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Social Media: Amazon Affiliate Program Changes and A Fresh Crop of Social Media Links

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The Amazon Affiliate Program: What’s Changed Recently

You may have heard that Amazon has changed its terms for its affiliate program. Here is the change.

“In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in this Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is $0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:
(a) 20,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.”

This affects people who rely on posting free books as part of their business model. The reason you’d drive traffic to free books is because Amazon’s rates change depending on the total number of books sold.

For example, let’s say I sell some books for Amazon by blogging about a book and pointing to Amazon with an affiliate link, a specially constructed URL that points to the book on Amazon. I get a very small percentage of each sale. That percentage can differ according to what merchandise it is, but it also differs according to how many items I’ve sold that month if it falls in the “General Product” category.

So let’s say I do that. Perhaps I mention that I often use Samuel R. Delany’s wonderful About Writing in teaching. Over the course of a month, three people buy the book (in my experience this is an optimistic estimate. Let’s say that’s all the traffic I drive this month. Because I’ve only sold 3, my percentage is 4%.

But let’s say I also blogged about a bunch of free stuff and people bought books through the same sort of affiliate link. Let’s say I am incredibly diligent about this and sell 628 free books. That 628+3 moves me into the 8% tier – double that original 4%.

Which can start to add up if you’re making some secondary sales, where folks are ordering not the book you linked to, but still poking around on Amazon and buying other things.

So that, in a nutshell, is the Amazon change. If it’s all goobledygook to you, you probably are not one of the people that need to worry about it. And what does that have to do with social media? The answer is that social media shares are how some affiliates drive traffic.

The best of links recently saved to use in my Building an Online Presence for Writers and Blogging and Social Networking 101 classes:
You can follow all my social media links on Delicious.

Pinterest is a social network I’m still find a lot of reasons to like. I use it to provide a regularly changing source of visual interest for this blog as well as to organize some of my blog posts like posts on writing or posts on social networking.

A study on what increases Twitter followers. No surprise here: positivity and informational content.

How to use a press release to increase your online visibility.

Online book discovery is something market-minded writers need to pay attention to. Here’s why it’s currently not working well.

Obscurity: A Better Way to Think About Your Data than “Privacy.” An interesting piece by Woodrow Hartzog and Evan Selinger about online life and privacy concerns.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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A flyer, kept carefully folded, in the top drawer of Bella Kanto’s dresser. Dated some twenty-five years earlier, the paper crumbling and worn, and never looked at since being placed there.

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Love the world of Tabat and want to spend longer in it? Check out Hearts of Tabat, the latest Tabat novel! Or get sneak peeks, behind the scenes looks, snippets of work in progres, and more via Cat’s Patreon.

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WIP: Teaser from Poppy and Letitia

flowersI finished up a story I’ve been wrestling with for the past week this afternoon. It’s for a game world, and it’s a fun one. I’m not sure why I had so much trouble with this one, but I rewrote the beginning four or five times, which is unprecedented for me.

Anyhow, here’s a chunk:

The book supplied a hand-colored map of the coastline. Letitita had not seen that many maps in her lifetime but she thought that this one might have some shortcomings. For one thing, the area they were heading into was a spot colored a vague green which turned out to be towering pines and cedars, shaly hills, and tiny streams inevitably at the bottom of steep-walled gullies full of blackberry brambles. It was lettered, the amount of lettering sparse in comparison to the amount of blank space provided, “Unexplored Forest,”
They were three days into changing that into “Partially Explored Forest” when they heard the screaming.

It called from off the road, among the trees, unseen but close from the volume, the sound of a horse crying out, and then a second echoing noise, like the harsh squeal of an enormous machine wheel. Poppy’s bow was out and in her hand, the other one pulling an arrow from its quiver, as she sprinted towards it; Letitia followed, pulling daggers from her belt as she went, but moving more cautiously than her mistress and therefore slower.

She arrived in time to see Poppy’s first arrow strike the monstrosity towering over the fallen unicorn, a mass of black fur and teeth and more than one head, protruding at awkward angles from around the main one with its ferocious canine grin. Every eye in the multitude it boasted burned bright as fire, red as madness.

The arrow extinguished one of that pair burning brightest and largest. The beast threw its head back, and the sound of that tortured clash came again, so loud that it throbbed in Letitia’s ears.

Daggers sang from her hands, thrown almost without thinking, thunk thunking into that glistening black snout. Annoying wounds at best, but another of Poppy’s arrows flew straight and true ““ had she really merely said she’d been “all right with the bow” when a girl? ““ putting out the other mad red glare, and as it died so did all the tinier ones, heads slumping awkward as it toppled, halfway over its fallen prey.

They circled it warily as they came up. The unicorn let out a tortured breath. Poppy made a hurt sound in her throat and started to step closer, but Letitia tugged her back.

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“I can put it out of its misery at least,” Poppy said. She tugged one of Letitia’s daggers free from the monster’s corpse, and moved towards the unicorn, speaking softly, calmingly, an ostler’s murmur, soothing and nonsensical, theretheremylove, theretheremypretty.

The gleaming ivory horn raised an inch from the ground as though in challenge, but was too weak to move further. She stroked her hand along the broad neck. Letitia held her breath.

“Move no further,” a voice said from behind them.

In other news, Rappacini’s Crow and All the Pretty Little Mermaids both made Ellen’s Datlow recommended list for Best Horror. Hurray!

Enjoy this sample of Cat’s writing and want more of it on a weekly basis, along with insights into process, recipes, photos of Taco Cat, chances to ask Cat (or Taco) questions, discounts on and news of new classes, and more? Support her on Patreon..

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