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Guest Post from Pete Sutton: On Crowdfunding North by Southwest

Cover of north by southwest
In February 2014, at a North Bristol Writers meeting I said “We should write an anthology!” which was greeted by enthusiasm by all present. Writing the stories was the “˜easy’ part; how would we get it published?
In 2014 The North Bristol Writers created an anthology and successfully funded it via Fundsurfer. The book is now available to buy in eBook and paperback from Tangent Books & Amazon worldwide.

North by Southwest is an anthology by ten writers. The tales are mainly set in Bristol and are an eclectic and unlikely series of journeys through landscape and story. These are all new stories, never before published, and show great variety. Here lies the strength of the book, showcasing as it does the work of the writers after a year or so of collaboration.

Bristol is a vibrant, creative city and the tales here are infused with that energy. Bristol has had such a great effect on transport through the ages ““ it’s an airplane city, a railway city, and a port city ““ so naturally such themes recur, as does the theme of “˜North’.

***

In February 2014, at a North Bristol Writers meeting I said, “We should write an anthology!” which was greeted by enthusiasm by all present. Writing the stories was the “˜easy’ part; how would we get it published?

A few friends had run successful Kickstarters and we toyed with the idea of crowdfunding but weren’t sure how to start. Then I had a chance meeting at a reading evening (the much missed Small Stories) with another writer ““ Amy Morse http://www.amymorse.co.uk/ who had just successfully funded her novel Solomon’s Secrets via a funding platform I’d not heard of ““ Fundsurfer, which is a Bristol based crowdfunding platform, very similar to Indiegogo and Kickstarter. I invited Amy along to a North Bristol Writers meeting to talk about her experience and after her talk we determined to use Fundsurfer. Mainly because Fundsurfer was local and the stories were mostly set locally.

Christmas Steps by Pete Sutton. Art by Claire M Hutt
Christmas Steps by Pete Sutton. Art by Claire M Hutt
We got on with writing the stories and recruiting local artist Claire M Hutt to do the cover and illustrations. Claire was a key addition as we could use her art for pledge rewards. I had a couple of meetings with the Fundsurfer guys, who were super helpful and also with local publisher Tangent who were going to facilitate the publishing process.

We budgeted for Typesetting, Design, Printing and postage & packing then set up the Fundsurfer page. The most difficult bit was making the video, no-one in the group had any experience of making videos. We recorded a few hours of footage and in the end I only used the audio from it.

We launched the Fundsurfer at the end of October 2014 at BristolCon, who very generously donated several sets of tickets for the 2015 Con that we could use for pledge rewards, and set it to run for until mid-December.

Friends who’d had successful crowdfunding campaigns gave some great advice. The best piece of advice was “build the crowd, then the funding” so we had spent a while telling everyone we could think of that the book existed and needed funding. So that when we launched the Fundsurfer campaign a lot of people already knew about it.

I’ve mentioned a couple of rewards already and obviously the rewards and the levels are key to the success of the project. We started with a long list of about fifteen rewards but with the advice of “˜less is more’ from the Fundsurfer guys we whittled them down to seven. Apparently it’s like the way people choose wine, some will go for the bargain basement (but in fact we had very few go for the lowest reward level) some will go for the mid-range and some will go for the top range. The majority of people will go for the mid-range. So having a range of rewards is more important than having a variety of awards. We budgeted for a certain number of physical copies and worked out the likely number for P&P. P&P kills many crowdfunding campaigns & is something you need to give careful consideration to!

We got some nice publicity from Bristol 24/7 and a very entertaining “˜celebrity endorsement’ from local writer Jonathan L. Howard.

With 10 writers, an editor and an artist involved we thought that funding would work out if we could all get a few friends & family to pledge. It was still a nailbiting few weeks as the project slowly accumulated the funds; slower than I would have liked. We reached our funding goals a few days before the project was due to end and got pretty much what we asked for, getting just £62 over our goal.

Often it felt like all those times in school when you tried to get money out of people for doing a sponsored walk, or similar. We mainly sold it as a pre-order for the book, but potentially didn’t set expectations well enough, that once we had the funding the process of getting the book published would begin, and as we all know, everything in publishing takes a lot longer than you think. However the actual process has been very smooth, thanks to Tangent. All the funders have now received their eBook and the print book is imminent. We are looking to have a local launch and have started planning our next anthology.

Would I crowdfund again? It’s a very viable way to fund a project but it does rely totally on people’s goodwill and it is a lot of hard work. The amount of people who will “get round to it” is very large and there is an inevitable amount of nagging, which I didn’t like at all. However we were successful and it was the most equitable way of creating the book.

Pete SuttonBio: Pete Sutton is a UK writer and blogger, one of the organisers of Bristol Festival of Literature and contributing editor to Far Horizons magazine . He is a contributor to the Naked Guide to Bristol and you can read his latest published story ““ The body in the lake in Fossil Lake 2 published by Sabledrake Enterprises.
Follow him on Twitter as @Suttope and read his blog here: http://brsbkblog.blogspot.co.uk/ & his website here: http://petewsutton.com/.

Want to write your own guest post? Here’s the guidelines.

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Assembling an itinerary for a blog tour? Promoting a book, game, or other creative effort that’s related to fantasy, horror, or science fiction and want to write a guest post for me?

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Guest posts are publicized on Twitter, several Facebook pages and groups, my newsletter, and in my weekly link round-ups; you are welcome to link to your site, social media, and other related material.

Send a 2-3 sentence description of the proposed piece along with relevant dates (if, for example, you want to time things with a book release) to cat AT kittywumpus.net. If it sounds good, I’ll let you know.

I prefer essays fall into one of the following areas but I’m open to interesting pitches:

  • Interesting and not much explored areas of writing
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Guest Post: Juliet Kemp On Writing as Play

Book with balloons and the words "Writing as Play"I admit to being a sucker for the Ticky Box. Which is to say, I am perhaps excessively motivated by having Lists and Ticking Things Off Them. I like setting goals for myself, and I’m good at breaking those goals down into smaller steps, rewarding myself for them, all that sort of self-management stuff. I’m keen to write, to write more, to write better; so I use my goals to manage all those things. And as far as it goes (and for as long as it works), that’s great.

The trouble is that sometimes all those lists and goals instead get me stuck in fear: fear of not meeting the goals, fear of not improving “˜enough’, fear of not writing the book of my glorious imaginings. (Spoiler: I am never going to write “˜the book of my glorious imaginings’, because my glorious imaginings are a cloud of inchoate vibes, not a collection of real actual words, and a book is a collection of real actual words, not a cloud of inchoate vibes. The best I can do is to approximate it.)

Fear is not good for creativity.

Play, and freedom: those are good for creativity.

So I’ve been working, lately, on freeing myself (somewhat) from the tyranny of the Ticky List and the goals and all of that, and to find ways to engage in writing as play. For me, this still has to go along with a certain amount of structure ““ “˜pissing around on the interwebs for the morning’ is also bad news at least for my creativity (I know people who get inspiration that way, which is awesome; I just get my brain jammed up with everyone else’s thoughts). But it’s structure of the “˜put the internet down’ variety, not structure of the “˜achieve this, that, and the next thing’ variety.

So, here’s some of the things I’ve been trying lately to get my brain playing instead of freaking out. I can’t imagine they’ll all work for everyone, or every time, but hopefully they’ll spark further ideas to go along with them.

Alright, the first one is a bit of a cheat as it isn’t exactly “˜play’, but for me, morning pages or something along those lines (a stream of consciousness onto the page for 5 minutes or 15 minutes or 3 pages or whatever is feasible for you) does a great job of freeing up my brain before I start anything.

Multi-coloured pens! I have a lot of fountain pens with a lot of different inks (not to mention a pack of glitter pens); writing a line in each different colour is ridiculous and time-consuming; and looks REALLY PRETTY and makes me laugh. Win.

Try spending a few minutes before you pick up pen or keyboard on something creative that isn’t writing: drawing, colouring-in, knitting or crochet, whatever. Bonus points for being really bad at it. (Drawing, I can confirm, is most certainly not my strong point.) Embrace being bad at it, and lower the stakes for your creative brain.

I recently received the Story Engine deck, and I’ve been loosening up by pulling a set of cards as a prompt, then writing a paragraph story outline (taking no more than five minutes, and without stressing about how well it works) for each one. The idea isn’t to come up with Your Next Story, the idea is to let the idea-muscles have a bit of unweighted fun.

Try five minute writing challenges: challenge yourself to describe the scene outside (or the passer-by, or the coffee shop) with only concrete nouns (or abstract, which is trickier); or describe a colour without using any colour words; or describe your current situation as if you were in an epic fantasy or a hard SF story; or anything else that feels entertaining. I find that especially with that last one, it pays to remind myself that no one will ever read this, and throw myself into it as thoroughly and dramatically as possible.

Get one of your characters (or someone else’s, if you don’t have an active project or am super stuck on the active project) going on a good dramatic internal monologue. Personally I do rather love a good internal monologue, but often at the edit stage have to administer some cuts. This, however, isn’t the edit stage. This is a time to hang out in a character’s head and be really OTT and self-indulgent. A bit like morning pages, but for someone else’s consciousness.

Make a list of your favourite tropes and do five minutes of your characters (or, again, someone else’s) using each of them. This can be super sketchy / outline-y; I usually start off with bullet points, then get some dialogue popping up, then a bit of description, and sometimes it turns into a “˜real scene’ as I go. But it doesn’t matter if that happens or not; the point is to let yourself go on something purely enjoyable.

Write fanfic, of your own stuff or of someone else’s, as you prefer. (Writing fanfic of your own stuff can be surprisingly enjoyable.) Again, this is about being wildly self-indulgent. Lean hard into your favourite tropes, AU settings, vibes, anything like that. Keep it brief and sketchy; or get stuck into masses of dialogue and detailed description; do whatever feels like fun in the moment. This really is just for you.

In a similar line, you can dive into writing only the bits of your current project that really call to your id, without worrying about creating a Proper Scene or whether it needs any connective tissue. If you do need connective tissue, you can sort that out later. Maybe you won’t need it!

If you’ve got any further ideas for writing as play, share them in the comments! This whole thing is, after all, supposed to be fun. At least some of the time. Embrace the play.


BIO: Juliet Kemp (they/them) is a queer, non-binary, writer. They live in London by the river, with their partners, kid, and dog. Their most recent book, The City Revealed, the final book in the Marek Series, is out now; and their short fiction has appeared in venues including Analog, Uncanny, and Cast of Wonders. When not writing or
child-wrangling, Juliet knits, indulges their fountain pen habit, and tries to fit an ever-increasing number of plants into a microscopic back garden. They can be found at https://julietkemp.com, on Twitter as @julietk, or on Mastodon as @juliet@zirk.us


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

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Guest Post - Knives Out: A MICE Case Study by Ziv Wities

Rian Johnson’s superb Knives Out has stabbed its way into our hearts and minds. It’s not often that a screenplay so expertly crafted makes this kind of a splash. So, let’s use Knives Out to learn about MICE⁠“”a handy approach to story focus and structure, incredibly useful for writers and re-writers. And as we go, we’ll use MICE to examine some aspects of Knives Out‘s intriguing construction.

The MICE Quotient, developed by Orson Scott Card, observes that there are different kinds of reader tension or investment in a story.[1] MICE suggests four typical kinds of reader investment that a story can court:

  • Milieu: “Look, an interesting setting; let’s explore it!”
    g. touring strange sights; immersion in a particular period or culture.
  • Idea: “Look, a perplexing question or concept to puzzle over!”
    g. solving a mystery; following the consequences of an SF-nal premise.
  • Character: “Look, internal conflict!”
    g. the hero overcoming their flaws, or questioning their role in life.
  • Event: “Look, external conflict!”
    g. facing looming danger or a powerful foe; resolving a battle or a contest.

This is a rudimentary introduction to MICE’s elements, but in this piece, rudimentary is enough. Enough to understand that there is a selection of elements, of “kinds of tension” a writer can craft. With that, we’ll demonstrate MICE in action. We’ll see how to use MICE to interrogate a story, figuring out where its focus is, what kind of tension it’s building, and what makes it tick.

Knives Out, whose structure and focus are a fantastic mix of the conventional and the surprising, is the perfect case study. This piece assumes you’ve seen the film; spoilers ahoy![2]

Let’s Practice

Here’s our question: What kind of story is Knives Out?
Obviously, every story has many elements. But which feels most central? Is this story exploring a Milieu; investigating an Idea; following a Character’s development; or struggling against a threatening Event?

Seems easy enough: it’s a murder mystery. It begins by asking “Who killed Harlan Thrombey,” explores that question, and ends when it’s answered. The very model of an Idea focus.

But there’s something unusual going on; something more nuanced. The first act””let’s mark the first “act” as being everything up to the big twist””the first act, sure, is classic Idea. But that act ends with a vivid conclusion, revealing Marta as the tragic culprit.

And then we move into the second act. Where suddenly, we’re not following a murder investigation.

Instead, we’re following the ostensible murderer.

What kind of story does that give us?

Let’s see how we use MICE to answer that.

Identifying Focus

One way to tease a MICE focus out of a story is to ask what kind of buttons it’s pushing. What kind of promises is it making? What is it signaling as “the interesting part”?

Character relaxing smugly in a chair as he observes investigation.For example, Act I, with its Idea focus, is all about questions. Not only the big question of who the murderer is⁠“”it builds up lots of little questions that keep us curious. Who’s the stranger sitting in on witness interviews? Did all three of you show up at the same time? Who hired Benoit Blanc?

Many of these little questions earn an immediate answer, which helps us feel we’re constantly discovering new and significant information.

But Act II isn’t about questions; not at all. It goes out of its way to avoid them. For example, Marta doesn’t care who is blackmailing her; only how she’ll get out of it. Likewise, “What’s in Harlan’s will?” has a startling answer””but the question is initially coached as a dull one, “a community theater performance of a tax return,” Blanc predicts. It’s the family bickering that looks like the interesting bit.

Act II doesn’t lack for critical clues towards the real murderer. But there’s not a single moment that’s framed as a discovery, as progress with the case, as a question being asked or answered.

All right, then. If Act II isn’t playing on our curiosity, what is it playing on? Let’s look at those same scenes and ask what is presented as the compelling part.

Family pressing in around Marta as she tries to escape into a car.Where is our attention in the will-reading scene? It’s on the family’s intense, simmering animosity. How they all detest Ransom; how none of them can sit in the same room together. And then, when the will is revealed, all that anger and rage turns full force””on Marta.

Where is our attention for the blackmail note? It arrives when Marta is beset on all sides; Walter’s threatened her mother and Blanc is looking for her. As soon as she and Ransom have read the note, we cut to the torched, smoking crime lab. This blackmailer is ruthless.

Underneath lab report handwritten message reads "I know what you did."So the stress is on the danger to Marta, mounting higher and higher. Marta’s choice is to obey the instructions. Protecting herself is what’s important now, to Marta and to the story.

So we see that what drives Act II is threats, danger, uncertain outcomes. Will Marta be caught? Will she be exposed? Will she be bullied or guilted out of Harlan’s inheritance?

It’s an act full of external threats to Marta, and all the tension is on how they’re going to be resolved. That pegs Act II’s driving force as being Event.

Stark Separation

Most stories have multiple threads, of multiple MICE types””but usually, they’re intertwined, woven together. Knives Out does something different: it distinguishes between them, sometimes to startling extremes. One reason Knives Out makes a great case study is that it sets its Idea and Event threads cleanly side by side for comparison.

Act I was full of interrogations; questions being asked and answered. Act II introduces Ransom, in exactly the same situation. But this time, when the Lieutenant says, “We’d like to ask you a few questions⁠“””, Ransom blows right past him. Or, when Blanc thinks Greatnana has a piece of the puzzle, he doesn’t have any questions for her. He doesn’t know what to ask. He doesn’t have a line of inquiry. What a difference from Act I!

And you’ll find that threats, danger, uncertain outcomes””the bread and butter of an Event thread””are as absent from Act I as questions are absent from Act II. None of the tension is the “success or failure” variety; there is no moment of “I hope this works.” Act I offers no stakes, no consequences to finding the murderer or letting him escape; nothing beyond the promise of a complex, satisfying puzzle.

Harlan with his hand over Marta's mouth, keeping her from revealing her ostensible crime.Even where you’d expect that a sense of danger would be absolutely necessary, it’s not there. Marta’s entire motive in following Harlan’s plan is the threat to her mother, yet she’s not the one who realizes it, who feels threatened. It’s Harlan who puts that together, while Marta gapes at him. That, right there, is the difference between “Marta’s mother could be deported” serving the story as an imminent threat, vs. as the answer to a question.

MICE as a Lens

Once you have a sense of your various MICE threads, you can use them to understand your own story better. Here are some questions MICE can help you ask and answer:

What’s my beginning? What’s my end? Each MICE type makes a different kind of promise to the reader. A thread begins when a promise is made, and ends when it’s paid off.

Marta shocked and crying after Harlan has killed himself.For an Idea story, the promise is a question; the payoff is its answer. Sure enough, Knives Out opens on a dead body, and ends with the culprit revealed. Even Act I, though, feels complete: it, too, ends with an answer, and a very definitive one. When Marta sees Harlan slitting his own throat, that’s the moment where the question has been firmly and completely answered””at least in Marta’s own mind.

Close-up of cracked phone dialing 911.For an Event story, the promise is a situation of crisis; the payoff is how that crisis is resolved. Act II’s crisis is “Will Marta manage to avoid detection,” and that thread’s start is Marta trying, really really hard, to destroy the evidence without being caught. Where does it end? When we resolve the tension: when Marta stops trying; when she accepts defeat. When she decides to dial 911 rather than let Fran die, that’s Marta hitting her limit. Discovering that limit is the conclusion of this story thread.

How do I increase tension? Each kind of tension needs to be handled, and heightened, in its own particular way.

An Idea thread’s focus is a fascinating puzzle. So, increase tension by demonstrating how interesting, complex, and rewarding the puzzle is. Knives Out plays up complexity by introducing a family full of lies and intrigue; and shows it Does Puzzles Good by asking, and then solving, some small ones along the way.

In an Event thread, the focus is external conflict. So here, demonstrate how dangerous and overwhelming the threat is, and tease any potential reward. Act II keeps showing us new ways that Marta’s in great danger, but also her realization that she might become safer than ever before.

How do I introduce something important? If you want readers to care about something new, it’s easiest to connect it to something they already care about.

In an Idea thread, that means being relevant to the driving question. The family members are interesting because they’re suspects. Some of Marta’s earliest introduction is as a living investigation aid; someone who knows all the secrets and can’t lie.

In an Event thread, anything that can make the conflict go better or worse is automatically interesting. Consider Ransom, who fans the flames of the family infighting, and then swoops in to save Marta from an immediate threat. We’re interested in him not for answers, but for how he affects Marta’s situation; as a mover and shaker in the Event thread.

Conclusion

We’ve seen the clearest structural threads in Knives Out. (If you’re curious for the rest, the film has Milieu and Character threads as well. Identifying those is an excellent exercise”¦)

Hopefully, I’ve demonstrated how to use MICE to find those threads, and gain insight into them.

Don’t think of MICE like a Sorting Hat, squeezing any story into four arbitrary boxes. Remember the goal we’ve seen here: understanding what makes your particular story tick; how your story pulls readers forward, and how it pays off its promises. MICE gives you a stepping-stone to those big questions””an easy question first, to get you in the right ballpark.

Usually, you can take it from there.


All screencaptures by KissThemGoodbye.Net.

[1] MICE is detailed in Card’s writing books, How To Write Science Fiction & Fantasy and Characters and Viewpoint.
Here is a good summary, hosted by The Gunn Center for the Study of Science Fiction.

[2] For reference, the full script, via Deadline.


Selfie of Ziv Wities on a path through a forest.BIO: Ziv Wities is a short-fiction evangelist, a devoted beta-reader, and an Assistant Editor at Diabolical Plots. If you enjoyed this piece, Ziv’s website collects a selection of writing Q&A and his expert overanalyses of Too Like The Lightning and Star Trek: Discovery. He tweets, vaguely, as @QuiteVague.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

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