Social Media: Amazon Affiliate Program Changes and A Fresh Crop of Social Media Links

The Amazon Affiliate Program: What’s Changed Recently

You may have heard that Amazon has changed its terms for its affiliate program. Here is the change.

“In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in this Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is $0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:
(a) 20,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.”

This affects people who rely on posting free books as part of their business model. The reason you’d drive traffic to free books is because Amazon’s rates change depending on the total number of books sold.

For example, let’s say I sell some books for Amazon by blogging about a book and pointing to Amazon with an affiliate link, a specially constructed URL that points to the book on Amazon. I get a very small percentage of each sale. That percentage can differ according to what merchandise it is, but it also differs according to how many items I’ve sold that month if it falls in the “General Product” category.

So let’s say I do that. Perhaps I mention that I often use Samuel R. Delany’s wonderful About Writing in teaching. Over the course of a month, three people buy the book (in my experience this is an optimistic estimate. Let’s say that’s all the traffic I drive this month. Because I’ve only sold 3, my percentage is 4%.

But let’s say I also blogged about a bunch of free stuff and people bought books through the same sort of affiliate link. Let’s say I am incredibly diligent about this and sell 628 free books. That 628+3 moves me into the 8% tier – double that original 4%.

Which can start to add up if you’re making some secondary sales, where folks are ordering not the book you linked to, but still poking around on Amazon and buying other things.

So that, in a nutshell, is the Amazon change. If it’s all goobledygook to you, you probably are not one of the people that need to worry about it. And what does that have to do with social media? The answer is that social media shares are how some affiliates drive traffic.

The best of links recently saved to use in my Building an Online Presence for Writers and Blogging and Social Networking 101 classes:
You can follow all my social media links on Delicious.

Pinterest is a social network I’m still find a lot of reasons to like. I use it to provide a regularly changing source of visual interest for this blog as well as to organize some of my blog posts like posts on writing or posts on social networking.

Here’s discussion of a tool, Pingraphy, that you can use to schedule pins.
Here’s how to use group boards on Pinterest to get more exposure.

A study on what increases Twitter followers. No surprise here: positivity and informational content.

How to use a press release to increase your online visibility.

Online book discovery is something market-minded writers need to pay attention to. Here’s why it’s currently not working well.

Obscurity: A Better Way to Think About Your Data than “Privacy.” An interesting piece by Woodrow Hartzog and Evan Selinger about online life and privacy concerns.

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Class Notes Session 3 "“ World-building

January 4, 2012

(Saturday class – you haven’t had this session yet, don’t worry, we will this weekend!)

Week Three deals with the world of the story: both the setting (the world as the characters know it) and the world of the narrative (the world as the readers, who have the benefit of additional information like title, tone, and style, know it).

We looked at the beginnings of several pieces, including one of my all-time favorite books, Matt Ruff’s SET THIS HOUSE IN ORDER and Sara Genge’s short story, “No Jubjub Birds Tonight” from the anthology DESTINATION FUTURE.

Looking at the punctuation of the beginning of Stephen King’s THE STAND helped talk about how a world gets set up by style and narrative methods. Tone was compared to the emotion conveyed by a human voice and I mentioned that if you have two strong emotions working in a story, the best effect is gained if they are contradictory in some way.

We also talked about some of the things involved in style and the strategies for looking at your own work in order to figure out what’s characteristic of your style. I mentioned that often in writing one returns to the stories that shaped and fascinated us and pointed to “Magnificent Pigs” (CHARLOTTE’S WEB), “The Mermaids Singing Each To Each” (THE OLD MAN AND THE SEA), and “Long Enough and Just So Long” (“The Menace from Earth” and PODKAYNE OF MARS) as places where I’d done that in my own work.

In talking about metafiction as a particular style, we looked at the beginning of Kelly Link’s “Travels With The Snow Queen,” from STRANGER THINGS HAPPEN.

In the area of world-building, we meandered freely, talking about how much detail to include, the advantages of writing in a persistant world, using sensory detail to make a world feel real, the RPG approach and how it can lead to cat-vacuuming.

Next week’s assignment is the expository lump exercise, taken from Ursula K. LeGuin’s excellent book, STEERING THE CRAFT, which will start us off talking about delivering information, using description, and literary devices.

Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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Teaser: A Seed on the Wind

August 18, 2012

The Jelly Bean Tanker Explosion, drawn using Sketchpad Pro on the iPad, included here because a blog entry is so much more interesting looking when there's a visual element. Plus, I like this picture.

Should it be “on” or “upon” the wind? I’m torn. Either way, here’s a scrap to tantalize you a little.

He tried the drugs of Waterdeep.

He let himself be stung by wasps, each time burning like fire, melting like ice, evaporating into unconsciousness.

He chewed hallucinogenic onions and leaves so bitter he tasted them for days later.

He tried the flesh of an animate cactus and slept for three days in a dreamworld where he lived and died and rose into the form of a strange creature with ribbed horns on its head and hooves that struck fire from the rocks it ran over. It died to a wolf, and he rose that time as a vast flower, taking up a good third of the Abyss’s width, skirting the sunstrip and forcing travelers to bring him water and shit to pay passage. He lived for eons that way, then was vanquished by fungus and woke with his mouth tasting of licorice.

He listened to the dissonant orchestras whose intent was to derange the senses in tandem with a particular brew made from spit and a leafy green vegetable that had been shipped up from Ellsfall and followed it up with the discordant screeching of rodents.

He ate the eyeball-sized snails that thrifty city folk grow in barrels to sell at market, trying them raw, cooked in butter, and threaded on skewers to be marked with the grill’s deep black stripes.

He let parasites burrow into his skin and waited for the bliss of their hatching.
He huffed gritty crystals scraped from a cavern’s wall and scorpion venom.

He drank the blood of a mausel dog, although he let someone else wield the blade that killed it. He told himself it would have died with or without his intervention.

He smoked snakeskin and toadskin, and the dust of the yellow moths that come out only after a great wind.

He drifted from high to high, abandoning himself and becoming a new thing.

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