Blogging on YouTube: Some Reasons For Writers

I’ve updated my book, Creating an Online Presence, and it’s part of this terrific Storybundle of writing books. Since the Internet moves at the speed of an animated gif with Yakety Sax as the background music, I had a lot of work to do with the update (like checking every link to make sure it was up to date), and it included adding a few essays. Here’s one of those additions, talking about how you present yourself online.

Your Online Persona

One of the things I emphasize in the Creating an Online Presence for Writers live class is that before you start setting up your website and social media, you need to think about some things. What level of personal detail are you willing to give out on the Internet? What side of yourself do you want to reflect? How can you be both professional and approachable at the same time?

And perhaps the most important question: how do you go about being someone who people want to spend a little time with, whose words they want to read and consider, lingering on your webpage rather than clicking away to some more entertaining section of the Internet?

Let’s think about a real life situation: parties. A person’s choice of reading material is like a party they’re creating, inviting different voices and entertainment in order to assemble a pleasant and entertaining medley. If you’ve got a choice, do you invite the braggart to your party? The weepy incoherent girl? The dude who makes every conversation about himself? The preachy lady from down the street? No, and no, and no, and no.

Here’s some ways you can create a bad impression that makes people want to close the door in your virtual face.

Spamming about Spamming

I know, I know, we’re all brought up to believe that it was spam, not lead pipes, that brought about the fall of the Roman Empire, and it’s been causing social ills and woes ever since. We all hate spam. And we hate being thought of as spammers too.

Which brings me to what I’ll call “social spam.” Not some nameless person somewhere on the Internets trying to get you to buy Viagra. Nope, it’s your Uncle Edith, and he wants you to come work his farm in Farmville. Or your buddy Big Burt has tagged you in one of those silly memes where your friendslist gets translated to show which character each friend would be if they were a pie filling. Are either of them doing it because they want to harass you? Probably not.

So what to do if you want to avoid that spam?

Well, first let’s consider the notion that people who, in real life, spend a lot of their time correcting other people are probably not as popular as they could be. And let’s think about whether or not that carries over to virtual life.

Here’s a hint. It does.

Let’s factor in something else. A certain amount of spam is unavoidable. If you post something loud and shouty and ANTI-FARMVILLE on your Facebook page, it may cut down on the Farmville requests. For a while. And then some Farmville player’s going to come along who hasn’t seen it.

So perhaps rather than excoriate the players, disable the game so it can’t send you requests? That’s what I’ve learned to do, and when a new game pops up, I don’t spend time upbraiding my friends for being silly enough to invite me to play a game. I do get invites whenever some new game is popular. I used to get annoyed, now I just ignore.

If someone tags you in a meme, just don’t respond. No one’s forcing you to play. But don’t go further and be a jerk about it and scold them, particularly publicly. If someone tagged you, it’s because they thought you might be interested or enjoy it. It’s as though, in a real life party, someone offered you a mint and you started yelling at them for pushing sweets on you because you’re trying to avoid candy.

Vaguebooking

It’s just…ugh. Just don’t. First and foremost, it makes you look childish, and melodramatic. So often it’s passive aggressive BS and the only person who cares is (sometimes) the person you’re committing it to, which is just petty. Come on. Get out of the high school mentality. For everyone else, it’s like being around that couple that keeps fighting and pretending they’re not.

Beyond that, it makes you look horribly unprofessional, particularly when you’re doing it about an employer, past or present. Yes, you are being funny and entertaining right now. You are also saying to anyone who might want to hire you and that looks at your social media presence — increasingly common with employers — that you will be doing this about them as well.

We have all yielded to this temptation at times. Avoiding it is a habit I continue to work on, because every time I’ve done it I find myself regretting it later.

Setting Other People Straight

Is someone saying something wrong on the Internet? Probably.

Does it matter? Probably not.

If it does, and you have the bandwidth and the energy, more power to you.

Pooping on Other People’s Passions

I know, I know. Everyone else is saying how hot and innovative that new show about the Emperor’s clothes is, but you’ve got the skinny. But maybe hang on a moment before you start letting them know what fools they are.

Do you remember when your grandparent said, “If you can’t say anything nice, don’t say anything at all?” Yeah. They were right about a lot of other stuff too.

It’s okay for other people to like things that you don’t, maybe even love them or otherwise find value that you just don’t see. It is. It really is. Nascar, for example, still exists, much to my bemusement. And that’s okay.

You Are Only a Small Part of the Universe

A wonderful one, to be sure. but one that does not exist for most people. Don’t assume slights are deliberate or that your perception matches up with the other’s. I find that giving other people the benefit of the doubt goes a long way. Such a very long way.

The Perils of Pontification

It is pleasant to be the authority, to hold forth on something you know well, and to have everyone listening. It is okay to do every once in a while. But if that soapbox is something you rarely descend from, rather than something you rarely hop up on, think about your strategy. It’s good to listen; it’s great to solicit opinions (and listen to them). Remember that good communication is a two-way street.

Along the same lines, don’t be afraid to admit when you screw up. It’s part of being human, and it’s better form than blustering or emitting a cloud of excuses and half-truths. Pretending you didn’t make a mistake when you did is not a good strategy usually. Own up and say what you’re going to do in the future to avoid making the same mistake. If it’s something you can fix, fix it. Don’t pretend that it never happened.

Conclusions
In short, you have some measure of control over how you are perceived on the Internet. Act the way you wish other people would act and you have a much better chance of influencing them than by bluster, mockery, or other attacks.

And finally — no one is ever looking as closely at you as you think they are. We are all the center of our particular universe, and that’s always, inevitably, inarguably going to shape your perceptions. If you keep that in mind, it makes dealing with your fellow humans a little easier.

At least, that’s the opinion of one of your fellow humans. Be well and prosper.

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#sfwapro

(This originally appeared on the SFWA blog.)

Goodreads is the largest reader community site in the world, with over thirteen million members. Goodreads was recently acquired by Amazon, creating worries that the site would change, but Amazon has said they do not intend to make changes. Users can track their reading, find or make book recommendations, and discuss what they’re reading. Goodreads lists self-published books as well as those from professional presses.

Goodreads reaches outside its own site, supplying reviews to Powell’s Books, USA Today, the Los Angeles Public Library, the Columbus Metropolitan Library, and Kobo, among others. It supplies lists of books to the popular website Listopia, such as “Best Books of 2012.”

Beyond that, however, Goodreads offers authors tools that they can use to promote books. Using Goodreads, you can create giveaways, post excerpts, and help Goodreads readers discover your books.

When someone joins Goodreads, they create a profile that shows their reading side. Your profile includes optional information such as a photo, location, date of birth, website, reading interests, and a brief bio. Fill it out but be aware that after you’ve added an author profile, the second profile will be what most people see, rather than this one.

Goodreads allows you to maintain lists of what you’ve read, what’s on your to-read list, and what you’re currently reading. Each of these is referred to as a shelf.

You also have a newsfeed, which is displayed on your Goodreads home page, and shows recent news from friends and authors you are following as a fan. You can see what Goodreads events they are attending, whose reviews they are following, when they rate, add, or review a book, and so forth.

As a writer, you can expand your basic profile by adding an author profile and joining the over sixty thousand authors participating in the Goodreads author program. How do you add an author profile? It’s simple. Find one of your books on Goodreads and look for the “Is this you?” link at the bottom. Click on that to claim the book. It will take a few days for Goodreads to confirm you are the author, but they will mail you when your profile has been updated.

Now that you’re a Goodreads author, you’ve got access to a dashboard of new and interesting tools. On the home page, click on “Visit your dashboard,” which should appear near the top on the righthand side. The page that opens up should have Author Dashboard up in the top righthand side under the Goodreads toolbar. You’ll see it displays stats like number of works, which is the number of works attributed to you, and the number of fans and friends.

That section may seem a little mystifying. What’s the difference between “added by unique users,” “fans,” and “friends”? When you are looking at someone’s profile, you can opt to become a fan or add them as a friend. (If they’re not a Goodreads author, the option to add them as a friend will not appear. Goodreads automatically creates pages for authors.) If you are friends with someone, both people have to have approved the relationship, and each will have their reviews and comments displayed in the other’s newsfeed. If you are a fan of someone, their reviews, comments and blog posts will appear in your newsfeed, but they will not see yours. Added by unique users does not affect your newsfeed at all but is the number of people who have added one or more of your works to one of their shelves.

You’ll see all of your works listed in the “My Books” section under your statistics, along with statistics for each, including the number of ratings, the average rating, the number of Goodreads reviews, how many people have it on their to-read shelf, and how many people have it on their currently-reading shelf. You can drill down on each listing: while I don’t believe you can currently add ebooks, you can edit the book’s information and see Goodreads statistics for how many people have added, rated, reviewed, or included that title on their “to-read” list.

Beneath that is your blog. I am still looking for an easy way to push a WordPress blog post to one’s Goodreads blog, but so far I haven’t found one. There are plenty of Goodreads related WordPress plugins (http://wordpress.org/extend/plugins/tags/goodreads) but the majority of them allow you to display data from Goodreads on your site, such as a list of what you’re currently reading. Generally I mirror a few, but not all of my blog posts, here, because it’s a pain in the butt.

One of the most useful Goodreads Author Tools is their Giveaway system. Go to their giveaway page and you’ll see a wide variety of giveaways, which you can sort by which are ending soon, which are most requested, which are from popular authors, and what’s been recently listed. Goodreads makes it very easy to enter giveaways and allow requesters to add the book to their to-read shelf/. You can set the dates for the giveaway, as well as what countries it’s available in, if you don’t want the cost of shipping something overseas. It does not cost anything to list a giveaway, but be prepared to follow through. You cannot give away e-books as a giveaway, so you will have to bear the cost of shipping.

This is handy because Goodreads promotes the giveaways for you. Over 40,000 users sign up for giveaways on a daily basis, according to Goodreads, which means that mentions of your giveaway are appearing in the newsfeeds of their friends, as well as being accessible from the main giveaway page.

For the best experience, I suggest going through GoodRead’s Author Tutorial, as well as the abundance of other documentation they’ve provided. You’ll want to investigate groups as well as how to run an author Q&A. You can create trivia questions that drive interest in your book or publicize book signings and other promotional events. You may want to add some of its widgets to your blog or website or even pay to use its Self-Serve Advertising platform.

Enjoy this advice about social media for writers and want more content like it? Check out the classes Cat gives via the Rambo Academy for Wayward Writers, which offers both on-demand and live online writing classes for fantasy and science fiction writers from Cat and other authors, including Ann Leckie, Seanan McGuire, Fran Wilde and other talents! All classes include three free slots.

Prefer to opt for weekly interaction, advice, opportunities to ask questions, and access to the Chez Rambo Discord community and critique group? Check out Cat’s Patreon. Or sample her writing here.