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The Most Recent SFWA Kerfuffle

picture of graffiti depicting an image from The Crying of Lot 49“Hey, how about that SFWA mess?” my brother asked in an e-mail.

I winced, because I knew exactly what he meant. In my capacity as the lead of the moderating team on the SFWA internal forums, I’d been reading about it for the past few days – and working to keep the discussion — on those boards, at least — somewhat sane. There was a whole lot of shouting going on. And some of it, I think, could be avoided if some of the shouters had actually taken the time to listen to (by which I mean read) what was being said.

That’s a problem happening on both sides (and honestly, there aren’t really “two sides”. There’s a lot of possible takes on this and part of the problem is this idea of “us vs. them”.) “OMG they are attacking Mike Resnick!” screams one group. “OMG old white dudes telling us what to do!” shouts another.* There’s assumptions being made that’s there’s no room for the organization for both sides and that each is trying to somehow oust the other.

So…I’d urge you to actually read what’s under discussion, as well as how it’s being discussed. The article in question was third in a series of what seem like bad moves on the SFWA Bulletin’s part. First there was a cover that many felt was inappropriate for a professional magazine. This was accompanied by an article in the same Bulletin written by Barry Malzberg and Mike Resnick that, while doing an admirable job of trying to document the role women have played in the early days of SF, also applied appearance standards to those women in a way that did not seem congruent with how they’re applied to men, as well as emphasizing how anomalous these creatures were by appending “lady” to editor, so we have editors and lady editors. Since very few of us lady editors actually manipulate the keyboard or pen with our vulvas**, the need to specify gender seems a little unnecessary, but okay. That was followed by an issue with a column in which the writer used Barbie as an example in what seems like a misguided rhetorical strategy. (I am trying to be somewhat neutral about all this, but you can no doubt tell that my sympathies do lie more on one side than another.)

And then came a third issue, containing a rebuttal to the criticisms by Malzberg and Resnick, which did exactly what I’m talking about. I’m forced to believe that since they identify the criticisms as “anonymous,” they didn’t bother to go read any of them, in which case they would have noticed that they weren’t anonymous but that people were quite willing to attach their names to them and had been doing so from the start. And the reply — well, go read it and decide for yourself whether or not you think of it a reasoned response to criticism.

Since then tempers have continued to flare, some people have resigned from SFWA while others decided to stay, a task force has been formed to try and figure out how to make the Bulletin more professional, and on and on, including lots of shouting about “PC” and censorship. So what I’d like to say is, if you decide to weigh in, exercise a little due diligence and do your homework beforehand. That means read the pieces as well as some of the discussion. Don’t rely on how someone else is interpreting or framing the debate, because that’s just lazy. Don’t rely on someone else’s summation of events (including this one!) but decide for yourself. Jim Hines has put together a list of some of the commentary. If you’re a SFWA member, come on over to the forums and take a look. If you don’t understand some of the objections, take the time to figure out what’s underlying them. Because ain’t nobody shouting just for shouting’s sake.

And remember – SFWA’s not a monolithic entity. There’s close to two thousand members, and that’s a whole lot of different points of view.

One of the great things about this is that there are useful, informative, and interesting discussions going on. There are changes being made, there’s awareness being raised. In the past I’ve sometimes ranted to my spouse about the odd forms of Luddism that sometimes appear on the part of some people writing about the future, and it seems to me this convulsion is helping drag SFWA into the 21st century as well as a more professional form. I look forward to seeing what’s to come.

* I should note that this is a rough paraphrase of a couple of the shouts and not an encapsulation of everything that’s been said.
** Feel free, fellow “lady editors,” to correct me on that if I’m wrong.

5 Responses

  1. Thanks for giving me a good shoots-coffee-out-the-nose laugh: “Since very few of us lady editors actually manipulate the keyboard or pen with our vulvas**”

    Srsly tho – I appreciate the links (because I am chronically behind and trying to play catchup without getting lost in the field of strawmen) and your measured, thoughtful response.

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Social Media: Pinterest Analytics and Links for 3/18/2013

August 8, 2015 edit: Hey folks, Pinterest has changed their analytics. Here’s the resource I used to update mine: https://help.pinterest.com/en/articles/pinterest-analytics. And for what it’s worth, I realized a lot of you were looking for info and stumbling across this through using them so they’re worth paying attention to!

Pinterest has rolled out Pinterest Analytics. To add it to your site in order to see what’s getting pinned, you need to verify your site. Here’s the instructions for doing so.

Pinterest Analytics

Some notes: even after I’d verified, Analytics wasn’t appearing in the upper right-hand corner as specified. I logged out and back in, and then chose the “Switch to the New Look” option. At that point, I went back and read the instructions and realized Analytics will not work until you have switched over to the new look, which to me seems pretty similar to the old look.

I didn’t see any data on there at first, just the message, “We don’t have any data yet! Please wait for us to calculate it for you,” but I could see the options: Site Metrics, Most Recent, Most Repinned, and Most Clicked, as well as an Export button (always so handy). A day later, the same message was still displaying, but when I drilled down to look at the past seven days, I found I did have some data for the time since I’d validated my website. Pinterest Analytics aren’t semi-real time, the way Google Analytics are. Today’s data is not available until tomorrow.


Site metrics Pinterest will show you, along with my scores for the first few days:

Pins/Pinners:
Pins is the number of times people have pinned from your site, i.e. bookmarked a particular page by pinning an image from it. Pinners is the number of people who have done this. So these are people who are not accessing your site through Pinterest (at least they don’t have to be), but who are using Pinterest to save bookmarks. I a single individual pinned five pages from your site, pins would be five, pinners would be one.

  • Day one: 1 pin from 1 pinner
  • Day two: 0 pins, 0 pinners
  • Day three: 0 pins, 0 pinners
  • Day four: 0 pins, 0 pinners
  • Day five: 5 pins, 3 pinners

Repins/Repinners:
Repins is the number of times your content was repinned, meaning someone saw a page that had already been pinned on Pinterest and decided to save it to one of their boards. Repinners is the number of people who did this. So if someone pinned two pages, and one person repinned both of them, repins would be two while repinners would be one.

  • Day one: 0 repins, 0 repinners
  • Day two: 10 repins, 10 repinners
  • Day three: 2 repins, 2 repinners
  • Day four: 2 repins, 1 repinner
  • Day five: 3 repins, 3 repinners

Impressions/Reach:
Impressions is the number of times your image(s) appeared to someone on Pinterest, either in the main feed or through viewing a board or search results. Reach is the number of people who saw one or more of your image. I’ve bolded day five’s result, which surprised and pleased me.

  • Day one: 247 people saw 474 total images
  • Day two: 324 people saw 1063 total images
  • Day three: 242 people saw 1347 total images
  • Day four: 159 people saw 247 total images
  • Day five: 856 people saw 2957 total images.

Clicks/Visitors:
Clicks is the number of times people clicked on an image and viewed your site. Visitors is the overall number of people who did so.

  • Day one: Three images were clicked on, each time by a different person. As a note of interest, Google Analytics claims only one visitor from Pinterest that day.
  • Day two: Eight images, eight different visitors. (Google Analytics reports 6.)
  • Day three: Twelve images, one visitor. (Google Analytics reports 4.)
  • Day four: Two images, two visitors. (Google Analytics reports 2.)
  • Day five: Three clicks, three visitors. (Google Analytics reports 3 as well.)

Factors that might have affected those numbers:

  • Day three: I re-organized my boards so one with a lot of links pointing back to my site was in the top row. I submitted that board as a StumbleUpon bookmark. And I made one of my boards, fabulous female protagonists, a group board and invited some other people to pin to it.
  • Day four: I was completely absent from Pinterest activity.
  • Day five: I pinned a new piece from my site onto a personal board that collects similar pieces from my site.

The most repinned images are images attached to pieces with interesting content. The most repinned one is also one of the most popular pages on my site, 5 Things to Do in Your First 3 Paragraphs. This emphasizes one of the most important points for anyone working with SEO and web traffic stuff: good content is the most crucial thing.

And it’s also interesting to note the discrepancies between what Pinterest and Google Analytics is reporting, which emphasizes something about this sort of investigation: the numbers may be fuzzier than you think they are.

So why would you want to know any of this? Mainly to know if Pinterest is a successful way to drive traffic. It looks to me, based on this, that it’s quite capable of driving traffic and I really like those (relatively) high Impressions/Figure. Beyond that, it’ll let me know if some images are consistently getting pinned more often (or less often) so I can try to figure out why in order to use that knowledge when employing images in the future.

Why be interested in Pinterest as a social medium overall? Well, the jury’s still out in some ways. But it offers a chance to organize information in a new way. I’ve been planning to write up all my class descriptions on the blog and add them here, for example. There’s also some weird gender stuff going on around popular perceptions of it that someone needs to take apart (imo). Here’s an infographic about who’s using Pinterest.

Are you using Pinterest? If so, how do you use it?

Recent Social Media Links of Interest:

WordPress is looking to the future and will be doing more content curation. A lot of folks are hosting their blogs on WordPress and may want to look and see what has a chance of affecting them.

Facebook Changes: Facebook’s redesigned their news feeds. What are they and how do they affect reaching readers? Facebook’s also acquired storytelling social network Storylane.

Twitter: A guide to some Twitterspeak, some instances of which I’m not convinced are actually used by anyone.

On the tools side of things, I’ve been messing with Followerwonk. I’ll write that up next week.

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10 Reasons I'm So Happy With The Way Near + Far Turned Out

Pink flamingo lights
Part of the party decor for the Pink + Blue party at WorldCon. Flamingos are always appropriate.
I’m prepping for next week and the official release of the book. I’ll be doing some blog posts about the interior art over the next few days as well as trying to tie up a lot of loose ends. (And I’m prepping for the next round of classes – plenty of time to sign up still if you’re interested.) And at the end of the month, I’m off to Baltimore for a few days for the Baltimore Book Festival, yay!

The party at WorldCon was so! great! And it helps to have such a nifty book to show off. So I wanted to enthuse a bit more about it and why I’m so happy with it.

  1. It’s the old Ace double format. I used to love those whenever I found them in the used bookstores.
  2. Vicki Saunders did an amazing job with the book design, including using elements from the interior art to create printer’s ornaments to denote section breaks. In a move I consider above and beyond, they differ between the two books.
  3. I have been admiring Mark Tripp’s art for over a decade now. He’s a good friend and I can’t begin to say how much it means to me to use his art, so we’ve got a collaboration other than the game we’ve both worked on for a bajillion years, Armageddon MUD.
  4. I found out I had more than enough SF for a collection. In fact, we had to cut some of it. A surprising amount.
  5. A favorite editor from Microsoft, Jo Molnar, agreed to do the copy-editing. I’d worked with Jo before and knew he was meticulous and careful, and that he’d bravely face the demands of a spec fic collection, including questions like how one formats telepathic communications.
  6. I got plenty of input in how the book looked, the order, the editing and so forth. It’s more than just a collection of my work, it’s an expression of my philosophy regarding books.
  7. Publisher and friend Tod McCoy has become one of my favorite people to work with. He solved problem after problem, came up with clever ideas, and was always enthusiastic, knowledgeable and supportive. And fun as hell.
  8. The awesome blurbs, including a somehow very Norman-ish note from Norman Spinrad and an unconventional list for an unconventional book by Karen Joy Fowler.
  9. Getting to throw a book launch party at WorldCon, the biggest of the SF conventions.
  10. It’s appearing in time for World Fantasy Convention, and I know Tod will make sure there’s copies there so I may actually sign more than a couple books at the con.

You can find the book for preordering at Hydra House.

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