Social Media: Pinterest Analytics and Links for 3/18/2013

March 18, 2013
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infographics, pinterest, pinterest anyalytics, seo and images, social media, social networking for writers

August 8, 2015 edit: Hey folks, Pinterest has changed their analytics. Here’s the resource I used to update mine: https://help.pinterest.com/en/articles/pinterest-analytics. And for what it’s worth, I realized a lot of you were looking for info and stumbling across this through using them so they’re worth paying attention to!

Pinterest has rolled out Pinterest Analytics. To add it to your site in order to see what’s getting pinned, you need to verify your site. Here’s the instructions for doing so.

Pinterest Analytics

Some notes: even after I’d verified, Analytics wasn’t appearing in the upper right-hand corner as specified. I logged out and back in, and then chose the “Switch to the New Look” option. At that point, I went back and read the instructions and realized Analytics will not work until you have switched over to the new look, which to me seems pretty similar to the old look.

I didn’t see any data on there at first, just the message, “We don’t have any data yet! Please wait for us to calculate it for you,” but I could see the options: Site Metrics, Most Recent, Most Repinned, and Most Clicked, as well as an Export button (always so handy). A day later, the same message was still displaying, but when I drilled down to look at the past seven days, I found I did have some data for the time since I’d validated my website. Pinterest Analytics aren’t semi-real time, the way Google Analytics are. Today’s data is not available until tomorrow.

Site metrics Pinterest will show you, along with my scores for the first few days:

Pins/Pinners:
Pins is the number of times people have pinned from your site, i.e. bookmarked a particular page by pinning an image from it. Pinners is the number of people who have done this. So these are people who are not accessing your site through Pinterest (at least they don’t have to be), but who are using Pinterest to save bookmarks. I a single individual pinned five pages from your site, pins would be five, pinners would be one.

Day one: 1 pin from 1 pinner
Day two: 0 pins, 0 pinners
Day three: 0 pins, 0 pinners
Day four: 0 pins, 0 pinners
Day five: 5 pins, 3 pinners

Repins/Repinners:
Repins is the number of times your content was repinned, meaning someone saw a page that had already been pinned on Pinterest and decided to save it to one of their boards. Repinners is the number of people who did this. So if someone pinned two pages, and one person repinned both of them, repins would be two while repinners would be one.

Day one: 0 repins, 0 repinners
Day two: 10 repins, 10 repinners
Day three: 2 repins, 2 repinners
Day four: 2 repins, 1 repinner
Day five: 3 repins, 3 repinners

Impressions/Reach:
Impressions is the number of times your image(s) appeared to someone on Pinterest, either in the main feed or through viewing a board or search results. Reach is the number of people who saw one or more of your image. I’ve bolded day five’s result, which surprised and pleased me.

Day one: 247 people saw 474 total images
Day two: 324 people saw 1063 total images
Day three: 242 people saw 1347 total images
Day four: 159 people saw 247 total images
Day five: 856 people saw 2957 total images.

Clicks/Visitors:
Clicks is the number of times people clicked on an image and viewed your site. Visitors is the overall number of people who did so.

Day one: Three images were clicked on, each time by a different person. As a note of interest, Google Analytics claims only one visitor from Pinterest that day.
Day two: Eight images, eight different visitors. (Google Analytics reports 6.)
Day three: Twelve images, one visitor. (Google Analytics reports 4.)
Day four: Two images, two visitors. (Google Analytics reports 2.)
Day five: Three clicks, three visitors. (Google Analytics reports 3 as well.)

Factors that might have affected those numbers:

Day three: I re-organized my boards so one with a lot of links pointing back to my site was in the top row. I submitted that board as a StumbleUpon bookmark. And I made one of my boards, fabulous female protagonists, a group board and invited some other people to pin to it.
Day four: I was completely absent from Pinterest activity.
Day five: I pinned a new piece from my site onto a personal board that collects similar pieces from my site.

The most repinned images are images attached to pieces with interesting content. The most repinned one is also one of the most popular pages on my site, 5 Things to Do in Your First 3 Paragraphs. This emphasizes one of the most important points for anyone working with SEO and web traffic stuff: good content is the most crucial thing.

And it’s also interesting to note the discrepancies between what Pinterest and Google Analytics is reporting, which emphasizes something about this sort of investigation: the numbers may be fuzzier than you think they are.

So why would you want to know any of this? Mainly to know if Pinterest is a successful way to drive traffic. It looks to me, based on this, that it’s quite capable of driving traffic and I really like those (relatively) high Impressions/Figure. Beyond that, it’ll let me know if some images are consistently getting pinned more often (or less often) so I can try to figure out why in order to use that knowledge when employing images in the future.

Why be interested in Pinterest as a social medium overall? Well, the jury’s still out in some ways. But it offers a chance to organize information in a new way. I’ve been planning to write up all my class descriptions on the blog and add them here, for example. There’s also some weird gender stuff going on around popular perceptions of it that someone needs to take apart (imo). Here’s an infographic about who’s using Pinterest.

Are you using Pinterest? If so, how do you use it?

Recent Social Media Links of Interest:

WordPress is looking to the future and will be doing more content curation. A lot of folks are hosting their blogs on WordPress and may want to look and see what has a chance of affecting them.

Facebook Changes: Facebook’s redesigned their news feeds. What are they and how do they affect reaching readers? Facebook’s also acquired storytelling social network Storylane.

Twitter: A guide to some Twitterspeak, some instances of which I’m not convinced are actually used by anyone.

On the tools side of things, I’ve been messing with Followerwonk. I’ll write that up next week.

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How Writers Can Use Pinterest

April 23, 2012

Pinterest can prove strangely addictive. Can you make that addiction part of your social network branding efforts?

I’m prepping for this weekend’s class on Blogging and Social Networks and, as always, there’s lots of new stuff that I need to fold into my existing notes. Pinterest is a big one — it’s become a big deal since last time I taught the class and so I need to talk about it.

So what is Pinterest?
Pinterest describes itself as a virtual pinboard. You can think of it as a way to save links and organize them by image or you can think of it as a way to save and organize images. I like it because people often put together collections that are beautiful, disturbing, evocative, or worth reading.

What makes Pinterest interesting?
It’s interesting partially because it’s a new way of sorting information. Some of us think in images rather than text, and this may be more accessible for them.

It’s also interesting because it’s become identified as a woman-centric social network – or at least that’s something the media has focused on, to the point where a male friend stated definitively and somewhat defiantly, “I don’t know a single man who uses Pinterest, but every woman I know does.” (Reported figures seem to actually put women at 60-82% of the users). Women adopt new social media more readily than men, which may account for some of it, but the odd tone that some of the reporting takes on makes it a phenomenon worth taking a look at.

And it’s interesting because it’s growing FAST to the point where it’s the number 3 social network.

How can writers use Pinterest?
Well, an obvious one is a board that features their book covers. For example, Stephen Hunt’s Books Worth Reading (by me) displays 24 covers, including foreign language editions. It’s a nifty way of showing one’s output.

You might choose to create a gallery of fan art as both a way of gracefully acknowledging fans while driving recognition of the stories they illustrate.

Pinning research is an obvious thing. M.K. Hobson’s pinned reference images for her book, The Warlock’s Curse, and there’s plenty of interesting stuff to look at there.

Using it isn’t difficult, not is incorporating it into your website. There are plenty of WordPress plug-ins for Pinterest already; I use one to provide additional visual interest to my website.

Why might you want to avoid Pinterest?
Plenty of questions have arisen about Pinterest and copyright, although the company has been responsive to concerns and revised its terms of service as a result. While some avoid Pinterest for these reasons, some advocate embracing it, as Trey Ratcliff does in his essay, Why Photographers Should Stop Complaining about Copyright and Embrace Pinterest, pointing out that it drives website traffic.

Enjoy this essay on how writers can use Pinterest and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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Advice on Writing Mentors

August 27, 2012

Image of French novelist Colette — Colette's husband used to lock her in an attic to force her to write. Don't assume a mentor is going to go that far. You're the only one who determines how productive (or not) you are.

One of the things that sometimes comes up when talking to new writers is the question, “How do I acquire a mentor?” There’s a glazed and desperate look in the eyes of each querier, and sometimes a bit of professional jealousy, because occasionally we see people in positions where we’re not convinced they really should be, and an easy explanation is that a mentor’s personal pull helped get them there.

Well, maybe. But I don’t know that the kind of mentor people are envisioning really happens that often. They’re thinking of a wise, kindly figure who will guide their career through writing advice, secure them spots in anthologies and magazines, and make sure they appear on award ballots.

That’s pretty goddamn rare, and sometimes what one is attributing to the influence of a mentor is actually the writer’s hard work and talent for networking. And networking helps a lot — but it can’t substitute for enough skill to write at the professional level, at least in my opinion.

I do have people who have helped me along, and they’ve been great. I don’t think of any of them in this light, though. They’re people I can go to for the occasional sanity check or word of encouragement, sure. But are they out there sedulously working away on my behalf? No. They have their own careers to build, their own projects to promote, their own words to write.

You can’t just wait for a mentor to arrive. Or even just mail someone and say, “I want you to be my mentor.” You need to a) be writing and b) be getting yourself out there through publications, participation in social networks and message boards, and working with other people. One of the most valuable things I did for myself was agreeing to help edit Fantasy Magazine. Beside teaching me a ton, it brought me in contact with a number of people. I even got to hold a manuscript from Tanith Lee in my hands and email her how excited I was to be publishing something from her.

And take classes, for Pete’s sake. That’s one of the best ways to not just improve your craft, but do a little networking on the side. I tell my students to let me know when they publish something so I can spread it on social networks, although that’s a somewhat self-serving act – it helps me publicize my classes when I’m able to point to people getting published and take some smidgen of unwonted credit for it. 😉

Let’s say you do find a writer who’s further along in their career path than you are, and who seems to be amenable to providing you some guidance. What then? Well, be a good mentee and help them help you. Here are my suggestions for doing so.

Be proactive. Don’t limply wait for a mentor to lift you up. A mentor is not an excuse to stop working on your own behalf. Do shit. Look for opportunities to get your name out there, just as you would without a mentor.
Be responsive. Answer e-mails. Let them know what you’re up to. Don’t be one of those flakey writers who vanish for months and then reappear with daisies in their hair, acting as though they had never been gone. Don’t let suggestions slide by without acknowledgement.
Be appreciative. Say thank you or acknowledge their efforts in other ways. They don’t have a quota of people they need to help each month. Every minute spent helping you is being taken from their own store of work time, and for all of us, that’s a valuable commodity.
Listen. If your mentor suggests something, either do it or tell them why you’re not (and have a good rationale for that). (See also: Be responsive.)
Be pleasant to work with. Save the cynical or curmudgeonly attitude for elsewhere, and don’t be a sad sack bemoaning your own lack of talent just so you can evoke reassurances. Positivity, cheerfulness, and good humor make for someone who’s pleasant to help – negativity, gloom, and humorlessness make it a discouraging, uphill battle.
Be a good sport. A mentor has their own life. And they may have other people they’re helping. In fact, if they’re helping you, they probably do. Don’t act like a jealous sibling if they’re paying attention to someone else.
Be a good citizen. It’s never too early to start paying it forward, to helping other new writers publicize their work. Volunteer to read slush or help staff tables at a convention. One of the best ways to promote yourself is by promoting other people, even though that may seem paradoxical.

Enjoy this advice on writing mentors and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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Social Media: Pinterest Analytics and Links for 3/18/2013

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