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Twitter Basics and Best Practices for Writers

Why Talk About Twitter Basics and Best Practices?

Cover for Creating an Online Presence
Cat's first nonfiction book talks about how to set up and maintain an online presence -- without cutting into your writing time.

This year I switched the focus of my social media efforts to Twitter, because it seemed to me Facebook was an increasingly ineffectual way to reach fans. Because of that, I’ve been spending a lot more time looking at the people following me on there as well as thinking about Twitter, its philosophy, and its uses overall.

Why does a writer want to be on Twitter? The reason is more than just “sell books”. It’s often a way to network with existing fans (who will buy more books in the future), cultivate new fans, connect with peers and other industry professionals, to find out industry and writing news and yes, of course, to procrastinate in a thousand different ways.

I used to automatically follow people who followed me but nowadays I spend a few minutes to click through and look at their page and the tweets it contains. I’ve noticed that a lot of people are doing it “wrong,” or at least in a way that ends up detracting from their purpose. Most of these are easy fixes. Here’s some tips for setting up an account on there and as well as for maintaining a presence.

The Basics of Setting up a Twitter Account

If you have never experienced Twitter, it’s basically a way to post short messages. I suggest reading some of these basic tutorials on it. Once you’re ready, create your account, keeping the following things in mind.

  1. A picture’s worth a thousand words. Include both a profile and a background picture. Please don’t just make it the default Twitter “egg”.
  2. Give people a reason to follow you. Tell them who you are, but do it in an interesting way.
  3. Give people a way to find out more. Include your website in your profile.
  4. Remember that profiles include SEO keywords. Think about what sort of searches you want readers to be finding you by and include them (gracefully!) in your bio.
  5. Don’t sell stuff via an overt link in your profile picture, background picture, or bio. It comes off as over-eager and clueless.
  6. Make it look nice. Proofread!

Best Practices on Twitter for Writers

Part of successful social media is consistency. You have to do something on at least a monthly basis, and really probably a bit more often than that unless you’re determined to be as barebones as possible, in which case you might as well just renounce the world electronic and move to the woods to live off the grid. (IMO).

  1. Don’t sell, sell, sell. If your stream is nothing but links to your book on Amazon, I’m not following you back. My rule of thumb is at least four non-selling Tweets to every selling one. Examples of nonselling? Promoting other people’s stuff, cat or child pictures, observations about life, interesting or enlightening quotes, links to articles that interested you, and snippets from your own #wip are all valid.
  2. Don’t be negative. Don’t be jaded or whiney or bitter or angry or mean. Just don’t. Studies show people prefer a positive or cheerful Twitter stream.
  3. Answer and acknowledge. When people RT, my habit is to thank them and also to add them to a special Twitter list. When I’m skimming through Twitter for things to amuse/entertain/idly chatter about/RT, I often look at that list because it’s people who’ve proven they want to build a Twitter relationship.
  4. Be a little selective about your followers. On a daily basis I look to see who’s following me. No profile info? Nothing but book selling? No tweets at all? I don’t follow back. Periodically I run the justunfollow tool and clear my follower list of people I don’t know but am following while they’re not following me back.
  5. It’s okay to repeat yourself (a little). Think that latest blog post was particularly noteworthy? Repeat the announcement the next day, and then again the following week. Build a list of such posts for a “best of” category on your site.
  6. Automate SOME things. Don’t auto-message followers, for example. But do use a tool like Buffer to schedule tweets so you catch a variety of times, such as those repeated posts.

Want to know more about how to use social media and your Internet presence to sell books and find new opportunities without wasting all your time staring at kitten pictures? Check out my book, Establishing an Online Presence for Writers.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Prepping for My First Book Launch Party

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One step of the process in making the promotional pendants backed by Scrabble tiles for Near + Far.
Tomorrow, I’m off to Chicago and WorldCon, the largest of the SF cons. I’ve been to one before, in Denver, and I’m happy that this one is in familiar territory, since I grew up near there. I want to wander over to the Art Institute some point to commune with the Marc Chagall windows there and maybe even walk as far as the Shedd Aquarium, scene of so many school trips.

First book party! Saturday! Let me know with a comment if you need the room number, I am somewhat loathe to stick it up on the Internets.

Stina Leicht, Vicki Saunders, and I are co-hosting the party, “Pink + Blue: A Riotous Occasion.” You’ve seen some of the promotional items mentioned earlier; there will also be books and handmade journals and stickers. Yay! I prepped by going to the huge party store near us and buying stuff in the obvious colors. They had a full range of plain pink and blue products. Also purchased: gift bags, paper room decorations and one set of flamingo lights. I even got a small purple basket to put cards in for the gift bag drawings.

In figuring out things, Mary Robinette Kowal’s blog post on book launch parties, along with her observations about her own party, have been super invaluable.

Enjoy this insight into planning a book launch party and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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Arguing on the Internet: The Dwarves are for the Dwarves

If you’re familiar with C.S. Lewis’ Chronicles of Narnia, you may know what I’m quoting in the title. In the final book of the series, The Last Battle, there is a group of dwarves who believe in their cause so strongly that they cannot perceive reality. There are multiple interpretations of the dwarves, particularly given how prone to Christian allegory Lewis’s work is, but I think they hold a lesson for those of us witnessing and/or participating in arguments on the Internet.

Here’s the thing. Everyone believes their own worldview. It may not totally jibe with the one they project to the world, a la Stephen Colbert. But deep inside, everyone is the champion in their own narrative, or at least that’s the impression that everyone I’ve ever met or read about gives me.

And because they’re the main character in their story, people like to believe that they are good or at least mostly good. But that definition of good can vary wildly from individual to individual. It often is a combination of definitions associated with a particular religion along with whatever personal modifications one requires. Their attitude and behavior toward other beings are shaped by those definitions.

So, the dwarves are being good according to their own dwarvish standards, which, depending on our own internal definitions may or may not seem incorrect to us. That’s worth taking a moment to think about.


It’s a point that often gets overlooked, particularly in arguments on the Internet. As is an accompanying point, that in arguments it is much more common for every participant to believe themselves fully in the right than it is for any of them to believe themselves in the wrong.

Am I saying bad faith arguments are never made, that no one enjoys playing devil’s advocate or creating an elaborate chain of logic one could slip around an opponent’s neck? No, those exist but should be saved for another time. What I’d like to focus on is how one person who’s convinced they’re right can listen to another person who is also convinced that they’re right and end up at a meaningful conversation.

We get angry when people disagree with us. We become defensive when we feel we are under attack. That is a normal response that goes back to our early days of being human. But one of the cool things about human beings is that we can recognize that impulse in ourselves, and take it into account, and then move on to a more considered response which by no coincidence is usually a more courteous response.

To me, part of my definition of being good is questioning assumptions as well as what I’m told by my surroundings, particularly popular culture, and my own biases and filters. It seems to me more meaningful to be good in a way that I know to be correct because I have spent time thinking about it than to accept a definition pre-created for me. I can conceive of a world view, however, where that is not true.

And part of that definition is being willing to listen, to try to find common ground and agreement. To take a little time for give and take, rather than worrying about who’s the most rightest of all. Passionate anger can be a great motivator. But what it’s best at is creating more passionate anger.

Am I saying I am never offended ever? Holy smokies, no. But I am saying that I try to be willing to listen. That I try to extend the person I am listening to the courtesy of assuming they speak in good faith. If they don’t, eventually that will come out, at least in my opinion. Yes, I may feel that they should be listening to me first and that viewpoint may be justified. But what is more important, being right or achieving communication that may enable change of that worldview, or even mine?

I’m aware mileage as far as agreement goes will vary wildly among readers of this blog. And I will save how one reacts to bad faith arguments for some other post. But to me, operating by these guidelines is more effective than not, and gives me the satisfaction of knowing that at least I tried.

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