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For Writers: How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It

photo of a cat sleeping on its back
This cat isn’t blogging. Should they be?
I’m teaching my Creating an Online Presence Class this weekend and also going through a madcap rush to update the accompanying book. The class and book are aimed at helping people tame the bewildering timesink of social media, website, pocasts, search engines, and other facets of online existence for writers. One of the things I try to teach how to use online time efficiently, because writing and editing time is precious and time spent doing other things is time you’re not writing or editing. So here’s some things about blogging.

Is A Blog Mandatory?

No. But it’s advisable. You do want readers to be able to find you online and, more importantly, to find your work. You do want a website (and a mailing list, but that’s another post), but your website can be a static presence, something you put up and don’t update very often. In fact, if you have very minimal time to invest or otherwise want to limit your online presence to the bare bones, don’t include a blog. Few things look sadder than a blog with a single entry from five years ago, usually about trying to make oneself blog.

Something You Can Always Blog About

One reason to blog on your website is that it means the website is being updated frequently, which makes the site more likely to turn up on search engine results. So here’s two ways you can generate a weekly post. The first depends on having a social media presence; the second does not.

  1. Social Media version: If you’re posting links and observations on social media, you can collect the best of those into a post. They don’t have to be related to writing; you’re allowed to have other interests. Five to ten links with one or two sentence explanations as to why you picked them. There you go. Shazam, you have a post.
  2. Non Social Media version: Every week, pick an interesting chunk (I suggest 300-700 words) from what you’ve worked on the past week and post it.

Your own writing is something you can speak about with authority.
Your own writing is something you can speak about with authority. Pull out a passage that you’re particularly proud of, or that you definitely want input on. Pick an interesting moment or intriguing scene.
If you want to be thorough with that second approach, you can place it in context for readers. Here’s some possible questions to answer.

  • What is the project, the genre, the inspiration?
  • Are those the final character/setting names or placeholders?
  • What’s the title and how does it relate to the story?
  • What’s the setting based on? What are you trying to accomplish in this bit?
  • What are you particularly fond of?
  • What do you definitely plan to go back and fix in the revision?
  • What aren’t you sure about?
  • What do you intend to do with the piece when you finish?
  • What would you compare the piece to, either in your own work or that of others?
  • What do you want readers to get out of the piece?

Certainly there are ways to get the most bang for the effort out of these posts: include an image, have a good tagging system, make the most of keywords. But those are advanced techniques, and unnecessary to this basic effort.

If You Only Hate Writing about Writing

As I mentioned above, you do not have to blog about writing. In fact, the world is full of posts about avoiding adverbs, and you probably do not have anything to say on the subject that has not already been said. So blog about something else.

Blog about your adventures in learning how to pickle vegetables or speak Mandarin. Document some longterm project like your garden remodel or the bookstore your partner is opening. In a pinch, you can always fall back on writing about the books you’re reading. The most interesting and effective blogs out there don’t just show you the writer’s writing, but something about them as a person.

Always Be Closing is NOT a Good Axiom for Writers

While all writers need to think about how to help readers find their work, if they are too pushy about forcing them to it, those readers will balk and go no further. Don’t make your website all about sell sell sell. Don’t make it your social media focus nor what you blog about over and over again. You will be wasting your time and driving away fans.

That’s why showing readers scraps from your writing is effective. You are giving them something that is (hopefully) genuinely interesting here and now. If they like it, they may look for it later on when it comes out. Let your writing and its quality do the work of selling for you and don’t worry about the set of steak knives. Just write.

#sfwapro

71 Responses

  1. Pingback: Link Roundup: April 23, 2016 » S. Qiouyi Lu
  2. Pingback: What I Wrote in 2016 and The List of Award Eligibility Posts I’ve Found | The World Remains Mysterious

  3. When you suggest posting snippets of your writing, does that then make that particular piece of writing on a whole ineligible for publishing in places that don’t accept previously published work? I have seen a lot of publications lately that won’t even consider something that was shared with patrons only on a patreon, so I’m curious. I love the idea of sharing bits of WIPs because it sort of keeps you accountable, too.

    Reply

    1. If you put up a whole work, it is indeed considered publishing it. However, if you’re doing only a few paragraphs, that’s fine (unless it’s a flash and that’s the whole story.)

      Reply
  4. Pingback: For Writers: 5 Quick Ways to Increase Your Blog’s Discoverability | The World Remains Mysterious

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

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Advice on Writing Mentors

Image of French novelist Colette
Colette's husband used to lock her in an attic to force her to write. Don't assume a mentor is going to go that far. You're the only one who determines how productive (or not) you are.
One of the things that sometimes comes up when talking to new writers is the question, “How do I acquire a mentor?” There’s a glazed and desperate look in the eyes of each querier, and sometimes a bit of professional jealousy, because occasionally we see people in positions where we’re not convinced they really should be, and an easy explanation is that a mentor’s personal pull helped get them there.

Well, maybe. But I don’t know that the kind of mentor people are envisioning really happens that often. They’re thinking of a wise, kindly figure who will guide their career through writing advice, secure them spots in anthologies and magazines, and make sure they appear on award ballots.

That’s pretty goddamn rare, and sometimes what one is attributing to the influence of a mentor is actually the writer’s hard work and talent for networking. And networking helps a lot — but it can’t substitute for enough skill to write at the professional level, at least in my opinion.

I do have people who have helped me along, and they’ve been great. I don’t think of any of them in this light, though. They’re people I can go to for the occasional sanity check or word of encouragement, sure. But are they out there sedulously working away on my behalf? No. They have their own careers to build, their own projects to promote, their own words to write.


You can’t just wait for a mentor to arrive. Or even just mail someone and say, “I want you to be my mentor.” You need to a) be writing and b) be getting yourself out there through publications, participation in social networks and message boards, and working with other people. One of the most valuable things I did for myself was agreeing to help edit Fantasy Magazine. Beside teaching me a ton, it brought me in contact with a number of people. I even got to hold a manuscript from Tanith Lee in my hands and email her how excited I was to be publishing something from her.

And take classes, for Pete’s sake. That’s one of the best ways to not just improve your craft, but do a little networking on the side. I tell my students to let me know when they publish something so I can spread it on social networks, although that’s a somewhat self-serving act – it helps me publicize my classes when I’m able to point to people getting published and take some smidgen of unwonted credit for it. 😉

Let’s say you do find a writer who’s further along in their career path than you are, and who seems to be amenable to providing you some guidance. What then? Well, be a good mentee and help them help you. Here are my suggestions for doing so.

  • Be proactive. Don’t limply wait for a mentor to lift you up. A mentor is not an excuse to stop working on your own behalf. Do shit. Look for opportunities to get your name out there, just as you would without a mentor.
  • Be responsive. Answer e-mails. Let them know what you’re up to. Don’t be one of those flakey writers who vanish for months and then reappear with daisies in their hair, acting as though they had never been gone. Don’t let suggestions slide by without acknowledgement.
  • Be appreciative. Say thank you or acknowledge their efforts in other ways. They don’t have a quota of people they need to help each month. Every minute spent helping you is being taken from their own store of work time, and for all of us, that’s a valuable commodity.
  • Listen. If your mentor suggests something, either do it or tell them why you’re not (and have a good rationale for that). (See also: Be responsive.)
  • Be pleasant to work with. Save the cynical or curmudgeonly attitude for elsewhere, and don’t be a sad sack bemoaning your own lack of talent just so you can evoke reassurances. Positivity, cheerfulness, and good humor make for someone who’s pleasant to help – negativity, gloom, and humorlessness make it a discouraging, uphill battle.
  • Be a good sport. A mentor has their own life. And they may have other people they’re helping. In fact, if they’re helping you, they probably do. Don’t act like a jealous sibling if they’re paying attention to someone else.
  • Be a good citizen. It’s never too early to start paying it forward, to helping other new writers publicize their work. Volunteer to read slush or help staff tables at a convention. One of the best ways to promote yourself is by promoting other people, even though that may seem paradoxical.

Enjoy this advice on writing mentors and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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WIP: Doctor Fantastik Part III

Tabita interrupted. She was a classic old crone of Tabat, her skin darkened from exposure to the salt wind, her hair cut short in the manner of sailors, which older women affected due to its easiness, if they had retained enough hair to make the style dignified.

Tabita had. She was a severe but elegant woman of perhaps sixty, with turquoise eyes and a string of amber around her neck. “They say ghosts linger because of unfinished business,” she said to the Doctor. “Is that true?”

He stroked his whiskers, eying the squid pudding that trembled like a fever patient in the center of the table. “On occasion, ma’am, aye.”

“Is that why our twins linger then? Some unfinished business?”

“It is more likely that one or the other of them does not realize she is dead,” he said, parceling out a fragment of the pudding, which smelled better than it looked. An oily sheen rainbowed its surface.

“How could they not know that?” a waitress squeaked, he wasn’t sure which one.

Doctor Fantastik fixed her with a portentous eye. No particular amount of ghost energy clung to her, other than the growth that covered them all, the ectoplasmic snail ooze that ghosts could not help but exude and which grew throughout this building, shaggy and slimy as rotting moss.

Enjoy this sample of Cat’s writing and want more of it on a weekly basis, along with insights into process, recipes, photos of Taco Cat, chances to ask Cat (or Taco) questions, discounts on and news of new classes, and more? Support her on Patreon.

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