If you have a blog, take a moment and type your name into a search engine. If your blog doesn’t appear on the first page of results, you have a problem. The further down the page it is, the harder it is for a reader to find it. Type ‘Cat Rambo’ in and you should see this blog on the top of the list, along with other links that go to me rather than that taxi driver with a cat named Rambo who drives around with his cat in the backseat or the Cat Rambo featured in an article about underwater pumpkin carving.
So — if you’re not on that first page –how do you remedy that? Here’s five ways to make your blog more effective by making it more discoverable when people come looking for you.
Check your front page. Does it include the name you write under? Not just your first name, not a cute pseudonym. And not contained in an image rather than text. If not, please add it.
Make titles meaningful. A title should give a reader a reason to read, often to answer a question that the title has raised. For example: what are the five quick ways I could make my blog more discoverable? rather than “Check this out” or “Here’s something startling.”
Use images. Visual content makes a post more engaging and it provides something when people are sharing it on social media. Visual content gets shared more often than text-only. And a post lacking an image may not be pinnable on Pinterest, which is a valid social media site for authors.
Look at your site on your phone. Google Analytics tells me over half my traffic is readers using their phone to read it; it would be foolish for me not to make it as readable as possible for them. What’s not appearing? What looks weird? Menus that look great on a computer screen and are easy to select and click with a mouse are often much more difficult to navigate on a phone’s smaller touch screen.
Use what’s available. Tags and categories are both tools that search engines incorporate when creating rankings and they make things more discoverable for your readers. The Related Posts plug-in that I use on this blog depends on tags in order to find and display similar content that may intrigue readers of a particular post.
Bonus tip: Link to other posts. Internal links can help your reader find relevant content without leading them away from your site, and they also favorably influence search engines. You might even create pages that consolidate information, like this page of Resources for F&SF Writers. Look at this page — I can count five different ways I’ve done this. Can you find them all?
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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."
~K. Richardson
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Creating an Online Presence for Your Group: Some Basic Steps
Trying to set up an online presence for your group or organization? Here’s some basics to think about.
One: Include a blog on your website that has new content on a regular basis.
This first step is key to a better social media presence, because it influences your search engine rankings. Better search engine rankings draw more traffic to your site, as do good keywords, and if your blog features information about the group, it’s pretty much guaranteed to have the appropriate keywords.
Establish realistic criteria for “regular”: daily? weekly? biweekly? What can you actually expect to do?
Figure out how you will generate such content. Some suggestions:
Group member announcements, interviews, and guest posts.
Group events and news.
Posts drawing on other social media, such as announcements of new videos on the Youtube channel (see point 4) or Pinterest boards (see point 5).
Calls for volunteer positions and interviews with volunteers.
Yearly best-of lists or review columns.
This blog should drive the group’s presence on social networks. Posts should automatically propagate to other networks, thereby relieving the pressure for someone to be managing and posting to individual streams, such as Facebook and Twitter, as well as presenting a more unified and consistent approach.
Two: Keep your Facebook policy simple and free.
Social networks rise and fall, but currently Facebook’s attempts to monetize itself by making you pay for messages or pay extra to reach people is making it less useful to those of us who want the most bang for the buck. Simply put, recent changes make is so not everyone who’s liked your page or followed you is seeing your posts.
Basically all you need is a public Facebook fan page to which blog posts (generated in point 1) are automatically posted and which people can “like” in order to receive news of the organization via that social network. Here’s a sample of my writerly FB fan page and one I did for a recent book. (Feel free to “like” them!)
Three: Use Google+.
As Facebook’s popularity falls, Google+’s is rising, particularly internationally. There’s space to be innovative here. Set up an open community. Certainly blog posts should get propagated to here, but make the most of Google+ technology and encourage people to use Hangouts, share documents, etc.
Four: Use Youtube.
Users like more than just text, and video is one way to get more interest, if your group is one likely to generate videos of events, gatherings, speeches, etc. Each time a video is put up, there should be a blog post with a link and brief description, thereby generating blog content.
Six: Make it easy for your group members to connect.
Make social media information, such as Twitter or Facebook handles, available to users. Provide directories of alumni on the various networks. For example, someone joining Twitter might find a list of all group members currently on Twitter useful. Here’s my list of Codex members on Twitter.
Seven: Make it easy for your group members to create community.
Provide a way people can upload announcements to the blog for a moderator to check and post on a daily or weekly basis. Encourage people to reply to each other’s posts and pass them along on social networks by noticing and rewarding community efforts as well as by leading by example and being an active and responsive community member.
Eight: You don’t need forums or mailings.
Creating a log-in for a forum or subscribing to a newsletter is one way for people to reach you, but social media has the advantage of reaching out to new as well as established community members. It’s as easy — in some cases easier — for someone to check your group’s Facebook page as it is to log into a forum. Physical mailings are costly; e-mail lists need to be maintained.
Nine: Use the community.
Your members include people who are invested in the organization and are also social influencers. The organization should be making the most of this. Here’s some possible ways to do so.
Create social media posts that include calls to action, asking people to pass along information.
Generate guest posts for the blog from the community by calling for volunteers to write them.
Generate Youtube videos and Pinterest boards via the community by issuing calls to collect images or videos for a specific event or contest.
Ten: No matter what, have a succinct and coherent plan.
Figure out what the social media mission is (perhaps increase membership and establish brand). Establish (again, realistic is important) criteria for success in the various social media, such as number of website hits via Facebook each month, number of Twitter followers, etc. Check the success rate on at least yearly basis, perhaps better every six months or even three, given how fast social media can change.
Give things a unified feel. The background on the group’s Twitter page should be the same one used on Facebook or on the blog. Use the same font where possible.
Have someone who’s in charge of all this, rather than trying to do it by committee. Having someone oversee things makes sure that gaps don’t get missed.
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Exploring Near + Far's Interior Art: Row 2 (Giveaway Day Two)
Row 2
This week sees the book getting officially launched on Wednesday. This week I’ll be doing a series of five posts about the interior art. Comment on a post to be entered to win one of three pieces of Near + Far jewelry; comment on all five posts and you’ll be entered five times.
Here’s the second row of pieces. I was talking to someone last night about why it made me so happy to use Mark’s art: he’s been showing it to me for close to two decades and I’ve always wanted to use it to illustrate something.
So, left to right: Image #1, which has a funky little seahorse feel. When looking at Mark’s pieces, I tended to use the older stuff for “Near” stories and newer for “Far”. This one went with VocoBox ™, an early story about what would happen if cats could talk. (And I think it’s fairly accurate in that regard.) My cat is named Raven, much like the cat in the story, and this is my way of preserving him, because he’s been a great cat. 🙂
Image #2 has a sparse feel to it, and there’s one of those funky little eyes peering out at you. It accompanies the story “Not Waving, Drowning” (a title shamelessly taken from Stevie Smith, because it’s so terrific), which is about the harder side of telepathy, which always seemed to me like a terrible, terrifying superpower.
Image #3 is another earlier one, and it makes me think of the idea of spaceships as living things. It accompanies RealFur, a story about the relationship between people and objects, a theme which gets explored in “Therapy Buddha” as well.
Image #4 accompanies a story that appeared in Talebones, “Memories of Moments, Bright As Falling Stars”. It’s a cypberpunk-influenced story, and one I like a lot for its grungy and sometimes eccentric world.
Image #5 also accompanies a story influenced by the cyberpunk movment, “10 New Metaphors for Cyberspace.” It’s a flash piece, or perhaps a prose poem, depending on your definition, trying to think about how we might have seen cyberspace if Gibson hadn’t shaped it so definitively.
If I picked a favorite from this batch, it would be either #2 or #5. We still haven’t seen the one that I have as a tattoo yet, or the one that I’m thinking about for a new tattoo. 😉
Writers get told they must blog, but not a lot of advice about it. I’ve talked about this more than once, most notably in Do Writers Need to Blog? No. and How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It. But another thing to consider beyond the content you’re producing is whether or not your readers are finding it. 
