Social Media: Pinterest Analytics and Links for 3/18/2013

August 8, 2015 edit: Hey folks, Pinterest has changed their analytics. Here’s the resource I used to update mine: https://help.pinterest.com/en/articles/pinterest-analytics. And for what it’s worth, I realized a lot of you were looking for info and stumbling across this through using them so they’re worth paying attention to!

Pinterest has rolled out Pinterest Analytics. To add it to your site in order to see what’s getting pinned, you need to verify your site. Here’s the instructions for doing so.

Pinterest Analytics

Some notes: even after I’d verified, Analytics wasn’t appearing in the upper right-hand corner as specified. I logged out and back in, and then chose the “Switch to the New Look” option. At that point, I went back and read the instructions and realized Analytics will not work until you have switched over to the new look, which to me seems pretty similar to the old look.

I didn’t see any data on there at first, just the message, “We don’t have any data yet! Please wait for us to calculate it for you,” but I could see the options: Site Metrics, Most Recent, Most Repinned, and Most Clicked, as well as an Export button (always so handy). A day later, the same message was still displaying, but when I drilled down to look at the past seven days, I found I did have some data for the time since I’d validated my website. Pinterest Analytics aren’t semi-real time, the way Google Analytics are. Today’s data is not available until tomorrow.

Site metrics Pinterest will show you, along with my scores for the first few days:

Pins/Pinners:
Pins is the number of times people have pinned from your site, i.e. bookmarked a particular page by pinning an image from it. Pinners is the number of people who have done this. So these are people who are not accessing your site through Pinterest (at least they don’t have to be), but who are using Pinterest to save bookmarks. I a single individual pinned five pages from your site, pins would be five, pinners would be one.

Day one: 1 pin from 1 pinner
Day two: 0 pins, 0 pinners
Day three: 0 pins, 0 pinners
Day four: 0 pins, 0 pinners
Day five: 5 pins, 3 pinners

Repins/Repinners:
Repins is the number of times your content was repinned, meaning someone saw a page that had already been pinned on Pinterest and decided to save it to one of their boards. Repinners is the number of people who did this. So if someone pinned two pages, and one person repinned both of them, repins would be two while repinners would be one.

Day one: 0 repins, 0 repinners
Day two: 10 repins, 10 repinners
Day three: 2 repins, 2 repinners
Day four: 2 repins, 1 repinner
Day five: 3 repins, 3 repinners

Impressions/Reach:
Impressions is the number of times your image(s) appeared to someone on Pinterest, either in the main feed or through viewing a board or search results. Reach is the number of people who saw one or more of your image. I’ve bolded day five’s result, which surprised and pleased me.

Day one: 247 people saw 474 total images
Day two: 324 people saw 1063 total images
Day three: 242 people saw 1347 total images
Day four: 159 people saw 247 total images
Day five: 856 people saw 2957 total images.

Clicks/Visitors:
Clicks is the number of times people clicked on an image and viewed your site. Visitors is the overall number of people who did so.

Day one: Three images were clicked on, each time by a different person. As a note of interest, Google Analytics claims only one visitor from Pinterest that day.
Day two: Eight images, eight different visitors. (Google Analytics reports 6.)
Day three: Twelve images, one visitor. (Google Analytics reports 4.)
Day four: Two images, two visitors. (Google Analytics reports 2.)
Day five: Three clicks, three visitors. (Google Analytics reports 3 as well.)

Factors that might have affected those numbers:

Day three: I re-organized my boards so one with a lot of links pointing back to my site was in the top row. I submitted that board as a StumbleUpon bookmark. And I made one of my boards, fabulous female protagonists, a group board and invited some other people to pin to it.
Day four: I was completely absent from Pinterest activity.
Day five: I pinned a new piece from my site onto a personal board that collects similar pieces from my site.

The most repinned images are images attached to pieces with interesting content. The most repinned one is also one of the most popular pages on my site, 5 Things to Do in Your First 3 Paragraphs. This emphasizes one of the most important points for anyone working with SEO and web traffic stuff: good content is the most crucial thing.

And it’s also interesting to note the discrepancies between what Pinterest and Google Analytics is reporting, which emphasizes something about this sort of investigation: the numbers may be fuzzier than you think they are.

So why would you want to know any of this? Mainly to know if Pinterest is a successful way to drive traffic. It looks to me, based on this, that it’s quite capable of driving traffic and I really like those (relatively) high Impressions/Figure. Beyond that, it’ll let me know if some images are consistently getting pinned more often (or less often) so I can try to figure out why in order to use that knowledge when employing images in the future.

Why be interested in Pinterest as a social medium overall? Well, the jury’s still out in some ways. But it offers a chance to organize information in a new way. I’ve been planning to write up all my class descriptions on the blog and add them here, for example. There’s also some weird gender stuff going on around popular perceptions of it that someone needs to take apart (imo). Here’s an infographic about who’s using Pinterest.

Are you using Pinterest? If so, how do you use it?

Recent Social Media Links of Interest:

WordPress is looking to the future and will be doing more content curation. A lot of folks are hosting their blogs on WordPress and may want to look and see what has a chance of affecting them.

Facebook Changes: Facebook’s redesigned their news feeds. What are they and how do they affect reaching readers? Facebook’s also acquired storytelling social network Storylane.

Twitter: A guide to some Twitterspeak, some instances of which I’m not convinced are actually used by anyone.

On the tools side of things, I’ve been messing with Followerwonk. I’ll write that up next week.

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Exploring Near + Far's Interior Art: Row 2 (Giveaway Day Two)

September 18, 2012

Row 2

This week sees the book getting officially launched on Wednesday. This week I’ll be doing a series of five posts about the interior art. Comment on a post to be entered to win one of three pieces of Near + Far jewelry; comment on all five posts and you’ll be entered five times.

Here’s the second row of pieces. I was talking to someone last night about why it made me so happy to use Mark’s art: he’s been showing it to me for close to two decades and I’ve always wanted to use it to illustrate something.

So, left to right: Image #1, which has a funky little seahorse feel. When looking at Mark’s pieces, I tended to use the older stuff for “Near” stories and newer for “Far”. This one went with VocoBox ™, an early story about what would happen if cats could talk. (And I think it’s fairly accurate in that regard.) My cat is named Raven, much like the cat in the story, and this is my way of preserving him, because he’s been a great cat. 🙂

Image #2 has a sparse feel to it, and there’s one of those funky little eyes peering out at you. It accompanies the story “Not Waving, Drowning” (a title shamelessly taken from Stevie Smith, because it’s so terrific), which is about the harder side of telepathy, which always seemed to me like a terrible, terrifying superpower.

Image #3 is another earlier one, and it makes me think of the idea of spaceships as living things. It accompanies RealFur, a story about the relationship between people and objects, a theme which gets explored in “Therapy Buddha” as well.

Image #4 accompanies a story that appeared in Talebones, “Memories of Moments, Bright As Falling Stars”. It’s a cypberpunk-influenced story, and one I like a lot for its grungy and sometimes eccentric world.

Image #5 also accompanies a story influenced by the cyberpunk movment, “10 New Metaphors for Cyberspace.” It’s a flash piece, or perhaps a prose poem, depending on your definition, trying to think about how we might have seen cyberspace if Gibson hadn’t shaped it so definitively.

If I picked a favorite from this batch, it would be either #2 or #5. We still haven’t seen the one that I have as a tattoo yet, or the one that I’m thinking about for a new tattoo. 😉

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WIP: Teaser from "You Remind Me of Summer"

December 16, 2014

From the SF story I’m working on, “You Remind Me of Summer”. Think it will end up being 6-7k.

Madhur hesitated in the doorway of the bar. No sign on the outside other than a weathered metal plaque set at eye level to the right of the door. It showed a complicated red knot on a chipped white background.

This was dangerous territory but it was also anonymity, a place where no one would be looking at her flags. The privacy field inside kept all such information unavailable.

Someone was coming up behind her and there was nothing to prevent them reading her right now, so she gave the metal knob a twist and pulled it toward her to slip inside.

First impressions: booze-scented brown darkness broken by a single strand of red and green Christmas lights, tables centered in pools of yellow light from overhead lamps, constructions of spiderwire and sickly glow crystals. Along the back wall, a photo mural tried to provide the illusion of looking out onto a great deal seascape from a high cliff, but stains and a few tears made the illusion ineffectual. Underfoot, plas-crete, worn and a little slippery. A dim jukebox pulsing out a watery rendition of “I’ll be Home for the Holidays.”

The air smelled of sweat and alcohol and here and there a whiff of cologne or perfume. The inhabitants were varied ““ even a few nonhumans and mechanicals, but most shared a uniform dispirited look, a slump to their shoulders that made them seem aged and discouraged. Many nursed drinks, but three teenagers lounged at a back pool table, talking trash talk to each other as the balls clacked defiantly against each other.

This morning on the train into the city, she’d looked out the window and seen three young deer, springborn, now nearing fall adolescence, playing with each other by the side of highway running parallel to the track. They darted back and forth; one reared, sharp little hooves flicking out in play, catch me if you can, full of fearless stupidity and no thought for the cars rushing past so close to their play.

Then they were gone, and the landscape kept flickering as she tried to ignore the porter’s stare.

She chose one of the few empty tables, close to the wall, sliding into a wobbly seat, touching a faded video display, freckled with dissipated pixels, alight, tabbing through the choices, contemplating beer and onion rings. Her mouth watered at the thought not just of the greasy food, but the sensation of being unlooked at ““

— then someone sliding into the seat across from her, a woman perhaps two or three decades senior, face unfrozen by the conventional anti-aging techniques, but instead wearing tattoos across forearms and cheeks, purple streaks almost as faded as the menu.

Alarm blared against her nerves, but she refused to let her breath quicken or her tone be anything but bland. “Thanks, but I’m not looking for company.”

“Neither am I if bedplay’s what you mean,” the woman said sharply. Her hair was a silver Mohawk, tipped with blue along the six-inch strands that stood up like a parrot’s crest. She looked strong, was Madhur’s first thought, like some sort of warrior goddess cum blacksmith or stevedore.

“I just want conversation,” the woman said, “and any man I talk to is going to think I’m trying to pick him up, even if I lead with a denial of that. Humor an old broad and entertain me this evening. Unless you really do want to be by yourself, in which case I’ll slide off and leave you alone.”

Enjoy this sample of Cat’s writing and want more of it on a weekly basis, along with insights into process, recipes, photos of Taco Cat, chances to ask Cat (or Taco) questions, discounts on and news of new classes, and more? Support her on Patreon..

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Social Media: Pinterest Analytics and Links for 3/18/2013

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