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Social Media: Amazon Affiliate Program Changes and A Fresh Crop of Social Media Links

Picture of a tortoiseshell cat.
The Amazon Affiliate Program: What’s Changed Recently

You may have heard that Amazon has changed its terms for its affiliate program. Here is the change.

“In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in this Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is $0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:
(a) 20,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.”

This affects people who rely on posting free books as part of their business model. The reason you’d drive traffic to free books is because Amazon’s rates change depending on the total number of books sold.

For example, let’s say I sell some books for Amazon by blogging about a book and pointing to Amazon with an affiliate link, a specially constructed URL that points to the book on Amazon. I get a very small percentage of each sale. That percentage can differ according to what merchandise it is, but it also differs according to how many items I’ve sold that month if it falls in the “General Product” category.

So let’s say I do that. Perhaps I mention that I often use Samuel R. Delany’s wonderful About Writing in teaching. Over the course of a month, three people buy the book (in my experience this is an optimistic estimate. Let’s say that’s all the traffic I drive this month. Because I’ve only sold 3, my percentage is 4%.

But let’s say I also blogged about a bunch of free stuff and people bought books through the same sort of affiliate link. Let’s say I am incredibly diligent about this and sell 628 free books. That 628+3 moves me into the 8% tier – double that original 4%.

Which can start to add up if you’re making some secondary sales, where folks are ordering not the book you linked to, but still poking around on Amazon and buying other things.

So that, in a nutshell, is the Amazon change. If it’s all goobledygook to you, you probably are not one of the people that need to worry about it. And what does that have to do with social media? The answer is that social media shares are how some affiliates drive traffic.

The best of links recently saved to use in my Building an Online Presence for Writers and Blogging and Social Networking 101 classes:
You can follow all my social media links on Delicious.

Pinterest is a social network I’m still find a lot of reasons to like. I use it to provide a regularly changing source of visual interest for this blog as well as to organize some of my blog posts like posts on writing or posts on social networking.

A study on what increases Twitter followers. No surprise here: positivity and informational content.

How to use a press release to increase your online visibility.

Online book discovery is something market-minded writers need to pay attention to. Here’s why it’s currently not working well.

Obscurity: A Better Way to Think About Your Data than “Privacy.” An interesting piece by Woodrow Hartzog and Evan Selinger about online life and privacy concerns.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Celebrating Beneath Ceaseless Skies
Issue of Beneath Ceaseless Skies
Yet another pretty BCS cover.

Almost a decade ago I was part of a terrific workshop run by Walter John Williams and Connie Willis in the Taos Ski Valley. It was a talented group, and the two week session was a happy blur of lots of writing, lots of critiquing, and lots and lots of shop talk, plus assorted movies and a lot of wine.

One of the participants mentioned that he planned to start a literary fantasy online magazine. Since he happened to like the stuff I was workshopping, I figured that would be a surefire sale. So as soon as he opened up the magazine, I fired off a submission.

And he rejected it, because he didn’t feel it had the right flavor for his magazine.

That’s one of the things I respect tremendously about that editor, who was of course, Scott Andrews. It was, in fact, not till the fourth or fifth submission that he took a story, which was a piece set in the same world in which the novel I’d workshopped at Taos, Tabat, in the form of “Love, Resurrected.” From day one, Scott had a strong vision for the magazine, and it’s been an inspiration to watch him implement it over the years.

Since then, I’ve sold a number of stories to Scott, and have always been terrifically happy with his edits. When the novel that I had workshopped at Taos finally came out, years later, I had a novelette set in the same world that he accepted, and he graciously worked with me in order to time its publication with the novel release date. Most recently, he published one of my Serendib stories as part of BCS’s Science Fantasy Month and as always the story emerged much the strong for his adept edits. A BCS acceptance “” which I know to never take for granted “” is always something I regard as one of a year’s accomplishments, overall.

I’ve also enjoyed reading stories by other people for the BCS podcast. Scott picks, at least in my opinion, pretty high-quality stuff, and it’s always a pleasure to read. In his meticulous attention to detail, he goes to lengths to make sure that all the pronunciations are exactly as the author intends, which is sometimes a difficult task in fantasy literature.

I always look forward to meeting up with Scott at conventions. I know that we’ll have long and thoughtful conversations that range all over the place, flavored by Scott’s gentle affability and sharp insight. I love BCS, because it is a splendid example of the sort of many-chambered edifice a truly talented person can build when they plunge themselves into a particular passion consistently over time. I wait to see what the coming years bring it. I cannot imagine it will be anything short of even more awesomeness as he continues to enrichen the fantasy landscape we all share.


#sfwapro

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Teaching Blogging

I just sent my scheduler in to Bellevue College last week – I’ll be teaching the Writing Fantasy & Science Fiction class again this spring as well as the Blogging 101 class. I’ll post the dates for that when I have them in hand.

With both classes, I’ve gone through my notes, getting them together. With the blogging class I’ve been using a new online tool I saw mentioned during the great “Yahoo is getting rid of Delicious!” flak, Trailmeme.

WIth Trailmeme, the central metaphor is “trails” of links, which you can annotate. So I’ve used the outline from my Blogging class to collect my Delicious links on the topic. Here is the Blogging 101 “trail”. A cool feature of Trailmeme is the ability to discuss links – please feel free to make suggestions and/or forward the link to the trail along to people who might find it useful. I know a lot of those links are ones I’ve frequently referred to and often continue to use.

One of the reasons I’ve gone to that trouble is that I’m pushing a couple of consulting services next year, and one of them is a critique of your blog or website talking about its current structure and organization, its search ranking and strategy, how you might use it more effectively, how you might be using social networks, and directions you might want to take it in, based on what a student gets out of that class. For $100, you get a 500 word write-up. If you want to go more in-depth, contact me and I’ll give you an estimate.

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