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For Writers: How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It

photo of a cat sleeping on its back
This cat isn’t blogging. Should they be?
I’m teaching my Creating an Online Presence Class this weekend and also going through a madcap rush to update the accompanying book. The class and book are aimed at helping people tame the bewildering timesink of social media, website, pocasts, search engines, and other facets of online existence for writers. One of the things I try to teach how to use online time efficiently, because writing and editing time is precious and time spent doing other things is time you’re not writing or editing. So here’s some things about blogging.

Is A Blog Mandatory?

No. But it’s advisable. You do want readers to be able to find you online and, more importantly, to find your work. You do want a website (and a mailing list, but that’s another post), but your website can be a static presence, something you put up and don’t update very often. In fact, if you have very minimal time to invest or otherwise want to limit your online presence to the bare bones, don’t include a blog. Few things look sadder than a blog with a single entry from five years ago, usually about trying to make oneself blog.

Something You Can Always Blog About

One reason to blog on your website is that it means the website is being updated frequently, which makes the site more likely to turn up on search engine results. So here’s two ways you can generate a weekly post. The first depends on having a social media presence; the second does not.

  1. Social Media version: If you’re posting links and observations on social media, you can collect the best of those into a post. They don’t have to be related to writing; you’re allowed to have other interests. Five to ten links with one or two sentence explanations as to why you picked them. There you go. Shazam, you have a post.
  2. Non Social Media version: Every week, pick an interesting chunk (I suggest 300-700 words) from what you’ve worked on the past week and post it.

Your own writing is something you can speak about with authority.
Your own writing is something you can speak about with authority. Pull out a passage that you’re particularly proud of, or that you definitely want input on. Pick an interesting moment or intriguing scene.
If you want to be thorough with that second approach, you can place it in context for readers. Here’s some possible questions to answer.

  • What is the project, the genre, the inspiration?
  • Are those the final character/setting names or placeholders?
  • What’s the title and how does it relate to the story?
  • What’s the setting based on? What are you trying to accomplish in this bit?
  • What are you particularly fond of?
  • What do you definitely plan to go back and fix in the revision?
  • What aren’t you sure about?
  • What do you intend to do with the piece when you finish?
  • What would you compare the piece to, either in your own work or that of others?
  • What do you want readers to get out of the piece?

Certainly there are ways to get the most bang for the effort out of these posts: include an image, have a good tagging system, make the most of keywords. But those are advanced techniques, and unnecessary to this basic effort.

If You Only Hate Writing about Writing

As I mentioned above, you do not have to blog about writing. In fact, the world is full of posts about avoiding adverbs, and you probably do not have anything to say on the subject that has not already been said. So blog about something else.

Blog about your adventures in learning how to pickle vegetables or speak Mandarin. Document some longterm project like your garden remodel or the bookstore your partner is opening. In a pinch, you can always fall back on writing about the books you’re reading. The most interesting and effective blogs out there don’t just show you the writer’s writing, but something about them as a person.

Always Be Closing is NOT a Good Axiom for Writers

While all writers need to think about how to help readers find their work, if they are too pushy about forcing them to it, those readers will balk and go no further. Don’t make your website all about sell sell sell. Don’t make it your social media focus nor what you blog about over and over again. You will be wasting your time and driving away fans.

That’s why showing readers scraps from your writing is effective. You are giving them something that is (hopefully) genuinely interesting here and now. If they like it, they may look for it later on when it comes out. Let your writing and its quality do the work of selling for you and don’t worry about the set of steak knives. Just write.

#sfwapro

71 Responses

  1. Pingback: Link Roundup: April 23, 2016 » S. Qiouyi Lu
  2. Pingback: What I Wrote in 2016 and The List of Award Eligibility Posts I’ve Found | The World Remains Mysterious

  3. When you suggest posting snippets of your writing, does that then make that particular piece of writing on a whole ineligible for publishing in places that don’t accept previously published work? I have seen a lot of publications lately that won’t even consider something that was shared with patrons only on a patreon, so I’m curious. I love the idea of sharing bits of WIPs because it sort of keeps you accountable, too.

    Reply

    1. If you put up a whole work, it is indeed considered publishing it. However, if you’re doing only a few paragraphs, that’s fine (unless it’s a flash and that’s the whole story.)

      Reply
  4. Pingback: For Writers: 5 Quick Ways to Increase Your Blog’s Discoverability | The World Remains Mysterious

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Free Ebooks for Women's History Month

Elizabeth Cady Stanton (sitting) and Susan B. Anthony
One of my favorite pictures of Elizabeth Cady Stanton (sitting) and Susan B. Anthony, late in their lives.
It’s Women’s History Month, and while I don’t usually pay much attention to that sort of thing, it’s a topic that’s certainly worthy. I didn’t know a lot about the women’s suffrage movement in America until I was hired to teach an Intro to Women’s Studies class at Towson State University one year, having seen a flyer up at JHU where I was in grad school at the time. I frantically crammed a whole lot of reading in that summer, prepping to teach a class that covered what seemed to be everything: linguistics, biology, anthropology, literature, and more than anything else, history, history, history.

And in it I met one of the great loves of my life: a movement whose history continues to fascinate and inspire me, the American suffrage movement and the fascinating characters that moved it forward: Susan B. Anthony, Carrie Chapman Catt, Matilda Joslyn Gage, Charlotte Perkins Gilman, Lucretia Mott, Elizabeth Cady Stanton, Lucy Stone, Victoria Woodhull…and more, a cast of hundreds in a period that was turbulent and changeable and crammed full of social movements, including abolition, free love, spiritualism, temperance, women’s suffrage and a myriad others.

If you’re interested in it, a great place to start is Stanton’s own memoir, EIGHTY YEARS AND MORE: REMINISCENCES 1815-1897, which is free on the Kindle as well as on Project Gutenberg (as is everything I mention for free on the Kindle). Or the books she, Susan B. Anthony and Matilda Joslyn Gage authored, also available free on the Kindle, Volumes I, II, and III of HISTORY OF WOMAN SUFFRAGE as well as the three later volumes penned by Ida Husted Harper, Volumes IV, V, and VI. Harper also wrote THE LIFE AND WORK OF SUSAN B. ANTHONY, Volumes I and II. (Note: I don’t see Volume II in a free version on the Kindle; if you don’t want to pay, I suggest going to look on Project Gutenberg and maybe kicking them a buck or two as a thank you.)

Or go to one of the documents that started it all, Mary Wollstonecraft’s VINDICATION OF THE RIGHTS OF WOMAN or her lesser known book MARIA, OR THE WRONGS OF WOMAN. Other Wollstonecraft available, should you cultivate a taste for her, includes LETTERS ON SWEDEN, NORWAY, AND DENMARK, her short stories, and her novel MARY.

Skip ahead one generation to what Wollstonecraft’s daughter writes (and the wonder of e-books is that all of this is out there for free, which frankly to me makes the Internet the marvel that it is) and you’ll find FRANKENSTEIN, THE LAST MAN, MATILDA, and PROSERPINE AND MIDAS.

I’ll try to post some more of these throughout the month – there’s a TON of free reading out there in this area and the only problem is its discoverability. I welcome recommendations!

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WIP: The Mage's Gift

Photo of a dangerous woman.
You can find “The Subtler Art,” featuring The Dark and Tericatus, in Blackguards: Tales of Assassins, Rogues, and Mercenaries.
I’ve got a new Patreon story brewing, that I hope to finish up today and let sit for a few days before posting. I recently finished up a bespoke story, title still TBD, and that’s sitting in the mental fridge drawer chillaxing before I go back to its rewrite and polish.

So for Patreon, another Serendib story, and a return to The Dark and Tericatus. Here’s some from yesterday:

After she’d hopped the wall, it had been easy enough to defeat the bloodsucking ivy and the centipede hounds contained in the first set of walls. After that, it got more interesting.

The Dark rarely stooped to thievery nowadays but, the truth be told, it was how she had started her professional life, long ago in a city whose name she had deliberately forgotten. She had been a child born to both privilege and indifference. At fifteen, she had left the school where her parents had stored her in order to make a living from burglarizing the friends of those parents, at least those whose estates and townhouses she’d had occasion to reconnoiter in her adolescent years.

She had done quite well by this, well enough that she spread the largesse to those less comfortable, and in doing so, became known as “The Dark Angel.” When, sixteen months later, the unnamed order of assassins that had noted her exploits came to recruit her, they demanded she remained herself, which she did by truncating the former name to the form she had gone by several decades now.

She had kept that knowledge to herself as, over the course of those decades, she’d met any number of unusual characters, including her spouse for two of those decades, Tericatus the alchemist-mage, Chig the Rat God, and quite a few fellow assassins who failed to live up to the high standards she held when it came to both of her professions.

She had retired from assassinations ““ aside from the occasional hobbyist or wager-related killing ““ some time ago, but now to thievery not so much for entertainment but also because she was impelled by the yearly conundrum of a suitable anniversary present for a man who could, literally, conjure almost anything his heart could imagine.

The next wall was made of fricklebrick, which sounds amusing but involves a number of razor-sharp edges shifting frequently and somewhat randomly in their orientation.

As she paused, letting the gloves covering her hands sense the vibrations of the bricks and adjust themselves to countershift accordingly in a gentle grinding born of magic and machinery, she thought about his imagination and ““ not the for the first time ““ contemalted her luck in a mate who had long ago grown blasé with such things and preferred inner qualities of fierceness and determined loyalty.
She wriggled upwards, her features smeared with coalblack to match the midnight shadows around her. This year, she planned to snare something lovely that could not be bought ““ her philosophy of presents was that such things were better assembled by than by coin.

This garden, located on one of the great terraces built along the mountain slope bordering the city to the north, belonged to a recent arrival to the city, a merchant/scientist whose name the Dark kept having tremendous difficulty remembering. This spoke of certain magics laid upon the name to avoid notice, and that was intriguing, and more intriguing yet were the rumors of the contents of the innermost garden, center of three sets of walls, which held a worthy gift.

This weekend I’m teaching Creating An Online Presence for Writers and the Flash Fiction Workshop – there’s still a few slots open if you’re interested!

#sfwapro
Enjoy this sample of Cat’s writing and want more of it on a weekly basis, along with insights into process, recipes, photos of Taco Cat, chances to ask Cat (or Taco) questions, discounts on and news of new classes, and more? Support her on Patreon..

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