Blogging on YouTube: Some Reasons For Writers

I’ve got a new Patreon story brewing, that I hope to finish up today and let sit for a few days before posting. I recently finished up a bespoke story, title still TBD, and that’s sitting in the mental fridge drawer chillaxing before I go back to its rewrite and polish.

So for Patreon, another Serendib story, and a return to The Dark and Tericatus. Here’s some from yesterday:

After she’d hopped the wall, it had been easy enough to defeat the bloodsucking ivy and the centipede hounds contained in the first set of walls. After that, it got more interesting.

The Dark rarely stooped to thievery nowadays but, the truth be told, it was how she had started her professional life, long ago in a city whose name she had deliberately forgotten. She had been a child born to both privilege and indifference. At fifteen, she had left the school where her parents had stored her in order to make a living from burglarizing the friends of those parents, at least those whose estates and townhouses she’d had occasion to reconnoiter in her adolescent years.

She had done quite well by this, well enough that she spread the largesse to those less comfortable, and in doing so, became known as “The Dark Angel.” When, sixteen months later, the unnamed order of assassins that had noted her exploits came to recruit her, they demanded she remained herself, which she did by truncating the former name to the form she had gone by several decades now.

She had kept that knowledge to herself as, over the course of those decades, she’d met any number of unusual characters, including her spouse for two of those decades, Tericatus the alchemist-mage, Chig the Rat God, and quite a few fellow assassins who failed to live up to the high standards she held when it came to both of her professions.

She had retired from assassinations ““ aside from the occasional hobbyist or wager-related killing ““ some time ago, but now to thievery not so much for entertainment but also because she was impelled by the yearly conundrum of a suitable anniversary present for a man who could, literally, conjure almost anything his heart could imagine.

The next wall was made of fricklebrick, which sounds amusing but involves a number of razor-sharp edges shifting frequently and somewhat randomly in their orientation.

As she paused, letting the gloves covering her hands sense the vibrations of the bricks and adjust themselves to countershift accordingly in a gentle grinding born of magic and machinery, she thought about his imagination and ““ not the for the first time ““ contemalted her luck in a mate who had long ago grown blasé with such things and preferred inner qualities of fierceness and determined loyalty.
She wriggled upwards, her features smeared with coalblack to match the midnight shadows around her. This year, she planned to snare something lovely that could not be bought ““ her philosophy of presents was that such things were better assembled by than by coin.

This garden, located on one of the great terraces built along the mountain slope bordering the city to the north, belonged to a recent arrival to the city, a merchant/scientist whose name the Dark kept having tremendous difficulty remembering. This spoke of certain magics laid upon the name to avoid notice, and that was intriguing, and more intriguing yet were the rumors of the contents of the innermost garden, center of three sets of walls, which held a worthy gift.

This weekend I’m teaching Creating An Online Presence for Writers and the Flash Fiction Workshop – there’s still a few slots open if you’re interested!

#sfwapro
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As you may know, the effectiveness of Facebook as a social media platform has recently changed for those of us who don’t usually pay for it but maintain a social media presence in order to publicize ourselves.

Many of Facebook’s changes affect fanpages. Think of a fanpage as a tiny website hosted by Facebook. Companies could create one in order to have a presence on Facebook, and their fans could go click “Like” on the page. You have one in the form of your author page. Here’s mine, for example.

The model for interacting with fans has been to post messages, which appear in your fans’ newsfeed. They respond by commenting and liking and hopefully by clicking on links in order to go buy your book or listen to your podcast or read the interview or blog post or whatever.

It’s hard to find a good overview of what’s happened, but it boils down to several things:

• There are indications that Facebook has changed the algorithm by which EdgeRank determines what posts show up in users’ newsfeed.
• Items show up in the newsfeeds of users who are mostly likely to comment or otherwise interact with them. Some feel that destroys the value of a fan page by as much as half.
• Facebook’s changes are intended to increase their revenue by forcing advertisers to promote posts.
• Getting advertisers used to Facebook branding and then starting to charge them may have been Facebook’s plan all along.
• People using Facebook will need to adjust to the changes in one way or another.
• Facebook wants people using the Reach Generator tool or paying to promote posts.

So I wanted to test out the changes for myself. Like most writers, I use social media to sell books but also to brand myself, spread news of upcoming events, etc. I also teach online classes, so I try to sell those as well. I had just announced a couple of new ones, so I figured I’d use that post for the test.

After I’d posted something, I clicked on “Promote this Post” to see what was involved, and saw it’d be $7 to promote. Wotthehell, as Mehitabel would say, and look, they even took Paypal.

One reason I’ve been a little dubious about all this is that in August I tried advertising on various social media (Facebook and Twitter) and search engines (Bing and Google) as well as on Hope Clark’s newsletter. I did see a lot more traffic on my site, but I don’t know how much of that translated into sales of books or classes. Overall, the newsletter, which was the cheapest, was also the most effective.

And, not to my surprise, here again it didn’t make much, if any difference, even though when I looked at Facebook’s results for my promoted post, I’m told, “Promoted posts stay higher in news feed to help people notice them. So far, your post has had 113.8x as many views because you promoted it.” That translated into a total of five visits clicking through the Facebook link yesterday. Five.

And that’s my point. Like most writers, my Facebook fan page just isn’t big enough for me to worry about this much. I’ll keep maintaining my Facebook presence, but I won’t spend money on advertising there but find most effective places. I’ll also make sure I don’t confine my social media activity to Facebook but use Delicious, Google+, Stumbleupon, Twitter, and Tumblr as well.

My advice for writers is not to waste money on social media advertising but to work on their blog and attracting readers through good content.

Enjoy this advice on social media for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.