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For Writers: How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It

photo of a cat sleeping on its back
This cat isn’t blogging. Should they be?
I’m teaching my Creating an Online Presence Class this weekend and also going through a madcap rush to update the accompanying book. The class and book are aimed at helping people tame the bewildering timesink of social media, website, pocasts, search engines, and other facets of online existence for writers. One of the things I try to teach how to use online time efficiently, because writing and editing time is precious and time spent doing other things is time you’re not writing or editing. So here’s some things about blogging.

Is A Blog Mandatory?

No. But it’s advisable. You do want readers to be able to find you online and, more importantly, to find your work. You do want a website (and a mailing list, but that’s another post), but your website can be a static presence, something you put up and don’t update very often. In fact, if you have very minimal time to invest or otherwise want to limit your online presence to the bare bones, don’t include a blog. Few things look sadder than a blog with a single entry from five years ago, usually about trying to make oneself blog.

Something You Can Always Blog About

One reason to blog on your website is that it means the website is being updated frequently, which makes the site more likely to turn up on search engine results. So here’s two ways you can generate a weekly post. The first depends on having a social media presence; the second does not.

  1. Social Media version: If you’re posting links and observations on social media, you can collect the best of those into a post. They don’t have to be related to writing; you’re allowed to have other interests. Five to ten links with one or two sentence explanations as to why you picked them. There you go. Shazam, you have a post.
  2. Non Social Media version: Every week, pick an interesting chunk (I suggest 300-700 words) from what you’ve worked on the past week and post it.

Your own writing is something you can speak about with authority.
Your own writing is something you can speak about with authority. Pull out a passage that you’re particularly proud of, or that you definitely want input on. Pick an interesting moment or intriguing scene.
If you want to be thorough with that second approach, you can place it in context for readers. Here’s some possible questions to answer.

  • What is the project, the genre, the inspiration?
  • Are those the final character/setting names or placeholders?
  • What’s the title and how does it relate to the story?
  • What’s the setting based on? What are you trying to accomplish in this bit?
  • What are you particularly fond of?
  • What do you definitely plan to go back and fix in the revision?
  • What aren’t you sure about?
  • What do you intend to do with the piece when you finish?
  • What would you compare the piece to, either in your own work or that of others?
  • What do you want readers to get out of the piece?

Certainly there are ways to get the most bang for the effort out of these posts: include an image, have a good tagging system, make the most of keywords. But those are advanced techniques, and unnecessary to this basic effort.

If You Only Hate Writing about Writing

As I mentioned above, you do not have to blog about writing. In fact, the world is full of posts about avoiding adverbs, and you probably do not have anything to say on the subject that has not already been said. So blog about something else.

Blog about your adventures in learning how to pickle vegetables or speak Mandarin. Document some longterm project like your garden remodel or the bookstore your partner is opening. In a pinch, you can always fall back on writing about the books you’re reading. The most interesting and effective blogs out there don’t just show you the writer’s writing, but something about them as a person.

Always Be Closing is NOT a Good Axiom for Writers

While all writers need to think about how to help readers find their work, if they are too pushy about forcing them to it, those readers will balk and go no further. Don’t make your website all about sell sell sell. Don’t make it your social media focus nor what you blog about over and over again. You will be wasting your time and driving away fans.

That’s why showing readers scraps from your writing is effective. You are giving them something that is (hopefully) genuinely interesting here and now. If they like it, they may look for it later on when it comes out. Let your writing and its quality do the work of selling for you and don’t worry about the set of steak knives. Just write.

#sfwapro

71 Responses

  1. When you suggest posting snippets of your writing, does that then make that particular piece of writing on a whole ineligible for publishing in places that don’t accept previously published work? I have seen a lot of publications lately that won’t even consider something that was shared with patrons only on a patreon, so I’m curious. I love the idea of sharing bits of WIPs because it sort of keeps you accountable, too.

    1. If you put up a whole work, it is indeed considered publishing it. However, if you’re doing only a few paragraphs, that’s fine (unless it’s a flash and that’s the whole story.)

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Nattering Social Justice Cook: Be Kind to Yourself

Picture of Cat Rambo in a Cthulhu ski mask.
Being a little silly sometimes is also good for one’s mental health.
Gail Z. Martin has organized the #HoldOnToTheLight campaign, and when she asked me about participating, it seemed important to add another voice. Here’s what the campaign is:

More than 100 authors are now part of the #HoldOnToTheLight conversation! Our authors span the globe, from the US to the UK to Canada, Australia and New Zealand. Even more exciting is that as the campaign picks up traction and visibility, more authors want to join, meaning a growing, vibrant dialog about mental wellness and coping with mental illness.

#HoldOnToTheLight is a blog campaign encompassing blog posts by fantasy and science fiction authors around the world in an effort to raise awareness around treatment for depression, suicide prevention, domestic violence intervention, PTSD initiatives, bullying prevention and other mental health-related issues. We believe fandom should be supportive, welcoming and inclusive, in the long tradition of fandom taking care of its own. We encourage readers and fans to seek the help they or their loved ones need without shame or embarrassment.

We’ve also been talking with conventions to encourage them to add, expand or promote their panel programming about mental wellness issues. ConCarolinas, GenCon, Capricon and ContraFlow have let us know that panels are in the works for 2017, and both Capclave and Atomacon are looking at options!

In knocking around this world, one of the few things that has sunk in well enough to make it a daily maxim is this, “Be kind to yourself, because you can depend on yourself.” Build a treat into your day that is aimed at increasing your happiness in some small way: lunch outside, a long walk, that book on Amazon you want every once in a while.

We all have a shitty time of it sometimes — maybe it’s something we live with all our lives, or something that intrudes and sends us for a total, utter loop: the event that causes PTSD, the relative with a terminal illness, some terrible loss beyond words that we carry around like a permanent gut-punch.

I’ve found that writers excel at angst and guilt, at worrying at 2 am over whether or not they stuck their foot in their mouth (human nature being what it is, the answer is sometimes yes), at being anxious and projecting futures far out of proportion to actuality in their degree of horror.

They’re also tough on themselves, holding themselves to sometimes impossible standards, trying to hit goals that are unreasonably grandiose or demanding. Writers need to cultivate a willingness to accept themselves as they are. Sometimes that means forgiving yourself and the illness you live with, to not just knowing yourself but being comfortable with yourself.

Be kind to yourself, because you’re the person you’ll be living with for the rest of your life. Be a good roommate, one who leads by example and keeps the place neat (or at least livable, since mileage varies.) Don’t go off on guilt trips that leave you stranded in the Land of Panic.

For me, that involves taking care of my physical health, since often your body affects your mind. I started eating a cup of plain Greek yogurt for breakfast every morning a few years ago, and found it keeps me cheerful, energetic, and a lot more stable mood-wise. At the same time I started striving to walk at least a few miles every day and found that a mood elevator as well.

I don’t by any means intend to say that this is the only way to assist with your mental health. But being kind to yourself is a fundamental way to do, no matter how it manifests. And in these days when politics leans harder and harder towards rhetoric of violence, we must be prepared to model compassion, to model unflinchingness in the face of bullies in the defense of the weak, even when the weak one is yourself.

This is why I tell my students not to punish themselves for not hitting their word count, but to reward themselves when they do. That’s a basic way of approaching it, and like many basics, it can have a profound influence.

So give yourself a treat today. Go ahead. You deserve it.

And to fill in the cookery part, I will provide the recipe for the muffins I make for my household, which make for a nice mid-morning snack providing fiber, protein, and a touch of sweetness to make them hit the spot.

It’s also versatile; you can add or subtract stuff to cater to individual tastes as long as you don’t go too far outside the wet to dry to fat proportion. The recipe’s based on the Orange-Scented Corn Muffins recipe in Breaking the Food Seduction by Neal Barnard.

Mid-morning Muffins

Makes 12 regular-sized muffins

Equipment needed: 2 mixing bowls, a mixer or blender for blending the wet ingredients, a way to zest the citrus fruit if using it, an oven, and a muffin tin.

Ingredients:
1/2 cup mashed silken tofu
1/2 mashed banana (The riper the better, other fruit can be substituted.)
1/2 cup orange juice (Or other fruit. This is adding sweetness + liquid; keep that in mind when substituting.)
1 T oil
1 1/2 cup whole wheat flour
1/2 cup flaxseed meal
1 T orange zest (Or lemon/grapefruit/lime is nice too. This is optional but highly suggested.)
1 t cinnamon (1/2 t cardamon is also pleasant. If you’re doing lemon zest, try rosemary instead of the cinnamon for a more savory version.)
2 t baking powder
1 t baking soda
1/2 t salt

Optional adds: a handful of chopped up dried fruits, nuts, or sunflower seeds, a couple of spoonfuls of jelly or jam, 2 T honey/agave or 1/2 t stevia, 1/4 c chia or poppy seeds.

  1. Preheat oven to 350 degrees F.
  2. Oil/mist/whatever 12 muffins cups with nonstick oil or butter (coconut oil is nice).
  3. Blend tofu, banana, juice, and oil until smooth and creamy.
  4. Whisk together dry ingredients in a large bowl.
  5. Mix in wet mixture until moist but don’t stir very long, just enough to get stuff combined.
  6. Spoon evenly into muffins cups.
  7. Bake 20-25 minutes.
  8. Remove from oven and loosen muffins in the cups, turning them on their sides to cool. Cover the pan with a clean kitchen towel. After 5 minutes, transfer to a cooling rack or waiting hands.

#sfwapro

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Clarion West Write-a-thon Goals

Picture of the advance reading copy of Cat Rambo's Near+Far
I won the Leilani doll in the Locus Awards raffle, and the lei is also a souvenir of that delightful occasion. But the coolest thing received there was the Arc of NEAR+FAR!!
It’s the start of another Clarion West season. As always, it was marked by the Locus Awards, which were a ton of fun and extra cool because they were my first chance to see the ARC (advance reading copy) of the book coming out this September. I’ve been to the house and met most of the students — they all have that glazed, not-sure-what-to-expect look in their eyes. And the Clarion West Write-a-thon is starting. This’ll be the 6th or 7th time I’ve participated in it, I think.

This year I’m using it to spur effort on the urban fantasy novel I’ve been working on, THE EASTER BUNNY MUST DIE! At Rio Hondo, they suggested a new way to begin it, so I’ve got to write that chapter, tweak the existing ones so they fall in line nicely after that, and then take up where I left off, in a grumpy healer’s cavern, confronting the Marlboro Man. Nuff said?

So I must tell you, that should you wish to support me in the Write-a-thon, even if it’s just a buck, you’ll be receiving snippets in the mail that will not be made available to the public – perhaps ever, perhaps not until the book is done. I hope you’ll support me (or perhaps some other fine writer working on Write-a-thon goals) this summer.

Love the Easter Bunny and want to find out what happens next? Support Cat on Patreon in order to have a say in what she writes next, as well as getting other snippets, insights into process, recipes, photos of Taco Cat, chances to ask Cat (or Taco) questions, discounts on and news of new classes, and more? Support her on Patreon.

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