Where I'll Be: WorldCon 2018

This is from the panel on Internet Presence for Writers from Norwescon a few weeks ago. Participants were K.G Anderson, K. Tempest Bradford (moderator), Chimedum Ohaegbu, and myself.

Panel description: We’ve all heard the warnings, “Be careful what you put online; it’s forever!” Is this really a concern? We’re encouraged to have a heavy online presence, but sometimes it can feel like walking on eggshells. Hear pros share how they balance their fanbase and personal sharing, where it’s gone right and gone wrong.

One of the keys is to be findable on the Internet. You should have a website, and that website should have a means of contacting you. You would be surprised how many writer websites do not have the writer’s name on the front page.

Along the same lines, that website should look professional rather than amateurish. If you must have squid, Karen observed, make them professional looking squid.

Curate your presence and don’t be random about it. You want to think about your online presence. Look at your social media and the last 20-25 things you’ve posted. How many are positive? How many are negative? How many are informative? That’s the presence you’re projecting online. People are drawn to people who care about people.

Have a newsletter. Raven Oak’s was held up as an example.

Facebook groups are more useful than Facebook pages. (note from Cat: I’m been hearing this for a while and it did lead me to start up a group, which so far has been livelier and more active than anywhere else for me on Facebook.)

Post proportionately and consistently.

Don’t let social media overwhelm your energy. You must have something to promote or all of this is pointless.

Use Twitter tools like Buffer or Hootsuite to keep things manageable by scheduling posts. Twitter lists are also useful. Cat keeps a private list marked “interactives,” which is people who frequently interact or repost her stuff, which is the first place she pulls from when scheduling posts. Another is a public list, Women in Fantasy and Science Fiction. To see what lists you are on, go to your Lists page and click on “Member of”.

Explore Twitter hashtags like #writingcommunity, #writerwednesday, #followfriday. On Instagram, look for #bookstagram and other book-related hashtags.

Blogging is coming back, but you need to have content that people want. Mary Robinette Kowal has a series called Debut Author Tips, for instance.

We were talking about cons on a board I frequent, and I thought this was worth re-blogging:

Cons and their pros:
Chance to connect with people. To make the most of this, do a little legwork beforehand and contact the people you want to make sure to connect with, try to have coffee or lunch or whatever. Sometimes people buy me lunches or drinks at cons in return for asking advice; if you plan on really pumping someone for info, this is a graceful gesture, and one I need to be better about.

Chance to build some recognition. To make the most of this – participate in panels and be a good participant who comes with some interesting things to say and has done a little thinking and/or research beforehand. Also, be good at public speaking. If you want to do this and are bad at it, it might be worth investing some time into practice. Connie Willis told me Toastmasters participation is very good for this. If you really want to make the most of panel participation, take notes to use as blog post fodder (and then remember to post them, I always think I will and manage it about 1 time out of 3.)

Chance to sell things. Have promotional material and think about how you’re going to use it. In my experience, stacks of postcards dumped on a table yield little return; it’s much better to be passing them out yourself and talking them up a little. Here again – be a good guest first and a sales rep second.

And they can be fun!

Cons and their cons:
They’re expensive! Be aware some of that may be tax deductible and if so, keep your receipts scrupulously. Ways to save at a con – get a roommate, bring a box of granola bars so you can skip the inevitably expensive hotel breakfast, learn where the sources of free food at a con usually are (con suite and green room are usually a good place to start for that, also parties).

They take time away from writing. Take a notebook with you and spend some time doing it, but also remember that con time is work-time for you, and treat yourself accordingly.

I just came back from a GoH stint at MidSouthCon. While I was there, I tried to be a good guest — I participated in everything asked of me, I spent time mingling, I was friendly and approachable for fans, and I made sure I knew what was expected of me. (Which made a great con experience even greater!)

I should have spent more time researching the dealer’s room and making sure the dealers had my books if I’d wanted to be even better about things. I did take a number of books, but mainly I swapped them or gave them away as thank yous while there.

And hey, I’m reading there tomorrow at 11, come see me! It’ll be the story from Apex, “So Glad We Had This Time Together,” which I think most of you haven’t heard. Talk to me while you’re there, and I’ll give you a coupon for $50 off an upcoming online class! (To see what’s coming up, click on “Upcoming Classes” up above.

Enjoy this advice on writers and conventions and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.