If you have a blog, take a moment and type your name into a search engine. If your blog doesn’t appear on the first page of results, you have a problem. The further down the page it is, the harder it is for a reader to find it. Type ‘Cat Rambo’ in and you should see this blog on the top of the list, along with other links that go to me rather than that taxi driver with a cat named Rambo who drives around with his cat in the backseat or the Cat Rambo featured in an article about underwater pumpkin carving.
So — if you’re not on that first page –how do you remedy that? Here’s five ways to make your blog more effective by making it more discoverable when people come looking for you.
Check your front page. Does it include the name you write under? Not just your first name, not a cute pseudonym. And not contained in an image rather than text. If not, please add it.
Make titles meaningful. A title should give a reader a reason to read, often to answer a question that the title has raised. For example: what are the five quick ways I could make my blog more discoverable? rather than “Check this out” or “Here’s something startling.”
Use images. Visual content makes a post more engaging and it provides something when people are sharing it on social media. Visual content gets shared more often than text-only. And a post lacking an image may not be pinnable on Pinterest, which is a valid social media site for authors.
Look at your site on your phone. Google Analytics tells me over half my traffic is readers using their phone to read it; it would be foolish for me not to make it as readable as possible for them. What’s not appearing? What looks weird? Menus that look great on a computer screen and are easy to select and click with a mouse are often much more difficult to navigate on a phone’s smaller touch screen.
Use what’s available. Tags and categories are both tools that search engines incorporate when creating rankings and they make things more discoverable for your readers. The Related Posts plug-in that I use on this blog depends on tags in order to find and display similar content that may intrigue readers of a particular post.
Bonus tip: Link to other posts. Internal links can help your reader find relevant content without leading them away from your site, and they also favorably influence search engines. You might even create pages that consolidate information, like this page of Resources for F&SF Writers. Look at this page — I can count five different ways I’ve done this. Can you find them all?
Want access to a lively community of writers and readers, free writing classes, co-working sessions, special speakers, weekly writing games, random pictures and MORE for as little as $2? Check out Cat’s Patreon campaign.
Want to get some new fiction? Support my Patreon campaign.
"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."
~K. Richardson
You may also like...
Physical Prepping for Conventions
Not my usual style, but I like it nonetheless.I’m off to ArmadilloCon tomorrow, and looking forward to it. Questions about going to conventions often come up in the F&SF class, so I thought I’d answer the main one and then talk about what I do to prep for one.
Here’s the question that keeps coming up: Is going to conventions vital for F&SF writers?
And the answer is no, of course not. Don’t go to conventions unless you are genuinely deriving pleasure of some sort from them. If you’re going to go and just sit in a corner and be miserable, then don’t waste your money.
I do like cons. I’d probably go to at least a few even if I wasn’t just writing. I find them a great place to see old friends and make new ones, hear interesting discussions, and even do a little networking. To make the most of them, I may set up meetings with folks I want to see in order to make sure there’s time for it. If I’m on panels, I make sure I’m ready to talk about whatever the topic is. If I’m reading, I rehearse the piece well beforehand and make sure I know how long it takes to read.
But part of my prep is also making sure I look professional as well. The only time I’ll go off to get my nails done is before a con (or some other work outing) and I always make sure my hair is recently cut, that I’ve got clean and reasonably matching outfits, suitable footwear, and all the rest. But that’s as much for internal as external factors – I know if I’m feeling well-assembled, I’ll be more confident overall.
I’d be curious to hear what other folks do to prepare for conventions, or if you’ve got tips for hotel existence. I’ve learned to make sure I’ve got a change of clothes in my carry-on if I check a bag, that ballet flats make great light-weight footwear for cons, and to make sure I’ve got all my charging cords. How about you?
Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.
Ups and downs, characters enduring vicissitudes and working to do their best in spite of them
Book One begins as Shyra, a Dryad, is brought to the city of Tabat in chains, aboard a steamboat. She doesn’t know why she and a handful of her sisters have been brought to the seaport, but she senses that it’s to no good. They’re already enslaved by a social system where humans rule, asserting their Gods-given right over animals and Beasts, the category into which all intelligent magical creatures like Dryads are relegated.
At the same time far to the north on what the Tabatians consider the rough frontier, young Teo is having similar forebodings ““ his sister is very ill and no one will meet his eyes when speaking of the cure. Teo’s already been rejected by the village because he’s failed to exhibit the shapeshifting powers most of them possess. Finally he discovers that he’s been promised to the Temples of the Moon in Tabat as an acolyte/indentured servant if his sister recovers.
Bella Kanto, premier Gladiator of Tabat, finds herself confronted by a disturbing omen in the form of a lobotomized young Centaur that’s been sold to the Brides of Steel, Tabat’s all-female gladiatorial academy. She goes to see her cousin, Leonoa, a prominent Tabatian artist, only to find Leonoa embroiled in a scandalous love affair. Leonoa shrugs aside conversation, struggling to finish up a few last canvases for a show opening in a few days.
Imprisoned in the Duke’s menagerie, Shyra learns that she and the other Dryads are meant to root and become trees, which will be harvested and fed to the great engine that fuels many of Tabat’s technologies, such as the great Waterfall below the Duke’s castle, the mechanized gondola system that moves the inhabitants from one city terrace to another, and the street lights that show any sign of sorcery or shapeshifter activity on the main streets.
Meanwhile, Teo contemplates fleeing the village. He starts out to do so, only to encounter the Moon priest, Nero, to whom he’s been promised on the road. He and Nero embark on the journey and the stern but sympathetic priest tries to instruct him on the matters he’ll need to know to survive life in the Temple. When Nero breaks his leg, progress is slowed, and even more so when he falls prey to a parasitic fairy in the wilderness. When they arrive at a river town, Nero puts Teo aboard a trade boat, the Eloquent Swan, and entrusts the pilot Archis with getting Teo to the city.
Shyra’s escape is more successful. She manages to slip out of the menagerie and make her way outside Tabat, although she is pursued by the Duke’s Huntress, a relentless and skilled tracker. Nonetheless, Shyra makes her way to the mountains to the northeast of Tabat, where she finds a camp of other escaped Beasts.
When a student of hers from the Brides of Steel is killed in a riot, guilt wracks Bella, particularly since she helped instigate the riot. Political unrest haunts the city, caused by upcoming events: the first election of the Mayor of Tabat, at which point the Duke will reluctantly step down and relinquish his hereditary rule. Bella and the head of the Brides of Steel, Myrila, have a severe falling out. Bella feels she’s been let down by Myrila at a time when she’s facing the pressure of the annual Spring Games. If she assumes the role of Winter and wins, as she has for the past fifteen years, spring will not come to Tabat for another six weeks, impacting trade in a way none of Tabat’s merchants appreciate.
The fireworks of Bella’s victory light the sky the night Teo arrives in Tabat, where he’s entrusted by Archis to Skilto, a merchant-mage handling the Swan’s cargo, more Dryad logs bound for the College of Mages. Skilto lets the boy escape during an accident with one of the logs. Skilto gives the boy’s fate little mind. He’s got his own set of problems, with his father threatening to stop paying his tuition to the College unless Skilto agrees to marry. He’s about to investigate the three candidates presented to him: socialite Lilia Delarose, merchant Marta Lavender, and merchant-historian Ariadne Nittlescent.
Shyra adjusts to life among the escaped Beasts. She’s heartened to hear that they have a plan to free Tabat’s Beasts. They will first infiltrate the city, disguised as the members of the Circus of the Autumn Moon, one of many entertainment troupes drawn to Tabat by the political campaigns and the amount of money being spent on courting political favor. She meets the man who will oversee the Moon, sinister and secretive Murga, whose origins are unknown.
Resolute to avoid the semi-enslavement of Temple life and make his own fate in Tabat, Teo wanders the streets and narrowly escapes being press-ganged. He adapts to life on the streets, begging and scavenging food where he can. He is befriended by a young artist, but disaster follows when his shapeshifting powers unexpectedly manifest. Teo finds himself emperiled by agents of the Duke intent on finding sorcerers and shapeshifters in the city and takes refuge in the Autumn Moon.
A troubled Bella tries to divert herself by taking her friend and sometimes lover Ariadne Nittlescent to the opening of Leonoa’s art show. Skilto and Marta arrive as well, only to find the place the site of a riot incited by the political nature of Leonoa’s paintings, which depict Beasts assuming human roles. Aided by two other gladiators, Bella holds the crowd back long enough to let Leonoa and the other attendees escape.
Skilto’s tried two candidates and found them lacking, although he’s drawn into friendship with Marta Lavender’s father Milosh. When he meets Ariadne at a party, he realizes that she’s the one he’s interested in. Ariadne pays him little mind. She’s too busy thinking about the decision her mother Emilee has made to push Ariadne into political office. Ariadne’s occupied enough with the history of Tabat she’s writing and, unbeknownst to her mother, running a lucrative publishing house specializing in lurid accounts of Bella’s adventures. She’s working on a new book as well, Archis’ account of life on a frontier boat.
Bella agrees to a favor for a lover she picked up at the gallery, only to find herself faced with charges of smuggling deadly sorcerous ingredients. The Duke informs her that he’s sending her with an expedition to the frontier at the end of Book One. Bella’s disgrace leads to a rift between Skilto and Ariadne, deepened when Skilto discovers Archis is courting her as well. Murga hints that he knows Teo’s secret, but Teo avoids any direct discussion of it as he fights to fit in with daily circus life.
Writers get told they must blog, but not a lot of advice about it. I’ve talked about this more than once, most notably in Do Writers Need to Blog? No. and How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It. But another thing to consider beyond the content you’re producing is whether or not your readers are finding it. 
