Documents of Tabat: Flowers of Tabat

In recent news, I’ve got some stuff in recent bundles. The VanderMeer Winter Mix Tape Bundle includes The Bestiary, which holds my piece, Tongues-of-Moon Toad, and The Other Half of Sky, edited by Athena Andreadis, and containing space opera piece “Dagger and Mask.” The Holiday Fantasy Bundle includes my Christmas R-rated story, “He Knows When You’re Awake” in Naughty or Nice, edited by Jennifer Brozek

At the same time the current HumbleBundle holds one of the things that I’m happiest about from this year, Ad Astra: The SFWA 50th Anniversary Cookbook, along with a lot of other great stuff.

I talked about reading the classics in an Another Word piece for Clarkesworld Magazine. What prompted me to write it? Because there’s been a lot of discussion of the classics as though pointing out problems with a piece is the same as crossing it off the list of stuff to be read. I talked about the decision to change the World Fantasy Award bust back in January for Clarkesworld and emphasized that yeah, you can read H.P. Lovecraft and yet not want to accept an award bearing his face, and moreover, your objections could be pretty complicated and nuanced.

Today I’m finishing up the draft of the third in my series on teaching for the SFWA Bulletin. Part one was about prepping to teach and Part two about teaching, while this last part talks about what to do afterward and how to keep doing it if you find you enjoy teaching. Freelancers, the SFWA Bulletin pays ten cents a word and is actively looking for material, as is the SFWA Blog, which pays six cents a word.

Just turned in my edits for “Red in Tooth and Cog,” which appears early next year in a market that’s been a longtime goal of mine, The Magazine of Fantasy & Science Fiction.

Writing wise, I continue assembling Hearts of Tabat into coherent shape. I’m also finishing up a bespoke story, tentatively titled “She Eats My Heart Entire,” for an anthology and I’ve got a couple of others I want to finish up this month, including a Christmas piece that I should get drafted today and at least a couple for the Patreon campaign.

Writers get told they must blog, but not a lot of advice about it. I’ve talked about this more than once, most notably in Do Writers Need to Blog? No. and How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It. But another thing to consider beyond the content you’re producing is whether or not your readers are finding it.

If you have a blog, take a moment and type your name into a search engine. If your blog doesn’t appear on the first page of results, you have a problem. The further down the page it is, the harder it is for a reader to find it. Type ‘Cat Rambo’ in and you should see this blog on the top of the list, along with other links that go to me rather than that taxi driver with a cat named Rambo who drives around with his cat in the backseat or the Cat Rambo featured in an article about underwater pumpkin carving.

So — if you’re not on that first page –how do you remedy that? Here’s five ways to make your blog more effective by making it more discoverable when people come looking for you.

Check your front page. Does it include the name you write under? Not just your first name, not a cute pseudonym. And not contained in an image rather than text. If not, please add it.

Make titles meaningful. A title should give a reader a reason to read, often to answer a question that the title has raised. For example: what are the five quick ways I could make my blog more discoverable? rather than “Check this out” or “Here’s something startling.”

Use images. Visual content makes a post more engaging and it provides something when people are sharing it on social media. Visual content gets shared more often than text-only. And a post lacking an image may not be pinnable on Pinterest, which is a valid social media site for authors.

Look at your site on your phone. Google Analytics tells me over half my traffic is readers using their phone to read it; it would be foolish for me not to make it as readable as possible for them. What’s not appearing? What looks weird? Menus that look great on a computer screen and are easy to select and click with a mouse are often much more difficult to navigate on a phone’s smaller touch screen.

Use what’s available. Tags and categories are both tools that search engines incorporate when creating rankings and they make things more discoverable for your readers. The Related Posts plug-in that I use on this blog depends on tags in order to find and display similar content that may intrigue readers of a particular post.

Bonus tip: Link to other posts. Internal links can help your reader find relevant content without leading them away from your site, and they also favorably influence search engines. You might even create pages that consolidate information, like this page of Resources for F&SF Writers. Look at this page — I can count five different ways I’ve done this. Can you find them all?