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For Writers: How to Blog Without Really Trying But Still Managing Not to Be Half-Assed About It

photo of a cat sleeping on its back
This cat isn’t blogging. Should they be?
I’m teaching my Creating an Online Presence Class this weekend and also going through a madcap rush to update the accompanying book. The class and book are aimed at helping people tame the bewildering timesink of social media, website, pocasts, search engines, and other facets of online existence for writers. One of the things I try to teach how to use online time efficiently, because writing and editing time is precious and time spent doing other things is time you’re not writing or editing. So here’s some things about blogging.

Is A Blog Mandatory?

No. But it’s advisable. You do want readers to be able to find you online and, more importantly, to find your work. You do want a website (and a mailing list, but that’s another post), but your website can be a static presence, something you put up and don’t update very often. In fact, if you have very minimal time to invest or otherwise want to limit your online presence to the bare bones, don’t include a blog. Few things look sadder than a blog with a single entry from five years ago, usually about trying to make oneself blog.

Something You Can Always Blog About

One reason to blog on your website is that it means the website is being updated frequently, which makes the site more likely to turn up on search engine results. So here’s two ways you can generate a weekly post. The first depends on having a social media presence; the second does not.

  1. Social Media version: If you’re posting links and observations on social media, you can collect the best of those into a post. They don’t have to be related to writing; you’re allowed to have other interests. Five to ten links with one or two sentence explanations as to why you picked them. There you go. Shazam, you have a post.
  2. Non Social Media version: Every week, pick an interesting chunk (I suggest 300-700 words) from what you’ve worked on the past week and post it.

Your own writing is something you can speak about with authority.
Your own writing is something you can speak about with authority. Pull out a passage that you’re particularly proud of, or that you definitely want input on. Pick an interesting moment or intriguing scene.
If you want to be thorough with that second approach, you can place it in context for readers. Here’s some possible questions to answer.

  • What is the project, the genre, the inspiration?
  • Are those the final character/setting names or placeholders?
  • What’s the title and how does it relate to the story?
  • What’s the setting based on? What are you trying to accomplish in this bit?
  • What are you particularly fond of?
  • What do you definitely plan to go back and fix in the revision?
  • What aren’t you sure about?
  • What do you intend to do with the piece when you finish?
  • What would you compare the piece to, either in your own work or that of others?
  • What do you want readers to get out of the piece?

Certainly there are ways to get the most bang for the effort out of these posts: include an image, have a good tagging system, make the most of keywords. But those are advanced techniques, and unnecessary to this basic effort.

If You Only Hate Writing about Writing

As I mentioned above, you do not have to blog about writing. In fact, the world is full of posts about avoiding adverbs, and you probably do not have anything to say on the subject that has not already been said. So blog about something else.

Blog about your adventures in learning how to pickle vegetables or speak Mandarin. Document some longterm project like your garden remodel or the bookstore your partner is opening. In a pinch, you can always fall back on writing about the books you’re reading. The most interesting and effective blogs out there don’t just show you the writer’s writing, but something about them as a person.

Always Be Closing is NOT a Good Axiom for Writers

While all writers need to think about how to help readers find their work, if they are too pushy about forcing them to it, those readers will balk and go no further. Don’t make your website all about sell sell sell. Don’t make it your social media focus nor what you blog about over and over again. You will be wasting your time and driving away fans.

That’s why showing readers scraps from your writing is effective. You are giving them something that is (hopefully) genuinely interesting here and now. If they like it, they may look for it later on when it comes out. Let your writing and its quality do the work of selling for you and don’t worry about the set of steak knives. Just write.

#sfwapro

71 Responses

  1. When you suggest posting snippets of your writing, does that then make that particular piece of writing on a whole ineligible for publishing in places that don’t accept previously published work? I have seen a lot of publications lately that won’t even consider something that was shared with patrons only on a patreon, so I’m curious. I love the idea of sharing bits of WIPs because it sort of keeps you accountable, too.

    1. If you put up a whole work, it is indeed considered publishing it. However, if you’re doing only a few paragraphs, that’s fine (unless it’s a flash and that’s the whole story.)

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Teaser: Another Excerpt from A New Board is Elected at Villa Encantada

Picture of a stone lantern.Here’s another chunk from “A New Board is Elected at Villa Encantada,” (working title) a darkly humorous story about a very odd condo complex that I’ve written several stories about already. It’s been fun filling out the complex’s roster a little in this story, and I’m going back to revise one of the unpublished ones with some of these details. Like the talking cacti.

Even the cacti garden was talking about the assessment. I usually don’t visit down there, in the little rock garden near the lake. For one thing all of the cacti like to talk at once. They ramble and they repeat and they are altogether too fond of puns. Not for the first time, I wondered what exactly the magician who had created them had had in mind. Had it really been a dozen cranky plants, whose extreme longevity led them to be highly opinionated about everything?

There are twelve cacti altogether, eleven in pots and one who has chosen to plant itself and grow. The eleven in pots have opted for mobility over size. They were fond of making Rumpelstiltskin wheel them about the complex in order to enjoy the sun and fresh air.

Each was distinctive, both in personality and appearance. They had names, which usually mattered only to each other. I had mentally bestowed nicknames on them: Bombast, Furor, Humblepie, Obscuro, Smarmy, Weasel, Johnny Nonsense, Earnest, Hairyfoot, Splainer, and the unpotted Old Dignity, a massive saguaro towering a good fifteen feet over its much shorter, hideously root bound, compatriots.

Bombast said, “It’s a cabal! They’ve been waiting to seize power for years now, and rob our reserves, turn us over to some real estate agent so the complex can be demolished for a high rise.”

Furor said, “Don’t be ridiculous. They’re not organized enough to be a cabal. And this place isn’t zoned for high-rises.” It added, its tone dark, “No, what they have in store for us is much, much worse.”

“How can they hope to understand the history of the complex?” demanded Hairyfoot. “Most of them haven’t even been here a decade.”

I considered them. The complex was odd at the best of times. It was a refuge, a complex that didn’t mind people who were outside the ordinary. That led to a population that was more mixed than most, including the denizens of this garden.

Earnest said to me, “Did you give your proxy to someone to vote?”

I shook my head and fled.

Rumpelstiltskin was by the dumpster, sorting out recyclables. He looked wretched and smudgy as an old sheet of newsprint. As I passed, he looked up, and said, hopefully, “What’s my name?”

“Not today,” I said. “You won’t escape today.”

I felt guilty at the look on his face, and the situation made me itch, but it’s been so hard to find a maintenance man here that I could understand why they had done it. Sometimes when you find good help, you have to rely on the laws of magic to keep them from leaving. Unscrupulous? Yes, undoubtedly. But the needs of the many outweigh those of the few. Or the one, in his case.

If you want to read the rest of the story, you can get it, along with at least six other stories, at the end of July by signing up to sponsor me in the Clarion West Write-a-thon. Even a small donation entitles you to the stories, so please do sign up!

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Opinion: Chan Culture and Good-Faith Arguments

photo of Cat Rambo
Getting ready for the New Year.
I wrote a piece, #PurpleSF, about feminism and SF for Clarkesworld. It was in part stirred up by the convulsions of the Gamergate controversy, which has continued to provide plenty of food for thought (and probably will continue to do so).

One of the many interesting (and sometimes positive) things that’s come out of that controversy has been a lot of examinations of Internet culture and many of its subsets. Before last year, I had only the vaguest idea what “chan culture” would be, so I found this piece really fascinating, particularly because questions about anonymity are (imo) going to continue to rear their heads whenever they bump into notions of transparency in coming years.

The full piece, How imageboard culture shaped Gamergate, appeared on BoingBoing. Its author has produced a lot of interesting pieces about Gamergate, usually composed as Storify pieces, such as these: Gamergate, Sexism, and Tribalism; Why I Oppose #Gamergate

The article is talking specifically about image boards, and here’s a chunk from it that describes the culture:

These anonymous imageboards have their own idiosyncratic culture, despite the lack of permanent identity. Posters call themselves anons, or occasionally channers. While anonymity is a core part of this identity, merely being anonymous does not make you an anon. Rather, it’s about identifying as a larger whole. Capital-A Anonymous, such as the Project Chanology protestors and the hacking/activist groups like @youranonnews, are anons, but most anons don’t think of themselves as part of Anonymous.

Without identity, every anon is whoever they want to be at the moment. It’s freeing! Anons exalt these imageboards as the only place people can truly be themselves, without being burdened by their identity or consequences. This includes genuinely awful or hateful opinions. Anons have a broad, often absolutist view of free speech, sometimes extending that so far as to include threats of violence or extreme pornography. Anons are extremely protective of their culture and this very broad view of free speech, because of both great faith in their ability to self-police argument and an unconscious, internal reliance on irony.

The atmosphere is that of a paradoxically jovial angry mob. Almost everyone sees their own point of view as the consensus, assuming that most people most people agree with them. Any possibly contentious statement is presumed to be ironic, told as a joke or to rile up people who disagree. Since everyone assumes that anyone who disagrees is arguing in bad faith and doesn’t mean what they’re saying, anyone who disagrees is a fair target for apparently hateful mockery. This basic assumption of bad faith applies even when arguments are long-lasting and well-known: for example, the console war arguments in /v/, 4chan’s video games sub-board. However, this mockery is defanged by anonymity and irony.

Everyone’s anonymous, so a poster can just join the winning side of an argument, cheerfully mocking their own older posts. One poster can even play both sides from the start. Every anon can choose whatever opinion they want to have on a post-by-post basis, so everything flows smoothly even as people hatefully attack each other for having the wrong opinion. Anons believe in this free marketplace of ideas: good ones survive the firestorm, while bad ones burn to ash as everyone dogpiles on mocking them.

Wayne and I were talking about this conception of discussion/argument today and I can at least partially understand how it’s shaped some of the conversation within Gamergate (the overall situation, not the group) and created many of the problems. (Anders Sandburg has an interesting piece about such culture clashes.) I think it’s important to look at the background people are coming from and the Internet etiquette norms that they’ve absorbed.

At the same time, bad faith arguments are something I don’t practice and I find trolls kinda appalling, because the idea of getting enjoyment from making other people angry, upset, or otherwise unhappy seems something only a retrograde would relish. I blogged about arguing on the Internet a while back and said I’d follow up and talk about bad faith argument, but I never have, because I find its habitual practitioners antithetical to the way I try to think.

Don’t get me wrong. I like debate, and life with Wayne is a lively series of conversations in which one or the other will often take the role of devil’s advocate just to see how sound or defensible an idea is. But that seems different to me than taking on the Internet identity of someone who believes something just to see if you can get other people riled up enough to waste time on composing eight page replies to your argument rather than something, I dunno, actually productive or enjoyable.

But, as Wayne can testify, I am painfully earnest about a number of things, including the idea that the human race should be advancing and that part of that advance is being fairer about our treatment of the people and world around us. The idea that love is both greater than and preferable to hate. That cruelty only creates more cruelty. That civility and an assumption of good faith should be the baseline, rather than the exception. And that we are fallible creatures who are nonetheless capable of learning from both experience as well as questioning ourselves.

Part of my plea in the Clarkesworld column is that we stop arguing in bad faith and lazy categories. It’s a Quixotic fight, but I’ll continue to carry its banner. And part of that banner is to argue in good faith, to ask questions and interrogate the world around me to see what blinders it’s imposing on me. That’s a vital part of making good art. And good conversation.

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