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For Writers: How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It

photo of a cat sleeping on its back
This cat isn’t blogging. Should they be?
I’m teaching my Creating an Online Presence Class this weekend and also going through a madcap rush to update the accompanying book. The class and book are aimed at helping people tame the bewildering timesink of social media, website, pocasts, search engines, and other facets of online existence for writers. One of the things I try to teach how to use online time efficiently, because writing and editing time is precious and time spent doing other things is time you’re not writing or editing. So here’s some things about blogging.

Is A Blog Mandatory?

No. But it’s advisable. You do want readers to be able to find you online and, more importantly, to find your work. You do want a website (and a mailing list, but that’s another post), but your website can be a static presence, something you put up and don’t update very often. In fact, if you have very minimal time to invest or otherwise want to limit your online presence to the bare bones, don’t include a blog. Few things look sadder than a blog with a single entry from five years ago, usually about trying to make oneself blog.

Something You Can Always Blog About

One reason to blog on your website is that it means the website is being updated frequently, which makes the site more likely to turn up on search engine results. So here’s two ways you can generate a weekly post. The first depends on having a social media presence; the second does not.

  1. Social Media version: If you’re posting links and observations on social media, you can collect the best of those into a post. They don’t have to be related to writing; you’re allowed to have other interests. Five to ten links with one or two sentence explanations as to why you picked them. There you go. Shazam, you have a post.
  2. Non Social Media version: Every week, pick an interesting chunk (I suggest 300-700 words) from what you’ve worked on the past week and post it.

Your own writing is something you can speak about with authority.
Your own writing is something you can speak about with authority. Pull out a passage that you’re particularly proud of, or that you definitely want input on. Pick an interesting moment or intriguing scene.
If you want to be thorough with that second approach, you can place it in context for readers. Here’s some possible questions to answer.

  • What is the project, the genre, the inspiration?
  • Are those the final character/setting names or placeholders?
  • What’s the title and how does it relate to the story?
  • What’s the setting based on? What are you trying to accomplish in this bit?
  • What are you particularly fond of?
  • What do you definitely plan to go back and fix in the revision?
  • What aren’t you sure about?
  • What do you intend to do with the piece when you finish?
  • What would you compare the piece to, either in your own work or that of others?
  • What do you want readers to get out of the piece?

Certainly there are ways to get the most bang for the effort out of these posts: include an image, have a good tagging system, make the most of keywords. But those are advanced techniques, and unnecessary to this basic effort.

If You Only Hate Writing about Writing

As I mentioned above, you do not have to blog about writing. In fact, the world is full of posts about avoiding adverbs, and you probably do not have anything to say on the subject that has not already been said. So blog about something else.

Blog about your adventures in learning how to pickle vegetables or speak Mandarin. Document some longterm project like your garden remodel or the bookstore your partner is opening. In a pinch, you can always fall back on writing about the books you’re reading. The most interesting and effective blogs out there don’t just show you the writer’s writing, but something about them as a person.

Always Be Closing is NOT a Good Axiom for Writers

While all writers need to think about how to help readers find their work, if they are too pushy about forcing them to it, those readers will balk and go no further. Don’t make your website all about sell sell sell. Don’t make it your social media focus nor what you blog about over and over again. You will be wasting your time and driving away fans.

That’s why showing readers scraps from your writing is effective. You are giving them something that is (hopefully) genuinely interesting here and now. If they like it, they may look for it later on when it comes out. Let your writing and its quality do the work of selling for you and don’t worry about the set of steak knives. Just write.

#sfwapro

71 Responses

  1. When you suggest posting snippets of your writing, does that then make that particular piece of writing on a whole ineligible for publishing in places that don’t accept previously published work? I have seen a lot of publications lately that won’t even consider something that was shared with patrons only on a patreon, so I’m curious. I love the idea of sharing bits of WIPs because it sort of keeps you accountable, too.

    1. If you put up a whole work, it is indeed considered publishing it. However, if you’re doing only a few paragraphs, that’s fine (unless it’s a flash and that’s the whole story.)

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Celebrating Beneath Ceaseless Skies
Issue of Beneath Ceaseless Skies
Yet another pretty BCS cover.

Almost a decade ago I was part of a terrific workshop run by Walter John Williams and Connie Willis in the Taos Ski Valley. It was a talented group, and the two week session was a happy blur of lots of writing, lots of critiquing, and lots and lots of shop talk, plus assorted movies and a lot of wine.

One of the participants mentioned that he planned to start a literary fantasy online magazine. Since he happened to like the stuff I was workshopping, I figured that would be a surefire sale. So as soon as he opened up the magazine, I fired off a submission.

And he rejected it, because he didn’t feel it had the right flavor for his magazine.

That’s one of the things I respect tremendously about that editor, who was of course, Scott Andrews. It was, in fact, not till the fourth or fifth submission that he took a story, which was a piece set in the same world in which the novel I’d workshopped at Taos, Tabat, in the form of “Love, Resurrected.” From day one, Scott had a strong vision for the magazine, and it’s been an inspiration to watch him implement it over the years.

Since then, I’ve sold a number of stories to Scott, and have always been terrifically happy with his edits. When the novel that I had workshopped at Taos finally came out, years later, I had a novelette set in the same world that he accepted, and he graciously worked with me in order to time its publication with the novel release date. Most recently, he published one of my Serendib stories as part of BCS’s Science Fantasy Month and as always the story emerged much the strong for his adept edits. A BCS acceptance “” which I know to never take for granted “” is always something I regard as one of a year’s accomplishments, overall.

I’ve also enjoyed reading stories by other people for the BCS podcast. Scott picks, at least in my opinion, pretty high-quality stuff, and it’s always a pleasure to read. In his meticulous attention to detail, he goes to lengths to make sure that all the pronunciations are exactly as the author intends, which is sometimes a difficult task in fantasy literature.

I always look forward to meeting up with Scott at conventions. I know that we’ll have long and thoughtful conversations that range all over the place, flavored by Scott’s gentle affability and sharp insight. I love BCS, because it is a splendid example of the sort of many-chambered edifice a truly talented person can build when they plunge themselves into a particular passion consistently over time. I wait to see what the coming years bring it. I cannot imagine it will be anything short of even more awesomeness as he continues to enrichen the fantasy landscape we all share.


#sfwapro

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On Clarion and Privilege and the Internets

Neil Gaiman has been catching a lot of flack for this tweet.

a tweet by Nail Gaiman

People are, understandably, saying that the equation clarion + student = pro writer is not the only way you can reach that particular sum, and they are absolutely correct, although the drama is — as is often the case on the Internet — a bit hyperbolic.

This is the fact of F&SF (and any other genre) writing — there are writers disadvantaged by gender, or race, or sexuality or other physical circumstances. But there’s also a big group — which contains a disproportionate number of those differing physically — affected by economic issues.

Here are two simple facts:

  • If you have the economic means to attend a workshop like Clarion West, Clarion, Kevin J. Anderson’s Superstars, the workshops given by Kris Rusch and Dean Wesley Smith, etc, it can give you a career advantage, primarily in terms of forming a support network of peers, although there are a number of other plusses. The degree of advantage depends on both luck and how willing you are to make the most of the time at the workshop.
  • If you have the economics means to attend a convention, it can give you a career advantage, primarily in terms of industry contacts. The degree of advantage depends on both luck and how willing you are to make the most of the time at the convention.

But there is nothing being taught at a workshop that you cannot pick up by yourself, given time, though it is true that workshop teaching can often be inspirational, effective, and sometimes entirely life-changing.

Being able to attend a convention or workshop is not just a matter of being able to pay the substantial fee. It’s being able to travel and most importantly — it’s being able to take time away from both work and family. That’s an incredible privilege.

I came through Clarion West in 2005. My instructors were (in chronological order) Octavia Butler, Andy Duncan, L. Timmel DuChamp, Connie Willis, Gordon Van Gelder, and Michael Swanwick. I am a pretty convivial person, and remain close friends with the majority of my instructors. I also was part of a talented class that included E.C. Myers (winner of the Andre Norton Award for his book Fair Coin), Rachel Swirsky (frequent nominee and winner of things) and goddamn Ann Leckie, whose Ancillary series has set the bar for success so high the rest of us are just going, “Yeah right.”

I was able to do this because I had a partner willing to let me quit my job and try writing for a while. A decade later, I have yet to make half of what my Microsoft salary was through writing; I continue to persevere. If I had a family to support, it would have been incredibly difficult to do it — perhaps simply impossible. It gave me an advantage, and it also kicked me in the ass to be productive, because I was intensely aware of just how lucky I was.

Neil is — obviously — not saying you can’t be a writer without such a workshop. Note that Gaiman himself did not go to such a workshop, as far as I know. He is, though, enthused about the workshop (as befits a former instructor) and aware of what a big advantage it can prove.

But it also depends on what you make of it. In any class there will be those who persevere and those who fall by the wayside. Of the people in my writing workshop from decades ago at Hopkins, only a handful are still writing. Ten years later, a few members of my Clarion West class seem to have dropped off the face of the planet.

You have to want it hard enough to work for it, no matter what. You have to be willing to make time for writing words down and thinking about the order and what happens when you rearrange them. You have to have a hide hard enough to survive the day when there’s three rejections plus a nice fan letter whose writer is confused and thinks you’re someone else with a similar name. You have to be willing to trim away some bullshit activities and substitute stuff that lets you work at your craft, like reading or taking online classes or whatever. That’s the part you need.

A while back, I read someone saying that we all have someone who gives us permission to call ourselves a writer. For me, it was John Barth: sitting in his sunlit Hopkins office, a bookcase framing his smiling, balding head talking about my stories and a fellowship he wanted me to apply for is something I will always remember. But that is less important than giving yourself permission to call yourself a writer. It’s harder — it requires a certain amount of adamant ego and determination — but that permission can — and must — come from inside as well as externally. That’s the most important component, and you can do it with or without the aid of a workshop.

TL;DR version? Ain’t nothing going to substitute for hard work. Why aren’t you writing?

Later addendum: Most of the workshops do offer some scholarships; if there’s one you’re interested in, I do suggest asking about what financial aid is available.

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