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Social Media: Amazon Affiliate Program Changes and A Fresh Crop of Social Media Links

Picture of a tortoiseshell cat.
The Amazon Affiliate Program: What’s Changed Recently

You may have heard that Amazon has changed its terms for its affiliate program. Here is the change.

“In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in this Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is $0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:
(a) 20,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.”

This affects people who rely on posting free books as part of their business model. The reason you’d drive traffic to free books is because Amazon’s rates change depending on the total number of books sold.

For example, let’s say I sell some books for Amazon by blogging about a book and pointing to Amazon with an affiliate link, a specially constructed URL that points to the book on Amazon. I get a very small percentage of each sale. That percentage can differ according to what merchandise it is, but it also differs according to how many items I’ve sold that month if it falls in the “General Product” category.

So let’s say I do that. Perhaps I mention that I often use Samuel R. Delany’s wonderful About Writing in teaching. Over the course of a month, three people buy the book (in my experience this is an optimistic estimate. Let’s say that’s all the traffic I drive this month. Because I’ve only sold 3, my percentage is 4%.

But let’s say I also blogged about a bunch of free stuff and people bought books through the same sort of affiliate link. Let’s say I am incredibly diligent about this and sell 628 free books. That 628+3 moves me into the 8% tier – double that original 4%.

Which can start to add up if you’re making some secondary sales, where folks are ordering not the book you linked to, but still poking around on Amazon and buying other things.

So that, in a nutshell, is the Amazon change. If it’s all goobledygook to you, you probably are not one of the people that need to worry about it. And what does that have to do with social media? The answer is that social media shares are how some affiliates drive traffic.

The best of links recently saved to use in my Building an Online Presence for Writers and Blogging and Social Networking 101 classes:
You can follow all my social media links on Delicious.

Pinterest is a social network I’m still find a lot of reasons to like. I use it to provide a regularly changing source of visual interest for this blog as well as to organize some of my blog posts like posts on writing or posts on social networking.

A study on what increases Twitter followers. No surprise here: positivity and informational content.

How to use a press release to increase your online visibility.

Online book discovery is something market-minded writers need to pay attention to. Here’s why it’s currently not working well.

Obscurity: A Better Way to Think About Your Data than “Privacy.” An interesting piece by Woodrow Hartzog and Evan Selinger about online life and privacy concerns.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Documents of Tabat: A Brief Treatise on Magical Energy and The Practice of Eating Beasts
What are the documents of Tabat? In an early version of the book, I had a number of interstitial pieces, each a document produced by the city: playbills, advertisements, guide book entries. They had to be cut but I kept them for this purpose. I'll release them at the end of April in e-book form; careful readers will find clues to some aspects of Beasts of Tabat in them. -Cat
What are the documents of Tabat? In an early version of the book, I had a number of interstitial pieces, each a document produced by the city: playbills, advertisements, guide book entries. They had to be cut but I kept them for this purpose. I’ll release them at the end of April in e-book form; careful readers will find clues to some aspects of Beasts of Tabat in them. -Cat

A Brief Treatise on Magical Energy and
The Practice of Eating Beasts,
Being A Primer for Elementary Students
of the College of Mages
by Sebastiano Silvercloth
(private publication of the College of Mages)

To understand the basic principle behind this practice, one need look no further than the custom of keeping Oracular Pigs, common among larger merchant households. Since such Beasts are capable of seeing only matters in its own physical future, they must be kept in places where their warnings of fire, attack, or other household disasters will involve the household, such as outside but near the kitchen, or beside outlying buildings of importance.

When the time comes that the Pigs foretells its own death (or shows signs of concealing such a prophecy), it is slaughtered and prepared for a feast in which the entire household takes part. The pig is consumed in the belief that its oracular powers may be acquired; some gamblers swear by a diet of such flesh.

Absorption of magic energy through ingestion of the flesh that held it is at the heart of many magical rituals. In truth, the roast pork and other meats are of little use to the consumers in the manner they desire. Luck is not a transferable quality. But it does advantage them in other ways: such consumption is known to increase life span dramatically, to prevent some illnesses, and cure others. The longevity of many of those able to afford the practice is augmented, while those with flatter purses lead richer lives.

Some Beasts and animals are much richer in magical energy than others, depending on their race’s characteristics. Almost every by-product and physical bit of a Dragon, for example, is highly valuable in that regard. The wings, which are typically removed from captive Dragons, are dried, while the meat is powdered and used as an ingredient in the alchemical cooking for which the Chefs of Tabat are famed. The leather is employed in the construction of aerial apparati and some armors, though the cost of such is prohibitive enough to keep them from the ordinary soldier’s wardrobe.

Dryads are similarly prized, for once they have taken on their ultimate form of a rooted tree, the wood of their bodies becomes steeped in magic over the course of season after season, and yields great quantities of energy when treated and burned in special furnaces. Such fuel supplies much of the energy that drives the city and gives its citizen the rich life we enjoy, and the trade boats are always on the look-out for Dryad groves, in order to collect the substantial bounty the city pays for their trunks.

For the most part, though, the effect created by partaking of a Beast or magical animal’s body is slight. Both Fairy blood and honey are faintly hallucinogenic in nature, but one would have to ingest vast quantities, such as the blood of two or three dozen Fairies (depending on the ingestor’s body weight and susceptibility to the drug) to experience anything appreciable. Still, the creation of dishes incorporating such substances have become an art for which Tabat is famed throughout the world. This reminds us that such knowledge may well be turned to practical purpose without suffering scorn. While pure Magicians pursue abstract knowledge, others help keep the College and city functioning through their willingness to put aside such lofty pursuits.

***
Love the world of Tabat and want to spend longer in it? Check out Hearts of Tabat, the latest Tabat novel! Or get sneak peeks, behind the scenes looks, snippets of work in progres, and more via Cat’s Patreon.

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