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Social Media: Amazon Affiliate Program Changes and A Fresh Crop of Social Media Links

Picture of a tortoiseshell cat.
The Amazon Affiliate Program: What’s Changed Recently

You may have heard that Amazon has changed its terms for its affiliate program. Here is the change.

“In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in this Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is $0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:
(a) 20,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.”

This affects people who rely on posting free books as part of their business model. The reason you’d drive traffic to free books is because Amazon’s rates change depending on the total number of books sold.

For example, let’s say I sell some books for Amazon by blogging about a book and pointing to Amazon with an affiliate link, a specially constructed URL that points to the book on Amazon. I get a very small percentage of each sale. That percentage can differ according to what merchandise it is, but it also differs according to how many items I’ve sold that month if it falls in the “General Product” category.

So let’s say I do that. Perhaps I mention that I often use Samuel R. Delany’s wonderful About Writing in teaching. Over the course of a month, three people buy the book (in my experience this is an optimistic estimate. Let’s say that’s all the traffic I drive this month. Because I’ve only sold 3, my percentage is 4%.

But let’s say I also blogged about a bunch of free stuff and people bought books through the same sort of affiliate link. Let’s say I am incredibly diligent about this and sell 628 free books. That 628+3 moves me into the 8% tier – double that original 4%.

Which can start to add up if you’re making some secondary sales, where folks are ordering not the book you linked to, but still poking around on Amazon and buying other things.

So that, in a nutshell, is the Amazon change. If it’s all goobledygook to you, you probably are not one of the people that need to worry about it. And what does that have to do with social media? The answer is that social media shares are how some affiliates drive traffic.

The best of links recently saved to use in my Building an Online Presence for Writers and Blogging and Social Networking 101 classes:
You can follow all my social media links on Delicious.

Pinterest is a social network I’m still find a lot of reasons to like. I use it to provide a regularly changing source of visual interest for this blog as well as to organize some of my blog posts like posts on writing or posts on social networking.

A study on what increases Twitter followers. No surprise here: positivity and informational content.

How to use a press release to increase your online visibility.

Online book discovery is something market-minded writers need to pay attention to. Here’s why it’s currently not working well.

Obscurity: A Better Way to Think About Your Data than “Privacy.” An interesting piece by Woodrow Hartzog and Evan Selinger about online life and privacy concerns.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Networking with Purpose and Sincerity

Pebbles on the BeachIt’s natural for writers to want to spread word of our work. We all realize that, short of hiring a publicist, we’re our own best champions. But if we go too far, or are too single-minded in that pursuit, we can come off as boorish and arrogant.

To do it successfully, keep some things in mind.

  • Push the good stuff. In an ideal world, everything you have appearing is amazing and wonderful, but if your experience is closer to mine, some stories are stronger than others. Pick the best, and when you’re mentioning that you’re eligible for something, point to those and not to an exhaustive list of everything published that year. Presumably you’ve got a bibliography available somewhere on your website (here’s mine, for example), and if anyone wants to see everything you produced, they can check that out.
  • Pay it back, in spades. Want other people to feel inclined to spread word of your stuff? Then make sure you’re doing it for them. If you read a story you like online, point other people to it in a blog post or on whatever social network you use. Drop the author a note and say why you liked it. Don’t sit back and expect glory to come your way, whether or not it’s well-deserved. Make nominations and recommendations, and vote. Go to other people’s readings. If you’ve got to pass up an opportunity, try to steer it towards someone that needs it. You don’t need to be insincere about any of this. Praise the stuff you like, and if you’re having trouble finding it, you should be looking harder.
  • Monitor and maintain connections. Pay attention to other people’s events and celebrate their victories. Just be a decent human being, and life will be better overall (at least, in my experience. If you’re a personality type damaged by human interaction, take all of this with a suitably-sized grain of salt.) This is part of paying it back, really, but it’s more than that. It’s being aware of the people around you. I stress it because I’m bad about it and it’s something I’ve been trying to be extra mindful of lately.
  • Listen more than you talk. This helps with maintaining connections. Remember that sometimes communication isn’t about what’s being said, but about the act of performing it. Time is one of our most valuable commodities – to say to someone that you want to share yours is a valuable thing. (But at the same time, remember that other people’s time is just as valuable to them. What you view as quality time spent with them, they may think of as time they could be spending on something else.)
  • Eyes on the prize. As with so many other things in life, time spent doing this is time spent not writing. If you’re thinking of networking as a career-building activity, make sure you’ve got an actual career to build on. The greatest network in the world won’t do you much good unless you’re actually producing something.

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Patreon Post: Gods and Magicians

Woodblock by Bertha Lum.
Woodblock by Bertha Lum.
This piece of fiction is brought to you by my awesome Patreon backers, who get bonuses like versions of new books, peeks at story drafts, and sundry other offerings. If backing me’s not in your budget, you can still sign up for my newsletter and get news of posts, classes, and publications as they appear.

This is a piece of flash fiction written last year – I just got around to going through the notebook it was in lately and transcribing the fictional bits. This didn’t take too much cleaning up. For context, think of the hills of southern California, and a writing retreat with no other human beings around, and thinking a great deal about fantasy and epic fantasy at the time.

Is this a Tabat story? Naw. Just a little flash piece.

On the Nature of Gods and Magicians

The magician gestured. Out of the pool came musicians, the very first thing the tip of a flute, sounding, so it was as though the music pulled the musician forth, accompanied by others: grave-faced singers and merry drummers; guitarists and mandolinists with great dark eyes in which all the secrets of the moon were written; and one great brassy instrument made of others interlocked, so it took six to play it, all puffing away at their appointed mouthpiece. All of them bowed down to the priestess who stood watching, her sand-colored eyes impersonal and face stone-smooth.

“Very pretty,” she said, and yawned with a feline grace, perhaps even accentuating the similarity in a knowing way with a head tilt.

The magician smiled, just as catlike, just as calm. “You can do better, I am sure,” he said.

She shrugged, her manner diffident, but rather than reply, she pursed her lips and whistled. Birds formed, swooping down, and wherever they flew, they erased a swathe of the musicians, left great arcs of nothingness hanging as the seemingly oblivious players continued, their music slowly diminishing as they vanished, the instruments going one by one. The last thing to hang, trembling in the air, was an unaccompanied hand, holding up a triangle that emitted not a sound.

Landing, the birds began to sing. Though the music was not particularly sweet, there was a naturalness about it that somehow rebuked the mechanical precision of the song theirs succeeded. As they sang, more and more birds appeared, and the music swelled, washing like a river over the pair where they stood.

The priestess patted the air with the flat of her hand and the birds winked out of existence, leaving the two of them in a great white room, the antechamber of her temple.

“Will you go further in, then?” she said, her voice still casual.

The magician’s eyes were green as new grass and the black beard on his chin, which grew to a double point, was oiled and smelled of attar-of-roses. He considered her as though this was the smallest of debates, and finally stepped forward.

“We are still evenly matched,” he said.

She inclined her head and replied, “But my strength will only swell as we go deeper, and we have far to go before we reach the center of My Lady’s temple.”

His grin spread, as though encouraged by her lack of smile. As though he had some secret hidden about himself and was unafraid to admit it. She forced an expression to match it, and they stood there smiling at each other in hostility for some moments before she stepped aside and gestured him on.

The tunnels were made of adamant and alabaster, concentric rings that shrank then grew larger, then shrank and grew again and again until it was as though they walked inside an immense, undulating worm.

As they walked, they cast spells at each other, dueling lightly, a magical clash and flicker of blades with a deadly energy at its heart. This was a long quarrel between them, the strength of his magic and the might of her goddess, from whom all her power was borrowed. He maintained that while they might be well-matched, the fact was that she, a conduit, could never resonate to the degree of cosmic energy that he, a producer of such energy, could.

She had at one point asked him why it mattered. They’d been drinking in a tavern, an ordinary tavern where adventurers came. They both liked to come and watch those parties, scarred by magic and monsters, assemble and spin stories a thousand times more dangerous than any foe they had to face.

“It matters because there must always be an answer to such questions,” he said with decisiveness, not pausing a moment to think. “If there are no answers, then all in life is random.”

“Could not some of it be random?” she asked, wistfully.

He shook his head. “Randomness is the refuge of the feebleminded who cannot handle answers.” He paused when he saw her flinch. “Not you of course.”

“Of course,” she echoed.

Now they paced along and she put that conversation from her mind.

In the end they came out in a vast courtyard, in a cavern that stretched so far overhead that it would have swallowed a cathedral. The image of the goddess was carved into that ceiling, her arms outstretched, seeming to encompass everything, her serene face beaming down.

The priestess stepped aside, looking to the magician, for he had defeated her every effort along the way. Now they had come to the confrontation he desired.

He stared upward, and for a moment his face seemed daunted. Then he sneered and tugged at the necklace around his throat.

“Face me in direct challenge, you sham,” he said. “The gods are nothing but those with more power than ourselves, and this artefact will amplify mine till I can throw you down unhindered.”

“Indeed you can,” the stone lips said, in a voice sweet and merry and powerful. “For I am less than my handmaiden, much less indeed.”

He frowned. “She is your channel.”

“Ah, no,” said the Goddess. One great hand stretched itself from the ceiling and began to descend towards him. “You have misunderstood the nature of gods entirely.”

Sparks danced from his fingers, formed shining columns all around him, but the massive fingers disregarded them.

“They are not our channels,” she said as the hand closed around him. “Rather, we are theirs.”

And across the world, every worshipper lifted their head, and every priestess stopped, as the Goddess swallowed the magician whole, and then gave him to them, disassembled into fuel for their own magic, and then smiled, and began the climb back towards the ceiling and her accustomed position there.

But the priestess sighed, looking at the spot where the magician had been, and only his shadow remained. He had been good company, now and again, and now he was only embers in her heart.

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