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Social Media: Amazon Affiliate Program Changes and A Fresh Crop of Social Media Links

Picture of a tortoiseshell cat.
The Amazon Affiliate Program: What’s Changed Recently

You may have heard that Amazon has changed its terms for its affiliate program. Here is the change.

“In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in this Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is $0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:
(a) 20,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.”

This affects people who rely on posting free books as part of their business model. The reason you’d drive traffic to free books is because Amazon’s rates change depending on the total number of books sold.

For example, let’s say I sell some books for Amazon by blogging about a book and pointing to Amazon with an affiliate link, a specially constructed URL that points to the book on Amazon. I get a very small percentage of each sale. That percentage can differ according to what merchandise it is, but it also differs according to how many items I’ve sold that month if it falls in the “General Product” category.

So let’s say I do that. Perhaps I mention that I often use Samuel R. Delany’s wonderful About Writing in teaching. Over the course of a month, three people buy the book (in my experience this is an optimistic estimate. Let’s say that’s all the traffic I drive this month. Because I’ve only sold 3, my percentage is 4%.

But let’s say I also blogged about a bunch of free stuff and people bought books through the same sort of affiliate link. Let’s say I am incredibly diligent about this and sell 628 free books. That 628+3 moves me into the 8% tier – double that original 4%.

Which can start to add up if you’re making some secondary sales, where folks are ordering not the book you linked to, but still poking around on Amazon and buying other things.

So that, in a nutshell, is the Amazon change. If it’s all goobledygook to you, you probably are not one of the people that need to worry about it. And what does that have to do with social media? The answer is that social media shares are how some affiliates drive traffic.

The best of links recently saved to use in my Building an Online Presence for Writers and Blogging and Social Networking 101 classes:
You can follow all my social media links on Delicious.

Pinterest is a social network I’m still find a lot of reasons to like. I use it to provide a regularly changing source of visual interest for this blog as well as to organize some of my blog posts like posts on writing or posts on social networking.

A study on what increases Twitter followers. No surprise here: positivity and informational content.

How to use a press release to increase your online visibility.

Online book discovery is something market-minded writers need to pay attention to. Here’s why it’s currently not working well.

Obscurity: A Better Way to Think About Your Data than “Privacy.” An interesting piece by Woodrow Hartzog and Evan Selinger about online life and privacy concerns.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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The Most Recent SFWA Kerfuffle

picture of graffiti depicting an image from The Crying of Lot 49“Hey, how about that SFWA mess?” my brother asked in an e-mail.

I winced, because I knew exactly what he meant. In my capacity as the lead of the moderating team on the SFWA internal forums, I’d been reading about it for the past few days – and working to keep the discussion — on those boards, at least — somewhat sane. There was a whole lot of shouting going on. And some of it, I think, could be avoided if some of the shouters had actually taken the time to listen to (by which I mean read) what was being said.

That’s a problem happening on both sides (and honestly, there aren’t really “two sides”. There’s a lot of possible takes on this and part of the problem is this idea of “us vs. them”.) “OMG they are attacking Mike Resnick!” screams one group. “OMG old white dudes telling us what to do!” shouts another.* There’s assumptions being made that’s there’s no room for the organization for both sides and that each is trying to somehow oust the other.


So…I’d urge you to actually read what’s under discussion, as well as how it’s being discussed. The article in question was third in a series of what seem like bad moves on the SFWA Bulletin’s part. First there was a cover that many felt was inappropriate for a professional magazine. This was accompanied by an article in the same Bulletin written by Barry Malzberg and Mike Resnick that, while doing an admirable job of trying to document the role women have played in the early days of SF, also applied appearance standards to those women in a way that did not seem congruent with how they’re applied to men, as well as emphasizing how anomalous these creatures were by appending “lady” to editor, so we have editors and lady editors. Since very few of us lady editors actually manipulate the keyboard or pen with our vulvas**, the need to specify gender seems a little unnecessary, but okay. That was followed by an issue with a column in which the writer used Barbie as an example in what seems like a misguided rhetorical strategy. (I am trying to be somewhat neutral about all this, but you can no doubt tell that my sympathies do lie more on one side than another.)

And then came a third issue, containing a rebuttal to the criticisms by Malzberg and Resnick, which did exactly what I’m talking about. I’m forced to believe that since they identify the criticisms as “anonymous,” they didn’t bother to go read any of them, in which case they would have noticed that they weren’t anonymous but that people were quite willing to attach their names to them and had been doing so from the start. And the reply — well, go read it and decide for yourself whether or not you think of it a reasoned response to criticism.

Since then tempers have continued to flare, some people have resigned from SFWA while others decided to stay, a task force has been formed to try and figure out how to make the Bulletin more professional, and on and on, including lots of shouting about “PC” and censorship. So what I’d like to say is, if you decide to weigh in, exercise a little due diligence and do your homework beforehand. That means read the pieces as well as some of the discussion. Don’t rely on how someone else is interpreting or framing the debate, because that’s just lazy. Don’t rely on someone else’s summation of events (including this one!) but decide for yourself. Jim Hines has put together a list of some of the commentary. If you’re a SFWA member, come on over to the forums and take a look. If you don’t understand some of the objections, take the time to figure out what’s underlying them. Because ain’t nobody shouting just for shouting’s sake.

And remember – SFWA’s not a monolithic entity. There’s close to two thousand members, and that’s a whole lot of different points of view.

One of the great things about this is that there are useful, informative, and interesting discussions going on. There are changes being made, there’s awareness being raised. In the past I’ve sometimes ranted to my spouse about the odd forms of Luddism that sometimes appear on the part of some people writing about the future, and it seems to me this convulsion is helping drag SFWA into the 21st century as well as a more professional form. I look forward to seeing what’s to come.

* I should note that this is a rough paraphrase of a couple of the shouts and not an encapsulation of everything that’s been said.
** Feel free, fellow “lady editors,” to correct me on that if I’m wrong.

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Headed back into SteamCon in another hour...

Headed back into SteamCon in another hour or so for a couple of panels, one at 11 on H.G. Wells and one at 2 on "Rustproof Steampunk" (underwater stuff, of which I can think of only a few.) I've got to say, I really think it's one of the better organized cons around, and holy cow, are the costumes gorgeous. I go wearing my jeans rather than try to assemble some half-assed costume that simply could not measure up to some of the creations wandering around.

The reading last night was fine, and the subsequent panel (I should be posting the notes next week) a good and lively one, plus I got to meet someone else writing about VIctoria Woodhull! I'm pre-odering Michelle Black's SEANCE IN SEPIA, which comes out next week, right now!.

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