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SFWA and Independent Writers, Part Four: What Lies Down the Road

2017 Nebula conference swag bags assembled and awaiting distribution.
2017 Nebula conference swag bags assembled and awaiting distribution.
This is the final part of a four part series. In this part, I’ll talk about plans down the road and make some predictions for what SFWA will witness over the next few years. Overall, I think it’s going to be nothing but positives and that SFWA will continue its tradition of helping authors.

The series so far:

  1. Part one describes the organization and its history.
  2. Part two talks about the decision to admit independent and small press published writers.
  3. Part three talks about what happened when the independents were first admitted.

Going forward, I expect more and more indies to enter the organization as it proves that it’s giving them solid value for their membership in the form of:

  • Community
  • Knowledge sharing
  • Publications like the Bulletin and the Singularity
  • Chances attend and sell books at places like Baltimore Bookfest, ALA, and other book-related events
  • Marketing opportunities for themselves such as the Speakers Bureau
  • Promotional opportunities for their work such as the New Release Newsletter
  • Reading material (there’s a lot on those internal forums)
  • The wealth of networking and information available via the SFWA Nebula Conference
  • Existing programs like Griefcom, the Emergency Medical Fund, and the Legal Fund

I also expect the SFWA offerings that attract indies to expand and develop. Here’s some specifics, ranging from those already in the works to some still in the planning stages.

SFWA Storybundling

I want to start by plugging that SFWA Fantasy Storybundle again, because it’s still up, and b) it’s a great example of a program that we’ll continue to expand. Next year we go from two bundles to three altogether — one focused on SF, one on fantasy, and a third on games — and we’re thinking along the lines of a Nebula nominee bundle for 2019 that would provide some financial benefit to being on the ballot, which I think is nifty.

It’s also an example of SFWA writers working together. All of the Storybundle contributors have been coordinating social media and interviews, and it’s definitely going to make it worthwhile to participate, plus raise a little money for the organization in the process.

Partnering

The Storybundle partnership, as well as the terrific Nebula-based HumbleBundle that ran this year, are examples of good partnerings. Another is the support of Kickstarter, who has sent representatives to our Nebulas and Worldcon to talk with our members about not just the basics of running a Kickstarter but the advanced details that help them finetune such a campaign.

Kobo’s another example, as is ACX and Bookbub. Overall, though, there’s plenty of opportunities, and the sky’s the limit as far as expanding things go.

SFWA Nebula Conference Programming

I’d like the 2018 Nebula conference to be the first where we don’t get complaints about the indie programming, but human beings are human beings and that remains to be seen. There will always be glitches. I do expect it to be even better than last year. And as I said in the previous piece, I believe part of last year was more a question of perception rather than actual lack.

SFWA Stuff in the Works and Coming Soon
Several projects with strong implications for indies are in the works, such as:

SFWA Ed will be SFWA’s online school, offering content that will include plenty aimed at indie publishers, such as book cover design, book marketing basics, and working with social media. This project’s at the point where its coordinator is working with individual contributors and companies on the first wave of content; I expect to see it manifest fully in 2018.

The SFWA First Chapters Project is a budget item I pushed through this year. For those that haven’t worked with nonprofit corporations, one way to earmark some energy for a project is to make sure it’s represented in the budget, and while I had to yank it the previous year, this time I got it through.

Just as buying a book is an expenditure financially, reading that book represents an investment of time for most people. Accordingly, my thought is a compendium of only first chapters, giving the reader a chance to dip into a book and see whether or not they want to make that investment. Available only electronically (perhaps somewhere down the road in print form, who knows?), this would ideally hold first chapters from books by publishers ranging from indie to trad, but it’ll take time to get to that point. Therefore, we’ll start with the group that most needs some boost to their discoverability, and start with the indies.

I would like to stress that this is not open for material yet. If you want to make sure you get e-mailed when the project portal goes live, please e-mail me or comment below in a way that will let me know what your e-mail address is. (If you have been requested to not contact me, please direct that e-mail to office@sfwa.org.)

Still in the Planning Stage
Other items are a little further down the road, like these:

SFWA Mentorship Program is something I expect very soon. I’m looking forward to seeing what SFWA Board member Sarah Pinsker and her committee have put together.

SFWA Review Site with Listings for Editors and Other Publishing Resources is still nascent to the point where it’s a budget item I’ll propose for the 2018-2019 financial year. I’d like to see a portal where SFWA members can review copy & developmental editors, book formatters, cover designers, book publicists, and similar resources in a format modeled after review sites like Yelp or Angie’s List.

We do have a spreadsheet some members have contributed to, but recent issues make me think that we need to rework it in a way that lets people know if an individual has a pattern of bad behavior.

Whither SFWA?

Right now while there are some hybrid authors on the boards, the majority remains traditional. That a major one of the many reasons I’m sorry that we lost Maggie, but she put in a hell of a term and a half, and many efforts simply would not exist without her. So I hope we’ll see not just one but several indie members stepping up and running for the SFWA board in coming years. This is for selfish reasons — I’ve learned so much from our indies so far.

Supporting indie writers has strong implications for diversity, including meaning we can better serve the indie groups that have arisen because of traditional publishing’s obstacles, which can take many forms. I’m finishing up editing a SFWA roundtable podcast about the BlackSpecFic report that references this, along with a blog post about what action items for SFWA I perceive, and hope to have that up Wednesday or Thursday.

What else lies down the road? I don’t know. I love this organization and continue to think it’s worth putting a whole lot of volunteer time into every week, particularly at a time when for many of us, our financial livelihoods are in jeopardy. I get a whole lot of intangibles, including knowing that I’m paying it forward, in exchange for that time.

One great joy of working with creative professionals is the tremendous amount of talent, imagination, whimsy, and overall enthusiasm that they bring to projects. I close with one such example, our SFWA anthem, “Radio SFWA,” created by Henry Lien, in a Nebula conference that exemplified one more reason to join: just how much fun SFWA can be sometimes. I believe every time you hear someone screaming “woooo” in the background, there’s a very good chance it’s me.

#sfwapro

3 Responses

  1. Not only a great fourth installment, but overall a great series, from which I learned a lot! Thank you so much, Cat, and as a currently indie author, please do let me know when the project portal goes live for The SFWA First Chapters Project.

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SFWA Releases Nebula Suggested Reading List

Click here to get to the Suggested reading List; lots of good stuff on there.
Click here to get to the Suggested reading List; lots of good stuff on there.
This has been in discussion for a while now; I’m glad we’ve finally moved ahead on the project of making the Nebula Suggested Reading List public. The intent is to build awareness of the awards, help drive participation by members, and help the genre by providing a solid list of notable material from the year. Authors do not need to be SFWA members to make their work eligible.

Here’s the official press release about it:

As part of its mission to serve professional genre writers, the Science Fiction and Fantasy Writers of America is pleased to announce that for the first time they’ll be making the Nebula Suggested Reading List public. The list is compiled from the suggestions of SFWA members and is available on the SFWA website at http://www.sfwa.org/forum/index.php?app=readinglist. All SFWA members are eligible to add items to the list throughout the year, providing a list of notable speculative novels, novellas, novelettes, short stories, and dramatic works from the year. Inclusion on the list is not an endorsement by SFWA.

From November 15 through February 15, 2016, Active and Associate members will be able to make actual Nebula nominations as well as nominations for the Bradbury and Andre Norton Award. The votes will be tallied and the final ballot will be released on or before February 20 for voting on by the membership. Winners will be announced at the Nebula Awards Weekend, to be held May 12 -15 at the Palmer House in Chicago. The banquet and awards ceremony will take place the evening of May 14. Other awards presented at the weekend include the Grand Master Award, the Kevin O’Donnell Jr. Service to SFWA Award, and the Solstice Award.

Nebula Commissioner Terra LeMay says “Even before I became the Nebula Awards Commissioner, I’ve always thought the Suggested Reading List was one of the best resources I’ve ever encountered for finding the most exciting new science fiction and fantasy works each year. It is a great privilege to have helped bring this list out to the public where any reader may benefit from it.”

SFWA President Cat Rambo notes, “Every year there’s plenty of terrific stuff to read. I hope that providing a list that draws upon the wide spectrum of tastes represented in the SFWA’s membership of professional writers helps up the discoverability of great writing that should be considered for awards. For me the Nebula Awards remain the most meaningful in the field, chosen by writers working in the genre, who understand and appreciate craft and who possess an understanding of the works that have shaped our field. SFWA has had a productive year in 2015, and it’s a pleasure to share yet another result of our members working together.”

For more information please email pr@sfwa.org.

Recent high notes for SFWA include the Accessibility Checklist being made available to the public, an event Lee Martindale blogged eloquently about. Several conventions have expressed interest in the checklist already and we’ve gotten some useful feedback on how to update them to make them even more useful.

Stick with us; there’s even more cool stuff coming in 2016.

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SFWA and Independent Writers, Part Three: Launches and Lurches

This third of a four part series about the Science Fiction and Fantasy Writers of America’s decision to admit independently published writers talks about the first wave of independent members and SFWA’s efforts to add value for those members. Here is Part One: History of the Organization and Part Two: Bringing in the Indies.

The doors opened on March 1, 2015 and SFWA Executive Director Kate Baker was standing by to process and admit our new folksSwinging the Doors Open to Independent Writers

The doors opened on March 1, 2015 and SFWA Executive Director Kate Baker was standing by to process and admit our new folks. This gave us a chance to observe the new criteria that the Board had been working on for so long in action with a mind for what sort of refinements might be necessary further on down the line in order to make SFWA even more welcoming to independent and small press writers.

I was glad we’d prepped the message boards. The new forums were immediately put to use and introductions made, with plenty of delighted welcomes. There was – in my perception – no contention, only enthusiasm.

Here’s a videocast M.C.A. Hogarth did aimed at indie writers evaluating whether or not to try SFWA:

Some statistics for the number-minded:

  • We admitted twelve new members in that first wave, and there’s been a steady influx since. At the same time, existing members that had independent published experience felt more empowered to step forward and share their knowledge.
  • According to the recent membership survey, 14.10% of the current membership identifies as indie, with another 37.57% considering themselves hybrid.
  • Only a small percentage (less than 5%) derives more than 50% of their income from crowdfunding.

All My Expectations of Indie SFWA Members Confirmed
As I and others had argued repeatedly, the change did not result in an influx of unqualified, affluent hobbyists trying to buy their way into SFWA, and we could, finally, put that particular straw man to rest and play taps while other straw folk were being assembled in the background.

As you can see by the numbers, it wasn’t a massive surge, but a solid number. For some people it was part of a lifelong dream. For others, it was a cautious exploration of just what SFWA had to offer them. More than anything else, these were pragmatic, working writers. In a thread on the discussion boards, people began to share their sales number in a revelatory and instructive way that emphasized what a smart move for SFWA this had been. I still inist one of the smartest moves that happened during my time with the board.

I kept meeting new members at cons, to my pleasure and delight. We began to offer more SFWA-focused programming at conventions, such as a panel about What SFWA Offers at GenCon, Norwescon, the Nebulas (that was a no-brainer), and others.

Unexpected Results from the Indie Wave

  • We found we’d done something groundbreaking without realizing it: become the first organization to allow crowdfunded projects to qualify. The question of net versus had been a subject of much discussion during the Board’s conversation, to the point where the overall category was in jeopardy, so I was happy to discover pushing to keep it alive had been useful.
  • Rarely did people have to combine sales in order to prove they’d hit the 3k in one year mark. Instead it was usually a question of “Do you want my sales from Amazon or Kobo? (or something else).
  • A delightful surge of volunteers and new energy should have been expected, but it took me by surprise nonetheless.

New Members Benefits — And Vice Versa
With that surge in volunteer energy came a lot of new stuff, primarily driven by Vice President Maggie Hogarth. People entered wanting to not just to connect with other members but to add their energy to the organization and help it grow to meet their needs.

Among them:

  • The New Release Newsletter. Taken from the description: “The newsletter goes out every two months, and feature science fiction and fantasy new back-list re-releases from SFWA members, including books, stories, games, and other creations.” (SFWA members can sign up for it here. Releases that are announced should be from the month before or the month after the newsletter goes out.) That newsletter goes out to close to 1000 subscribers and has an above-average open rate.
  • The Partners Program has been more successful in some areas than others, but overall it’s tried to build connections with industry contacts. Particularly successful ones include BookBub, HumbleBundle, Kickstarter, Kobo, and Storybundle. Today we launch one of the results of that, the second Storybundle we’ve done, this time the SFWA Fantasy Bundle (that link will go live Wednesday morning!). The Sci-Fi bundle earlier this year netted each of its writers a nice chunk of money, around $900, along with the curator’s payment, an equivalent amount which I donated to SFWA, as I’ll do again with this one. Next year our Self-Publishing Committee will take over running this program, and there will be three bundles altogether.
  • The Netgalley Program was a long long time coming and something I don’t know would have happened without Maggie lending her voice to insist this was something useful for our members, but it’s now something people frequently ask me about. I stole the idea from Broad Universe, which was to buy a membership that our members could use for individual books for a substantially cheaper cost than getting such a membership on their own. Here’s how to use it to promote a book.
  • The SFWA Star Project was a cool effort (and remains one) but it’s been a bit of an uneven project. Originally proposed by Rob Balder, it used a small budget to promote and support worthy crowd-funded projects. Material rewards gained by supporting a Kickstarter go to SFWA’s fundraisers to be used there.
  • Expanded Nebula Programming was a natural outgrowth of the new energy, and programming tried to bring in both partners that year as well as create programming aimed at the new members. One lesson learned that first year was that the usual basic level stuff was not what people wanted, but rather in-depth looks at specific aspects of the industry and how to use SFWA’s services to the most benefit. Another was that we needed to figure out a new bookstore policy in order to accommodate everyone.

Nebula programming for the indies would be an issue both that year and the following one, with many indies feeling they were unrepresented and saying so on the discussion forums. The second year seemed to me to be partly an issue of perception and bad framing rather than actual lack: while many of the panels were aimed at indies as well as hybrid and trad pubbers, they were not marked as being of interest to indies. To my mind, they have progressed significantly each year: for me last year’s highlights included the mentoring program, the chance to hear experts talking about their wide range of expertise in office, and the fact that we managed to give everyone, including the indies, a way to have their books for sale there at the events. (Thank you Sean Wallace!)

Many existing services were already there for the new members such as the Featured Book/Artist program, the Nebula Awards, and appearances at events such as WorldCon, the Baltimore Book Festival, GenCon, and others. Other new things were applicable to all sides, such as the SFWA Speakers Bureau, introduced in early 2016 or the emerging Grants Program. I tried to make sure that indies were represented on the SFWA Recommended Reading List, and continue to do so, as do a number of other people.

All in all – things were swell, and continue to be so.

Next time, in Part Four (the final one) — what does the future hold in store? Includes talking about data from the recent SFWA member survey as well as revelation of at least one cool project designed to help people reading novels for all yearly awards, including the Nebulas, Hugos, Dragon, World Fantasy, among others. *cue mysterious music and exit*

#sfwapro

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