting advertisers used to Facebook branding and then starting to charge them may have been Facebook’s plan all along.
• People using Facebook will need to adjust to the changes in one way or another.
• Facebook wants people using the Reach Generator tool or paying to promote posts.

So I wanted to test out the changes for myself. Like most writers, I use social media to sell books but also to brand myself, spread news of upcoming events, etc. I also teach online classes, so I try to sell those as well. I had just announced a couple of new ones, so I figured I’d use that post for the test.

After I’d posted something, I clicked on “Promote this Post” to see what was involved, and saw it’d be $7 to promote. Wotthehell, as Mehitabel would say, and look, they even took Paypal.

One reason I’ve been a little dubious about all this is that in August I tried advertising on various social media (Facebook and Twitter) and search engines (Bing and Google) as well as on Hope Clark’s newsletter. I did see a lot more traffic on my site, but I don’t know how much of that translated into sales of books or classes. Overall, the newsletter, which was the cheapest, was also the most effective.

And, not to my surprise, here again it didn’t make much, if any difference, even though when I looked at Facebook’s results for my promoted post, I’m told, “Promoted posts stay higher in news feed to help people notice them. So far, your post has had 113.8x as many views because you promoted it.” That translated into a total of five visits clicking through the Facebook link yesterday. Five.

And that’s my point. Like most writers, my Facebook fan page just isn’t big enough for me to worry about this much. I’ll keep maintaining my Facebook presence, but I won’t spend money on advertising there but find most effective places. I’ll also make sure I don’t confine my social media activity to Facebook but use Delicious, Google+, Stumbleupon, Twitter, and Tumblr as well.

My advice for writers is not to waste money on social media advertising but to work on their blog and attracting readers through good content.

Enjoy this advice on social media for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.