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Guest Post: Diane Morrison Discusses Crowdpublishing

Everyone says that indie publishing is the wave of the future. Avoiding gatekeepers, who are often prejudiced against particular ideas or demographics, and putting your work out there to see if it will sink or swim on its own, puts the power (and the money) back in the hands of the writers. I had an unusual idea and format that I realized would have difficulty finding a home because of its experimental nature, so I though I would give it a try.

Here’s the problem: It’s not free.

Amazon and others try to make you believe it’s free, but only if you want to give away a significant royalty chunk, and only if you don’t hire an editor (bad,) don’t hire a cover designer (worse,) don’t hire a formatter (fine if you have lots of time on your hands and are handy with computer programs; awful if not,) and don’t do any marketing or ever buy a copy to sell to your friends or at cons. If you do decide to go for it without any resources, people will dismiss your cover as tacky, your prose as terrible, and no one is ever going to see it in the sea of newly available titles anyway.

Not to mention there’s still the whiff of vanity publishing about it, so no matter how good you are, or how well you do, some people will never take you seriously.

If you want to succeed at indie publishing, you have to be seen in the vast herd of new titles appearing every day. It takes money. That’s fine if you can afford it, but I found it daunting. So I asked myself, “How can I publish a book without defeating the purpose? How can I find capital that doesn’t eliminate my bottom line?”

I launched a Kickstarter to bring my Wyrd West stories to print. I budgeted for cover design, formatting, editing, marketing and stock purchase. And I asked my readers to contribute.

The response was better than I could have hoped. The Kickstarter was successful. The end result was a beautiful, professional book I had every right to be proud of, many of which were going directly to the readers that funded them.

But can this said to be truly self-published? I don’t think it can. This is a new way of doing things, in which readers choose to fund what they want to read. It puts the power directly in their hands. As it should be.

Even the backing of the Big 5 doesn’t guarantee a book’s success. It has to find an audience. It has to have resonance with the people who read it. Readers aren’t going to fund bad ideas, and if you’re a bad writer, they’re not going to support you more than once. So rather than being vetted by small groups of people on the top of a big pyramid of status and business acumen, Crowdpublished projects are vetted directly by the public.

As a writer, here’s a look at the differences I’ve found between being traditionally, independently, or Crowdpublished:

Traditional Publishing

Indie Publishing

Crowdpublishing

Getting the Book Published in the First Place

You may not be able to get a publisher interested. Chances are you will have a long wait. If you try something that’s too far outside of the mainstream in subject or presentation, don’t count on it. The publisher covers all publishing expenses and pays you a royalty.

You can get the book published whenever you want. You are entirely responsible for expenses & getting people to read it. On the other hand, you get to keep a larger share of the royalty.

If your audience will sustain your idea, you can publish the book whenever you want, and you know they, at least, will read it. Chances are they’ll get their friends to read it too, because they wouldn’t have invested if they didn’t think it was a good idea. If you’ve budgeted correctly, the expenses of printing some of your books, at any rate, will be covered. You receive indie royalties.

Editing

A professional editor who works for the publishing house will be provided to edit for you. Sometimes this leads to personality conflicts, but ultimately, it is the editor’s job to make your book into a marketable product, and that’s what they’re going to try to do.

There are good editors and bad editors out there in the indie world, and you have to pay one. Some charge very good rates, others higher ones. Unless you’re dealing with a professional service with multiple editors, rate doesn’t necessarily indicate quality. However, most writers have no idea what makes a good editor, and it’s not just whether they can copyedit your spelling mistakes. A good editor will also be trying to make your book into a marketable product. That means they have to know what that looks like, and in my experience, the vast majority of indie editors haven’t a clue.

You have all the innate disadvantages of indie editing, except that you can budget for that in your crowdfunder, so you can spring for the professional firm or someone you trust right away.

Cover Design

Your publisher decides on the cover, but will pay artists & designers to make it for you.

You have the final say over the cover, but either you have to figure out Cover Design 101 or pay someone to do it well.

You have the final say over the cover, but your readers cover the expense of creating it.

Creative Control

Your publisher has the final word on what will & will not go in the book.

You have complete creative control.

You have creative control ““ provided your readers will support your idea.

Marketing & Promotion

Your publisher expects you to do more of this than they used to, but they will still do a lot of it for you. They’ll market to bookstores and contact radio shows and podcasts. You will still be expected to use your own platform (especially online) to market, and you’ll probably still have to pay for your own book tour. They will decide much of how you and your book should be presented to the public.

You are entirely responsible for the way you market yourself and your book. You’re also entirely responsible for the expenses. You probably don’t know as much about doing it as a professional publicist does, so there will be a lot of trial and error. Often, some of the places you’d like to promote to won’t talk to you because you don’t have a publisher’s clout.

You still have many of the inherent problems of indie marketing. The exceptions are a) you are NOT entirely responsible for expenses (you can budget for that,) and b) a crowdfunding outlet is already a marketing platform. If you succeed at your goal, some shows who wouldn’t have talked to you as an indie will, because it’s a heartwarming success story and it’s apparent you do have an audience.

I realize that Crowdpublishing is a bit like being PBS instead of MSNBC. You know that you have an audience. Although it might not be as easy for you to reach them as it is for corporations, that audience is dedicated enough to supporting your work that they are willing to ante up, sight-unseen. It’s “Funded in part by readers like you.”

It’s a godsend for SFF story markets. Many respected pro- and semi-pro markets use the Crowdpublishing model, including Clarkesworld, Uncanny, Strange Horizons, the entire EscapePod family, Third Flatiron, and more. And most SFF writers I know use the Crowdpublishing model, at least as far as setting up a Patreon, whether they’re just starting out or just shy of the New York Times bestseller list. I think this should be a point of pride.

I don’t believe that indie-publishing deserves its “lesser” reputation, because garbage gets published in all fields, and a big imprint is by no means a guarantee of quality. But I think when we’re asked if our project was self-published, we should smile and say, “No, it was Crowdpublished.” I think it’s a selling point.

I believe that any path a writer takes to success is a good one. Some people are really successful in the traditional or indie-publishing models, and regardless of which path they’ve taken, it’s hard. These are accomplishments worth taking pride in. But I think we should start thinking of Crowdpublishing as a third path within the literary market. There’s traditional publishing, and indie-publishing, and Crowdpublishing.

If you’re a writer who produces your own books, or a magazine editor, and you have a Kickstarter, GoFundMe or Patreon for the purpose, your work isn’t indie-published; it’s Crowdpublished. It’s not self-funded, or funded by shareholders; it’s funded by the public. And I think we should start talking about it that way.

Diane Morrison in an emerging neo-pro writer who just successfully ran a Kickstarter to publish her book, Once Upon a Time in the Wyrd West, available this month. She’s also appearing in Third Flatiron’s Terra! Tara! Terror!. This fall she will be offering a class through the Rambo Academy on finding time to write when you have none. Under her pen name Sable Aradia, she is a traditionally-published non-fiction author and blogger. She lives in Vernon, BC, Canada and she manages the SFWA YouTube channel. Right now, she’s doing a giveaway to support her Patreon membership drive. You can catch her on Twitter as @SableAradia, which means she’s not writing when she should be.

Enjoy this writing advice and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines.

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Guest Post: Alienation and Marginalization: Demons, Robots, Aliens and Monsters in Fantastic Literature by Laurence Raphael Brothers

It doesn’t take any very profound insight to see that the roles nonhumans play in speculative fiction are often stand-ins for humans. In first-intention and unselfaware work (two very different things, see below), nonhumans are often monstrous and hostile. They frequently stand in lieu of othered humans who the writer might think it improper to name directly, or for that matter who the writer is intentionally dogwhistling by associating their secondary attributes with the negative qualities that racism and other forms of bigotry have painted for them.

And yet there are dangerous animals and people in our world who are hostile, sometimes implacably hostile and deadly dangerous, and in principle there should be nothing wrong with embodying these figures in fantastic fiction, even in pared down and totally inhuman forms from which all other qualities but their monstrousness have been flensed. In real life, sharks and venomous snakes and grizzly bears are not generally malicious, and their relative danger is far inferior to that of automobiles, diseases, and police officers. But in fiction, does it do any harm to pretend they are terrible threats? As always, the answer is yes, and no, depending on technique and presentation.

Cover of THE DEMONS OF WALL STREET.The trope-subversive reaction to monster stories generally involves their humanization. The dragon-viewpoint story that sees the questing knight as a villain, the sympathetic look at a fallen angel’s rebellion, the AI who comes to life only be oppressed and treated as a thing by their creator, the alien whose attempts to help humanity are viciously rebuked: all these acknowledge the base form of the monster story and turn it on its head. In many cases, the inversion is charmingly, touchingly, and effectively achieved, but again the final result depends on the author’s insight and skill, not just the fact of the reversal.

So what makes a monster story good or bad, or for that matter, a monstrous-sympathy or anti-monster story? In a word, understanding. In The War of the Worlds, H.G. Wells had two objectives: first to present the visceral fear of the monster to his reader, the overwhelming power of an implacably hostile foe whose strength cannot be contested. But he also wanted to present his idea of what indigenous populations such as the Tasmanians must have experienced when British colonial military forces invaded. There’s no characterization of the Martians in Wells’ book. They’re apparently trying to seize terrestrial resources, but it’s not as if they twirl their mustachios and speechify to a captive audience. They just do their thing, obliterating any opposing military forces and casually wiping out civilians who are in the way until finally they’re overcome by terrestrial disease. (This last is so that for Wells’ didactic purposes, something like the status quo can be regained, with a cautionary warning.) This is an example of a “first-intention” monster story that is nevertheless self-aware; the monsters are simple to the point of being simplistic and more or less incomprehensible, but their action and the reason for their action is based on the writer’s understanding of humanity and his hope to prevent his own people from adopting the monstrous role of his Martian invaders.

Must a good monster story always be intellectualized? Not at all, hopefully needless to say. Consider Beowulf, another first-intention story, and this one with probably considerably less deliberate auctorial intention behind it. In this story, Beowulf is a pure hero, and both Grendel and his mother are pure monsters, though the mother’s desire for revenge is only natural, and this serves in some way to humanize her. But I shouldn’t leave the reader with the idea that self-awareness and understanding are modern qualities, and that older works are necessarily simpler, more direct, and more “primitive.”

One can see some very profound self-awareness in the nameless author of the Gilgamesh epic, who takes the monstrous and frightening foe Enkidu (created by the gods to give Gilgamesh someone to fight because he’s been ruining his own subjects’ lives) and turns him into a sympathetic friend. Along with the wild and uncivilized Enkidu (humanized through sleeping with a priestess of Inanna), and apparently as a result of their coming together, Gilgamesh matures from a boorish and casually destructive youth into a mature, responsible, and reflective adult. With its transformation of Enkidu from monster into a friend so intimate as to be closer than most lovers[1], the epic’s attitude may seem implausibly modern, except of course that our intuitive notions of what constitute “modern” and “primitive” are wildly biased in our own favor. Coming thousands of years before most classic western monster stories, the transformative early section of the Gilgamesh epic (the latter half mainly involves Enkidu’s death due to Gilgamesh’s arrogance, and Gilgamesh’s futile quest to resurrect his fallen friend) illustrates that anti-monster stories are at least as old and as essential.

Man, I hope all that didn’t come off as too pompous, or too obvious either. In my own stories, I most often do the inversion thing, but I have the deepest respect for people who can write first-intention monster stories without dehumanizing the antagonists or deliberately or unconsciously linking their monsters to othered humans in the real world.

But that’s a tough thing to pull off. In my stories, the apparent monster is frequently your friend, and the real monster is another human, or perhaps the social forces that move humans to act monstrously. For me, that kind of story is much easier to write.

My romantic noir urban fantasy series beginning with The Demons of Wall Street (Mirror World Publishing, 2020) and in its recent sequel The Demons of the Square Mile (Mirror World Publishing, 2021) features demons who are indeed monstrous in many respects, due to the horrible ecology and social forces of their native world. But they’re also oppressed slaves summoned and bound by financial industry banker-sorcerers who want to exploit their precognitive abilities to manipulate markets. Some of these demons are true to type, but others are capable of defying and transcending their origins to become people more capable of kindness and compassion than the abusive humans who summon and bind them. The real monster is late-stage capitalism; but I guess that’s either trite or obvious, depending on your point of view.

The main character in this series, occult PI Nora Simeon, is a deeply traumatized and alienated person, in danger of becoming a moral monster herself by dint of her isolation and lack of empathy. She starts the first book convinced that demons are essentially evil and destructive (note in the books they are beings from an alien realm of existence, not fallen angels). She soon learns that just like with humans, these qualities are contingent, not essential, and in the usual moral fashion, the worst monsters are those we make of ourselves. And with the help of her unusual friend and lover Eyre (met in the first book and becoming a Thin-Man-style romantic and professional partner thereafter) she wrenches herself free from her downward spiral; it’s not an easy thing to do, and it will take her the full arc of the series to become truly free, but like the rest of us, all she can do is take the next step. My own next step is tentatively titled The Demons of Chiyoda, a just-completed first draft that I’m getting ready to submit to my publisher. In the meantime, I hope you’ll take a look at the first two entries in the series, available in paper or ebook direct from the publisher as well as from most online bookstores.

[1] I suspect this to have been the first ship in history, and that therefore the epic of Gilgamesh could be the first example of fan fiction, too.


Headshot of Laurence Raphael Brothers.BIO: Laurence Raphael Brothers is a writer and technologist. He has worked in R&D at such firms as Bell Communications Research and Google, and he has five patents along with numerous industry publications. His areas of expertise include Internet and cloud-based applications, artificial intelligence, telecom applications, and online games. He has published many science fiction and fantasy stories and is a member of Science Fiction and Fantasy Writers of America. Find out more about Laurence Raphael Brothers on his website.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

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Guest Post: Under-explored areas of writing: Speculative Fiction "“ Dystopian by Erin Carrougher

While I am a sucker for fairytales and magic, one area of writing that I persistently search for is dystopian not-so-distant futuristic novels. Something plausible, and terrifying, that engulfs the reader in the imaginative, but hope-it-won’t-happen world characters live in.

What makes this genre so distinct from the rest of fiction is its possibility. Take The Handmaid’s Tale””Margaret Attwood created a world where everything was derived from something that happened in history. It is unfathomable to consider the world she created could become possible, but isn’t that the draw? Margaret dramatized real-world situations to tell her story. But the scariest part of the book is that much of the events have happened, or could happen in the near future. To believe something could become reality makes the story that much more interesting. It is fortune telling through a character’s lens.

Augland is such a novel. It takes readers through a not-so-distant future if greed and corporate and political power corruption became too powerful. It would take a domino effect of situations: a Civil War, a corporate giant, and a compelling AI and dream-like consumer product, to happen, but the truth is, its plausible.

The novel asks the question, if corporations genuinely wanted to gain complete control, what would it look like? Major conglomerates gain a monopoly on the corporate market, giant corporations become an essential part of our lives, and companies gain enough power to start a war and take over the government.

Augland expands the current corporate and government dynamic and exaggerates the perimeters of a world that would have the working class “employed” in exchange for mere survival within the corporation’s walls.

This dystopian world is not all bad, however. Many want to create a society that benefits the masses. This story shows what greed and power can do in the hands of corporations and AI technology, but it also shows us the damage that can be done when people rebel.

Coming December 6th! Augland, a dystopian science fiction novel that discusses the geopolitical climate of a futuristic corporate takeover. Ashton, an unknowing heroine, rallies against the corporate grain in a theme-park would full of Suits to protect those she cares about””the Suit-less.

Erin Carrougher lives in the Seattle area and was more than suited to write about the region as the location of her dystopian novel. She has a passion for storytelling and loves to envision worlds other than our own. Carrougher minored in Creative Writing and currently works as a Sales Manager, and enjoys cooking and the outdoors. Augland is Carrougher’s first novel.

Connect with Carrougher at erincarrougher.com, and on Facebook, LinkedIn, and Instagram.

Augland is available for pre-order from Amazon and Barnes & Noble.

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