Documents of Tabat: A Handbill Posted Outside Figgis' Bakery

Those of us living a solitary writing life can sometimes get a little too addicted to Google Analytics. It’s a validation to us if people are reading our blog — and comments are like gold. I freely admit I poke at mine from time to time, trying to figure out what drives numbers up. So here’s five things I’ve noticed that do:

1. Repeat yourself a little. It’s okay to tweet about the same blog post more than once, but space it out so you know you’re reaching a different group. Not only do I repeat announcements of blog posts, I sometimes go back and remind people about old posts that were particularly noteworthy, like my Pink Hair Manifesto or Three Strategies for Snaring the Senses. Similarly on Sundays, lately I’ve been posting a recap of that week’s activity.
2. Post or tweet outside your time zone. Apps like Buffer or Hootsuite allow you to queue up posts in advance. I have mine set up to tweet several times during the night because I know that’s a different group accessing my Twitter stream than the ones showing up when I first get online in the morning.
3. Be responsive. Remember that social media’s a conversation, not a soapbox. “But Cat,” you’re saying, “what about the point just above, where you told me to use some canned tweets?” You don’t always have to respond immediately. But do at some point.
4. Think hard about titles. Some titles are attention grabbers. Intrigue your reader or tell them why they need to read your piece. For example, one of my most popular posts, which still gets a lot of hits, is Popping Pimples on Paragraphs.
5. Be consistent. I’ve started using the scheduling function on WordPress to make sure something goes up every day, and if I feel the urge to blog, well then, cool beans, it’s a two (maybe even three) post day, and that’s fine too. A consistent post schedule gives people a reason to visit your blog on a consistent basis.

One of the questions being raised repeatedly on a discussion board I participate on is the question of electronic rights. Should a magazine be able to buy a story and display it on their website in perpetuity without additional payment? Does it make a different whether or not it’s behind a paywall? If there’s no additional payment, when should rights revert? What happens with something like an anthology that is in electronic form and hence won’t go out of print the way a hard-copy edition does?

I’m presuming that most people reading this know that normally when you “sell” a story to a publication, what they’re actually buying is the right to publish it in a particular form. You, the author, retain any rights not spelled out in the contract. You can (and I encourage you to) sell the story again as a reprint, and you may want to look at forms like audio or in another language.

This is something that’s still very new, and it’s not something that’s been factored in when lists like SFWA-qualifying markets were put together. It’s not mentioned on sites like Ralan.com or the Submission Grinder. As a writer, though, you need to be aware of what you’re selling.

Take some time to skim through the contract and find out what the publication is buying. What’s the “exclusive period,” the period where they are the only ones that can print it? What forms are they planning to release your work in? Here’s a Columbia Law School resource that may be helpful in trying to decipher legalese.

If you’re publishing, how do you feel about perpetual rights? Is the horse already well out of the barn as far as that goes, or can writers push back on the practice of acquiring perpetual rights without payment?

Enjoy this writing advice and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.