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For Writers: How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It

photo of a cat sleeping on its back
This cat isn’t blogging. Should they be?
I’m teaching my Creating an Online Presence Class this weekend and also going through a madcap rush to update the accompanying book. The class and book are aimed at helping people tame the bewildering timesink of social media, website, pocasts, search engines, and other facets of online existence for writers. One of the things I try to teach how to use online time efficiently, because writing and editing time is precious and time spent doing other things is time you’re not writing or editing. So here’s some things about blogging.

Is A Blog Mandatory?

No. But it’s advisable. You do want readers to be able to find you online and, more importantly, to find your work. You do want a website (and a mailing list, but that’s another post), but your website can be a static presence, something you put up and don’t update very often. In fact, if you have very minimal time to invest or otherwise want to limit your online presence to the bare bones, don’t include a blog. Few things look sadder than a blog with a single entry from five years ago, usually about trying to make oneself blog.

Something You Can Always Blog About

One reason to blog on your website is that it means the website is being updated frequently, which makes the site more likely to turn up on search engine results. So here’s two ways you can generate a weekly post. The first depends on having a social media presence; the second does not.

  1. Social Media version: If you’re posting links and observations on social media, you can collect the best of those into a post. They don’t have to be related to writing; you’re allowed to have other interests. Five to ten links with one or two sentence explanations as to why you picked them. There you go. Shazam, you have a post.
  2. Non Social Media version: Every week, pick an interesting chunk (I suggest 300-700 words) from what you’ve worked on the past week and post it.

Your own writing is something you can speak about with authority.
Your own writing is something you can speak about with authority. Pull out a passage that you’re particularly proud of, or that you definitely want input on. Pick an interesting moment or intriguing scene.
If you want to be thorough with that second approach, you can place it in context for readers. Here’s some possible questions to answer.

  • What is the project, the genre, the inspiration?
  • Are those the final character/setting names or placeholders?
  • What’s the title and how does it relate to the story?
  • What’s the setting based on? What are you trying to accomplish in this bit?
  • What are you particularly fond of?
  • What do you definitely plan to go back and fix in the revision?
  • What aren’t you sure about?
  • What do you intend to do with the piece when you finish?
  • What would you compare the piece to, either in your own work or that of others?
  • What do you want readers to get out of the piece?

Certainly there are ways to get the most bang for the effort out of these posts: include an image, have a good tagging system, make the most of keywords. But those are advanced techniques, and unnecessary to this basic effort.

If You Only Hate Writing about Writing

As I mentioned above, you do not have to blog about writing. In fact, the world is full of posts about avoiding adverbs, and you probably do not have anything to say on the subject that has not already been said. So blog about something else.

Blog about your adventures in learning how to pickle vegetables or speak Mandarin. Document some longterm project like your garden remodel or the bookstore your partner is opening. In a pinch, you can always fall back on writing about the books you’re reading. The most interesting and effective blogs out there don’t just show you the writer’s writing, but something about them as a person.

Always Be Closing is NOT a Good Axiom for Writers

While all writers need to think about how to help readers find their work, if they are too pushy about forcing them to it, those readers will balk and go no further. Don’t make your website all about sell sell sell. Don’t make it your social media focus nor what you blog about over and over again. You will be wasting your time and driving away fans.

That’s why showing readers scraps from your writing is effective. You are giving them something that is (hopefully) genuinely interesting here and now. If they like it, they may look for it later on when it comes out. Let your writing and its quality do the work of selling for you and don’t worry about the set of steak knives. Just write.

#sfwapro

71 Responses

  1. Pingback: Link Roundup: April 23, 2016 » S. Qiouyi Lu
  2. Pingback: What I Wrote in 2016 and The List of Award Eligibility Posts I’ve Found | The World Remains Mysterious

  3. When you suggest posting snippets of your writing, does that then make that particular piece of writing on a whole ineligible for publishing in places that don’t accept previously published work? I have seen a lot of publications lately that won’t even consider something that was shared with patrons only on a patreon, so I’m curious. I love the idea of sharing bits of WIPs because it sort of keeps you accountable, too.

    Reply

    1. If you put up a whole work, it is indeed considered publishing it. However, if you’re doing only a few paragraphs, that’s fine (unless it’s a flash and that’s the whole story.)

      Reply
  4. Pingback: For Writers: 5 Quick Ways to Increase Your Blog’s Discoverability | The World Remains Mysterious

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

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Tracking Story Submissions

Mechanical Fortune Teller at Pike Place Market
One of the problems with submissions is the guesswork involved - there is no way to predict what market will love a particular story.
Part of today is going to be spent sorting through my spreadsheet of what stories are out where and getting stuff out. That’s one of the really tedious things about being a writer – all the paperwork.

So how do I track submissions and figure out where to send them?

I have an Excel spreadsheet. One page has short stories that are circulating, a second does the same with flash pieces, a third tracks sold stories, a fourth audio reprints, and a fifth foreign reprints. When a rejection comes in, I mark the story on the sheet as freed up and put it in bold red. Once it’s been submitted, I switch the color to blue. That lets me look over the sheet and get an idea of what needs to go out. Right now it’s looking pretty red, so I’ve compiled a list of five flash pieces and ten short stories that need to go out, making a note of the word count.

After that I usually go to a market list, usually Duotrope.com or Ralan.com and look. I have some markets that stories always go through, but once they’ve been through those, it becomes a matter of finding the right place. I’ll look to see what anthologies are open first and see if I’ve got anything that fits into a particular theme.

Another system that can be used to track submissions is the excellent Story

Before I submit anywhere, I read their guidelines and do my best to read an issue or two (if they’re free online fiction, I don’t think there’s any excuse for not doing a little research there.)

Things that up a market’s attractiveness:

  • Good pay – I make my money through writing and editing, so this is a big factor to me.
  • Fast response time – When sending via snail mail, for instance, that adds at least a couple of weeks to the response time. A good resource for checking how fast they’re responding is the Black Hole.
  • Circulation – Do people read the magazine? Is it getting discussed/reviewed? Are many year’s bests coming from its pages?
  • Good editor – A good editor is a joy to work with.

Audio reprints and foreign markets are usually separate passes, since I’m working with different lists there – the best of the stuff that’s been published. I absolutely would be lost in looking at the latter if I didn’t have Douglas Smith’s Foreign Market list. I’ve been bad about audio reprints and need to get more of those circulating, so that will probably come after this pass.

Enjoy this writing advice and want more like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Perefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.

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Early December Stuff

Photo of child in a box.
Instructions not included.
In recent news, I’ve got some stuff in recent bundles. The VanderMeer Winter Mix Tape Bundle includes The Bestiary, which holds my piece, Tongues-of-Moon Toad, and The Other Half of Sky, edited by Athena Andreadis, and containing space opera piece “Dagger and Mask.” The Holiday Fantasy Bundle includes my Christmas R-rated story, “He Knows When You’re Awake” in Naughty or Nice, edited by Jennifer Brozek

At the same time the current HumbleBundle holds one of the things that I’m happiest about from this year, Ad Astra: The SFWA 50th Anniversary Cookbook, along with a lot of other great stuff.

I talked about reading the classics in an Another Word piece for Clarkesworld Magazine. What prompted me to write it? Because there’s been a lot of discussion of the classics as though pointing out problems with a piece is the same as crossing it off the list of stuff to be read. I talked about the decision to change the World Fantasy Award bust back in January for Clarkesworld and emphasized that yeah, you can read H.P. Lovecraft and yet not want to accept an award bearing his face, and moreover, your objections could be pretty complicated and nuanced.

Today I’m finishing up the draft of the third in my series on teaching for the SFWA Bulletin. Part one was about prepping to teach and Part two about teaching, while this last part talks about what to do afterward and how to keep doing it if you find you enjoy teaching. Freelancers, the SFWA Bulletin pays ten cents a word and is actively looking for material, as is the SFWA Blog, which pays six cents a word.

Just turned in my edits for “Red in Tooth and Cog,” which appears early next year in a market that’s been a longtime goal of mine, The Magazine of Fantasy & Science Fiction.

Writing wise, I continue assembling Hearts of Tabat into coherent shape. I’m also finishing up a bespoke story, tentatively titled “She Eats My Heart Entire,” for an anthology and I’ve got a couple of others I want to finish up this month, including a Christmas piece that I should get drafted today and at least a couple for the Patreon campaign.

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