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Guest Post: Diane Morrison Discusses Crowdpublishing

Everyone says that indie publishing is the wave of the future. Avoiding gatekeepers, who are often prejudiced against particular ideas or demographics, and putting your work out there to see if it will sink or swim on its own, puts the power (and the money) back in the hands of the writers. I had an unusual idea and format that I realized would have difficulty finding a home because of its experimental nature, so I though I would give it a try.

Here’s the problem: It’s not free.

Amazon and others try to make you believe it’s free, but only if you want to give away a significant royalty chunk, and only if you don’t hire an editor (bad,) don’t hire a cover designer (worse,) don’t hire a formatter (fine if you have lots of time on your hands and are handy with computer programs; awful if not,) and don’t do any marketing or ever buy a copy to sell to your friends or at cons. If you do decide to go for it without any resources, people will dismiss your cover as tacky, your prose as terrible, and no one is ever going to see it in the sea of newly available titles anyway.

Not to mention there’s still the whiff of vanity publishing about it, so no matter how good you are, or how well you do, some people will never take you seriously.

If you want to succeed at indie publishing, you have to be seen in the vast herd of new titles appearing every day. It takes money. That’s fine if you can afford it, but I found it daunting. So I asked myself, “How can I publish a book without defeating the purpose? How can I find capital that doesn’t eliminate my bottom line?”

I launched a Kickstarter to bring my Wyrd West stories to print. I budgeted for cover design, formatting, editing, marketing and stock purchase. And I asked my readers to contribute.

The response was better than I could have hoped. The Kickstarter was successful. The end result was a beautiful, professional book I had every right to be proud of, many of which were going directly to the readers that funded them.

But can this said to be truly self-published? I don’t think it can. This is a new way of doing things, in which readers choose to fund what they want to read. It puts the power directly in their hands. As it should be.

Even the backing of the Big 5 doesn’t guarantee a book’s success. It has to find an audience. It has to have resonance with the people who read it. Readers aren’t going to fund bad ideas, and if you’re a bad writer, they’re not going to support you more than once. So rather than being vetted by small groups of people on the top of a big pyramid of status and business acumen, Crowdpublished projects are vetted directly by the public.

As a writer, here’s a look at the differences I’ve found between being traditionally, independently, or Crowdpublished:

Traditional Publishing

Indie Publishing

Crowdpublishing

Getting the Book Published in the First Place

You may not be able to get a publisher interested. Chances are you will have a long wait. If you try something that’s too far outside of the mainstream in subject or presentation, don’t count on it. The publisher covers all publishing expenses and pays you a royalty.

You can get the book published whenever you want. You are entirely responsible for expenses & getting people to read it. On the other hand, you get to keep a larger share of the royalty.

If your audience will sustain your idea, you can publish the book whenever you want, and you know they, at least, will read it. Chances are they’ll get their friends to read it too, because they wouldn’t have invested if they didn’t think it was a good idea. If you’ve budgeted correctly, the expenses of printing some of your books, at any rate, will be covered. You receive indie royalties.

Editing

A professional editor who works for the publishing house will be provided to edit for you. Sometimes this leads to personality conflicts, but ultimately, it is the editor’s job to make your book into a marketable product, and that’s what they’re going to try to do.

There are good editors and bad editors out there in the indie world, and you have to pay one. Some charge very good rates, others higher ones. Unless you’re dealing with a professional service with multiple editors, rate doesn’t necessarily indicate quality. However, most writers have no idea what makes a good editor, and it’s not just whether they can copyedit your spelling mistakes. A good editor will also be trying to make your book into a marketable product. That means they have to know what that looks like, and in my experience, the vast majority of indie editors haven’t a clue.

You have all the innate disadvantages of indie editing, except that you can budget for that in your crowdfunder, so you can spring for the professional firm or someone you trust right away.

Cover Design

Your publisher decides on the cover, but will pay artists & designers to make it for you.

You have the final say over the cover, but either you have to figure out Cover Design 101 or pay someone to do it well.

You have the final say over the cover, but your readers cover the expense of creating it.

Creative Control

Your publisher has the final word on what will & will not go in the book.

You have complete creative control.

You have creative control ““ provided your readers will support your idea.

Marketing & Promotion

Your publisher expects you to do more of this than they used to, but they will still do a lot of it for you. They’ll market to bookstores and contact radio shows and podcasts. You will still be expected to use your own platform (especially online) to market, and you’ll probably still have to pay for your own book tour. They will decide much of how you and your book should be presented to the public.

You are entirely responsible for the way you market yourself and your book. You’re also entirely responsible for the expenses. You probably don’t know as much about doing it as a professional publicist does, so there will be a lot of trial and error. Often, some of the places you’d like to promote to won’t talk to you because you don’t have a publisher’s clout.

You still have many of the inherent problems of indie marketing. The exceptions are a) you are NOT entirely responsible for expenses (you can budget for that,) and b) a crowdfunding outlet is already a marketing platform. If you succeed at your goal, some shows who wouldn’t have talked to you as an indie will, because it’s a heartwarming success story and it’s apparent you do have an audience.

I realize that Crowdpublishing is a bit like being PBS instead of MSNBC. You know that you have an audience. Although it might not be as easy for you to reach them as it is for corporations, that audience is dedicated enough to supporting your work that they are willing to ante up, sight-unseen. It’s “Funded in part by readers like you.”

It’s a godsend for SFF story markets. Many respected pro- and semi-pro markets use the Crowdpublishing model, including Clarkesworld, Uncanny, Strange Horizons, the entire EscapePod family, Third Flatiron, and more. And most SFF writers I know use the Crowdpublishing model, at least as far as setting up a Patreon, whether they’re just starting out or just shy of the New York Times bestseller list. I think this should be a point of pride.

I don’t believe that indie-publishing deserves its “lesser” reputation, because garbage gets published in all fields, and a big imprint is by no means a guarantee of quality. But I think when we’re asked if our project was self-published, we should smile and say, “No, it was Crowdpublished.” I think it’s a selling point.

I believe that any path a writer takes to success is a good one. Some people are really successful in the traditional or indie-publishing models, and regardless of which path they’ve taken, it’s hard. These are accomplishments worth taking pride in. But I think we should start thinking of Crowdpublishing as a third path within the literary market. There’s traditional publishing, and indie-publishing, and Crowdpublishing.

If you’re a writer who produces your own books, or a magazine editor, and you have a Kickstarter, GoFundMe or Patreon for the purpose, your work isn’t indie-published; it’s Crowdpublished. It’s not self-funded, or funded by shareholders; it’s funded by the public. And I think we should start talking about it that way.

Diane Morrison in an emerging neo-pro writer who just successfully ran a Kickstarter to publish her book, Once Upon a Time in the Wyrd West, available this month. She’s also appearing in Third Flatiron’s Terra! Tara! Terror!. This fall she will be offering a class through the Rambo Academy on finding time to write when you have none. Under her pen name Sable Aradia, she is a traditionally-published non-fiction author and blogger. She lives in Vernon, BC, Canada and she manages the SFWA YouTube channel. Right now, she’s doing a giveaway to support her Patreon membership drive. You can catch her on Twitter as @SableAradia, which means she’s not writing when she should be.

Enjoy this writing advice and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines.

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Guest posts are publicized on Twitter, several Facebook pages and groups, my newsletter, and in my weekly link round-ups; you are welcome to link to your site, social media, and other related material.

Send a 2-3 sentence description of the proposed piece along with relevant dates (if, for example, you want to time things with a book release) to cat AT kittywumpus.net. If it sounds good, I’ll let you know.

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Guest Post: Ping-Pong, Spin, and Third-Ball Attack (Or, Why Dialogue Gets Boring and How to Fix It) by Gregory Ashe

Have you ever read dialogue like this?

     "We'll need the Spear of Glorgon to kill the Pit-Fiend Czhnarboth."

     "Yes, we will. Do you know where the Spear of Glorgon may be found?"

     "Sadly, it was lost centuries ago in the Empire of Cardel."

     "Then finding it will be the ultimate test of our powers."

     "True, and surely the gods of light will favor us."

One of the most common reasons dialogue gets boring is that it turns into a type of conversational ping-pong. Speakers volley lines of speech back and forth at each other. Each serve is neatly and appropriately returned. You’ve probably played a game or two of ping-pong like that yourself.

Think about the first time you ever picked up a paddle (in my mind, you’re in your uncle’s shag-carpeted basement.) You’re immensely proud of yourself for just getting it back and forth over the net. But it is also, effectively, a kind of stalemate””the ball goes back and forth, but nothing changes. And, after a while, it’s boring.

But a professional game of ping-pong, when you watch talented, competitive players? Not boring at all. After talking to ping-pong players and reading about the game, I think I know one reason why.

More than once I’ve come across the phrase “ping-pong is a game of spin.” If volleying the ball back and forth is the beginner level, then spin is at the heart of competitive ping-pong. It alters the movement of the ball so that the predictable becomes unpredictable. It’s what makes play volatile, explosive, unexpected””interesting.

Spin has the same effect in dialogue. It’s basically what it sounds like: a turn, a twist, a deviation.

The problem with ping-pong dialogue is that it’s so predictable: everyone stays on topic, everyone responds to the questions they’re asked, everyone provides accurate information. Dialogue with spin, in contrast, goes in unexpected directions. Since one of the reasons readers read is because they want to know the answer to a question, dialogue with spin draws readers into a story by raising (and partially answering) new questions.

How do you generate spin? A few ways, actually. Let me offer you three.

Give your characters an agenda.

When each character in a conversation has an agenda, it means that they have a goal””and, since you’re a talented writer and you have conflict bred in your bones, you know that these characters have different goals. Those goals help produce spin as each character attempts to steer the conversation toward their desired end. If, for example, you are working on dialogue between an exhausted detective and an amorous witness, you might have a great deal of fun as their competing agendas inflect their conversation in different ways.

Allow for subtext.

While subtext often naturally arises from giving characters an agenda, the two are not interchangeable.

Subtext is the text around and behind and between the words””the text that never makes it into text. When a character says exactly what they want, you’re dealing with on-the-nose dialogue, which is the clinical condition of having zero subtext. Subtext is about hidden meanings, unverbalized desires, buried insults.

To extend the example above, let’s imagine that our amorous witness is married and can’t directly proposition the detective. The spoken conversation might be exclusively about the crime, while the subtext might be the unspoken thrust-and-parry of an attempted seduction.

Employ “No” Dialogue.

I find this technique to be a great deal of fun. It’s exactly what it sounds like””one character wants something, and the other refuses to give it to them. The fun comes in finding ways to make the refusals””and there should be a number of them””indirect and distinct, without the character repeating themself. Often, this becomes part of both the competing agenda and the subtext; the three work together beautifully. In our example, perhaps the amorous witness is also the police chief’s romantic partner, and the detective’s refusals must be firm but indirect enough not to humiliate and enrage the witness.

Bonus technique: Third-ball Attack

To wrap-up our ping-pong analogy, I’d like to offer you one more idea: the third-ball attack. In ping-pong, this refers to a strategy that goes like this: Player A serves the ball (ball #1), Player B returns it (ball #2), and Player A attacks (ball #3).

Think of this as both a heuristic””a rule-of-thumb diagnostic””and as a technique. If you’re writing dialogue, and you can tell it’s starting to drag, look at the first three lines. If the first three lines are ping-pong dialogue, the likelihood is that the rest of the conversation is, too.

You can break it up by turning that third line into an attack: give the dialogue stakes no later than the third line. One character makes a difficult request, issues an ultimatum, attempts a threat, initiates a seduction””whatever it is, it has to commit them to a risky course of action so that, succeed or fail, there are consequences.

Final Considerations

Is the sky the limit with spin? Not exactly. There’s a point of diminishing returns, even a point where it becomes counterproductive. Too much spin produces conversations that are hard to follow (whether because of non sequiturs, or because they break genre conventions, or because they become illogical or incomprehensible). These all threaten to alienate the reader. More spin is not necessarily better.

The important things to remember? Ping-pong bad. Spin good. If nothing’s happening, third-ball attack. And remember, just like real people, fictional characters are rarely as good at communicating as they think they are.

What kind of dialogue bores you to sleep? What are your go-to strategies for pepping it up? Who writes your favorite dialogue? Share some examples and tell us why!

Want to improve your dialogue even more? In January 2023, Gregory will be teaching the Odyssey Online class, Angled Dialogue: Crafting Authentic-Sounding Dialogue to Convey Information, Escalate Conflict, and Advance Character-Driven Stories.

Odyssey Online classes combine deep focus, directed study, intensive practice, and detailed feedback to help students learn how to best use the tools and techniques covered to make major improvements in their fiction.

Apply by November 21 at odysseyworkshop.org!

BIO

Gregory Ashe is a bestselling author and longtime Midwesterner. He has lived in Chicago, Bloomington (IN), and Saint Louis, his current home. He primarily writes contemporary mysteries, with forays into romance, fantasy, and horror. Predominantly, his stories feature LGBTQ protagonists. When not reading and writing, he is an educator. He is a graduate of the Odyssey workshop and has returned to teach there. For more information, visit his website: www.gregoryashe.com.

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Guest Post: We need to talk about the lack of realistic character response to sexual violence in Sci&Fi and Fantasy by Sammy HK Smith

We can do better. 

I spend my working week with both survivors and perpetrators of physical and sexual abuse, and consider myself privileged that these survivors trust in me to help them, and I’m dedicated in bringing the perpetrators to justice.

Leaving that behind at the end of the working day is tough, and I often find myself reaching to fiction to shut off and “˜decompress’. Often though, my work finds me in literature and I despair.

We’ve all read those stories: characters beaten, raped, sexually assaulted and they often rise from the ashes stronger and resolute, or they become a broken husk. The sexual assault is often used as a plot element (or, dare I say it, trope) to move the main narrative forward but seldom given the actual scrutiny it deserves. Often too, the abuse is used to push forward a “˜revenge’ plotline or used as a reason as to why that person is “˜weird/broken/*insert derogatory descriptor here*’ and told from the point of view of an outsider with no empathy or understanding as to what they have gone through ““ a character backstory used to explain or excuse actions rather than feeding into the story.

Rarely do we hear the stories of those who are just trying to live with what has happened. Those with PTSD who are still healing. Those who can’t get justice or revenge or those who, for a myriad of reasons, choose not to, but still have to live with the consequences of what happened. Those who are still adapting to the changes forced on them, or the trauma that they have to live with every day.

Sexual violence is prevalent in both fiction and reality (1)(2), and while I’m grateful we have the #MeToo movement and increased visibility and voices in reality, we have a long way to go in addressing the long-term effects of sexual violence on a person. PTSD in sexual abuse survivors is also higher than the average population (3).

It is unfair of me to point fingers at books that get sexual violence “˜wrong’ or use it as a titillating teaser, so instead I’m going to share two books in the SF&F genre with realistic survivor reactions and ongoing PTSD/abuse aftermath that I really recommend.

DEERSKIN by Robin McKinley

As Princess Lissla Lissar reaches womanhood, it is clear to all the kingdom that in her beauty she is the image of her dead mother, the queen. But this likeness forces her to flee from her father’s lust and madness; and in the pain and horror of that flight she forgets who she is and what it is she flees from: forgets almost everything but the love and loyalty of her dog, Ash, who accompanies her. But a chance encounter on the road leads to a job in another king’s kennels, where the prince finds himself falling in love with the new kennel maid . . . and one day he tells her of a princess named Lissla Lissar, who had a dog named Ash.

The main character is sexually abused by her father near the beginning of the book, and the story shows her wrestling with this experience and learning to heal at her pace and in her own way.

A fantastic story with a clear message. You can survive sexual abuse. It will change you forever, but you can live despite that.

TENDER MORSELS by Margo Lanagan

Tender Morsels is a dark and vivid story, set in two worlds and worrying at the border between them. Liga lives modestly in her own personal heaven, a world given to her in exchange for her earthly life. Her two daughters grow up in this soft place, protected from the violence that once harmed their mother. But the real world cannot be denied forever””magicked men and wild bears break down the borders of Liga’s refuge. Now, having known Heaven, how will these three women survive in a world where beauty and brutality lie side by side?

A mix of fairy tale and fantasy, but most definitely for adults, this novel explores Liga’s childhood and abuse at the hands of her father. It shows us rape, miscarriages, pregnancy and how Liga becomes an incredible mother, overcoming the violence of the children’s conceptions. Have I included spoilers? Not really. Her journey is the story. Harrowing, but wonderful in the way the prose gives us hope even through unrelenting darkness.

Both of these show childhood trauma and sexual abuse, which can be very different to adult sexual abuse (and, to a certain extent, domestic abuse). I really tried to think of some good, solid stories that focused on an adult journeying through sexual violence PTSD but came up short.  Recommendations warmly received!


When writing ANNA I wanted to not only tell the story of a victim who struggles to deal with PTSD while rebuilding relationships, but also show how the behavior and persona of a perpetrator changes with their audience, and how those who have been coercively controlled can still bend to their abuser, even months after the event.

ANNA is not a milquetoast trope of a victim. She is broken, beaten, abused, carrying her scars and trauma around with her, never letting her guard down. She struggles as survivors struggle every day, second-guessing everything and everyone but desperately yearning for a sense of normality. Through all of that she is strong, and she shows us her strength as the story progresses.

As a writer and a feminist I think it’s important to show a different view of survivors of sexual abuse in literature. I wanted to show her decision-making, her thought process and agency through those dark times and hopefully take the reader on the highs and lows of her recovery.

I’ve been asked why I didn’t make the novel a contemporary piece. Honestly? I love speculative and dystopian fiction. I didn’t want to write in the here and now when I work with this subject matter so often.

I stress that I’m no psychologist. I have a vested personal and professional interest in this area, and have followed and relied on experts in the field (4) to help form my characters and stories. It is not my place to tell a reader how a survivor will react to such trauma; every person is unique, their story and experiences different. My experience of something does not make me the arbitrator of all the possible responses and reactions, but I hope that what I have shown is that sexual abuse is not a trope. It is not glib, it is not something to use to merely push a story forward and add a “˜grim’ slant to a novel. It is harrowing and often the survivor is alone, even when surrounded by people who love them, with a long journey to recovery.

But the journey of a survivor is not all doom and gloom. There is hope. There are moments of love, of pure happiness and joy, of friendship and trust, but it’s not easy. Strength comes in many forms.

ANNA is a book that stands witness to the experiences of so many survivors and although that makes it an uncomfortable read at times, it is an offering to and reflection of the people who struggle with these issues.

I refuse to make a spectacle of sexual trauma, and I hope that I’ve done justice to the hundreds of survivors I’ve spoken with during my 15 years in the field of domestic and sexual abuse.

I said that we can do better, but when we see how the world really is, we know deep down that we must do better.


  1. https://www.rainn.org/statistics/victims-sexual-violence
  2. https://rapecrisis.org.uk/get-informed/about-sexual-violence/statistics-sexual-violence/
  3. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2323517/
  4. http://www.zoelodrick.co.uk/training/article-1

BIO: Sammy H.K Smith lives and works in Oxfordshire UK as a police detective. When not working she spends time with her children, husband and pets, renovates her house, and inadvertently kills plants. A keen writer and lover of all things science fiction and fantasy, she’s often found balancing a book, a laptop, a child, and a cat whilst watching Netflix.

Learn more about Anna and buy the book here.


If you’re an author or other fantasy and science fiction creative, and want to do a guest blog post, please check out the guest blog post guidelines. Or if you’re looking for community from other F&SF writers, sign up for the Rambo Academy for Wayward Writers Critclub!

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