One interesting way to spread your social media presence is to use video clips via YouTube. YouTube allows you to post and share videos, which most blogging platforms allow you to embed in your posts. Like any social media effort, this takes time. You should consider whether or not the benefits outweigh the amount of your valuable time (which should be used for writing primarily!) creating videos and using them for blogging via YouTube requires.
Benefits of blogging on YouTube for writers:
adds visual interest to your website
creates a channel to pull in potential readers
allows you to rehearse readings
maximizes those read-aloud revision passes
Adds visual interest to your website: Images are a plus for a website, breaking up blocks of text and making the page more enjoyable to your reader’s eyes. Embedded clips that she or he can click on are even more enjoyable, providing the benefits of an image while also allowing them to interact with the page by clicking on the player.
Creates a channel to pull in potential readers: When you create an account on YouTube, you are creating a channel for your videos. Other YouTube users can subscribe to your channel. When they mention your videos on their social networks (and surely the clever content you create will make them want to pass it along!), viewers drawn to your channel learn enough about you that (hopefully) they’ll want more, clicking through to your website or seeking out your work to buy.
Allows you to rehearse readings: Most of us don’t do much public performing, and we all know practice makes perfect. Recording yourself reading a piece, which is one of the simplest ways to create content (you could put the audio over still images if you’re shy of showing your face) and listening to the playback is a great way to learn your strengths and weaknesses and find things you should work on for public readings.
Maximizes those read-aloud revision passes: Reading pieces aloud is a vital part of my revision process, and one I urge on those capable of following suit. And if you’re going to be reading aloud anyway, why not get the most for your effort and record it as well?
Here’s a sample video that I did that promoted both Armageddon MUD and a story of mine:
That video is an early (and somewhat mortifying) effort, but it was also pretty easy to do. It was recorded using my computer’s webcam. Nowadays I’d add better editing and titling, at a minimum, but at the time it was cool, particularly since we were the only MUD I know of doing anything like that. Next week, I’ll talk about the basic mechanics of recording for video podcasts via YouTube and the tools you’ll need.
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"(On the writing F&SF workshop) Wanted to crow and say thanks: the first story I wrote after taking your class was my very first sale. Coincidence? nah….thanks so much."
~K. Richardson
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Note found on my desk reads:
Note found on my desk reads: “Marxist vampire, Kantian river god.”
Not sure what story that was, but I wish I remember the impulse behind that note.
Social Media and Internet Links for November, 2014
Covers the basics of creating and maintaining an online presence for writers. What you need on a website, how to effectively use social media, how to find readers via social media, what free resources are available to writers, whether it's worth it to pay for online advertising, and, most importantly, how to promote yourself online without using all your valuable writing time.Nobody reading your blog? 10 reasons to persist!: Tne more than valid reasons to keep blogging, even when the only person commenting is your mother. 12 Places to Find Fabulous Content: Some good stuff here that’s adaptable to whatever type of blog one might be working with. “Your own bloopers,” for example, is a nice one. How to Use Social Media Listening to Create Better Content for Your Audience: Along the same lines, identify relevant topics to write about on social media as well as identifying influencers and building relationships. How to Get Interviewed by Popular Blogs (Even If You’re Not a Big Shot): If you’re trying to build your authority — as well as links to your website — getting interviewed is a valid strategy. This should help get you started, but be aware it requires a little bit of brazeness. Content Distribution Tools: A variety of additional ways to share content, such as a list on List.ly 13 Experts on How To Promote Content Before Hitting Publish: Some of these steps seem more actionable than others, but some useful stuff to think about when strategizing content production. 7 Practical Ways to Find Content Your Followers Will Love: Primarily about tools rather than different approaches. Covered are Buffer, BuzzSumo, ContentGems, Feedly, HootSuite, Klout, and Swayy.
Community Building a Sustainable Community. As a sometimes moderator of the SFWA boards, and the person the moderators currently report to, I keep an eye out for interesting or useful community building pieces. This is one,although it’s aimed at a community of fans.
Privacy and Security
No one knows where it came from, but there’s new spyware called Regin out there, and it is widespread in crucial industries such as energy, telecom, hospitality, and travel. It’s there and actively monitoring, but experts don’t know why. “Once they [Regin’s operators] gain access, they can remotely control a person’s keyboard, monitor Internet activity, and recover deleted files….O’Murchu said Regin is part of a disquieting trend of government-written and government-enacted malware.”
Social Media What Is Pinterest? A Database of Intentions: An interview with Evan Sharp, one of Pinterest’s co-founders, about the image-centered social network. “What’s cool is that because every object was put there by a person. It’s not the largest inventory in the way that maybe a nerd like me would get excited about. But everything that’s on there, at least one human found interesting, so there is a very good chance that at least one other human is going to find that interesting. So, it’s a good set of objects. It’s the world’s largest set of objects that people care about.”
I put a couple of Twitter-related blog posts out in November. They were Twitter Basics and Best Practices and The One Twitter List You Should Be Keeping: My thoughts on some Twitter best practices.
2014 Social Media Image Size Cheat Sheet: “Understanding why you should use images is the easy part. It’s the mastering of how to actually do it that can be tricky. In addition to finding the right images to post, tweet, pin, and share across your different networks; you also need to figure out the right dimensions for your images, as well.” That’s pretty dead on, which makes this a very useful resource. The 10 Latest and Greatest Social Media Strategies to Boost Your Results and Save You Time: Some useful and interesting stuff here, at least a couple of which I plan to try. Social Sharing Powerhouses: Some places (or strategies) you may not be trying, like Guy Kawasaki’s approach of tweeting a piece of content four times over the course of eight hours. 10 Data-Driven Steps To Dominate LinkedIn Publishing: I still don’t feel like I’ve got a good handle on how to use LinkedIn, but this article may provide a decent starting point. Whats the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? Unsurprisingly, being able to schedule content plays a part here too. Includes the 12 tasks of a social media manager. 8 Piece-of-Cake Ways to Get More Pinterest Followers: Pinterest remains a social network of interest to me. These are some decent best practices for posting on there.
I follow links like this in order to keep my next edition of Creating an Online Presence up to date. If you want to track my links as they occur, you can follow me on Delicious. If you’re interested in the next online class on it, it’s Sunday morning, February 15th, 2015, 9:30 AM-12:30 PM PST. The cost is $89 for former students; $99 for new students.
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