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Notes from the Internet Presence for Writers Panel

This is from the panel on Internet Presence for Writers from Norwescon a few weeks ago. Participants were K.G Anderson, K. Tempest Bradford (moderator), Chimedum Ohaegbu, and myself.

Panel description: We’ve all heard the warnings, “Be careful what you put online; it’s forever!” Is this really a concern? We’re encouraged to have a heavy online presence, but sometimes it can feel like walking on eggshells. Hear pros share how they balance their fanbase and personal sharing, where it’s gone right and gone wrong.

One of the keys is to be findable on the Internet. You should have a website, and that website should have a means of contacting you. You would be surprised how many writer websites do not have the writer’s name on the front page.

Along the same lines, that website should look professional rather than amateurish. If you must have squid, Karen observed, make them professional looking squid.

Curate your presence and don’t be random about it. You want to think about your online presence. Look at your social media and the last 20-25 things you’ve posted. How many are positive? How many are negative? How many are informative? That’s the presence you’re projecting online. People are drawn to people who care about people.

Have a newsletter. Raven Oak’s was held up as an example.

Facebook groups are more useful than Facebook pages. (note from Cat: I’m been hearing this for a while and it did lead me to start up a group, which so far has been livelier and more active than anywhere else for me on Facebook.)

Post proportionately and consistently.

Don’t let social media overwhelm your energy. You must have something to promote or all of this is pointless.

Use Twitter tools like Buffer or Hootsuite to keep things manageable by scheduling posts. Twitter lists are also useful. Cat keeps a private list marked “interactives,” which is people who frequently interact or repost her stuff, which is the first place she pulls from when scheduling posts. Another is a public list, Women in Fantasy and Science Fiction. To see what lists you are on, go to your Lists page and click on “Member of”.

Explore Twitter hashtags like #writingcommunity, #writerwednesday, #followfriday. On Instagram, look for #bookstagram and other book-related hashtags.

Blogging is coming back, but you need to have content that people want. Mary Robinette Kowal has a series called Debut Author Tips, for instance.

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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."

~K. Richardson

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MidSouthCon

This will be the first blog post ever done on the iPad, so excuse both brevity and typos.

MidSouthCon is great and everyone is super friendly. Yesterday I had a panel on con etiquette (really, it all just boils down to Wil Wheaton’s law – Don’t be a dick.) then opening ceremonies and a meet the guest event. The con is small but fun, and this is its 30th year, which is nifty. And I got a swell gift basket and got to sit next to Mark Goddard, who Lost In Space fans will recognize as Major Don West.

Today, among other things, I’m giving a talk on electronic publishing where I fear I’ll be just saying more of the same stuff everyone else does, but we’ll see. I do want to talk about it in terms of the various sectors: readers, authors, publishers, agents, and editors, because I think everyone’s got a different horse in this race.

Tomorrow more con, and then I’m flying back Monday and fleeing this strange and frightening day star. Back to Seattle gray!

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Northwest Book Fest: How We Did

Django Wexler, Janine Southard, and Louise Marley at a book table.
Django Wexler, Janine Southard, and the elegantly be-hatted Louise Marley at our book table. Although we were on the 2nd floor, we had a good location, and (imo) our table was one of the nicest and most professional looking.
I’d noticed that reserving a table at the Northwest Book Fest was around 100 bucks. So I asked some other people if they would be interested in sharing a table and enough of us clubbed in that it ended up being very reasonable. We had Brenda Cooper, Louise Marley, Vicki Saunders, Jeanine Southard, Django Wexler, and myself as well as books from Hydra House, including the new Clarion West anthology, Telling Tales, and KC Ball’s short story collection.

As far as selling goes, the first day was not particularly successful and on that day 50% of the book sold were to each other. The second day was more of the same, although we didn’t sell as many to each other. Overall, doing a group thing was definitely a good idea: it made for a table packed with attractive, professionally done books along with some table display stuff like a robot, a war-elephant, and some fantasy stuffed animals (including plushie Chtulhu). It also meant we had people to chat with and the livelier appearance of our table helped pull people in, I think. (Plus we had candy.) We might have done better on the first floor than the second, and there were some lighting issues.

I presented a workshop on podcasting, which was well attended, and I ran them through some whys and whats of recording your own podcast as well as ranting a bit about rights and not paying to publish. A number of them signed up to get advance notice of the Building an Online Presence for Writers book.

Overall, it was fun, and there was some decent networking, plus I passed out some postcards on my classes. On the other hand, did we sell many books? Not at all. However, the cost of the $100 table, split between all of us, was pretty darn reasonable, and it meant we could attend workshops. We didn’t have a formal name, so I’d put “Seattle Speculative Fiction Writers” down. So many people asked about our group the first day that Django ended up putting out a sign-up sheet for news of group activities and gathering two pages of e-mail addresses. I look forward to the first wine and chat party.

If I ran an effort like this again, I’d focus more on selling: perhaps do book bundles, make a sign letting people know the books were priced at special rates for the book festival, maybe have some lower-priced items or stocking-stuffer type trinkets, and would have a signup sheet for other mailing lists, like each author’s. However, the location was so difficult to get to that there was no foot traffic and some people had difficulty finding the place — if they do it in the same location next year, I’ll pass and spend that time writing instead, but as Brenda noted, if they move it back downtown, it might be worthwhile.

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