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Guest Post: Diane Morrison Discusses Crowdpublishing

Everyone says that indie publishing is the wave of the future. Avoiding gatekeepers, who are often prejudiced against particular ideas or demographics, and putting your work out there to see if it will sink or swim on its own, puts the power (and the money) back in the hands of the writers. I had an unusual idea and format that I realized would have difficulty finding a home because of its experimental nature, so I though I would give it a try.

Here’s the problem: It’s not free.

Amazon and others try to make you believe it’s free, but only if you want to give away a significant royalty chunk, and only if you don’t hire an editor (bad,) don’t hire a cover designer (worse,) don’t hire a formatter (fine if you have lots of time on your hands and are handy with computer programs; awful if not,) and don’t do any marketing or ever buy a copy to sell to your friends or at cons. If you do decide to go for it without any resources, people will dismiss your cover as tacky, your prose as terrible, and no one is ever going to see it in the sea of newly available titles anyway.

Not to mention there’s still the whiff of vanity publishing about it, so no matter how good you are, or how well you do, some people will never take you seriously.

If you want to succeed at indie publishing, you have to be seen in the vast herd of new titles appearing every day. It takes money. That’s fine if you can afford it, but I found it daunting. So I asked myself, “How can I publish a book without defeating the purpose? How can I find capital that doesn’t eliminate my bottom line?”

I launched a Kickstarter to bring my Wyrd West stories to print. I budgeted for cover design, formatting, editing, marketing and stock purchase. And I asked my readers to contribute.

The response was better than I could have hoped. The Kickstarter was successful. The end result was a beautiful, professional book I had every right to be proud of, many of which were going directly to the readers that funded them.

But can this said to be truly self-published? I don’t think it can. This is a new way of doing things, in which readers choose to fund what they want to read. It puts the power directly in their hands. As it should be.

Even the backing of the Big 5 doesn’t guarantee a book’s success. It has to find an audience. It has to have resonance with the people who read it. Readers aren’t going to fund bad ideas, and if you’re a bad writer, they’re not going to support you more than once. So rather than being vetted by small groups of people on the top of a big pyramid of status and business acumen, Crowdpublished projects are vetted directly by the public.

As a writer, here’s a look at the differences I’ve found between being traditionally, independently, or Crowdpublished:

Traditional Publishing

Indie Publishing

Crowdpublishing

Getting the Book Published in the First Place

You may not be able to get a publisher interested. Chances are you will have a long wait. If you try something that’s too far outside of the mainstream in subject or presentation, don’t count on it. The publisher covers all publishing expenses and pays you a royalty.

You can get the book published whenever you want. You are entirely responsible for expenses & getting people to read it. On the other hand, you get to keep a larger share of the royalty.

If your audience will sustain your idea, you can publish the book whenever you want, and you know they, at least, will read it. Chances are they’ll get their friends to read it too, because they wouldn’t have invested if they didn’t think it was a good idea. If you’ve budgeted correctly, the expenses of printing some of your books, at any rate, will be covered. You receive indie royalties.

Editing

A professional editor who works for the publishing house will be provided to edit for you. Sometimes this leads to personality conflicts, but ultimately, it is the editor’s job to make your book into a marketable product, and that’s what they’re going to try to do.

There are good editors and bad editors out there in the indie world, and you have to pay one. Some charge very good rates, others higher ones. Unless you’re dealing with a professional service with multiple editors, rate doesn’t necessarily indicate quality. However, most writers have no idea what makes a good editor, and it’s not just whether they can copyedit your spelling mistakes. A good editor will also be trying to make your book into a marketable product. That means they have to know what that looks like, and in my experience, the vast majority of indie editors haven’t a clue.

You have all the innate disadvantages of indie editing, except that you can budget for that in your crowdfunder, so you can spring for the professional firm or someone you trust right away.

Cover Design

Your publisher decides on the cover, but will pay artists & designers to make it for you.

You have the final say over the cover, but either you have to figure out Cover Design 101 or pay someone to do it well.

You have the final say over the cover, but your readers cover the expense of creating it.

Creative Control

Your publisher has the final word on what will & will not go in the book.

You have complete creative control.

You have creative control ““ provided your readers will support your idea.

Marketing & Promotion

Your publisher expects you to do more of this than they used to, but they will still do a lot of it for you. They’ll market to bookstores and contact radio shows and podcasts. You will still be expected to use your own platform (especially online) to market, and you’ll probably still have to pay for your own book tour. They will decide much of how you and your book should be presented to the public.

You are entirely responsible for the way you market yourself and your book. You’re also entirely responsible for the expenses. You probably don’t know as much about doing it as a professional publicist does, so there will be a lot of trial and error. Often, some of the places you’d like to promote to won’t talk to you because you don’t have a publisher’s clout.

You still have many of the inherent problems of indie marketing. The exceptions are a) you are NOT entirely responsible for expenses (you can budget for that,) and b) a crowdfunding outlet is already a marketing platform. If you succeed at your goal, some shows who wouldn’t have talked to you as an indie will, because it’s a heartwarming success story and it’s apparent you do have an audience.

I realize that Crowdpublishing is a bit like being PBS instead of MSNBC. You know that you have an audience. Although it might not be as easy for you to reach them as it is for corporations, that audience is dedicated enough to supporting your work that they are willing to ante up, sight-unseen. It’s “Funded in part by readers like you.”

It’s a godsend for SFF story markets. Many respected pro- and semi-pro markets use the Crowdpublishing model, including Clarkesworld, Uncanny, Strange Horizons, the entire EscapePod family, Third Flatiron, and more. And most SFF writers I know use the Crowdpublishing model, at least as far as setting up a Patreon, whether they’re just starting out or just shy of the New York Times bestseller list. I think this should be a point of pride.

I don’t believe that indie-publishing deserves its “lesser” reputation, because garbage gets published in all fields, and a big imprint is by no means a guarantee of quality. But I think when we’re asked if our project was self-published, we should smile and say, “No, it was Crowdpublished.” I think it’s a selling point.

I believe that any path a writer takes to success is a good one. Some people are really successful in the traditional or indie-publishing models, and regardless of which path they’ve taken, it’s hard. These are accomplishments worth taking pride in. But I think we should start thinking of Crowdpublishing as a third path within the literary market. There’s traditional publishing, and indie-publishing, and Crowdpublishing.

If you’re a writer who produces your own books, or a magazine editor, and you have a Kickstarter, GoFundMe or Patreon for the purpose, your work isn’t indie-published; it’s Crowdpublished. It’s not self-funded, or funded by shareholders; it’s funded by the public. And I think we should start talking about it that way.

Diane Morrison in an emerging neo-pro writer who just successfully ran a Kickstarter to publish her book, Once Upon a Time in the Wyrd West, available this month. She’s also appearing in Third Flatiron’s Terra! Tara! Terror!. This fall she will be offering a class through the Rambo Academy on finding time to write when you have none. Under her pen name Sable Aradia, she is a traditionally-published non-fiction author and blogger. She lives in Vernon, BC, Canada and she manages the SFWA YouTube channel. Right now, she’s doing a giveaway to support her Patreon membership drive. You can catch her on Twitter as @SableAradia, which means she’s not writing when she should be.

Enjoy this writing advice and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines.

This was a guest blog post.
Interested in blogging here?

Assembling an itinerary for a blog tour? Promoting a book, game, or other creative effort that’s related to fantasy, horror, or science fiction and want to write a guest post for me?

Alas, I cannot pay, but if that does not dissuade you, here’s the guidelines.

Guest posts are publicized on Twitter, several Facebook pages and groups, my newsletter, and in my weekly link round-ups; you are welcome to link to your site, social media, and other related material.

Send a 2-3 sentence description of the proposed piece along with relevant dates (if, for example, you want to time things with a book release) to cat AT kittywumpus.net. If it sounds good, I’ll let you know.

I prefer essays fall into one of the following areas but I’m open to interesting pitches:

  • Interesting and not much explored areas of writing
  • Writers or other individuals you have been inspired by
  • Your favorite kitchen and a recipe to cook in it
  • A recipe or description of a meal from your upcoming book
  • Women, PoC, LGBT, or otherwise disadvantaged creators in the history of speculative fiction, ranging from very early figures such as Margaret Cavendish and Mary Wollstonecraft up to the present day.
  • Women, PoC, LGBT, or other wise disadvantaged creators in the history of gaming, ranging from very early times up to the present day.
  • F&SF volunteer efforts you work with

Length is 500 words on up, but if you’ve got something stretching beyond 1500 words, you might consider splitting it up into a series.

When submitting the approved piece, please paste the text of the piece into the email. Please include 1-3 images, including a headshot or other representation of you, that can be used with the piece and a 100-150 word bio that includes a pointer to your website and social media presences. (You’re welcome to include other related links.)

Or, if video is more your thing, let me know if you’d like to do a 10-15 minute videochat for my YouTube channel. I’m happy to handle filming and adding subtitles, so if you want a video without that hassle, this is a reasonable way to get one created. ???? Send 2-3 possible topics along with information about what you’re promoting and its timeline.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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Guest Post from John Johnston III: Fictional Characters

rene magritte
Leaving the character as an essentially blank canvas to be filled in later by what the character does is far more effective than actually going into detail about them.
It’s an aphorism that great fiction requires a great plot, but it also requires great characters. But what are great characters, and how do you create them?

To begin with, great characters must seem real: not superheroes, not perfect, not omnipotent and certainly not omniscient. Sometimes they make a wrong decision. Sometimes they’re afraid or even petty. Sometimes they do stupid things. My own favorite character has a very serious problem with authority. Good characters, like real people, have flaws, and may even have serious or crippling ones. If your characters do have such flaws they will have an appeal to your reader that no heroic cardboard paladin could ever match. Readers have even been known to fall in love with tragically flawed characters.

Great characters have their own complex motivations. Even in fantasy tales of good versus evil, every significant character needs to have their own motivation for what they are doing. Whether it is love, duty, hate, revenge, lust, greed or atonement, the reader needs to know just what it is that motivates the character to do what they are doing. Whether told by backstory or brought out via conversation, each significant character’s motivation should be exposed in order to make them more interesting to the reader, and to get the reader more involved in the plot through the characters. Along with having their own motivation, every significant character should be in pursuit of something – victory, success, escape, money, fame, freedom or even just their next meal – and the reader should know what it is.

Great characters are not described in detail. Certainly the character’s general appearance and nature should be presented; but the details of the character should be spelled out by the character itself in the character’s motivations, actions and dialogue. Leaving the character as an essentially blank canvas to be filled in later by what the character does is far more effective than actually going into detail about them. Additionally, any details deliberately left out by the writer will be automatically filled in by the imagination of the reader, thus making for a more personal and more enjoyable reading experience. A writer can even use the sudden exposure of a previously-undisclosed facet of a character as an effective plot device.

Now that as an author you have created some great, human, flawed, motivated characters, what do you do with them? You ruin their lives. You do that by menacing or hurting them or someone (or something) they love, by putting them in harm’s way, by tormenting them, by making them suffer. Why? So the reader can see who they really are. As Dwight Moody famously said, “Character is what you are in the dark,” and when things are darkest for your characters is when the reader learns the most about them. Failure also helps with character development: how someone deals with failure is far more telling about them than how they deal with success ever is, both in fiction and in real life.

And, last but not least, have at least one character for everyone to sympathize with. By this I don’t necessarily mean to try to present one character in a way that is sympathetic to everyone; what I mean here is that given the totality of human nature, try to have enough variation in the characters that at least one of will be able to appeal to a reader no matter what the reader’s nature, worldview, philosophy, politics, or sexuality are. Yes, this is an argument for diversity in characters, but it’s not a political argument: there are readers out there of all types, and as a writer who wants to succeed you want your fiction to appeal to all of them, or as least as many as you possibly can.

Great characters make great fiction, so be sure to make great characters.

Bio: John Johnston III is a scientist, a fiction and non-fiction writer, a board vice chairman, a university faculty member, a member of Science Fiction and Fantasy Writers of America (as well as the chair of its Grievance Committee and a recipient of its highest honor), a lifelong baseball fan, a patriot, and a political independent. He thinks that personal websites are even more vain than requested bios and refuses to have one.

Want to write your own guest post? Here’s the guidelines.
#sfwapro

Enjoy this writing advice and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

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Guest Post: Storytelling Ourselves Out of Paralysis

Storytelling Ourselves Out of Paralysis

by Christina De La Rocha and Ariel Kroon

One of the best things about science fiction is that it lets us try futures on for size. Do you look good in dystopia, finding the hero within while you rise from the wreckage of civilization, raging through the thrills of a dangerous world? Or do you look better invading the spaces that technology is about to open up for us, stumbling into unintended consequences hilarious, heart-wrenching, and severe?  

The growing solarpunk movement thinks you’d look best in a near future of the sort we’d actually like to live in. The cheerful color scheme complements every complexion. The hope here is that by narrating ourselves into a future where things have turned out well, we can increasingly believe that such a future is possible. Then, armed with that vision of what we could accomplish, we might wake up and start working on it instead of keep sleepwalking into the perfect storm of man-made misfortunes bearing down upon us.  

Because we really are sleepwalking right now. To take it a metaphor further, we, the people of Earth, are the deer staring paralyzed into the headlights of global warming, decimated ecosystems, accelerating economic inequality, racism, sexism, homophobia, transphobia, misogyny, failing states, refugees, wars, the pandemic, misinformation and propaganda, totalitarianism, hatred, and division. The here and now could easily turn out to be the prologue of a dystopia that only the most savage will enjoy and it’s hard to imagine there will be much in the way of heroes.  

In fact, we’re doing worse than sleepwalking. Those of us who have been shouting about greenhouse gas emissions and the state of the environment for decades are baffled that the collective response of humanity has been to drive its car faster toward the brick wall.  

But at the individual level, it’s almost understandable. We are worried but overwhelmed, thinking, how could I possibly do anything about every single issue we’re facing? How could any action I take make any difference at all? So what if we’re on track for having to deal with catastrophic climate change and ecological collapse at the same time that the maximum number of human beings that will have ever simultaneously existed on Earth will all be needing to eat, live somewhere, and have a job. What can I do about that (except move to Montana and start stockpiling guns, ammo, and freeze-dried food)?  

But, honestly, enough of that narrative, says solarpunk. What a horrible, self-fulfilling prophecy. Better to decide that we can do something about these problems. That we can create a positive future for ourselves, especially if we start solving problems together. After all, problem solving and cooperation are things our species excels at.  

Would it help get us moving if we started weaving ourselves into narratives in which we have acted to make the future a better place to be? Why don’t we try it? Let’s start creating visions of ourselves having dramatic episodes in fabulous yet feasible futures.  

That can mean setting stories”’full of human dreams, passions, conflicts, and conundrums”’in a world where we have changed the way we do everything, having gone green, clean, friendly, fair, just, inclusive, and supportive of as many people as possible. It can also mean telling tales set amongst the conflicts that will arise as we ditch fossil fuels for renewables (hopefully) in time to avert global warming disaster. Other stories might involve our attempts to engage safely in sun-shading or carbon sequestration to dial global warming down before we trip over climate tipping points of no return. In these stories, characters could romp through cities that we have revamped into working better for people or through lushly rewilding landscapes made possible by our overhaul of agriculture and our abandonment of overconsumption. Some tales could even be fables woven through with the warmth of cultures that have backed away from today’s every person for themselves attitude in favor of community, belonging, and collective problem solving.  

But how could stories showing us thriving in the midst of or on the other side of the remaking we need to do to our societies, methods of energy production, and infrastructure help us take action?  

Well… what if they stoked our enthusiasm for the revolution we are about to undergo that will be as disruptive as the Industrial Revolution that dragged us toward modernity and didn’t rest until it had set the stage for world wars, the collapse of a couple of empires, and the covering of so much of the planet in roads, cars, concrete, and a whole lot more people? Then we would no longer be paralyzed by our fear of such a great set of changes.  

But even if these stories just normalize little things, like driving electric cars, living near wind farms, having solar panels and heat pumps, or availing ourselves of the extensive and convenient public transportation networks that we deserve to have, they could still help us shake that fear of the future that has been paralyzing us.  

It is, at any rate, worth a shot, and it’s a shot that Solarpunk Magazine is taking.  

You probably haven’t met Solarpunk Magazine yet, as it’s the new kid on the block who hasn’t actually moved in yet. Our first issue will burst upon the scene in January 2022. We already have some great stories, pleasing poems, and fabulous non-fiction lined up for you.  

But paying contributors professional rates takes funding and, in his day and age, that means a Kickstarter campaign. Check out ours, which will run until October 30, 2021. For $5, you can secure your copy of our inaugural issue. $10 gets you the first two issues. $25 scores you the whole first year (which is six issues). Plenty of other goodies are on offer as well!  

Every $4K that rolls in funds one issue. As of October 11th, we’ve secured enough funding for the first four issues, and we’re hopeful about getting enough funding for the entire first year. So come pitch in and help us storytell a wonderful future into existence.  

Speaking of which, you can also support Solarpunk Magazine by writing. We need your solarpunk stories, poems, essays, interviews, and articles. Our first ever window for submissions will be open from Nov 1-14, 2021 and we are looking forward to reading your visions of a future we could happily inhabit together in peace, prosperity, and greenery.


BIOS: Ariel Kroon and Christina De La Rocha are non-fiction editors at Solarpunk Magazine.

Ariel (she/her) is a recent PhD in English Literature, specifically in the field of Canadian post-apocalyptic science fiction published between 1948 and 1989. In addition to academic interests in feminist posthumanism and affect theory, she enjoys and pursues speculative futures with an environmental bent, queer optimism, radical hope, and garden dirt. She is an ancient Tumblrkid and hugely appreciative of solarpunk and hopepunk communities. You can find some of her talks on YouTube or read her personal webpage.  

Christina, a recovering biogeochemist and oceanographer raised in Los Angeles, California, has washed up on the shores of northern Germany and lives in a settlement with notably more chickens, cows, and alpacas in it than people. She has published a pop sci book or two, has had a few stories and articles published in Analog, tries to be entertaining on Twitter (@xtinadlr), and occasionally updates her website.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

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