Why I Don't Want to Read Your Story

Writers get told they must blog, but not a lot of advice about it. I’ve talked about this more than once, most notably in Do Writers Need to Blog? No. and How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It. But another thing to consider beyond the content you’re producing is whether or not your readers are finding it.

If you have a blog, take a moment and type your name into a search engine. If your blog doesn’t appear on the first page of results, you have a problem. The further down the page it is, the harder it is for a reader to find it. Type ‘Cat Rambo’ in and you should see this blog on the top of the list, along with other links that go to me rather than that taxi driver with a cat named Rambo who drives around with his cat in the backseat or the Cat Rambo featured in an article about underwater pumpkin carving.

So — if you’re not on that first page –how do you remedy that? Here’s five ways to make your blog more effective by making it more discoverable when people come looking for you.

Check your front page. Does it include the name you write under? Not just your first name, not a cute pseudonym. And not contained in an image rather than text. If not, please add it.

Make titles meaningful. A title should give a reader a reason to read, often to answer a question that the title has raised. For example: what are the five quick ways I could make my blog more discoverable? rather than “Check this out” or “Here’s something startling.”

Use images. Visual content makes a post more engaging and it provides something when people are sharing it on social media. Visual content gets shared more often than text-only. And a post lacking an image may not be pinnable on Pinterest, which is a valid social media site for authors.

Look at your site on your phone. Google Analytics tells me over half my traffic is readers using their phone to read it; it would be foolish for me not to make it as readable as possible for them. What’s not appearing? What looks weird? Menus that look great on a computer screen and are easy to select and click with a mouse are often much more difficult to navigate on a phone’s smaller touch screen.

Use what’s available. Tags and categories are both tools that search engines incorporate when creating rankings and they make things more discoverable for your readers. The Related Posts plug-in that I use on this blog depends on tags in order to find and display similar content that may intrigue readers of a particular post.

Bonus tip: Link to other posts. Internal links can help your reader find relevant content without leading them away from your site, and they also favorably influence search engines. You might even create pages that consolidate information, like this page of Resources for F&SF Writers. Look at this page — I can count five different ways I’ve done this. Can you find them all?

Have you ever had a ridiculously lofty desire buried so deep in your psyche that you’ve never mentioned it to anyone?  That’s what the Wayward Wormhole is for me.

Immersing myself into a world of writers where everyone is as obsessed, driven, and crazy about language and story for weeks at a time is my ultimate happy place. That passionate kiss of at a three-day conference only stoked my desire for more. I applied to some of the greats: Clarion and Odyssey and vowed to apply to Viable Paradise and Launch Pad as schedule and finances permit, but I’ve yet to receive an acceptance from any of them. Is that a reflection of my writing? Maybe…but they’re all incredibly popular and competitive. The sheer talent from the other applicants is intimidating. I’m not a natural. I’m a writer who makes all the usual mistakes and has to fight my way up the rejection ladder. On the flip side, I love learning about writing, and I’m damn stubborn, so I’ll keep going as long as I’m having fun.

Tired of waiting for an acceptance and finding that I aged with every passing year, I started giving myself an education from the many instructors that graced the workshops I wanted to attend. That’s where Cat Rambo came in. Their Academy for Wayward Writers was the perfect training ground for my struggling career as a writer. They brought in Tobias Buckell, Michael Underwood, Sarah Pinsker, Ann Leckie, Kate Heartfield, and Jamie Lackey, not to mention all the classes put together by Cat themselves. And it was great.

But it still wasn’t the deep end I dreamed about. Then, one day all the time spent on Cat’s Patreon and Discord brought the opportunity of a lifetime—a month of November—an intensive workshop in Spain. Was anyone interested? I was. Did she have a location? No. So I looked for one. I found a castle (A CASTLE!).  The next step was financial viability—was a venture like this something that could at least pay for itself? Spreadsheet time. The numbers said it could. We wouldn’t get rich, but we could offer a new, high-level intensive writing workshop offering access to exceptional instructors, and bring together fellow writers who were as eager to help each other succeed as you are to helping them. That’s what it’s all about!

Cat received a good deal of flack over the location’s lack of accessibility, and that was my fault. To anyone who wanted to attend and couldn’t, I can only apologize and say we are committed to doing better with each upcoming workshop.

Spending last November with Cat Rambo, Ann Leckie, Sarah Pinsker, and Tobias Buckell, along with eleven excellent writers in their twenties, thirties, fifties, and up, from four different countries, gave my confidence a much-needed boost, and with that, my writing leaped forward. We’re kept the Ride or Die Writing Group together in 2024, and students are getting published!

Cat Rambo has an amazing array of friends in the SFF community. They’ve all experienced her kindness, generosity, and balanced sense of right and wrong.

We’re heading to New Mexico this November with Arley Sorg, Minister Faust, Donald Maass, C.C. Finlay, plus a slate of students eager to repeat the magic from last year.

I can’t believe this is my life. Maybe we’ll see you there one day!